GITNUX REPORT 2024

Apple iPhone Sales Statistics: Key Takeaways from 2020-2022 Revealed

Dive into Apples iPhone sales trends: from record highs to global market dominance.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Apple sold 217 million iPhones in 2018

Statistic 2

Apple sold 206.1 million iPhones in 2020

Statistic 3

Apple sold 231.2 million iPhones in 2015, its highest annual sales to date

Statistic 4

The average iPhone user upgrades their device every 4 years

Statistic 5

The iPhone 11 was the most activated smartphone in the US on Christmas Day 2020

Statistic 6

The average iPhone user spends $88 per year on apps

Statistic 7

iPhone sales grew by 17% year-over-year in Q4 2020

Statistic 8

The iPhone 12 series sold 100 million units in 7 months

Statistic 9

The iPhone 11 was the best-selling smartphone globally in 2020

Statistic 10

The iPhone 12 Pro Max was the best-selling 5G smartphone in 2021

Statistic 11

The iPhone 13 series accounted for 71% of US iPhone sales in Q1 2022

Statistic 12

The iPhone 12 mini accounted for 5% of iPhone 12 series sales in the US

Statistic 13

The iPhone 11 accounted for 37% of iPhone sales in Q2 2020

Statistic 14

The iPhone XR was the best-selling smartphone globally in 2019

Statistic 15

The iPhone 12 Pro Max had a 20% market share in the US premium smartphone segment in Q1 2021

Statistic 16

The iPhone SE 2020 accounted for 22% of iPhone sales in the US in Q2 2020

Statistic 17

The iPhone 13 Pro Max was the best-selling smartphone in China in Q1 2022

Statistic 18

The iPhone 12 accounted for 63% of US iPhone sales in Q3 2021

Statistic 19

The iPhone 12 Pro Max accounted for 20% of iPhone 12 series sales in the US

Statistic 20

The iPhone 12 mini accounted for 6% of iPhone sales in the US in Q1 2021

Statistic 21

The iPhone 13 Pro had a 16% market share in the global premium smartphone segment in Q1 2022

Statistic 22

The iPhone SE 2022 accounted for 8% of iPhone sales in the US in Q2 2022

Statistic 23

The iPhone 11 Pro Max accounted for 17% of iPhone sales in the US in Q4 2019

Statistic 24

The iPhone 12 Pro was the best-selling 5G smartphone in the US in Q1 2021

Statistic 25

The iPhone XS Max accounted for 25% of iPhone sales in China in Q1 2019

Statistic 26

The iPhone 11 Pro accounted for 15% of iPhone sales in the US in Q4 2019

Statistic 27

The iPhone 13 mini accounted for 3% of iPhone sales in the US in Q4 2021

Statistic 28

The average selling price of iPhones in 2020 was $873

Statistic 29

The average iPhone selling price increased by 7% year-over-year in Q1 2021

Statistic 30

The average iPhone trade-in value in 2021 was $199

Statistic 31

Apple sold 41.7 million iPhones in Q3 2021

Statistic 32

Apple sold 49.9 million iPhones in Q4 2020

Statistic 33

Apple sold 44.2 million iPhones in Q1 2022

Statistic 34

Apple sold 50.1 million iPhones in Q1 2021

Statistic 35

Apple sold 37.7 million iPhones in Q2 2021

Statistic 36

Apple sold 40.4 million iPhones in Q3 2020

Statistic 37

Apple sold 35.2 million iPhones in Q4 2021

Statistic 38

Apple sold 39.9 million iPhones in Q2 2020

Statistic 39

Apple sold 33.4 million iPhones in Q3 2019

Statistic 40

Apple sold 46.9 million iPhones in Q4 2018

Statistic 41

China accounted for 15% of global iPhone sales in 2020

Statistic 42

The US accounted for 40% of iPhone sales in 2020

Statistic 43

iPhone sales in India grew by 93% year-over-year in Q3 2021

Statistic 44

iPhone sales in Japan grew by 8% year-over-year in 2020

Statistic 45

iPhone sales in Europe grew by 17% year-over-year in Q4 2020

Statistic 46

iPhone sales in China grew by 57% year-over-year in Q4 2020

Statistic 47

iPhone sales in India grew by 100% year-over-year in 2021

Statistic 48

iPhone sales in Japan accounted for 49% of the smartphone market in Q4 2020

Statistic 49

iPhone sales in Europe accounted for 24% of the smartphone market in Q4 2021

Statistic 50

iPhone sales in India grew by 34% year-over-year in Q1 2022

Statistic 51

iPhone sales in China accounted for 23% of the smartphone market in Q4 2021

Statistic 52

iPhone sales in Japan grew by 13% year-over-year in Q2 2021

Statistic 53

iPhone sales in India accounted for 4% of the smartphone market in Q4 2021

Statistic 54

iPhone sales accounted for 54.7% of Apple's total revenue in Q1 2021

Statistic 55

Apple's iPhone revenue reached $65.6 billion in Q1 2021

Statistic 56

Apple's iPhone revenue in Q4 2021 was $38.9 billion

Statistic 57

Apple's iPhone revenue in Q3 2021 was $39.6 billion

Statistic 58

Apple's iPhone revenue in Q2 2021 was $47.9 billion

Statistic 59

Apple's iPhone revenue in Q1 2022 was $71.6 billion

Statistic 60

Apple's iPhone revenue in Q4 2020 was $26.4 billion

Statistic 61

Apple's iPhone revenue in Q3 2020 was $26.4 billion

Statistic 62

Apple's iPhone revenue in Q2 2020 was $28.9 billion

Statistic 63

Apple's iPhone revenue in Q1 2020 was $55.9 billion

Statistic 64

Apple's iPhone revenue in Q3 2019 was $25.9 billion

Statistic 65

Apple's iPhone revenue in Q4 2019 was $33.4 billion

Share:FacebookLinkedIn
Sources

Our Reports have been cited by:

Trust Badges

Summary

  • Apple sold 217 million iPhones in 2018
  • iPhone sales accounted for 54.7% of Apple's total revenue in Q1 2021
  • The iPhone 12 series sold 100 million units in 7 months
  • China accounted for 15% of global iPhone sales in 2020
  • The average selling price of iPhones in 2020 was $873
  • Apple sold 41.7 million iPhones in Q3 2021
  • The iPhone 11 was the best-selling smartphone globally in 2020
  • iPhone sales grew by 17% year-over-year in Q4 2020
  • The US accounted for 40% of iPhone sales in 2020
  • Apple's iPhone revenue reached $65.6 billion in Q1 2021
  • The iPhone 12 Pro Max was the best-selling 5G smartphone in 2021
  • Apple sold 206.1 million iPhones in 2020
  • iPhone sales in India grew by 93% year-over-year in Q3 2021
  • The iPhone 13 series accounted for 71% of US iPhone sales in Q1 2022
  • Apple's iPhone revenue in Q4 2021 was $38.9 billion

Get ready to dive into a world where iPhones reign supreme, like a tech-savvy overlord overseeing the digital landscape! Did you know Apple sold enough iPhones in 2018 to create a smartphone army capable of taking selfies for days? These sleek devices not only accounted for over half of Apples revenue in Q1 2021, but also managed to conquer hearts and pockets globally. From the high-flying success of the iPhone 12 series to the surprising growth in markets like China and India, these statistics paint a picture of a tech giant flexing its mobile muscles. So grab your charging cable and join us as we unravel the digits behind Apples iconic gadget!

Annual Sales

  • Apple sold 217 million iPhones in 2018
  • Apple sold 206.1 million iPhones in 2020
  • Apple sold 231.2 million iPhones in 2015, its highest annual sales to date

Interpretation

In a world where iPhone sales are scrutinized more closely than a royal family scandal, Apple's latest numbers may cause a stir in the tech kingdom. With a slight dip in sales between 2018 and 2020, some may wonder if the magic of the bitten apple is fading. However, let's not forget the majestic year of 2015 when Apple reigned supreme with a record-breaking 231.2 million iPhones sold, leaving competitors in the shadows. So, as the tech drama unfolds, one thing remains clear: the Apple empire continues to wield its golden touch - even if it has to weather a few storms along the way.

Consumer Behavior

  • The average iPhone user upgrades their device every 4 years
  • The iPhone 11 was the most activated smartphone in the US on Christmas Day 2020
  • The average iPhone user spends $88 per year on apps

Interpretation

These Apple iPhone sales statistics paint a vivid picture of a tech-savvy society in perpetual pursuit of the latest and greatest. With an average upgrade cycle of four years, we witness a dance of anticipation and satisfaction as users eagerly await the next iPhone iteration. The iPhone 11's coronation as the most activated smartphone on Christmas Day 2020 underscores its irresistible allure, cementing its status as the ultimate holiday gift. And let's not forget the app aficionados - the dedicated iPhone users who annually contribute to the app economy with their $88 expenditure, demonstrating a commitment to enhancing their digital experience. In this era of constant reinvention, one thing remains certain: Apple's iPhone continues to reign supreme as a beacon of innovation and aspiration in the ever-evolving world of technology.

Growth Rate

  • iPhone sales grew by 17% year-over-year in Q4 2020

Interpretation

In the game of tech evolution, the Apple iPhone continues to be the MVP, showing off its impressive skills with a 17% year-over-year growth in sales during Q4 2020. Just like a fine wine, it seems the iPhone only gets better with age, captivating consumers with its sleek design and cutting-edge technology. With numbers like these, one thing is clear - when it comes to smartphones, the Apple doesn't fall far from the tree.

Model Performance

  • The iPhone 12 series sold 100 million units in 7 months
  • The iPhone 11 was the best-selling smartphone globally in 2020
  • The iPhone 12 Pro Max was the best-selling 5G smartphone in 2021
  • The iPhone 13 series accounted for 71% of US iPhone sales in Q1 2022
  • The iPhone 12 mini accounted for 5% of iPhone 12 series sales in the US
  • The iPhone 11 accounted for 37% of iPhone sales in Q2 2020
  • The iPhone XR was the best-selling smartphone globally in 2019
  • The iPhone 12 Pro Max had a 20% market share in the US premium smartphone segment in Q1 2021
  • The iPhone SE 2020 accounted for 22% of iPhone sales in the US in Q2 2020
  • The iPhone 13 Pro Max was the best-selling smartphone in China in Q1 2022
  • The iPhone 12 accounted for 63% of US iPhone sales in Q3 2021
  • The iPhone 12 Pro Max accounted for 20% of iPhone 12 series sales in the US
  • The iPhone 12 mini accounted for 6% of iPhone sales in the US in Q1 2021
  • The iPhone 13 Pro had a 16% market share in the global premium smartphone segment in Q1 2022
  • The iPhone SE 2022 accounted for 8% of iPhone sales in the US in Q2 2022
  • The iPhone 11 Pro Max accounted for 17% of iPhone sales in the US in Q4 2019
  • The iPhone 12 Pro was the best-selling 5G smartphone in the US in Q1 2021
  • The iPhone XS Max accounted for 25% of iPhone sales in China in Q1 2019
  • The iPhone 11 Pro accounted for 15% of iPhone sales in the US in Q4 2019
  • The iPhone 13 mini accounted for 3% of iPhone sales in the US in Q4 2021

Interpretation

In the ever-evolving world of technology, the Apple iPhone continues to reign supreme, with each iteration garnering impressive sales figures and market shares. From the iconic iPhone 12 series to the perennial favorite iPhone 11, and the sleek iPhone 13 lineup, Apple seems to have a winning formula that keeps consumers coming back for more. With a dash of innovation, a sprinkle of trends, and a whole lot of consumer loyalty, the iPhone sales statistics paint a picture of a brand that not only knows how to stay relevant but also how to dominate the global smartphone market with flair and finesse.

Pricing

  • The average selling price of iPhones in 2020 was $873
  • The average iPhone selling price increased by 7% year-over-year in Q1 2021
  • The average iPhone trade-in value in 2021 was $199

Interpretation

In the ever-evolving world of technology, the Apple iPhone continues to reign supreme, with its prestigious aura reflected in its average selling price of $873 in 2020. As we embarked on the rollercoaster that was 2021, the iPhone gracefully raised the bar with a 7% year-over-year increase in its selling price, showcasing its enduring appeal and undying charm. Furthermore, the average trade-in value of $199 in 2021 serves as a testament to the loyalty and dedication of Apple fanatics, who eagerly leap at the chance to upgrade to the latest and greatest without a second thought. So, as we witness the evolution of the iconic iPhone, one thing remains certain - its dominance in the tech sphere is a force to be reckoned with, leaving competitors green with envy and users eager for the next revolutionary iteration.

Quarterly Sales

  • Apple sold 41.7 million iPhones in Q3 2021
  • Apple sold 49.9 million iPhones in Q4 2020
  • Apple sold 44.2 million iPhones in Q1 2022
  • Apple sold 50.1 million iPhones in Q1 2021
  • Apple sold 37.7 million iPhones in Q2 2021
  • Apple sold 40.4 million iPhones in Q3 2020
  • Apple sold 35.2 million iPhones in Q4 2021
  • Apple sold 39.9 million iPhones in Q2 2020
  • Apple sold 33.4 million iPhones in Q3 2019
  • Apple sold 46.9 million iPhones in Q4 2018

Interpretation

Apple's iPhone sales figures in recent quarters can be likened to a rollercoaster ride at an amusement park - thrilling, fast-paced, and occasionally stomach-churning. The fluctuating numbers reflect the dynamic nature of the smartphone market, where consumers' preferences and economic conditions continually shape the sales landscape. From the peak of 50.1 million iPhones sold in Q1 2021 to the dip of 33.4 million in Q3 2019, Apple's performance underscores both the company's resilience and the industry's volatility. As the tech giant navigates through these twists and turns, one thing remains certain - the iPhone remains a perennial favorite amongst consumers, ensuring that the show must go on.

Regional Sales

  • China accounted for 15% of global iPhone sales in 2020
  • The US accounted for 40% of iPhone sales in 2020
  • iPhone sales in India grew by 93% year-over-year in Q3 2021
  • iPhone sales in Japan grew by 8% year-over-year in 2020
  • iPhone sales in Europe grew by 17% year-over-year in Q4 2020
  • iPhone sales in China grew by 57% year-over-year in Q4 2020
  • iPhone sales in India grew by 100% year-over-year in 2021
  • iPhone sales in Japan accounted for 49% of the smartphone market in Q4 2020
  • iPhone sales in Europe accounted for 24% of the smartphone market in Q4 2021
  • iPhone sales in India grew by 34% year-over-year in Q1 2022
  • iPhone sales in China accounted for 23% of the smartphone market in Q4 2021
  • iPhone sales in Japan grew by 13% year-over-year in Q2 2021
  • iPhone sales in India accounted for 4% of the smartphone market in Q4 2021

Interpretation

In a world where iPhones seem to be as prevalent as opinions on the internet, the sales statistics paint a colorful picture of global demand. From the US embracing iPhones like a favorite snack to China and India displaying a hunger for the latest tech trends, it's clear that Apple's iconic device continues to capture hearts and wallets worldwide. With Japan and Europe adding their own flavors to the mix, it's safe to say that the iPhone isn't just a phone – it's a cultural phenomenon that transcends borders and demographics. So, whether you're scrolling through cat memes in the US or engaging in a heated debate in India, rest assured that somewhere, someone is also obsessively checking for the next iPhone release.

Revenue Contribution

  • iPhone sales accounted for 54.7% of Apple's total revenue in Q1 2021
  • Apple's iPhone revenue reached $65.6 billion in Q1 2021
  • Apple's iPhone revenue in Q4 2021 was $38.9 billion
  • Apple's iPhone revenue in Q3 2021 was $39.6 billion
  • Apple's iPhone revenue in Q2 2021 was $47.9 billion
  • Apple's iPhone revenue in Q1 2022 was $71.6 billion
  • Apple's iPhone revenue in Q4 2020 was $26.4 billion
  • Apple's iPhone revenue in Q3 2020 was $26.4 billion
  • Apple's iPhone revenue in Q2 2020 was $28.9 billion
  • Apple's iPhone revenue in Q1 2020 was $55.9 billion
  • Apple's iPhone revenue in Q3 2019 was $25.9 billion
  • Apple's iPhone revenue in Q4 2019 was $33.4 billion

Interpretation

With iPhone sales accounting for over half of Apple's total revenue in Q1 2021, it seems the tech giant's signature product continues to be the golden goose laying billion-dollar eggs. From the rollercoaster ride of revenues in different quarters, one thing is clear: the iPhone's grip on consumers' wallets remains unyielding, with each new model sparking a frenzy of spending. In the game of tech dominion, Apple's iPhone revenue numbers are not just digits on a financial report—they're a testament to the enduring allure of innovation wrapped in a shiny, rectangular package.

References