GITNUXREPORT 2026

Apparel Printing Industry Statistics

The apparel printing industry is growing rapidly due to customization, digital innovation, and global demand.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

Personalization requests via apparel printing apps rose 35% in 2023 to 120 million orders.

Statistic 2

62% of millennials prefer custom-printed sustainable apparel over mass-produced.

Statistic 3

Bright neon colors dominated 28% of custom apparel print orders in 2023.

Statistic 4

45% of Gen Z consumers demand on-demand printing for unique designs within 48 hours.

Statistic 5

Retro 90s graphics featured in 33% of streetwear apparel printing requests 2023.

Statistic 6

Eco-labels influenced 57% of purchasing decisions for printed apparel in 2023 survey.

Statistic 7

Oversized prints covered 40%+ of garment surface in 52% of trendy apparel orders 2023.

Statistic 8

68% of consumers aged 18-34 willing to pay 20% premium for personalized prints.

Statistic 9

Tie-dye digital simulations ordered in 19% of casual apparel prints 2023.

Statistic 10

Minimalist monochromatic designs rose to 25% preference in professional apparel 2023.

Statistic 11

73% of fitness enthusiasts seek moisture-wicking printed activewear customizations.

Statistic 12

Pop culture meme prints accounted for 14% of social media driven apparel orders 2023.

Statistic 13

Gender-neutral printed apparel demand up 41% among non-binary consumers 2023.

Statistic 14

Glow-in-the-dark inks requested in 11% of party apparel prints 2023.

Statistic 15

55% prefer photo-realistic DTG prints over vector graphics for portraits on apparel.

Statistic 16

Vintage wash effects simulated in 27% of denim apparel printing 2023.

Statistic 17

49% of parents order matching family printed outfits for events 2023.

Statistic 18

Holographic foil effects popular in 16% of festival apparel designs 2023.

Statistic 19

64% of remote workers customize home office branded apparel prints.

Statistic 20

Abstract geometric patterns led 22% of modern art-inspired apparel orders 2023.

Statistic 21

Pet photo prints on apparel surged 29% among animal lovers 2023.

Statistic 22

Motivational quote prints comprised 18% of gym wear customizations 2023.

Statistic 23

Camouflage patterns returned in 13% of urban outdoor apparel 2023.

Statistic 24

59% of couples order matching couple tees for social media posts 2023.

Statistic 25

Floral prints evolved to tropical themes in 31% summer apparel 2023.

Statistic 26

Metallic gold accents in 20% luxury casual apparel prints 2023.

Statistic 27

The global apparel printing market was valued at USD 15.2 billion in 2023 and is projected to reach USD 28.7 billion by 2032, growing at a CAGR of 7.3%.

Statistic 28

Digital textile printing segment accounted for 32% of the total apparel printing market revenue in 2023.

Statistic 29

Screen printing held 45% market share in apparel printing in North America in 2022 due to high-volume production efficiency.

Statistic 30

The Asia-Pacific region dominated the apparel printing market with 52% global share in 2023, driven by manufacturing hubs in China and India.

Statistic 31

Direct-to-Garment (DTG) printing market within apparel grew by 14.2% YoY in 2023 to USD 2.1 billion.

Statistic 32

Sublimation printing for apparel reached USD 3.4 billion globally in 2023, with a forecasted CAGR of 9.8% through 2030.

Statistic 33

Custom apparel printing e-commerce sales surged 22% in 2023, contributing USD 4.5 billion to the market.

Statistic 34

Europe apparel printing market expanded to EUR 4.8 billion in 2023, led by sustainable printing demands.

Statistic 35

Promotional apparel printing segment generated USD 6.2 billion in 2023, 41% of total industry revenue.

Statistic 36

U.S. apparel screen printing industry revenue hit $5.3 billion in 2023, up 5.8% from previous year.

Statistic 37

Global heat transfer printing market for apparel valued at USD 2.8 billion in 2023, CAGR 8.1% expected.

Statistic 38

Athletic apparel printing sub-market grew 18% in 2023 to USD 1.9 billion amid sportswear boom.

Statistic 39

Latin America apparel printing market reached USD 1.2 billion in 2023, with Brazil leading at 45% share.

Statistic 40

Women's apparel printing segment comprised 38% of market in 2023, valued at USD 5.8 billion globally.

Statistic 41

Men's casual wear printing market expanded to USD 4.1 billion in 2023, CAGR 6.5% projected.

Statistic 42

Children's apparel printing niche hit USD 1.5 billion in 2023, driven by personalization trends.

Statistic 43

Corporate uniform printing revenue reached USD 3.7 billion globally in 2023.

Statistic 44

Festival and event apparel printing spiked 25% in 2023 to USD 900 million.

Statistic 45

Luxury apparel printing market valued at USD 1.1 billion in 2023, premium segment growth at 10%.

Statistic 46

Streetwear printing sub-market boomed to USD 2.3 billion in 2023, urban youth influence.

Statistic 47

Activewear sublimation printing reached USD 1.4 billion in 2023, 12% YoY growth.

Statistic 48

Vintage apparel reprinting market grew to USD 800 million in 2023.

Statistic 49

Eco-friendly apparel printing inks market at USD 950 million in 2023, 15% CAGR forecast.

Statistic 50

On-demand apparel printing services revenue USD 3.2 billion in 2023.

Statistic 51

Fashion week related printing hit USD 450 million in 2023 globally.

Statistic 52

School spirit apparel printing USD 1.8 billion in U.S. 2023.

Statistic 53

Holiday themed apparel printing peaked at USD 1.2 billion in Q4 2023.

Statistic 54

Gaming merchandise printing USD 700 million in 2023.

Statistic 55

Music band tour apparel printing USD 850 million in 2023.

Statistic 56

Wedding custom apparel printing USD 650 million globally 2023.

Statistic 57

North America holds 28% of global apparel printing market volume in 2023.

Statistic 58

China exported 65% of world's screen printed apparel worth USD 9.8 billion in 2023.

Statistic 59

India apparel printing industry employed 4.2 million workers in 2023.

Statistic 60

EU imported USD 3.5 billion printed apparel from Asia in 2023.

Statistic 61

Bangladesh screen printing hubs produced 1.2 billion garments annually 2023.

Statistic 62

Vietnam's DTG printing capacity grew 22% to serve USD 1.1 billion exports 2023.

Statistic 63

U.S. custom apparel printing shops numbered 18,500 in 2023.

Statistic 64

Turkey ranked 5th globally in printed textile exports at USD 2.4 billion 2023.

Statistic 65

Mexico nearshoring boosted apparel printing investment by USD 450 million 2023.

Statistic 66

Japan led in high-tech sublimation printing with 15% Asia-Pacific share 2023.

Statistic 67

Brazil apparel printing market valued at BRL 12 billion in 2023.

Statistic 68

Middle East printed hijab market reached USD 800 million in UAE/Saudi 2023.

Statistic 69

Australia custom apparel printing revenue AUD 1.2 billion 2023.

Statistic 70

South Korea K-pop merchandise printing exported USD 650 million 2023.

Statistic 71

Indonesia batik digital printing modernized 30% of traditional output 2023.

Statistic 72

Canada eco-apparel printing grew 16% to CAD 900 million 2023.

Statistic 73

Pakistan printed sportswear exports hit USD 1.5 billion 2023.

Statistic 74

South Africa township custom printing shops 5,200 strong in 2023.

Statistic 75

Russia imported USD 400 million printing equipment for apparel 2023.

Statistic 76

Thailand tourist apparel printing USD 550 million revenue 2023.

Statistic 77

Egypt cotton apparel printing 80% local market share 2023.

Statistic 78

Netherlands sustainable printing hub processed 12 million garments 2023.

Statistic 79

Philippines fast fashion printing capacity doubled to 500 million pcs 2023.

Statistic 80

Morocco EU-free trade boosted printed kaftan exports 25% 2023.

Statistic 81

New Zealand merino wool printing niche USD 120 million 2023.

Statistic 82

Apparel printing generated 2.1 million tons CO2 emissions globally in 2023.

Statistic 83

Water usage in traditional screen printing averaged 120 liters per 100 garments 2023.

Statistic 84

78% of apparel printers shifted to low-VOC inks reducing emissions by 35% in 2023.

Statistic 85

Recycled polyester used in 42% of sublimation printed apparel 2023.

Statistic 86

DTG printing saved 90% water vs screen for small runs, 500 million liters saved 2023.

Statistic 87

Organic cotton printing inks biodegradable in 96% of eco-certified products 2023.

Statistic 88

Solar-powered printing facilities comprised 14% of industry in sunny regions 2023.

Statistic 89

Microplastic shedding from printed synthetics totaled 1.2 million tons 2023.

Statistic 90

65% reduction in energy for LED curing vs gas dryers in apparel 2023.

Statistic 91

Compostable inks developed for 22% trial in paper-like apparel labels 2023.

Statistic 92

Zero-waste printing layouts optimized 88% fabric utilization in digital 2023.

Statistic 93

Carbon neutral certified printers operated 19% of global capacity 2023.

Statistic 94

Phthalate-free inks mandatory in EU apparel printing 100% compliance 2023.

Statistic 95

Rainwater harvesting in Indian printing factories supplied 45% water needs 2023.

Statistic 96

Biodegradable PET films for DTF replaced PVC in 37% operations 2023.

Statistic 97

Waste ink recovery systems recycled 72% in DTG shops 2023.

Statistic 98

Hemp fabric printing grew 28%, using 50% less water than cotton 2023.

Statistic 99

FSC-certified paper transfers used in 25% eco-apparel heat printing 2023.

Statistic 100

Ozone generators eliminated 99% VOCs in dryer exhausts 2023 installs.

Statistic 101

Circular economy models recycled 15% printed garments into new prints 2023.

Statistic 102

Screen printing equipment market for apparel reached USD 1.6 billion in 2023.

Statistic 103

DTG printers adoption rate in small apparel printers increased to 68% in 2023 from 52% in 2021.

Statistic 104

Water-based inks usage in apparel screen printing rose to 42% of total inks in 2023.

Statistic 105

Average DTG print speed for apparel improved to 120 garments per hour in 2023 models.

Statistic 106

UV-curable inks for apparel printing grew 28% in usage volume to 15 million liters in 2023.

Statistic 107

Sublimation printing resolution standards hit 1440 dpi average in high-end apparel machines 2023.

Statistic 108

Automated carousel screen printers processed 85% of high-volume apparel runs in 2023.

Statistic 109

Pretreatment machines for DTG on cotton apparel penetrated 75% of mid-sized shops in 2023.

Statistic 110

Direct-to-Film (DTF) printing technology captured 12% of apparel market share in 2023.

Statistic 111

Piezoelectric printheads dominated 92% of digital apparel printing heads in 2023.

Statistic 112

Heat press machines for vinyl apparel averaged 500 units/hour capacity in 2023 pro models.

Statistic 113

CAD software integration in apparel printing workflows reached 88% adoption in 2023.

Statistic 114

White ink recycling rates in DTG printing improved to 65% efficiency in 2023 systems.

Statistic 115

Multi-color screen printing setups handled 10+ colors per garment in 55% of runs 2023.

Statistic 116

Reactive dyes for digital printing on silk apparel increased 19% in chemical volume 2023.

Statistic 117

Conveyor dryers for screen printed apparel cured at 320°F average temp in 2023.

Statistic 118

Roll-to-roll printing for continuous apparel fabrics grew to 23% of digital output 2023.

Statistic 119

Laser pretreatment for polyester sublimation achieved 98% adhesion rate in 2023 tests.

Statistic 120

Viscosity control systems in screen inks maintained 20-25 seconds #2 Zahn cup in 92% ops 2023.

Statistic 121

3D printing integration for apparel prototypes reached 15% in design firms 2023.

Statistic 122

NFC chip embedding via printing in apparel hit 8% penetration in smart garments 2023.

Statistic 123

Flash cure units reduced energy use by 30% in apparel screen printing 2023 models.

Statistic 124

Hybrid DTG/DTF printers emerged with 18% market trial rate in 2023.

Statistic 125

pH levels in DTG pretreat solutions stabilized at 8.5-9.0 for 95% cotton blends 2023.

Statistic 126

71% of apparel printers used cloud RIP software for color management in 2023.

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From a booming $15.2 billion global market set to nearly double in value, to the unstoppable rise of on-demand customization and sustainable innovation, the apparel printing industry is stitching together a vibrant new future for fashion.

Key Takeaways

The global apparel printing market was valued at USD 15.2 billion in 2023 and is projected to reach USD 28.7 billion by 2032, growing at a CAGR of 7.3%.
Digital textile printing segment accounted for 32% of the total apparel printing market revenue in 2023.
Screen printing held 45% market share in apparel printing in North America in 2022 due to high-volume production efficiency.
Screen printing equipment market for apparel reached USD 1.6 billion in 2023.
DTG printers adoption rate in small apparel printers increased to 68% in 2023 from 52% in 2021.
Water-based inks usage in apparel screen printing rose to 42% of total inks in 2023.
Personalization requests via apparel printing apps rose 35% in 2023 to 120 million orders.
62% of millennials prefer custom-printed sustainable apparel over mass-produced.
Bright neon colors dominated 28% of custom apparel print orders in 2023.
North America holds 28% of global apparel printing market volume in 2023.
China exported 65% of world's screen printed apparel worth USD 9.8 billion in 2023.
India apparel printing industry employed 4.2 million workers in 2023.
Apparel printing generated 2.1 million tons CO2 emissions globally in 2023.
Water usage in traditional screen printing averaged 120 liters per 100 garments 2023.
78% of apparel printers shifted to low-VOC inks reducing emissions by 35% in 2023.

The apparel printing industry is growing rapidly due to customization, digital innovation, and global demand.

Consumer Trends & Preferences

Personalization requests via apparel printing apps rose 35% in 2023 to 120 million orders.
62% of millennials prefer custom-printed sustainable apparel over mass-produced.
Bright neon colors dominated 28% of custom apparel print orders in 2023.
45% of Gen Z consumers demand on-demand printing for unique designs within 48 hours.
Retro 90s graphics featured in 33% of streetwear apparel printing requests 2023.
Eco-labels influenced 57% of purchasing decisions for printed apparel in 2023 survey.
Oversized prints covered 40%+ of garment surface in 52% of trendy apparel orders 2023.
68% of consumers aged 18-34 willing to pay 20% premium for personalized prints.
Tie-dye digital simulations ordered in 19% of casual apparel prints 2023.
Minimalist monochromatic designs rose to 25% preference in professional apparel 2023.
73% of fitness enthusiasts seek moisture-wicking printed activewear customizations.
Pop culture meme prints accounted for 14% of social media driven apparel orders 2023.
Gender-neutral printed apparel demand up 41% among non-binary consumers 2023.
Glow-in-the-dark inks requested in 11% of party apparel prints 2023.
55% prefer photo-realistic DTG prints over vector graphics for portraits on apparel.
Vintage wash effects simulated in 27% of denim apparel printing 2023.
49% of parents order matching family printed outfits for events 2023.
Holographic foil effects popular in 16% of festival apparel designs 2023.
64% of remote workers customize home office branded apparel prints.
Abstract geometric patterns led 22% of modern art-inspired apparel orders 2023.
Pet photo prints on apparel surged 29% among animal lovers 2023.
Motivational quote prints comprised 18% of gym wear customizations 2023.
Camouflage patterns returned in 13% of urban outdoor apparel 2023.
59% of couples order matching couple tees for social media posts 2023.
Floral prints evolved to tropical themes in 31% summer apparel 2023.
Metallic gold accents in 20% luxury casual apparel prints 2023.

Consumer Trends & Preferences Interpretation

The modern apparel printing industry reveals a society dressing its values, where hyper-personalization meets eco-consciousness, nostalgia collides with neon, and everyone from remote workers to fitness buffs is willing to pay a premium to wear their identity—quite literally—on their sleeve.

Market Size & Growth

The global apparel printing market was valued at USD 15.2 billion in 2023 and is projected to reach USD 28.7 billion by 2032, growing at a CAGR of 7.3%.
Digital textile printing segment accounted for 32% of the total apparel printing market revenue in 2023.
Screen printing held 45% market share in apparel printing in North America in 2022 due to high-volume production efficiency.
The Asia-Pacific region dominated the apparel printing market with 52% global share in 2023, driven by manufacturing hubs in China and India.
Direct-to-Garment (DTG) printing market within apparel grew by 14.2% YoY in 2023 to USD 2.1 billion.
Sublimation printing for apparel reached USD 3.4 billion globally in 2023, with a forecasted CAGR of 9.8% through 2030.
Custom apparel printing e-commerce sales surged 22% in 2023, contributing USD 4.5 billion to the market.
Europe apparel printing market expanded to EUR 4.8 billion in 2023, led by sustainable printing demands.
Promotional apparel printing segment generated USD 6.2 billion in 2023, 41% of total industry revenue.
U.S. apparel screen printing industry revenue hit $5.3 billion in 2023, up 5.8% from previous year.
Global heat transfer printing market for apparel valued at USD 2.8 billion in 2023, CAGR 8.1% expected.
Athletic apparel printing sub-market grew 18% in 2023 to USD 1.9 billion amid sportswear boom.
Latin America apparel printing market reached USD 1.2 billion in 2023, with Brazil leading at 45% share.
Women's apparel printing segment comprised 38% of market in 2023, valued at USD 5.8 billion globally.
Men's casual wear printing market expanded to USD 4.1 billion in 2023, CAGR 6.5% projected.
Children's apparel printing niche hit USD 1.5 billion in 2023, driven by personalization trends.
Corporate uniform printing revenue reached USD 3.7 billion globally in 2023.
Festival and event apparel printing spiked 25% in 2023 to USD 900 million.
Luxury apparel printing market valued at USD 1.1 billion in 2023, premium segment growth at 10%.
Streetwear printing sub-market boomed to USD 2.3 billion in 2023, urban youth influence.
Activewear sublimation printing reached USD 1.4 billion in 2023, 12% YoY growth.
Vintage apparel reprinting market grew to USD 800 million in 2023.
Eco-friendly apparel printing inks market at USD 950 million in 2023, 15% CAGR forecast.
On-demand apparel printing services revenue USD 3.2 billion in 2023.
Fashion week related printing hit USD 450 million in 2023 globally.
School spirit apparel printing USD 1.8 billion in U.S. 2023.
Holiday themed apparel printing peaked at USD 1.2 billion in Q4 2023.
Gaming merchandise printing USD 700 million in 2023.
Music band tour apparel printing USD 850 million in 2023.
Wedding custom apparel printing USD 650 million globally 2023.

Market Size & Growth Interpretation

The apparel printing market is projected to nearly double in size over this decade, proving that while fashion trends may be fleeting, the universal desire to wear one's personality—or corporate logo—on a sleeve is a remarkably permanent and profitable fact of life.

Regional & Global Insights

North America holds 28% of global apparel printing market volume in 2023.
China exported 65% of world's screen printed apparel worth USD 9.8 billion in 2023.
India apparel printing industry employed 4.2 million workers in 2023.
EU imported USD 3.5 billion printed apparel from Asia in 2023.
Bangladesh screen printing hubs produced 1.2 billion garments annually 2023.
Vietnam's DTG printing capacity grew 22% to serve USD 1.1 billion exports 2023.
U.S. custom apparel printing shops numbered 18,500 in 2023.
Turkey ranked 5th globally in printed textile exports at USD 2.4 billion 2023.
Mexico nearshoring boosted apparel printing investment by USD 450 million 2023.
Japan led in high-tech sublimation printing with 15% Asia-Pacific share 2023.
Brazil apparel printing market valued at BRL 12 billion in 2023.
Middle East printed hijab market reached USD 800 million in UAE/Saudi 2023.
Australia custom apparel printing revenue AUD 1.2 billion 2023.
South Korea K-pop merchandise printing exported USD 650 million 2023.
Indonesia batik digital printing modernized 30% of traditional output 2023.
Canada eco-apparel printing grew 16% to CAD 900 million 2023.
Pakistan printed sportswear exports hit USD 1.5 billion 2023.
South Africa township custom printing shops 5,200 strong in 2023.
Russia imported USD 400 million printing equipment for apparel 2023.
Thailand tourist apparel printing USD 550 million revenue 2023.
Egypt cotton apparel printing 80% local market share 2023.
Netherlands sustainable printing hub processed 12 million garments 2023.
Philippines fast fashion printing capacity doubled to 500 million pcs 2023.
Morocco EU-free trade boosted printed kaftan exports 25% 2023.
New Zealand merino wool printing niche USD 120 million 2023.

Regional & Global Insights Interpretation

This globe-spanning fabric of production, employment, and regional specialties—from K-pop merch to Moroccan kaftans—reveals an industry where the West designs the demand, Asia executes the volume, and every continent stitches its own cultural and economic pattern into the fray.

Sustainability & Environmental Impact

Apparel printing generated 2.1 million tons CO2 emissions globally in 2023.
Water usage in traditional screen printing averaged 120 liters per 100 garments 2023.
78% of apparel printers shifted to low-VOC inks reducing emissions by 35% in 2023.
Recycled polyester used in 42% of sublimation printed apparel 2023.
DTG printing saved 90% water vs screen for small runs, 500 million liters saved 2023.
Organic cotton printing inks biodegradable in 96% of eco-certified products 2023.
Solar-powered printing facilities comprised 14% of industry in sunny regions 2023.
Microplastic shedding from printed synthetics totaled 1.2 million tons 2023.
65% reduction in energy for LED curing vs gas dryers in apparel 2023.
Compostable inks developed for 22% trial in paper-like apparel labels 2023.
Zero-waste printing layouts optimized 88% fabric utilization in digital 2023.
Carbon neutral certified printers operated 19% of global capacity 2023.
Phthalate-free inks mandatory in EU apparel printing 100% compliance 2023.
Rainwater harvesting in Indian printing factories supplied 45% water needs 2023.
Biodegradable PET films for DTF replaced PVC in 37% operations 2023.
Waste ink recovery systems recycled 72% in DTG shops 2023.
Hemp fabric printing grew 28%, using 50% less water than cotton 2023.
FSC-certified paper transfers used in 25% eco-apparel heat printing 2023.
Ozone generators eliminated 99% VOCs in dryer exhausts 2023 installs.
Circular economy models recycled 15% printed garments into new prints 2023.

Sustainability & Environmental Impact Interpretation

While the apparel printing industry deserves a pat on the back for its significant strides in water conservation, material innovation, and cleaner energy use in 2023, its ongoing battle against a colossal carbon footprint and a massive microplastic problem shows the job is only half finished.

Technology & Processes

Screen printing equipment market for apparel reached USD 1.6 billion in 2023.
DTG printers adoption rate in small apparel printers increased to 68% in 2023 from 52% in 2021.
Water-based inks usage in apparel screen printing rose to 42% of total inks in 2023.
Average DTG print speed for apparel improved to 120 garments per hour in 2023 models.
UV-curable inks for apparel printing grew 28% in usage volume to 15 million liters in 2023.
Sublimation printing resolution standards hit 1440 dpi average in high-end apparel machines 2023.
Automated carousel screen printers processed 85% of high-volume apparel runs in 2023.
Pretreatment machines for DTG on cotton apparel penetrated 75% of mid-sized shops in 2023.
Direct-to-Film (DTF) printing technology captured 12% of apparel market share in 2023.
Piezoelectric printheads dominated 92% of digital apparel printing heads in 2023.
Heat press machines for vinyl apparel averaged 500 units/hour capacity in 2023 pro models.
CAD software integration in apparel printing workflows reached 88% adoption in 2023.
White ink recycling rates in DTG printing improved to 65% efficiency in 2023 systems.
Multi-color screen printing setups handled 10+ colors per garment in 55% of runs 2023.
Reactive dyes for digital printing on silk apparel increased 19% in chemical volume 2023.
Conveyor dryers for screen printed apparel cured at 320°F average temp in 2023.
Roll-to-roll printing for continuous apparel fabrics grew to 23% of digital output 2023.
Laser pretreatment for polyester sublimation achieved 98% adhesion rate in 2023 tests.
Viscosity control systems in screen inks maintained 20-25 seconds #2 Zahn cup in 92% ops 2023.
3D printing integration for apparel prototypes reached 15% in design firms 2023.
NFC chip embedding via printing in apparel hit 8% penetration in smart garments 2023.
Flash cure units reduced energy use by 30% in apparel screen printing 2023 models.
Hybrid DTG/DTF printers emerged with 18% market trial rate in 2023.
pH levels in DTG pretreat solutions stabilized at 8.5-9.0 for 95% cotton blends 2023.
71% of apparel printers used cloud RIP software for color management in 2023.

Technology & Processes Interpretation

While the mighty screen printer still rules the bulk of the apparel kingdom, a nimble and eco-conscious digital rebellion is clearly underway, armed with faster DTG machines, clever hybrids, and smarter inks, proving that in this industry, you can indeed teach an old shirt new tricks.

Sources & References

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