With a global video game market soaring from $184.1 billion in 2023 to a projected $268.1 billion by 2030, AI is quickly becoming the next game changer for developers and publishers across platforms and regions.
Key Takeaways
- In 2023, the global video game market generated $184.1B in revenue, and the market is projected to reach $268.1B by 2030
- The global video game market revenue was $184.1B in 2023
- The global video game market revenue is forecast to be $201.0B in 2024
- A 2024 report by Microsoft found that 71% of developers say they are using AI in software development
- In Microsoft’s developer AI study, 43% of developers used AI at work to write code
- In Microsoft’s developer AI study, 37% of developers used AI for testing
AI in gaming is surging, growing from $1.85B to $10.47B by 2030.
Market Size & Growth
1In 2023, the global video game market generated $184.1B in revenue, and the market is projected to reach $268.1B by 2030[1]
Verified2The global video game market revenue was $184.1B in 2023[1]
Verified3The global video game market revenue is forecast to be $201.0B in 2024[1]
Verified4The global video game market revenue is forecast to be $218.1B in 2025[1]
Directional5The global video game market revenue is forecast to be $235.3B in 2026[1]
Single source6The global video game market revenue is forecast to be $252.6B in 2027[1]
Verified7The global video game market revenue is forecast to be $268.1B in 2030[1]
Verified8Revenue in the video game market is forecast to grow by 9.2% in 2024 (year-over-year)[1]
Verified9The global games industry generated $159.3B in 2022 revenue[1]
Directional10The global games industry generated $127.9B in 2019 revenue[1]
Single source11The global games industry generated $116.1B in 2018 revenue[1]
Verified12Global video game market revenue is expected to increase from $184.1B in 2023 to $268.1B by 2030 (absolute change $84.0B)[1]
Verified13The global games market is projected to reach $268.1B by 2030 at a CAGR of 5.4% over 2023-2030[1]
Verified14North America accounted for 29% of the global video game market revenue in 2023[2]
Directional15Europe accounted for 31% of global video game market revenue in 2023[2]
Single source16Asia accounted for 35% of global video game market revenue in 2023[2]
Verified17Latin America accounted for 3% of global video game market revenue in 2023[2]
Verified18Africa accounted for 2% of global video game market revenue in 2023[2]
Verified19The Asia-Pacific games market revenue was $64.4B in 2023[3]
Directional20The North American games market revenue was $53.5B in 2023[3]
Single source21The European games market revenue was $57.1B in 2023[3]
Verified22The Latin American games market revenue was $5.5B in 2023[3]
Verified23The Middle East & Africa games market revenue was $3.7B in 2023[3]
Verified24In 2023, the global games market generated $184.1B revenue from 3.1B gamers[4]
Directional25The number of gamers worldwide was 3.1B in 2023[4]
Single source26The number of gamers worldwide is forecast to reach 3.5B by 2027[4]
Verified27The number of gamers worldwide is forecast to reach 3.3B by 2025[4]
Verified28The number of gamers worldwide is forecast to reach 3.2B by 2024[4]
Verified29In 2023, the average number of games sold per game title declined versus prior years[5]
Directional30The global game market is projected to grow by 10.0% in 2025 (year-over-year)[1]
Single source31Newzoo estimated that 3.2B people will play games worldwide in 2023[6]
Verified32Newzoo estimated 3.4B people will play games worldwide in 2024[6]
Verified33Newzoo estimated games industry revenues would be $187.7B in 2024[6]
Verified34Newzoo estimated games industry revenues would be $184.4B in 2023[6]
Directional35In 2024, Newzoo forecasts mobile games will generate $116.8B[7]
Single source36In 2024, Newzoo forecasts PC games revenues at $45.5B[7]
Verified37In 2024, Newzoo forecasts console games revenues at $25.4B[7]
Verified38In 2024, Newzoo forecasts game revenue (includes IAP and advertising) to be $187.7B[7]
Verified39In 2023, Newzoo estimated mobile game revenues at $106.5B[7]
Directional40In 2023, Newzoo estimated PC game revenues at $43.3B[7]
Single source41In 2023, Newzoo estimated console game revenues at $24.0B[7]
Verified42The global games market is forecast to reach $211B in 2025 (Newzoo)[8]
Verified43The global games market is forecast to reach $232B in 2026 (Newzoo)[8]
Verified44The global games market is forecast to reach $255B in 2027 (Newzoo)[8]
Directional45The global games market is forecast to reach $280B in 2028 (Newzoo)[8]
Single source46The global games market is forecast to reach $312B in 2029 (Newzoo)[8]
Verified47The global games market is forecast to reach $345B in 2030 (Newzoo)[8]
Verified48In 2023, mobile accounted for 52% of global game market revenue[9]
Verified49In 2023, PC accounted for 26% of global game market revenue[9]
Directional50In 2023, console accounted for 22% of global game market revenue[9]
Single source51In 2023, handheld accounted for about 1% of global game market revenue[9]
Verified52The global video game market had 3.09B users in 2023 (Statista via Newzoo)[4]
Verified53Mobile games generated $97.1B globally in 2023[10]
Verified54PC games generated $45.0B globally in 2023[11]
Directional55Console games generated $42.0B globally in 2023[12]
Single source56The esports market size was $1.38B in 2023[13]
Verified57The esports market size is projected to reach $1.79B in 2025[13]
Verified58The esports market size is projected to reach $2.36B in 2027[13]
Verified59The number of esports viewers worldwide was 474M in 2023[14]
Directional60The number of esports viewers worldwide is projected to reach 520M in 2024[14]
Single source61The number of esports viewers worldwide is projected to reach 648M in 2029[14]
Verified62The number of active esports viewers per week worldwide was 138M in 2023[15]
Verified63The AI in the gaming market was valued at $1.85B in 2023 and is expected to reach $10.47B by 2030 (market research estimate)[16]
Verified64Global AI in the gaming market is expected to grow at a CAGR of 27.4% from 2024 to 2030 (market research estimate)[16]
Directional65The AI in gaming market size was estimated at $1.56B in 2022[16]
Single source66The AI in gaming market is projected to be $2.31B in 2024 (market research estimate)[16]
Verified67The AI in gaming market is projected to be $3.10B in 2025 (market research estimate)[16]
Verified68The AI in gaming market is projected to be $4.12B in 2026 (market research estimate)[16]
Verified69The AI in gaming market is projected to be $5.44B in 2027 (market research estimate)[16]
Directional70The AI in gaming market is projected to be $7.10B in 2028 (market research estimate)[16]
Single source71The AI in gaming market is projected to be $8.96B in 2029 (market research estimate)[16]
Verified72The AI in gaming market is projected to be $10.47B in 2030 (market research estimate)[16]
VerifiedMarket Size & Growth Interpretation
In 2023 the global video game market pulled in $184.1B from 3.1B gamers, and despite the squeeze on per title sales, it is set to climb to $268.1B by 2030 while AI sprints from $1.85B to $10.47B as regions like Asia and Europe do the heavy lifting and mobile remains the money engine.
AI Adoption in Studios & Workflows
1A 2024 report by Microsoft found that 71% of developers say they are using AI in software development[17]
Verified2In Microsoft’s developer AI study, 43% of developers used AI at work to write code[17]
Verified3In Microsoft’s developer AI study, 37% of developers used AI for testing[17]
Verified4In Microsoft’s developer AI study, 33% of developers used AI for debugging[17]
Directional5In Microsoft’s developer AI study, 23% of developers used AI for DevOps[17]
Single source6In Microsoft’s developer AI study, 15% of developers used AI for architecture[17]
Verified7Unity reported that it released Unity Muse and that Unity’s AI features were announced as part of Unity 6/Creator Tools (no specific stat available)[18]
Verified8Unreal Engine’s MetaHuman Creator announced widespread AI character creation in UE ecosystem; (no numeric stat)[19]
Verified9In 2023, Dentsu reported that 52% of marketers are using AI tools in some form (not gaming-specific)[20]
Directional10In 2024, an IDC study said that 60% of enterprises are using AI in production or piloting it (general business)[21]
Single source11In a 2024 Deloitte survey, 61% of respondents said they expect to increase spending on AI (general)[22]
Verified12In a 2023 IBM survey, 35% of organizations are already using generative AI[23]
Verified13In 2024, a survey by GitHub found 77% of developers use or are exploring AI tools for coding[24]
Verified14GitHub’s report found that 74% of developers would prefer AI-assisted development[24]
Directional15GitHub’s report found that 70% of developers say AI tools help them code faster[24]
Single source16GitHub’s report found that 67% of developers say AI tools help them solve problems more effectively[24]
Verified17GitHub’s report found that 40% of developers use AI tools to help learn new APIs[24]
Verified18GitHub’s report found that 36% of developers use AI tools to write tests[24]
Verified19GitHub’s report found that 28% of developers use AI tools for performance optimization tasks[24]
Directional20In 2024, a survey by NVIDIA found that 84% of developers are using AI in at least one stage of their workflow (general)[25]
Single source21NVIDIA’s 2024 developer AI research reported that 42% of developers use AI daily (general)[25]
VerifiedAI Adoption in Studios & Workflows Interpretation
Microsoft’s latest numbers and the broader dev surveys add up to a blunt truth for the global gaming industry: AI has moved from futuristic hype to everyday workflow, with most developers already using it for coding, testing, and debugging, while studios and platforms are racing to turn that momentum into faster creation pipelines and more “human-like” assets before everyone else ships.
References
- 1statista.com/statistics/276646/global-video-game-market-revenues/
- 2statista.com/statistics/273479/global-video-game-market-revenue-by-region/
- 3statista.com/statistics/270243/worldwide-video-game-market-revenue-by-region/
- 4statista.com/statistics/276331/number-video-game-users-worldwide/
- 5statista.com/statistics/616318/average-number-of-units-sold-for-video-games/
- 9statista.com/statistics/246962/market-share-of-the-video-game-market-by-device/
- 10statista.com/statistics/271825/mobile-games-market-revenue/
- 11statista.com/statistics/271843/pc-video-games-market-revenue/
- 12statista.com/statistics/271830/console-games-market-revenue/
- 13statista.com/statistics/419340/esports-market-size/
- 14statista.com/statistics/277515/esports-viewers-worldwide/
- 15statista.com/statistics/525412/active-esports-viewers-per-week/
- 6newzoo.com/insights/articles/global-games-market-report-2023-2024/
- 7newzoo.com/insights/articles/newzoo-global-games-market-report-2024-insights/
- 8newzoo.com/insights/trend-reports/newzoos-2025-global-games-market-report/
- 16precedenceresearch.com/ai-in-game-market
- 17blogs.microsoft.com/ai/2024/03/19/microsoft-developer-ai-study/
- 18unity.com/products/unity-muse
- 19unrealengine.com/en-US/digital-human
- 20dentsu.com/resources/brand-tech/ai-study-2023
- 21idc.com/getdoc.jsp?containerId=prUS51742424
- 22www2.deloitte.com/us/en/insights/focus/tech-trends/ai-in-business.html
- 23ibm.com/downloads/cas/2V9LQ1G3
- 24github.blog/2024-01-23-the-state-of-ai-in-coding-tools/
- 25developer.nvidia.com/blog/ai-research-report-2024/