Must-Know Adventure Tourism Statistics [Latest Report]

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In this post, we will explore a comprehensive overview of the latest statistics and trends in the adventure tourism industry. From the impressive growth projections to the preferences and spending habits of adventure travelers, these data points offer valuable insights into this dynamic and evolving sector. Let’s dive into the numbers and uncover the key factors shaping the world of adventure tourism.

Statistic 1

"Adventure tourism is expected to grow at a CAGR of 45.99% between 2020 and 2024."

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Statistic 2

"In 2018, the global adventure tourism market was valued at $586.3 billion."

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Statistic 3

"The adventure tourism market in the Asia-Pacific region is predicted to grow at the highest CAGR of 8.6% from 2019 to 2026."

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Statistic 4

"Soft adventure segment accounted for 68.6% of the overall adventure tourism market share in 2015."

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Statistic 5

"Adventure travelers spend an average of $947 per trip excluding airfare in the US."

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Statistic 6

"As of May 2021, keyword “Adventure Tourism” has approximately 18,100 monthly searches on Google."

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Statistic 7

"In a survey from 2017, 57% of travelers agreed that adventure travel activities improved their mental and emotional wellbeing."

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Statistic 8

"Between 2010 and 2014, adventure travel activities experienced a 65% growth."

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Statistic 9

"According to ATTA, the adventure travel market is worth $263 billion annually."

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Statistic 10

"A 2017 report showed that 54.27% of respondents prefer to have qualified guides on adventure trips."

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Statistic 11

"Hiking (25.32%) and biking (22.35%) were the most popular adventure activities among respondents in the US in 2020."

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Statistic 12

"According to a study, 20.4% of adventure travelers stated that exercise and physical activities were the most important factors for their trips."

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Statistic 13

"62% of adventure travelers expressed the importance of cultural exchange during their trips in 2017."

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Statistic 14

"According to a survey, 49% of the US adventure travelers’ primary purpose was returning to nature in 2019."

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Statistic 15

"Solo adventure travel bookings increased by 24% between 2017 and 2018."

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In conclusion, the statistics reveal a positive outlook for the adventure tourism industry, characterized by significant growth projections, high market values, and shifting preferences among travelers. The data indicates a strong consumer interest in adventure travel experiences, with a focus on mental and emotional well-being, physical activities, cultural exchange, and reconnecting with nature. The increasing search volume and rising solo travel bookings further underscore the industry's momentum. Overall, these statistics highlight the dynamism and potential of the adventure tourism sector, emphasizing the importance of catering to evolving consumer preferences and experiences to drive future growth.

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