GITNUX MARKETDATA REPORT 2024

Travel Agency Industry Statistics

The travel agency industry is expected to grow steadily due to increasing demand for travel services and technological advancements facilitating easier booking and planning.

Highlights: Travel Agency Industry Statistics

  • In 2019, global online travel sales reached 755 billion U.S dollars.
  • The travel agency industry in the U.S is estimated to generate 17.3 billion U.S dollars in 2020.
  • In 2021, there were around 13,000 travel agencies in the U.S.
  • In 2017, travel agents accounted for 68% of all cruise bookings in the U.S.
  • 83% of travel bookings by mediums to large-sized companies are done through travel agencies.
  • The total global economic contribution of travel and tourism was $8.8 trillion in 2018.
  • Travel agencies made over 44% of all their bookings online in 2017.
  • In 2019, the leading travel company worldwide in terms of sales was Expedia group, with sales of approximately 107.9 billion U.S dollars.
  • Recent studies show about 18% of travellers use travel agents for their trips.
  • In 2018, the European travel agency industry produced 63 billion euros in turnover.
  • In 2019, 92% of travel agents in the U.S were female.
  • Travel agencies in Asia are witnessing a growth rate of more than 11%.
  • The compound annual growth rate of Travel Agency Industry is estimated to be 4.1% from 2021 to 2026.
  • During the COVID-19 pandemic, 93% of travel companies reported laying off employees.
  • The average age of a U.S travel agent in 2019 was 52 years.
  • 85% of U.S based travel agency bookings are made for leisure purposes.
  • The top requested travel destination by customers of travel agencies in the United States in 2019 was the Caribbean.
  • Travel agencies in China hit 34.25 billion USD in revenue in 2020.

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The Latest Travel Agency Industry Statistics Explained

In 2019, global online travel sales reached 755 billion U.S dollars.

The statistic indicates that in the year 2019, the total value of online travel sales worldwide amounted to 755 billion U.S. dollars. This figure represents the total revenue generated from online bookings and sales of travel-related services, such as flights, accommodations, rental cars, and activities, conducted over the internet. The significant sum highlights the substantial shift towards online travel booking and the growing importance of e-commerce in the travel industry. This statistic serves as a key indicator of the increasing reliance on digital platforms for travel planning and purchasing, reflecting evolving consumer preferences and behaviors in the global travel market.

The travel agency industry in the U.S is estimated to generate 17.3 billion U.S dollars in 2020.

The statistic that the travel agency industry in the U.S is estimated to generate 17.3 billion U.S dollars in 2020 suggests the substantial economic impact of this industry within the country. This figure represents the total revenue expected to be produced by travel agencies throughout the year, indicating the overall financial contribution of these businesses to the U.S economy. Such a sizable amount highlights the significance of the travel agency sector in facilitating travel arrangements for individuals and groups, serving as intermediaries between travelers and various travel service providers. This statistic can be used to gauge the industry’s performance, track trends, and make informed decisions regarding investments and policy development within the sector.

In 2021, there were around 13,000 travel agencies in the U.S.

The statistic that in 2021 there were around 13,000 travel agencies in the U.S. indicates the number of businesses operating in the travel sector during that year. This figure represents the total count of travel agencies offering services such as booking flights, accommodations, tours, and other related travel arrangements to customers. The presence of 13,000 travel agencies suggests a significant level of competition within the industry, providing consumers with a wide range of options to choose from when planning their travels. Additionally, this statistic highlights the size and importance of the travel industry in the U.S., showcasing the demand for travel services and the widespread availability of such agencies to cater to the needs of travelers across the country.

In 2017, travel agents accounted for 68% of all cruise bookings in the U.S.

The statistic states that in 2017, travel agents were responsible for 68% of all cruise bookings in the United States. This implies that a significant majority of people who booked cruises that year did so through the assistance and services provided by travel agents. The high percentage suggests that travel agents play a crucial role in facilitating cruise bookings and that they are a preferred and trusted source for individuals looking to plan and book their cruise vacations. This statistic highlights the ongoing relevance and importance of travel agents in the travel industry, particularly in the cruise sector, where their expertise and guidance are valued by a large portion of consumers.

83% of travel bookings by mediums to large-sized companies are done through travel agencies.

The statistic that 83% of travel bookings by medium to large-sized companies are conducted through travel agencies suggests that the majority of these organizations rely on the services of travel agencies for their corporate travel needs. This high percentage indicates a strong preference for outsourcing travel arrangements rather than managing bookings in-house. Medium to large-sized companies may opt for travel agencies due to their expertise in negotiating discounts, handling complex itineraries, and providing 24/7 support for travelers. This statistic highlights the significant role that travel agencies play in facilitating corporate travel for organizations of this size, emphasizing the value they bring in streamlining the booking process and ensuring smooth travel experiences for employees.

The total global economic contribution of travel and tourism was $8.8 trillion in 2018.

The statistic stating that the total global economic contribution of travel and tourism was $8.8 trillion in 2018 represents the sum of all direct, indirect, and induced impacts of the travel and tourism industry on the global economy for that particular year. This figure incorporates the revenues generated by various sectors within the industry, such as transportation, accommodation, entertainment, and food services, as well as the ripple effects of consumer spending within and beyond the industry. It reflects the significant economic significance and impact of travel and tourism on countries worldwide, encompassing not only the direct expenditures by tourists but also the broader economic effects on related industries and the overall economy.

Travel agencies made over 44% of all their bookings online in 2017.

The statistic indicates that in 2017, travel agencies conducted a significant portion of their bookings through online platforms, accounting for more than 44% of their total bookings. This suggests a growing trend towards online transactions within the travel industry, likely driven by the increasing prevalence and convenience of online booking platforms. The shift towards online booking methods may be attributed to various factors such as technological advancements, changing consumer preferences, and the ability of online platforms to offer a wider range of options and competitive pricing. By leveraging online channels, travel agencies can reach a larger audience, streamline their booking processes, and potentially increase their overall revenue.

In 2019, the leading travel company worldwide in terms of sales was Expedia group, with sales of approximately 107.9 billion U.S dollars.

In 2019, the statistic indicates that Expedia group emerged as the top travel company globally in terms of sales, generating around $107.9 billion in revenue. This figure highlights Expedia’s strong market position and dominance within the travel industry, showcasing their ability to attract a significant share of consumer spending on travel services and products. The substantial sales figure demonstrates Expedia’s successful business strategies, brand recognition, and the widespread adoption of its platform among travelers. Overall, this statistic underscores Expedia’s leading role in the competitive travel market and emphasizes its significant impact on the global economy.

Recent studies show about 18% of travellers use travel agents for their trips.

This statistic reveals that approximately 18% of individuals who travel opt to utilize the services of travel agents when planning and booking their trips. This suggests that despite the rise of online booking platforms and other self-service options available to consumers, there remains a notable segment of travellers who value and rely on the expertise and assistance provided by travel agents. The data underscores the continued relevance and appeal of travel agents in the travel industry, emphasizing that a significant proportion of travellers still see value in the personalized guidance, industry knowledge, and convenience that travel agents offer when making travel arrangements.

In 2018, the European travel agency industry produced 63 billion euros in turnover.

The statistic states that in 2018, the European travel agency industry generated a total turnover of 63 billion euros. This figure represents the total revenue generated by travel agencies operating within Europe during that year. The turnover is indicative of the economic activity within the industry, reflecting the value of services provided by travel agencies such as booking accommodations, transportation, tours, and other related travel services. This statistic highlights the significant financial contribution of the travel agency industry to the European economy, demonstrating its importance as a key sector in the region.

In 2019, 92% of travel agents in the U.S were female.

The statistic that 92% of travel agents in the U.S were female in 2019 highlights a significant gender imbalance within the profession. This indicates a substantial overrepresentation of women in the travel agent industry, potentially reflecting broader societal trends and gender norms around certain types of occupations. The statistic suggests that there may be gender-specific barriers or preferences influencing career choices within the travel agency sector. Understanding this data is crucial for identifying and addressing potential gender disparities in the industry, such as differences in opportunities for advancement, pay equity, and overall workplace diversity and inclusion efforts.

Travel agencies in Asia are witnessing a growth rate of more than 11%.

The statistic that travel agencies in Asia are witnessing a growth rate of more than 11% indicates a significant and positive trend in the industry. This growth rate suggests that more people are using the services of travel agencies in the region, possibly due to factors such as a rise in disposable income, increased interest in travel and tourism, or improved marketing and service offerings by these agencies. Such a growth rate can imply expanding business opportunities, increased competition among agencies, and a potential boost to the overall economy as tourism plays a crucial role in driving economic growth. This statistic underscores the current dynamism and potential profitability of the travel agency sector in Asia.

The compound annual growth rate of Travel Agency Industry is estimated to be 4.1% from 2021 to 2026.

The compound annual growth rate (CAGR) of 4.1% for the Travel Agency Industry from 2021 to 2026 suggests that the industry is expected to experience a steady increase in revenue over this five-year period. This growth rate takes into account the compounding effect of year-over-year changes in revenue and provides a more accurate representation of the industry’s overall growth trajectory. A CAGR of 4.1% indicates a moderate but consistent expansion in the industry, which could be driven by factors such as increasing travel demand, technological advancements, changing consumer preferences, or market expansion strategies. Overall, this statistic highlights the expected trend of growth for the Travel Agency Industry in the coming years.

During the COVID-19 pandemic, 93% of travel companies reported laying off employees.

The statistic indicates that a large majority, specifically 93%, of travel companies have laid off employees during the COVID-19 pandemic. This high percentage suggests a significant impact on the travel industry due to the pandemic, likely resulting from travel restrictions, lockdowns, and reduced consumer demand for travel services. The layoffs reflect the economic challenges faced by these companies as they navigate decreased revenue and uncertainty in the industry. This statistic highlights the widespread and detrimental effects of the pandemic on the travel sector, emphasizing the need for support and recovery efforts to help these companies and their employees.

The average age of a U.S travel agent in 2019 was 52 years.

The statistic “The average age of a U.S. travel agent in 2019 was 52 years” represents the mean age of all travel agents working in the United States during the year 2019. This figure provides a central tendency for the age distribution within the industry, indicating that if all travel agents in the U.S. were lined up and their ages were averaged out, the resulting number would be 52 years. This statistic is useful for understanding the demographic composition of the workforce within the travel industry and can provide insights into potential trends or changes within the profession.

85% of U.S based travel agency bookings are made for leisure purposes.

The statistic ‘85% of U.S based travel agency bookings are made for leisure purposes’ indicates that a large majority of travel reservations made through travel agencies in the United States are for recreational and non-business-related activities. This suggests that the primary motivation for travel among U.S. residents utilizing travel agencies is for relaxation, holiday trips, exploring new destinations, and engaging in leisure activities rather than for work-related purposes. Such a high percentage underscores the significant role that leisure travel plays in the U.S. travel industry and reflects the preferences and priorities of travelers seeking enjoyment and escape through their travel experiences.

The top requested travel destination by customers of travel agencies in the United States in 2019 was the Caribbean.

The statistic “The top requested travel destination by customers of travel agencies in the United States in 2019 was the Caribbean” indicates that the Caribbean region was the most popular travel destination among customers seeking the services of travel agencies within the United States during the specified time period. This information suggests a strong interest and preference for Caribbean destinations among American travelers who utilized travel agency services for their trip planning needs. The prominence of the Caribbean as the top requested destination may reflect factors such as its tropical climate, diverse and picturesque landscapes, and a wide range of leisure and recreational activities, all of which appeal to tourists seeking a vacation experience in a tropical setting.

Travel agencies in China hit 34.25 billion USD in revenue in 2020.

The statistic “Travel agencies in China hit 34.25 billion USD in revenue in 2020” indicates the total combined revenue generated by various travel agencies operating in China over the course of the year 2020. This figure reflects the financial performance of the travel industry within the country during that specific period and underscores the significant economic contribution made by these agencies to the overall tourism sector. The revenue amount highlights the scale and impact of the travel agency market in China, indicating a substantial level of consumer spending and travel-related activities despite the challenges posed by the global pandemic.

References

0. – https://www.www.statista.com

1. – https://www.www.technavio.com

2. – https://www.www.wttc.org

3. – https://www.www.asta.org

4. – https://www.www.euromonitor.com

5. – https://www.skift.com

6. – https://www.hostagencyreviews.com

7. – https://www.www.globenewswire.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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