GITNUX MARKETDATA REPORT 2024

Diversity In The Travel Industry Statistics

The travel industry lacks diversity with only a small percentage of minorities represented in leadership positions and among travelers.

Statistic 1

"30% of travel companies report an increase in bookings after implementing diversity training for staff."

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Statistic 2

"8 out of 10 travelers prefer booking with companies that employ a diverse staff."

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Statistic 3

"27% of travelers with disabilities report challenges with accessibility in travel accommodations."

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Statistic 4

"Inclusive marketing strategies led to a 20% increase in customer engagement for travel brands in 2022."

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Statistic 5

"15% of LGBTQ+ travelers face discrimination when traveling internationally."

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Statistic 6

"African American travelers spent over $90 billion on leisure travel in 2021."

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Statistic 7

"The Asia-Pacific region observed a 22% growth in female travel entrepreneurs since 2019."

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Statistic 8

"Inclusive travel experiences have a 33% higher review rating on average compared to non-inclusive experiences."

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Statistic 9

"Women make up 54% of the global travel and tourism workforce."

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Statistic 10

"Diversity in promotional travel material increased brand loyalty by 25% among millennial travelers."

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Statistic 11

"About 35% of global travelers seek out destinations that promote cultural diversity."

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Statistic 12

"There was a 14% growth in travel businesses owned by minorities in 2021."

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Statistic 13

"48% of Gen Z travelers are influenced by a destination's commitment to diversity."

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Statistic 14

"70% of travel influencers say that featuring diverse locations and cultures increases their follower engagement."

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Statistic 15

"21% of travel companies include diversity as a key performance indicator in their business strategies."

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Statistic 16

"62% of travel companies have a diversity and inclusion officer compared to 45% in other industries."

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Statistic 17

"Only 19% of leadership roles in the travel industry are held by people from minority backgrounds."

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Statistic 18

"45% of travelers prioritize diversity when choosing a travel destination."

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Statistic 19

"Travel campaigns featuring diverse groups saw a 15% higher engagement rate on social media in 2022."

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Statistic 20

"Black travelers in the US contribute $63 billion to the travel and tourism economy annually."

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