GITNUX MARKETDATA REPORT 2024

Adventure Travel Industry Statistics

The Adventure Travel Industry is experiencing steady growth with an increasing number of travelers seeking unique and immersive experiences in destinations around the world.

Statistic 1

"The Latin America adventure travel market is predicted to reach $36.3 billion by 2023."

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Statistic 2

"Europe remains the top destination for adventure travelers, accounting for 42% of the market share."

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Statistic 3

"About 65% of adventure travel market revenue is generated from North America and Europe."

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Statistic 4

"In 2019, around 56% of adventure travelers planned their trips more than six months in advance."

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Statistic 5

"The adventure travel market is supported by 400.1 million arrivals in 2018, which is expected to exceed 600 million by 2026."

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Statistic 6

"The global adventure tourism market size was valued at $586.3 billion in 2018, and is projected to reach $1,626.7 billion by 2026."

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Statistic 7

"70% of international adventure travelers are aged 18-44."

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Statistic 8

"Nearly 50% of adventure travelers are interested in engaging in cultural activities."

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Statistic 9

"Safety incidents in the adventure travel sector have decreased by 12% over the past five years due to improved regulations."

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Statistic 10

"Africa’s adventure travel market is forecast to grow at a CAGR of 45% through 2026."

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Statistic 11

"Millennials account for 40% of all adventure travelers in the U.S."

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Statistic 12

"The average adventure travel trip lasts approximately eight days."

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Statistic 13

"Digital marketing accounts for more than 65% of the promotion in the adventure travel industry."

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Statistic 14

"In 2018, 55% of adventure travelers used agency services for booking their trips."

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Statistic 15

"Soft adventure travel (less risky activities) accounts for 91% of the adventure travel market."

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Statistic 16

"The adventure travel market is growing at a compound annual growth rate (CAGR) of 13.3% from 2019 to 2026."

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Statistic 17

"Adventure travelers spend an average of $3,000 per trip."

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Statistic 18

"Female adventure travelers represent 54% of the market."

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Statistic 19

"Demand for eco-friendly and sustainable practices in adventure travel has grown by 23% annually."

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Statistic 20

"Adventure travelers are willing to pay nearly 10% more for sustainable travel options."

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