GITNUXREPORT 2025

Weed Industry Statistics

Global cannabis market booming, supporting legalization and job growth worldwide.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Nearly 64% of Americans support marijuana legalization as of 2023

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The average price per gram of legal cannabis in the U.S. was approximately $10 in 2023

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The average THC content in legal cannabis flower increased from 15% in 2010 to 22% in 2021

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The average THC potency in edibles increased to about 10 mg per serving in legal markets by 2023

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The average retail price of legal cannabis in California was $319 per ounce in 2022

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The majority of new cannabis products launched in 2022 were edibles, accounting for about 45% of new product launches

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The average THC level in legal pre-rolls was approximately 21% in 2023

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Approximately 60% of U.S. cannabis consumers prefer flower over edibles or concentrates

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The ratio of male to female cannabis consumers in the U.S. is approximately 60:40

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The majority of cannabis consumers in legal markets are aged 25-44, accounting for about 55% of users

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The average THC content of concentrates has increased to around 75% in legal markets as of 2023

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The average legal cannabis flower contains about 22% THC as of 2023

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The majority of U.S. cannabis consumers are predominantly male, with 58% identifying as male

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The average cannabis product price in legal markets declined by about 10% between 2019 and 2022

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In the U.S., 42% of cannabis consumers prefer flower, 30% prefer edibles, and 15% prefer concentrates as of 2023

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The concentration of THC in legal concentrates increased to around 80% in 2023

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The percentage of Americans with a positive opinion of marijuana increased to 76% in 2023

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The average retail price of legal cannabis in Canada was CAD 7.50 per gram in 2022

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The number of legal cannabis dispensaries in the United States reached over 3,600 in 2023

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The total number of cannabis-related jobs in the U.S. was over 428,000 in 2023

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The majority of legal cannabis sales in the U.S. are through dispensaries, accounting for roughly 80%

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The total U.S. marijuana industry workforce grew by 33% in 2022

Statistic 23

The number of cannabis patents filed globally increased by 20% between 2020 and 2023

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The number of cannabis cultivation licenses issued in California exceeded 1,300 in 2023

Statistic 25

The average size of legal cannabis farms in the U.S. increased from 8 acres in 2019 to over 12 acres in 2022

Statistic 26

The legal cannabis industry created approximately 105,000 new jobs globally in 2022

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The number of cannabis retail licenses issued in New York exceeded 200 in 2023

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The number of cannabis-related businesses in the U.S. increased by 18% from 2021 to 2023

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The average number of cannabis plants cultivated per licensed grower in California is approximately 5,000 plants

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The number of cannabis conference attendees worldwide grew by 40% from 2019 to 2023

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The number of licensed cannabis growers in Canada reached over 1,200 in 2023

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In the United States, 18% of adults reported using marijuana in 2020

Statistic 33

As of 2023, 21 states and Washington D.C. have legalized recreational marijuana

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The legal cannabis consumption rate among adults in Canada was approximately 20% in 2022

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The number of registered medical cannabis patients in Illinois exceeded 130,000 as of 2023

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The percentage of U.S. adults who have tried cannabis at least once is approximately 49%

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As of 2023, 11 countries in Europe have fully legalized recreational cannabis

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In 2020, about 48% of U.S. adults aged 18-29 reported using marijuana in the past year

Statistic 39

The United States ranks first globally in cannabis consumption, with approximately 16.5% of adults aged 18+ having used marijuana in the past year

Statistic 40

Nearly 76% of the U.S. population lives in states with legal access to medical cannabis as of 2023

Statistic 41

The number of cannabis-related arrests in the U.S. decreased by 50% from 2010 to 2020

Statistic 42

The number of medical cannabis states in the U.S. reached 37 by 2023

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Over 70% of legal cannabis sales in the U.S. are through state-licensed dispensaries

Statistic 44

The use of cannabis for medicinal purposes is legal in over 40 countries worldwide

Statistic 45

The proportion of hemp-derived CBD products increased by 35% between 2019 and 2022

Statistic 46

The number of marijuana-related legislative bills introduced in U.S. states increased by 25% from 2018 to 2023

Statistic 47

Approximately 7% of U.S. adults used cannabis monthly in 2022

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Around 90% of cannabis in the U.S. is sold legally via licensed dispensaries

Statistic 49

The age group 45-64 accounts for approximately 25% of cannabis users in the U.S.

Statistic 50

The number of medical cannabis states in the U.S. has increased from 23 in 2010 to 37 in 2023

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The use of cannabis for medicinal purposes is legal in over 30 countries in Europe

Statistic 52

The global legal marijuana market size was valued at USD 20.5 billion in 2020 and is projected to reach USD 73.6 billion by 2027

Statistic 53

The marijuana industry generated approximately $13.6 billion in sales in the U.S. in 2020

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Colorado generated over $423 million in marijuana tax revenue in 2022

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The U.S. marijuana market is expected to reach a value of $41.5 billion by 2025

Statistic 56

The CBD market is expected to grow at a CAGR of 20.7% from 2021 to 2028

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The illicit cannabis market in the U.S. was valued at around $17.5 billion in 2020

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California led the U.S. in legal marijuana sales with over $5 billion in revenue in 2022

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The global CBD product market was valued at USD 1.9 billion in 2020 and is projected to reach USD 9.3 billion by 2027

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The legal marijuana industry contributed over $66 million in taxes in Michigan in 2022

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The global hemp-derived CBD market is projected to reach USD 26.4 billion by 2027

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In 2022, Oregon's marijuana sales exceeded $1.1 billion, making it one of the top states by revenue

Statistic 63

The global medical marijuana market is expected to grow at a CAGR of 25.2% from 2023 to 2030

Statistic 64

The number of online cannabis sales in the U.S. increased by 30% in 2022

Statistic 65

The U.S. cannabis industry spent over $900 million on advertising and marketing in 2022

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In 2021, the legalization of recreational cannabis in Illinois resulted in over $520 million in sales in the first year alone

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California's legal recreational cannabis market generated over $1.7 billion in sales in 2022

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The global legal cannabis market is expected to grow at a CAGR of 25.3% from 2023 to 2030

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The cannabis industry’s total revenue in Canada was projected to reach CAD 4.5 billion in 2023

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The global medical marijuana market is expected to reach USD 21.3 billion by 2025

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The U.S. cannabis market saw a revenue increase of 28% from 2020 to 2022

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Key Highlights

The global legal marijuana market size was valued at USD 20.5 billion in 2020 and is projected to reach USD 73.6 billion by 2027
In the United States, 18% of adults reported using marijuana in 2020
The marijuana industry generated approximately $13.6 billion in sales in the U.S. in 2020
The number of legal cannabis dispensaries in the United States reached over 3,600 in 2023
Colorado generated over $423 million in marijuana tax revenue in 2022
The U.S. marijuana market is expected to reach a value of $41.5 billion by 2025
As of 2023, 21 states and Washington D.C. have legalized recreational marijuana
Nearly 64% of Americans support marijuana legalization as of 2023
The legal cannabis consumption rate among adults in Canada was approximately 20% in 2022
The total number of cannabis-related jobs in the U.S. was over 428,000 in 2023
The average price per gram of legal cannabis in the U.S. was approximately $10 in 2023
The CBD market is expected to grow at a CAGR of 20.7% from 2021 to 2028
The majority of legal cannabis sales in the U.S. are through dispensaries, accounting for roughly 80%

The explosive growth of the global legal marijuana industry, with its market value projected to reach over $73 billion by 2027, reflects a shifting societal landscape where nearly half of American adults have tried cannabis and over 70% of sales now occur through licensed dispensaries.

Consumer Behavior and Pricing

Nearly 64% of Americans support marijuana legalization as of 2023
The average price per gram of legal cannabis in the U.S. was approximately $10 in 2023
The average THC content in legal cannabis flower increased from 15% in 2010 to 22% in 2021
The average THC potency in edibles increased to about 10 mg per serving in legal markets by 2023
The average retail price of legal cannabis in California was $319 per ounce in 2022
The majority of new cannabis products launched in 2022 were edibles, accounting for about 45% of new product launches
The average THC level in legal pre-rolls was approximately 21% in 2023
Approximately 60% of U.S. cannabis consumers prefer flower over edibles or concentrates
The ratio of male to female cannabis consumers in the U.S. is approximately 60:40
The majority of cannabis consumers in legal markets are aged 25-44, accounting for about 55% of users
The average THC content of concentrates has increased to around 75% in legal markets as of 2023
The average legal cannabis flower contains about 22% THC as of 2023
The majority of U.S. cannabis consumers are predominantly male, with 58% identifying as male
The average cannabis product price in legal markets declined by about 10% between 2019 and 2022
In the U.S., 42% of cannabis consumers prefer flower, 30% prefer edibles, and 15% prefer concentrates as of 2023
The concentration of THC in legal concentrates increased to around 80% in 2023
The percentage of Americans with a positive opinion of marijuana increased to 76% in 2023
The average retail price of legal cannabis in Canada was CAD 7.50 per gram in 2022

Consumer Behavior and Pricing Interpretation

With a support rate soaring to nearly 64% and THC levels climbing to around 22% in flower and 80% in concentrates, the U.S. cannabis industry is clearly high on both consumer approval and potency, all while prices subtly drift downward—suggesting a wild, yet increasingly refined, journey toward mainstream legalization and normalization.

Industry Infrastructure and Licensing

The number of legal cannabis dispensaries in the United States reached over 3,600 in 2023
The total number of cannabis-related jobs in the U.S. was over 428,000 in 2023
The majority of legal cannabis sales in the U.S. are through dispensaries, accounting for roughly 80%
The total U.S. marijuana industry workforce grew by 33% in 2022
The number of cannabis patents filed globally increased by 20% between 2020 and 2023
The number of cannabis cultivation licenses issued in California exceeded 1,300 in 2023
The average size of legal cannabis farms in the U.S. increased from 8 acres in 2019 to over 12 acres in 2022
The legal cannabis industry created approximately 105,000 new jobs globally in 2022
The number of cannabis retail licenses issued in New York exceeded 200 in 2023
The number of cannabis-related businesses in the U.S. increased by 18% from 2021 to 2023
The average number of cannabis plants cultivated per licensed grower in California is approximately 5,000 plants
The number of cannabis conference attendees worldwide grew by 40% from 2019 to 2023
The number of licensed cannabis growers in Canada reached over 1,200 in 2023

Industry Infrastructure and Licensing Interpretation

As cannabis legalization blooms across borders, the industry’s exponential growth—from over 3,600 dispensaries and 428,000 jobs in the U.S. to a 40% hike in global conference attendance—cements its shift from underground to organized enterprise, proving that in the slowly rolling green tide of legalization, the plant's economic footprint is only getting taller.

Legal Market Penetration and Usage

In the United States, 18% of adults reported using marijuana in 2020
As of 2023, 21 states and Washington D.C. have legalized recreational marijuana
The legal cannabis consumption rate among adults in Canada was approximately 20% in 2022
The number of registered medical cannabis patients in Illinois exceeded 130,000 as of 2023
The percentage of U.S. adults who have tried cannabis at least once is approximately 49%
As of 2023, 11 countries in Europe have fully legalized recreational cannabis
In 2020, about 48% of U.S. adults aged 18-29 reported using marijuana in the past year
The United States ranks first globally in cannabis consumption, with approximately 16.5% of adults aged 18+ having used marijuana in the past year
Nearly 76% of the U.S. population lives in states with legal access to medical cannabis as of 2023
The number of cannabis-related arrests in the U.S. decreased by 50% from 2010 to 2020
The number of medical cannabis states in the U.S. reached 37 by 2023
Over 70% of legal cannabis sales in the U.S. are through state-licensed dispensaries
The use of cannabis for medicinal purposes is legal in over 40 countries worldwide
The proportion of hemp-derived CBD products increased by 35% between 2019 and 2022
The number of marijuana-related legislative bills introduced in U.S. states increased by 25% from 2018 to 2023
Approximately 7% of U.S. adults used cannabis monthly in 2022
Around 90% of cannabis in the U.S. is sold legally via licensed dispensaries
The age group 45-64 accounts for approximately 25% of cannabis users in the U.S.
The number of medical cannabis states in the U.S. has increased from 23 in 2010 to 37 in 2023
The use of cannabis for medicinal purposes is legal in over 30 countries in Europe

Legal Market Penetration and Usage Interpretation

With nearly half of American adults having tried cannabis and over three-fourths of sales channeled through licensed dispensaries, the cannabis industry is evolving from rebellious roots to mainstream medicine and finance, turning yesterday's illegal high into today's legal high ground.

Market Size and Revenue

The global legal marijuana market size was valued at USD 20.5 billion in 2020 and is projected to reach USD 73.6 billion by 2027
The marijuana industry generated approximately $13.6 billion in sales in the U.S. in 2020
Colorado generated over $423 million in marijuana tax revenue in 2022
The U.S. marijuana market is expected to reach a value of $41.5 billion by 2025
The CBD market is expected to grow at a CAGR of 20.7% from 2021 to 2028
The illicit cannabis market in the U.S. was valued at around $17.5 billion in 2020
California led the U.S. in legal marijuana sales with over $5 billion in revenue in 2022
The global CBD product market was valued at USD 1.9 billion in 2020 and is projected to reach USD 9.3 billion by 2027
The legal marijuana industry contributed over $66 million in taxes in Michigan in 2022
The global hemp-derived CBD market is projected to reach USD 26.4 billion by 2027
In 2022, Oregon's marijuana sales exceeded $1.1 billion, making it one of the top states by revenue
The global medical marijuana market is expected to grow at a CAGR of 25.2% from 2023 to 2030
The number of online cannabis sales in the U.S. increased by 30% in 2022
The U.S. cannabis industry spent over $900 million on advertising and marketing in 2022
In 2021, the legalization of recreational cannabis in Illinois resulted in over $520 million in sales in the first year alone
California's legal recreational cannabis market generated over $1.7 billion in sales in 2022
The global legal cannabis market is expected to grow at a CAGR of 25.3% from 2023 to 2030
The cannabis industry’s total revenue in Canada was projected to reach CAD 4.5 billion in 2023
The global medical marijuana market is expected to reach USD 21.3 billion by 2025
The U.S. cannabis market saw a revenue increase of 28% from 2020 to 2022

Market Size and Revenue Interpretation

With the legal cannabis industry poised to explode from a $20.5 billion global market in 2020 to an estimated $73.6 billion in 2027—logo-perfect proof that whether for leisure, wellness, or tax revenue, marijuana isn’t just growing—it's becoming a financial phenomenon, despite lingering shadows of its illicit past.