Websites today sit at the center of how people browse, trust, and buy—powered by everything from mobile traffic to search demand. On this page, you’ll explore the numbers behind performance and security, including HTTPS adoption, missing SSL/TLS exposure, and common CMS and platform risks. We also cover user-experience signals like load speed and design influence, plus engagement drivers such as cookie consent and personalization.
Key Takeaways
- Global e-commerce sales reached $6.3 trillion in 2023, with websites facilitating 80% of transactions.
- Average cart abandonment rate for e-commerce sites is 69.99% in 2024.
- Subscription models on websites generate 20% higher customer lifetime value.
- SSL/TLS certificates are missing on 18% of websites, exposing data vulnerabilities.
- 43% of websites have outdated CMS versions vulnerable to known exploits.
- DDoS attacks targeted 15.4 million websites in 2023, a 12% increase from 2022.
- JavaScript is used by 98.7% of all websites as of mid-2024.
- HTTPS encryption is implemented on 82% of websites, up from 50% in 2018.
- PHP is the server-side programming language for 77.4% of websites with known server tech.
- As of 2024, there are over 1.13 billion active websites worldwide, with 197 million classified as active based on recent content updates.
- The average website receives 52% of its traffic from mobile devices, up from 40% in 2020.
- Google processes over 8.5 billion searches per day, driving 92% of global search traffic to websites.
- The average Core Web Vitals score for desktop websites is 62/100, with mobile at 45/100.
- 94% of first impressions are influenced by website design aesthetics.
- Websites with videos see 49% faster user growth compared to those without.
With more websites under threat and rising mobile and performance demands, optimizing checkout, security, and personalization is key.
Related reading
01 · Category
E Commerce And Monetization19 stats
01
Global e-commerce sales reached $6.3 trillion in 2023, with websites facilitating 80% of transactions.
02
Average cart abandonment rate for e-commerce sites is 69.99% in 2024.
03
Subscription models on websites generate 20% higher customer lifetime value.
04
PayPal is integrated on 34% of e-commerce websites worldwide.
05
Dynamic pricing on websites increases revenue by 25% for airlines and hotels.
06
Affiliate marketing drives 16% of all online orders, worth $8.2 billion annually.
07
Mobile commerce accounts for 60% of e-commerce traffic but only 40% of sales.
08
Average order value (AOV) for DTC websites is $115,up 8% from 2022.
09
75% of high-income shoppers use websites for product research before buying.
10
Amazon Pay integration on 12% of e-commerce sites.
11
Upselling via websites boosts revenue by 10-30%.
12
81% of shoppers research online before in-store buys.
13
Flash sales on sites increase conversion by 512%.
14
Loyalty programs retain 83% of customers via websites.
15
AR try-on features lift conversion rates by 94%.
16
Free shipping thresholds met by 60% of carts.
17
Social commerce sales to hit $2.9 trillion by 2026.
18
92% of consumers trust reviews on e-commerce sites.
19
BNPL options like Klarna on 15% of sites, growing 45% YoY.
Interpretation
E Commerce And Monetization Interpretation
With global e-commerce sales hitting $6.3 trillion in 2023 and websites handling 80% of transactions, the data shows that monetization strategies like subscriptions boosting customer lifetime value by 20% and cutting friction despite a 69.99% average cart abandonment rate are central to driving growth in the E Commerce And Monetization category.
02 · Category
Security And Privacy20 stats
01
SSL/TLS certificates are missing on 18% of websites, exposing data vulnerabilities.
02
43% of websites have outdated CMS versions vulnerable to known exploits.
03
DDoS attacks targeted 15.4 million websites in 2023, a 12% increase from 2022.
04
Cookie consent banners appear on 85% of EU websites due to GDPR compliance.
05
SQL injection vulnerabilities affect 8% of tested websites annually.
06
Privacy policies are present on 96% of top websites, but only 70% are machine-readable.
07
Cross-site scripting (XSS) flaws are found in 53% of web applications audited.
08
Two-factor authentication (2FA) is implemented on only 28% of login pages.
09
Data breaches exposed 422 million website user records in 2023 alone.
10
CAPTCHA usage is detected on 12.4% of websites for bot protection.
11
Malware infections hit 94,000 websites daily in 2023.
12
CSP headers are set on only 35% of top websites.
13
27% of websites leak data via third-party trackers.
14
Zero-trust architecture is adopted by 24% of enterprise websites.
15
Phishing sites impersonate brands on 90% of attacks.
16
HSTS preload list includes 0.5% of domains for strict security.
17
OWASP Top 10 affects 94% of applications tested.
18
VPN usage for website access rose 27% post-pandemic.
19
Biometric auth on websites is used by 12% of financial sites.
20
Global online payment fraud losses hit $48 billion in 2023.
Interpretation
Security And Privacy Interpretation
Security and privacy gaps remain widespread, with 18% of websites missing SSL/TLS and 43% running outdated, exploitable CMS versions, while DDoS attacks still struck 15.4 million websites in 2023, up 12% from 2022.
03 · Category
Technology Stack19 stats
01
JavaScript is used by 98.7% of all websites as of mid-2024.
02
HTTPS encryption is implemented on 82% of websites, up from 50% in 2018.
03
PHP is the server-side programming language for 77.4% of websites with known server tech.
04
Apache HTTP Server powers 31.5% of all websites, followed by Nginx at 34.2%.
05
jQuery is used by 75.8% of websites that use JavaScript libraries.
06
Bootstrap framework is detected on 21.7% of websites using CSS frameworks.
07
MySQL database is used by 46.8% of websites with identifiable databases.
08
Google Fonts are utilized by 59.3% of websites for typography.
09
Cloudflare CDN serves 19.8% of websites for content delivery.
10
React.js is adopted by 4.2% of top 10 million websites, growing 150% year-over-year.
11
ASP.NET is used by 6.5% of websites for server-side scripting.
12
Nginx handles 37.5% of the top 10 million websites' traffic.
13
Vue.js usage grew to 2.8% among top sites in 2024.
14
PostgreSQL databases power 6.9% of sites with known DBMS.
15
Tailwind CSS is on 3.1% of sites using CSS frameworks.
16
Amazon CloudFront CDN is used by 8.2% of websites.
17
AngularJS framework lingers on 1.2% of sites despite deprecation.
18
Redis is employed as a database by 2.4% of websites.
19
WebP image format adoption stands at 29% of websites.
Interpretation
Technology Stack Interpretation
As of mid 2024, the Technology Stack behind websites is increasingly standardized on JavaScript at 98.7%, with HTTPS adoption rising to 82% and the broader server and framework ecosystem still led by Nginx at 34.2% and PHP at 77.4%.
More related reading
04 · Category
Traffic And Usage17 stats
01
As of 2024, there are over 1.13 billion active websites worldwide, with 197 million classified as active based on recent content updates.
02
The average website receives 52% of its traffic from mobile devices, up from 40% in 2020.
03
Google processes over 8.5 billion searches per day, driving 92% of global search traffic to websites.
04
47% of consumers expect a web page to load in under 2 seconds, with 40% abandoning sites that take longer.
05
E-commerce websites account for 26% of total retail sales globally, projected to reach 23% of total retail by 2027.
06
53% of mobile users abandon sites that take over 3 seconds to load, compared to 36% on desktop.
07
Organic search drives 53% of website traffic on average, while paid search contributes 15%.
08
Social media referrals account for 11.7% of website visits across all industries in 2023.
09
The average bounce rate for websites is 45.87%, with e-commerce sites at 38.73%.
10
70% of websites are built using content management systems like WordPress, which powers 43.4% of all sites.
11
In 2024, there are over 1.13 billion websites, but only 200 million are actively used monthly.
12
Bounce rates average 56% for B2B websites, higher than B2C at 41%.
13
Direct traffic constitutes 29% of visits to the average website.
14
Email marketing generates 4200% ROI for websites using newsletters.
15
61% of mobile searches lead to purchases within an hour.
16
Video content boosts organic traffic by 157% on websites.
17
38% of users leave sites due to unattractive layout.
Interpretation
Traffic And Usage Interpretation
For the Traffic And Usage category, mobile is driving a clear shift in how people interact with websites since 52% of traffic now comes from mobile compared with 40% in 2020, and nearly half of mobile users, 53%, abandon sites that take over 3 seconds to load.
05 · Category
User Experience20 stats
01
The average Core Web Vitals score for desktop websites is 62/100, with mobile at 45/100.
02
94% of first impressions are influenced by website design aesthetics.
03
Websites with videos see 49% faster user growth compared to those without.
04
Personalized content can increase conversion rates by 20% on average.
05
Average time on page for blogs is 37 seconds, while e-commerce product pages average 2 minutes 23 seconds.
06
88% of users are less likely to return to a site after a poor experience.
07
Dark mode preference is selected by 82.7% of users in website surveys.
08
Accessibility compliance (WCAG AA) is met by only 2% of top 1 million websites.
09
Single-page applications (SPAs) improve perceived load speed by 30-50%.
10
Chatbots on websites reduce customer service costs by 30% while increasing satisfaction by 20%.
11
Largest Contentful Paint (LCP) exceeds 2.5s on 40% of mobile pages.
12
57% of users abandon sites with non-optimized images.
13
Progressive Web Apps (PWAs) increase engagement by 68%.
14
Readability scores above 60 (Flesch) correlate with 20% lower bounce rates.
15
Micro-interactions improve user satisfaction by 15-20%.
16
75% of users judge credibility by design within 90 seconds.
17
Voice search optimizes sites receive 70% more traffic.
18
Average pages per session is 2.58 across industries.
19
Color contrast failures occur on 81% of homepages.
20
30% of websites use lazy loading for images, improving LCP by 20%.
Interpretation
User Experience Interpretation
User experience is a make or break factor, since Core Web Vitals lag sharply on mobile with an average score of 45 out of 100 compared to 62 on desktop, and 88% of users are less likely to return after a poor experience.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Rachel Svensson. (2026, February 13). Website Statistics. Gitnux. https://gitnux.org/website-statistics
MLA
Rachel Svensson. "Website Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/website-statistics.
Chicago
Rachel Svensson. 2026. "Website Statistics." Gitnux. https://gitnux.org/website-statistics.
Sources & references
57 datasets cited across this report · attribution is report-level
akamai.com
shopify.com