Mobile drove 54.0% of web traffic in March 2024, but 53% of users leave a site when it takes longer than 3 seconds to load. HTTP/3 adoption remains limited at 37% of websites as of 2024, despite 100 milliseconds being the “good” INP threshold for Core Web Vitals. This article connects adoption and performance signals to the usage behavior that shapes engagement, from TLS/HTTPS coverage to analytics and monitoring market trends.
Key Takeaways
- 2.33% average annual growth in global internet users from 2022 to 2023
- 92.5% of the world’s population uses the internet in 2023
- 5.35 billion people access the internet via mobile in 2023
- 37% of websites are using HTTP/3 (QUIC) as of 2024
- 53% of users leave a website that takes longer than 3 seconds to load
- 100 milliseconds is the 'Good' INP threshold window in Google Core Web Vitals
- 72% of consumers say they will only engage with marketing messages that are personalized
- 41% of users expect a web page to load in 2 seconds or less
- 58% of marketers say AI is already being used in at least one area of their marketing process (2024)
- The global CDN market is expected to reach $17.3B in 2024
- The global web analytics market is expected to reach $4.8B in 2024
- 29.4 billion emails were sent per day worldwide in 2023
- The global web hosting market was valued at $92.1B in 2023
- The global website builders market size was $5.9B in 2023
- 77.5% of all internet users were on social media in 2023, showing the share of web users engaging via social platforms
Mobile growth and fast, secure experiences matter most as billions use the internet and site speed drives engagement.
Related reading
01 · Category
Global Adoption4 stats
01
2.33% average annual growth in global internet users from 2022 to 2023
02
92.5% of the world’s population uses the internet in 2023
03
5.35 billion people access the internet via mobile in 2023
04
54.0% of web traffic came from mobile in March 2024
Interpretation
Global Adoption Interpretation
From the Global Adoption perspective, internet reach is still expanding rapidly, with 92.5% of the world online in 2023 and mobile now driving 54.0% of web traffic in March 2024.
02 · Category
Performance Metrics4 stats
01
37% of websites are using HTTP/3 (QUIC) as of 2024
02
53% of users leave a website that takes longer than 3 seconds to load
03
100 milliseconds is the 'Good' INP threshold window in Google Core Web Vitals
04
In HTTP Archive, median request count was 82 in 2023 for the sampled top sites, affecting load time and resource utilization
Interpretation
Performance Metrics Interpretation
Performance Metrics are increasingly defined by speed expectations, with 53% of users abandoning sites that take longer than 3 seconds and Google setting a 100 millisecond INP window for good responsiveness, while only 37% of websites use HTTP/3 and a median 82 requests in top sites can further drive load time and resource use.
03 · Category
User Behavior2 stats
01
72% of consumers say they will only engage with marketing messages that are personalized
02
41% of users expect a web page to load in 2 seconds or less
Interpretation
User Behavior Interpretation
From a user behavior standpoint, 72% of consumers will only engage with personalized marketing while 41% expect pages to load within 2 seconds or less, showing that responsiveness and relevance are both key to keeping users engaged.
04 · Category
Industry Trends6 stats
01
58% of marketers say AI is already being used in at least one area of their marketing process (2024)
02
The global CDN market is expected to reach $17.3B in 2024
03
The global web analytics market is expected to reach $4.8B in 2024
04
The global website monitoring market is projected to reach $7.8B by 2028
05
96.3% of all websites served content using TLS/HTTPS in 2024, indicating widespread encrypted website usage
06
Google says that 3 out of 10 website visits begin with organic search in a typical year (search-driven usage share), demonstrating how search drives site traffic
Interpretation
Industry Trends Interpretation
In today’s industry trends for website usage, 58% of marketers already use AI in at least one part of their marketing process and the web is overwhelmingly encrypted with 96.3% of sites serving content over TLS or HTTPS, signaling faster, smarter, and more secure digital experiences are becoming the norm.
More related reading
05 · Category
Market Size7 stats
01
29.4 billion emails were sent per day worldwide in 2023
02
The global web hosting market was valued at $92.1B in 2023
03
The global website builders market size was $5.9B in 2023
04
The global cloud CDN market is projected to be $23.8B by 2028
05
The global web content management system market was $22.6B in 2023
06
The global email marketing market size was $4.5B in 2023
07
$30.2B global revenue for cybersecurity services in 2023
Interpretation
Market Size Interpretation
In 2023, the market for website-related channels and infrastructure was already substantial with web hosting at $92.1B and website builders at $5.9B, while adjacent tools like web content management at $22.6B and email marketing at $4.5B show that the broader market size for building, managing, and delivering web experiences is expanding well beyond just websites themselves.
06 · Category
User Adoption2 stats
01
77.5% of all internet users were on social media in 2023, showing the share of web users engaging via social platforms
02
48.1% of web traffic is from Chrome browser family in 2024 according to a global browser share dataset, showing the dominant browser used for website access
Interpretation
User Adoption Interpretation
In 2023, social media reached 77.5% of internet users, and with Chrome accounting for 48.1% of web traffic in 2024, user adoption is clearly being driven by mainstream platforms and the most widely used browser.
07 · Category
Measurement & Analytics1 stats
01
46% of marketers say they use attribution modeling to measure campaign performance, supporting usage-based decision-making
Interpretation
Measurement & Analytics Interpretation
With 46% of marketers using attribution modeling to measure campaign performance, the Measurement and Analytics space is clearly leaning toward more data driven attribution to guide usage based marketing decisions.
08 · Category
Market & Spending1 stats
01
The global CDN market was $15.5B in 2023, enabling faster website delivery worldwide
Interpretation
Market & Spending Interpretation
In 2023, the global CDN market reached $15.5B, showing that significant spending on infrastructure is being directed toward faster, more reliable website delivery worldwide under the Market & Spending category.
report visual · Comparison
How common key website capabilities are
Most websites are already encrypted with HTTPS/TLS, and a meaningful share of websites have adopted newer protocols like HTTP/3.
96.3% of all websites served content using TLS/HTTPS in 2024, indicating widespread encrypted website usage96.3%
37% of websites are using HTTP/3 (QUIC) as of 2024
37%
2.33% average annual growth in global internet users from 2022 to 2023
2.33%
source-verifiedcryptosource.com · w3techs.com · itu.int2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Marcus Engström. (2026, February 13). Website Usage Statistics. Gitnux. https://gitnux.org/website-usage-statistics
MLA
Marcus Engström. "Website Usage Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/website-usage-statistics.
Chicago
Marcus Engström. 2026. "Website Usage Statistics." Gitnux. https://gitnux.org/website-usage-statistics.
Sources & references
27 datasets cited across this report · attribution is report-level
+11 additional datasets cited (not shown individually)