GITNUXREPORT 2025

Web Design Industry Statistics

Web design crucial; impacts trust, engagement, conversions, and global market growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

68% of online shoppers say that they are more likely to buy from a website with good design.

Statistic 2

46% of people say they are influenced by the visual appeal of a website when making a purchase decision.

Statistic 3

72% of users say that website design influences their purchase decisions.

Statistic 4

Over 90% of users say they use search engines to find local businesses.

Statistic 5

88% of online consumers are less likely to return to a website after a bad experience.

Statistic 6

80% of users say they are more likely to revisit a website with a good design.

Statistic 7

54% of visitors say they want to see new content every time they visit a website.

Statistic 8

82% of site visitors are less likely to return to a website if they had a bad experience.

Statistic 9

75% of users judge a company's credibility based on its website design.

Statistic 10

52% of users say that a website’s design influences their trust in a brand.

Statistic 11

48% of people cite web design as the reason they mistrust or reject a website.

Statistic 12

85% of visitors expect a company's website to be as good as or better than its competitors.

Statistic 13

89% of consumers shop with brands they trust, and a well-designed website helps establish that trust.

Statistic 14

About 49% of users say they used ad blockers to avoid intrusive ads, impacting website revenue.

Statistic 15

95% of visitors cite website design as the reason they trust or reject a website.

Statistic 16

60% of users feel more comfortable making a purchase on a website with professional design.

Statistic 17

63% of consumers prefer to buy from a website that has a professional look.

Statistic 18

About 45% of websites still do not have HTTPS encryption.

Statistic 19

Over 54% of web traffic worldwide comes from mobile devices.

Statistic 20

The average time a person spends on a website is around 15 seconds before deciding to leave.

Statistic 21

45% of users expect a website to load in two seconds or less.

Statistic 22

The use of chatbots on websites increased by 92% between 2019 and 2023.

Statistic 23

In 2022, 4.8 billion people worldwide used the internet, highlighting the importance of web design in global connectivity.

Statistic 24

60% of consumers prefer to access a website via a mobile device.

Statistic 25

40% of people will abandon a website if loading takes more than 3 seconds.

Statistic 26

Around 33% of website visitors spend fewer than 15 seconds on a page.

Statistic 27

The use of long-scrolling websites has increased by over 50% since 2017.

Statistic 28

The average bounce rate for websites with poor UX is approximately 50-60%.

Statistic 29

Visual content increases the likelihood of a web page being read by 80%.

Statistic 30

Over 25% of websites are using websites built on WordPress.

Statistic 31

Websites with clear navigation increase user engagement by 20%.

Statistic 32

50% of small businesses use analytics tools to track website performance.

Statistic 33

80% of small businesses do not measure their website's return on investment (ROI).

Statistic 34

The use of AI-driven website personalization increased by over 200% between 2019 and 2023.

Statistic 35

Websites with a blog attract 55% more visitors.

Statistic 36

The average time spent on website pages with video content is 2 minutes longer than pages without.

Statistic 37

95% of users say that a clear call-to-action increases engagement.

Statistic 38

The global web design services market size was valued at USD 40 billion in 2022 and is expected to grow at a CAGR of 10% from 2023 to 2030.

Statistic 39

38% of users will stop engaging with a website if the layout or content is unattractive.

Statistic 40

70% of small business websites do not have a mobile-friendly design.

Statistic 41

61% of mobile searchers are more likely to contact a local business if it has a mobile-friendly site.

Statistic 42

Responsive web design accounts for over 65% of all websites on the internet.

Statistic 43

The average conversion rate for websites with a well-designed UX is approximately 400% higher than sites with poor UX.

Statistic 44

Approximately 38% of visitors will stop engaging with a website if the content/layout is unattractive or poorly organized.

Statistic 45

Over 80% of small business websites are not optimized for mobile devices.

Statistic 46

The average cost of a new website design project varies between $2,500 and $10,000 depending on complexity.

Statistic 47

Websites with faster load times see a 70% higher chance of conversion.

Statistic 48

91% of users say they would immediately leave a website if they encountered a design that was unappealing.

Statistic 49

38% of visitors will stop engaging with a website if the layout is unattractive.

Statistic 50

97% of consumers say website design is the reason they decide to stay or leave a website.

Statistic 51

50 milliseconds is considered the maximum time a website should take to load for optimal user experience.

Statistic 52

40% of users will abandon a website if it takes more than 3 seconds to load.

Statistic 53

94% of first impressions relate to website design and content.

Statistic 54

70% of small business websites do not include a clear call-to-action.

Statistic 55

E-commerce websites with a clean design see a 30% increase in conversions.

Statistic 56

Approximately 40% of small businesses update their website content less than once a year.

Statistic 57

Incorporating video on landing pages can boost conversions by up to 80%.

Statistic 58

85% of e-commerce websites are mobile optimized.

Statistic 59

45% of users will leave a webpage if it is not optimized for mobile.

Statistic 60

80% of companies believe that website design impacts their brand perception.

Statistic 61

The average cost of maintaining a small business website annually is about $4,000.

Statistic 62

70% of online shoppers abandon their shopping carts due to poor website design or usability issues.

Statistic 63

66% of consumers give up on a website that looks outdated.

Statistic 64

59% of companies believe that mobile-responsive design is critical for customer retention.

Statistic 65

90% of web designers use WordPress as their primary platform.

Statistic 66

The potential revenue increase from an optimized landing page can reach up to 300%.

Statistic 67

61% of consumers prefer to buy from a website with a simple and clean design.

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Sources

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Key Highlights

The global web design services market size was valued at USD 40 billion in 2022 and is expected to grow at a CAGR of 10% from 2023 to 2030.
Over 54% of web traffic worldwide comes from mobile devices.
75% of users judge a company's credibility based on its website design.
38% of users will stop engaging with a website if the layout or content is unattractive.
88% of online consumers are less likely to return to a website after a bad experience.
The average time a person spends on a website is around 15 seconds before deciding to leave.
45% of users expect a website to load in two seconds or less.
70% of small business websites do not have a mobile-friendly design.
The use of chatbots on websites increased by 92% between 2019 and 2023.
61% of mobile searchers are more likely to contact a local business if it has a mobile-friendly site.
52% of users say that a website’s design influences their trust in a brand.
80% of users say they are more likely to revisit a website with a good design.
48% of people cite web design as the reason they mistrust or reject a website.

With the web design industry revolutionizing digital engagement, staggering statistics reveal that over half of all web traffic is mobile, 75% of users judge credibility based solely on website aesthetics, and the global market is projected to reach USD 40 billion by 2022, underscoring the critical role that innovative, user-centric design plays in shaping brand trust, user retention, and conversion rates worldwide.

Customer Behavior and Purchase Preferences

68% of online shoppers say that they are more likely to buy from a website with good design.
46% of people say they are influenced by the visual appeal of a website when making a purchase decision.
72% of users say that website design influences their purchase decisions.
Over 90% of users say they use search engines to find local businesses.

Customer Behavior and Purchase Preferences Interpretation

With over 90% of users turning to search engines to find local businesses and between 46% to 72% swayed by visual appeal and design, it's clear that a well-crafted website isn’t just pretty—it's the currency of commerce in the digital age.

Retention and Return Visitor Statistics

88% of online consumers are less likely to return to a website after a bad experience.
80% of users say they are more likely to revisit a website with a good design.
54% of visitors say they want to see new content every time they visit a website.
82% of site visitors are less likely to return to a website if they had a bad experience.

Retention and Return Visitor Statistics Interpretation

These statistics underscore that in the web design industry, a seamless and engaging user experience isn’t just a nice touch—it's the key to turning one-time visitors into loyal customers, or risking them drifting away to the competition.

User Trust and Credibility Indicators

75% of users judge a company's credibility based on its website design.
52% of users say that a website’s design influences their trust in a brand.
48% of people cite web design as the reason they mistrust or reject a website.
85% of visitors expect a company's website to be as good as or better than its competitors.
89% of consumers shop with brands they trust, and a well-designed website helps establish that trust.
About 49% of users say they used ad blockers to avoid intrusive ads, impacting website revenue.
95% of visitors cite website design as the reason they trust or reject a website.
60% of users feel more comfortable making a purchase on a website with professional design.
63% of consumers prefer to buy from a website that has a professional look.
About 45% of websites still do not have HTTPS encryption.

User Trust and Credibility Indicators Interpretation

In an era where nearly all consumers judge trustworthiness by design, savvy brands know that a polished website isn't just aesthetic—it's essential for credibility, competitive edge, and even revenue; however, with nearly half still lacking basic security features like HTTPS, neglecting web design risks not only trust but also consumer safety.

Web Traffic and User Engagement Metrics

Over 54% of web traffic worldwide comes from mobile devices.
The average time a person spends on a website is around 15 seconds before deciding to leave.
45% of users expect a website to load in two seconds or less.
The use of chatbots on websites increased by 92% between 2019 and 2023.
In 2022, 4.8 billion people worldwide used the internet, highlighting the importance of web design in global connectivity.
60% of consumers prefer to access a website via a mobile device.
40% of people will abandon a website if loading takes more than 3 seconds.
Around 33% of website visitors spend fewer than 15 seconds on a page.
The use of long-scrolling websites has increased by over 50% since 2017.
The average bounce rate for websites with poor UX is approximately 50-60%.
Visual content increases the likelihood of a web page being read by 80%.
Over 25% of websites are using websites built on WordPress.
Websites with clear navigation increase user engagement by 20%.
50% of small businesses use analytics tools to track website performance.
80% of small businesses do not measure their website's return on investment (ROI).
The use of AI-driven website personalization increased by over 200% between 2019 and 2023.
Websites with a blog attract 55% more visitors.
The average time spent on website pages with video content is 2 minutes longer than pages without.
95% of users say that a clear call-to-action increases engagement.

Web Traffic and User Engagement Metrics Interpretation

With over half of global web traffic on mobile and users swiftly clicking away in just 15 seconds, the modern web demands lightning-fast, visually engaging, and seamlessly navigable designs—all while leveraging AI and analytics to keep visitors hooked before their attention span expires.

Website Design and User Experience Factors

The global web design services market size was valued at USD 40 billion in 2022 and is expected to grow at a CAGR of 10% from 2023 to 2030.
38% of users will stop engaging with a website if the layout or content is unattractive.
70% of small business websites do not have a mobile-friendly design.
61% of mobile searchers are more likely to contact a local business if it has a mobile-friendly site.
Responsive web design accounts for over 65% of all websites on the internet.
The average conversion rate for websites with a well-designed UX is approximately 400% higher than sites with poor UX.
Approximately 38% of visitors will stop engaging with a website if the content/layout is unattractive or poorly organized.
Over 80% of small business websites are not optimized for mobile devices.
The average cost of a new website design project varies between $2,500 and $10,000 depending on complexity.
Websites with faster load times see a 70% higher chance of conversion.
91% of users say they would immediately leave a website if they encountered a design that was unappealing.
38% of visitors will stop engaging with a website if the layout is unattractive.
97% of consumers say website design is the reason they decide to stay or leave a website.
50 milliseconds is considered the maximum time a website should take to load for optimal user experience.
40% of users will abandon a website if it takes more than 3 seconds to load.
94% of first impressions relate to website design and content.
70% of small business websites do not include a clear call-to-action.
E-commerce websites with a clean design see a 30% increase in conversions.
Approximately 40% of small businesses update their website content less than once a year.
Incorporating video on landing pages can boost conversions by up to 80%.
85% of e-commerce websites are mobile optimized.
45% of users will leave a webpage if it is not optimized for mobile.
80% of companies believe that website design impacts their brand perception.
The average cost of maintaining a small business website annually is about $4,000.
70% of online shoppers abandon their shopping carts due to poor website design or usability issues.
66% of consumers give up on a website that looks outdated.
59% of companies believe that mobile-responsive design is critical for customer retention.
90% of web designers use WordPress as their primary platform.
The potential revenue increase from an optimized landing page can reach up to 300%.
61% of consumers prefer to buy from a website with a simple and clean design.

Website Design and User Experience Factors Interpretation

With the web design landscape expected to grow by 10% annually, it's clear that neglecting mobile optimization, swift load times, and visually appealing layouts not only drives away 91% of users but also risks ceding market share in a digital era where poor design can cost small businesses thousands—and perhaps their future.