Vietnam welcomed 12.6 million international visitors in 2023, a 244.2% jump from 2022, while 2023 international spending reached $8.7 billion at an average of $692 per traveler. Behind those headline gains, hotel capacity and occupancy, city by city demand, and fast growing segments like UNESCO sites and digital nomad visas paint a more detailed, sometimes surprising picture.
Key Takeaways
- Vietnam's hotels numbered 32,000 establishments with 678,000 rooms in 2023
- Occupancy rate of 3-5 star hotels reached 74.6% in 2023
- Hanoi had 22,000 hotel rooms with 65% occupancy in Q4 2023
- Hoi An had 28 UNESCO World Heritage sites visited by 5 million tourists in 2023
- Halong Bay welcomed 6.8 million visitors, generating $250 million
- Sapa terraced fields drew 3.5 million tourists in 2023
- In 2023, Vietnam welcomed 12.6 million international visitors, a 244.2% surge from 2022
- Vietnam's international tourist arrivals reached 8.8 million in the first half of 2023, up 112% year-on-year
- South Korea topped as Vietnam's largest source market with 2.1 million visitors in 2023, accounting for 16.7% of total arrivals
- International tourists spent $8.7 billion in Vietnam in 2023, up 344% from 2022
- Average spending per international tourist was $692 in 2023
- Domestic tourism expenditure reached VND 546 trillion ($22.7 billion) in 2023
- Vietnam's international airports handled 55 million passengers in 2023
- Noi Bai Airport (Hanoi) saw 25 million passengers, 90% recovery
- Tan Son Nhat (HCMC) processed 38 million passengers in 2023
Vietnam’s tourism surged in 2023 with record international arrivals and strong hotel occupancy, boosted by growth in major cities.
Related reading
01 · Category
Accommodation25 stats
01
Vietnam's hotels numbered 32,000 establishments with 678,000 rooms in 2023
02
Occupancy rate of 3-5 star hotels reached 74.6% in 2023
03
Hanoi had 22,000 hotel rooms with 65% occupancy in Q4 2023
04
Ho Chi Minh City boasted 45,000 rooms, 70% occupancy rate in 2023
05
Da Nang's 18,000 hotel rooms saw 80% occupancy in peak season 2023
06
Phu Quoc's room capacity grew 25% to 35,000 rooms in 2023
07
5-star hotels in Vietnam increased by 15% to 180 properties in 2023
08
Average room rate (ARR) for upscale hotels was $120/night in 2023
09
Homestays numbered over 10,000, hosting 20% of domestic tourists
10
Resort developments in coastal areas added 12,000 rooms in 2023
11
Hanoi Old Quarter hotels had 85% occupancy during Tet 2024
12
Halong Bay area accommodations reached 1,500 properties
13
Nha Trang's 15,000 rooms saw 75% occupancy
14
Sapa hill station hotels grew 20% in capacity to 8,000 rooms
15
Hoi An had 2,500 heritage homestays and hotels
16
Online booking platforms captured 60% of hotel reservations in 2023
17
Airbnb listings in Vietnam exceeded 50,000 in major cities
18
Luxury resorts like InterContinental Phu Quoc had 95% occupancy
19
Budget hotels under $50/night comprised 40% of supply
20
RevPAR for 4-5 star hotels rose 28% to $85 in 2023
21
New hotel openings totaled 120 properties adding 15,000 rooms in 2023
22
Green-certified hotels increased to 150 in 2023
23
Family-friendly accommodations grew 18%
24
Boutique hotels numbered 500, popular with Europeans
25
Conference hotels hosted 1,200 events with 300,000 delegates
Interpretation
Accommodation Interpretation
In 2023, Vietnam expanded its accommodation capacity to 32,000 hotels with 678,000 rooms while occupancy stayed strong with 3 to 5 star properties reaching 74.6%, and key destinations like Da Nang hitting 80% in peak season signal consistently high lodging demand.
02 · Category
Attractions25 stats
01
Hoi An had 28 UNESCO World Heritage sites visited by 5 million tourists in 2023
02
Halong Bay welcomed 6.8 million visitors, generating $250 million
03
Sapa terraced fields drew 3.5 million tourists in 2023
04
Hoi An ancient town hosted 4.2 million visitors, up 25%
05
Cu Chi Tunnels visited by 2.5 million, mostly internationals
06
Phong Nha-Ke Bang National Park saw 1.2 million cave explorers
07
Ninh Binh's Trang An landscape attracted 7 million visitors
08
Phu Quoc National Park hosted 2 million eco-tourists
09
My Son Sanctuary received 800,000 cultural tourists
10
Imperial City Hue visited by 3 million in 2023
11
Ba Na Hills theme park drew 4.5 million visitors
12
Vinpearl Nha Trang amusement park hosted 2.8 million
13
Sun World Ha Long Park saw 2.2 million thrill-seekers
14
Cat Ba Island attracted 3.1 million beachgoers
15
Con Dao Islands welcomed 1.1 million nature lovers
16
Tam Coc boat rides taken by 4 million tourists annually
17
Hang Son Doong cave tours limited to 1,000 premium visitors/year at $3,000each
18
Water puppet shows in Hanoi viewed by 1.5 million
19
Night markets visited by 10 million shoppers
20
Street food tours in HCMC participated by 800,000
21
Golf courses played by 500,000 tourists on 50 courses
22
Diving sites in Phu Quoc dived by 200,000 enthusiasts
23
Trekking in Sapa routes hiked by 1.8 million
24
Mekong Delta homestays stayed by 2.5 million
25
Cham Islands marine park visited by 500,000 snorkelers
Interpretation
Attractions Interpretation
Vietnam’s top Attractions are drawing strong, scale-driven visitation, led by Hoi An where 28 UNESCO World Heritage site visits reached 5 million in 2023 alongside a 25% surge to 4.2 million at Hoi An Ancient Town.
03 · Category
Tourist Arrivals30 stats
01
In 2023, Vietnam welcomed 12.6 million international visitors, a 244.2% surge from 2022
02
Vietnam's international tourist arrivals reached 8.8 million in the first half of 2023, up 112% year-on-year
03
South Korea topped as Vietnam's largest source market with 2.1 million visitors in 2023, accounting for 16.7% of total arrivals
04
In 2019 pre-pandemic peak, Vietnam hosted 18 million international tourists
05
Q1 2024 saw 4.64 million foreign visitors to Vietnam, a 72% rise from Q1 2023
06
China contributed 1.5 million tourists to Vietnam in 2023, second largest market at 11.9%
07
International arrivals via Noi Bai Airport in Hanoi hit 4.2 million in 2023, up 180%
08
Taiwan sent 865,000 visitors to Vietnam in 2023, ranking third at 6.9%
09
In 2022, Vietnam's tourist arrivals recovered to 3.7 million, 20% of 2019 levels
10
US tourists to Vietnam numbered 522,000 in 2023, up 116% from 2022
11
Australia provided 430,000 visitors in 2023, a 153% increase year-on-year
12
India sent 336,000 tourists to Vietnam in 2023, fifth largest market
13
Europe contributed 1.8 million arrivals to Vietnam in 2023, led by Russia at 456,000
14
Domestic tourist numbers in Vietnam reached 103 million in 2023, up 11.5%
15
Ho Chi Minh City's Tan Son Nhat Airport handled 3.1 million international arrivals in 2023
16
Da Nang International Airport saw 2.1 million foreign passengers in 2023, 250% growth
17
Phu Quoc Island welcomed 3.2 million visitors in 2023, mostly domestic
18
Halong Bay area recorded 2.5 million tourists in 2023, up 45%
19
In Jan 2024, Vietnam had 1.23 million foreign arrivals, 14% above 2019
20
ASEAN tourists to Vietnam totaled 3.2 million in 2023, led by Thailand at 1.1 million
21
Japan sent 478,000 visitors in 2023, recovering 85% of pre-pandemic levels
22
Germany contributed 240,000 tourists in 2023, up 90%
23
UK arrivals to Vietnam were 210,000 in 2023
24
France sent 450,000 visitors, strong European market
25
Malaysia provided 590,000 tourists in 2023
26
Singapore arrivals numbered 450,000 in 2023
27
Cambodia sent 1.2 million visitors across border in 2023
28
Laos contributed 800,000 land border tourists
29
Thailand tourists totaled 1.1 million in 2023
30
Philippines sent 300,000 visitors in 2023
Interpretation
Tourist Arrivals Interpretation
In the tourist arrivals category, Vietnam surged to 12.6 million international visitors in 2023, a 244.2% jump from 2022, with South Korea leading at 2.1 million arrivals and China adding 1.5 million, showing strong post-pandemic recovery and expanding demand from key source markets.
More related reading
04 · Category
Tourist Expenditure30 stats
01
International tourists spent $8.7 billion in Vietnam in 2023, up 344% from 2022
02
Average spending per international tourist was $692in 2023
03
Domestic tourism expenditure reached VND 546 trillion ($22.7 billion) in 2023
04
Shopping accounted for 28% of foreign tourist spending in 2023, totaling $2.4 billion
05
Food and beverage spending by tourists hit $1.9 billion in 2023
06
Accommodation revenue from tourists was $2.1 billion in 2023
07
In H1 2023, foreign tourists spent $3.5 billion, up 4.7 times YoY
08
Average length of stay for international tourists was 11.5 days in 2023, boosting spending
09
Q4 2023 tourist expenditure was VND 190 trillion, 10% above 2019
10
Hanoi generated $1.2 billion from tourism spending in 2023
11
Ho Chi Minh City tourism revenue hit $3.8 billion in 2023
12
Da Nang's tourist spending totaled $1.1 billion in 2023
13
Phu Quoc Island saw $850 million in tourist expenditure in 2023
14
Hotel bookings contributed 45% of total spending, averaging $95/night
15
Transport spending by tourists was $1.5 billion, mainly airfares
16
Entertainment and sightseeing expenditure reached $1.2 billion in 2023
17
Souvenir purchases totaled $2 billion, 23% of spending
18
Luxury tourism segment spending grew 30% to $1.5 billion in 2023
19
MICE tourism generated $900 million in expenditure
20
Medical tourism spending was $500 million in 2023
21
Adventure tourism expenditure hit $400 million
22
Cultural tourism spending totaled $1.8 billion
23
Beach tourism revenue from spending was $2.2 billion in 2023
24
Food tourism expenditure reached $1.9 billion
25
Eco-tourism spending grew to $600 million in 2023
26
Wedding tourism generated $300 million
27
Golf tourism expenditure was $250 million in 2023
28
Cruise tourism spending totaled $400 million
29
Halong Bay tourist spending per visitor averaged $450
30
Hanoi Old Quarter shopping spending $800 million
Interpretation
Tourist Expenditure Interpretation
In 2023, Vietnam’s tourist expenditure surged with international arrivals spending $8.7 billion, a 344% jump from 2022, while domestic tourism added another VND 546 trillion, showing both strong inbound demand and expanding overall spending at home.
05 · Category
Transportation22 stats
01
Vietnam's international airports handled 55 million passengers in 2023
02
Noi Bai Airport (Hanoi) saw 25 million passengers, 90% recovery
03
Tan Son Nhat (HCMC) processed 38 million passengers in 2023
04
Domestic flights carried 42 million passengers, up 15%
05
Vietnam Airlines flew 20 million passengers in 2023
06
Vietjet Air transported 25 million passengers, low-cost leader
07
Bamboo Airways carried 5 million passengers in 2023
08
High-speed rail planning for Hanoi-HCMC by 2030
09
Domestic train passengers totaled 6 million tourists
10
Cruise ship calls to Vietnam ports reached 850 in 2023
11
Hai Phong port welcomed 200 cruise ships, 150,000 passengers
12
Phu My cruise terminal handled 300,000 pax
13
Bus tourists numbered 25 million domestic trips
14
Ride-hailing apps like Grab served 1 billion trips, 40% tourism-related
15
Rental car market grew 25% to 500,000 vehicles for tourists
16
Motorbike rentals popular, 2 million units for tourists annually
17
Ferry services to islands carried 10 million passengers
18
E-visa issuance reached 1.2 million in 2023, easing access
19
New expressways added 500km, improving connectivity
20
Bicycle tourism routes attracted 1 million riders
21
Halong Bay cruises operated 5,000 trips with 1.5 million pax
22
Mekong Delta boat tours served 3 million tourists
Interpretation
Transportation Interpretation
Vietnam’s transportation network is rebounding strongly in 2023, with international airports handling 55 million passengers alongside 42 million domestic flyers up 15 percent and Noi Bai reaching 25 million at 90 percent recovery.
06 · Category
Trends10 stats
01
Vietnam tourism expected to reach 18 million international arrivals by 2025
02
Tourism GDP contribution projected at 10% by 2030
03
Sustainable tourism investments to hit $5 billion by 2025
04
Digital nomad visas launched, targeting 100,000 arrivals by 2025
05
Halal tourism market to grow 20% annually to 2028
06
MICE events projected to host 500,000 delegates yearly by 2025
07
Luxury tourism segment to double to 10% of market by 2030
08
Eco-tourism parks to expand to 50 sites by 2025
09
Cruise tourism calls forecasted at 1,500 ships by 2025
10
Air connectivity to double routes to Europe by 2025
Interpretation
Trends Interpretation
Vietnam’s tourism future looks like a fast-growing, modernized sector as international arrivals are expected to reach 18 million by 2025 alongside a 10% Tourism GDP contribution by 2030 and major accelerators like $5 billion in sustainable investment and 100,000 digital nomad visa arrivals targeted in 2025.
report visual · Key figures
Vietnam’s visitor rebound accelerates in 2023–2024
International arrivals surged in 2023 and continued to rise into early 2024, signaling sustained momentum for tourism demand.
244.2%
In 2023, Vietnam welcomed 12.6 million international visitors, a 244.2% surge from 2022
112%
Vietnam's international tourist arrivals reached 8.8 million in the first half of 2023, up 112% year-on-year
72%
Q1 2024 saw 4.64 million foreign visitors to Vietnam, a 72% rise from Q1 2023
14%
In Jan 2024, Vietnam had 1.23 million foreign arrivals, 14% above 2019
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Priyanka Sharma. (2026, February 13). Vietnam Tourism Statistics. Gitnux. https://gitnux.org/vietnam-tourism-statistics
MLA
Priyanka Sharma. "Vietnam Tourism Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vietnam-tourism-statistics.
Chicago
Priyanka Sharma. 2026. "Vietnam Tourism Statistics." Gitnux. https://gitnux.org/vietnam-tourism-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level