GITNUXREPORT 2026

Vietnam Beer Industry Statistics

Vietnam's beer industry is growing rapidly due to rising incomes and consumer trends.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

Total beer consumption per capita in Vietnam reached 46 liters in 2022.

Statistic 2

Urban consumers accounted for 60% of total beer volume consumed in 2022.

Statistic 3

Males aged 25-44 represent 45% of beer consumers in Vietnam.

Statistic 4

Average annual beer consumption per adult in Vietnam is 48.2 liters as of 2022.

Statistic 5

Off-trade beer volume per capita was 28 liters in 2022.

Statistic 6

On-premise beer consumption recovered to 40% of total volume in 2023.

Statistic 7

Lager beer holds 92% of consumption share in Vietnam's beer market in 2022.

Statistic 8

Craft beer consumption doubled from 2018 to 2022, reaching 80 million liters.

Statistic 9

35% of Vietnamese consumers prefer imported beer brands in 2023 surveys.

Statistic 10

Beer consumption in Hanoi grew 7% YoY in 2022, higher than national average.

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Low-alcohol beer (under 5% ABV) consumption rose 22% in 2022.

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28% of beer consumed in Vietnam is during social gatherings per 2023 data.

Statistic 13

Per capita consumption in Ho Chi Minh City reached 55 liters in 2022.

Statistic 14

Women represent 25% of beer drinkers, up from 18% in 2018.

Statistic 15

Seasonal peak consumption during Tet holiday accounts for 15% annual volume.

Statistic 16

Rice-based beer consumption is 75% of total due to local ingredients.

Statistic 17

Youth (18-24) beer intake grew 10% post-COVID in 2023.

Statistic 18

42% of consumers drink beer 2-3 times weekly in urban areas.

Statistic 19

Beer industry employed over 500,000 direct workers in 2022.

Statistic 20

Vietnam beer sector generated 4 billion USD in tax revenue in 2022.

Statistic 21

Beer exports supported 50,000 jobs in supply chain as of 2023.

Statistic 22

The industry invested 500 million USD in new breweries 2020-2023.

Statistic 23

Rice procurement for beer reached 1.5 million tons annually, aiding farmers.

Statistic 24

Beer tourism contributed 200 million USD to hospitality in 2022.

Statistic 25

Local suppliers provide 70% of beer packaging materials, worth 300 million USD.

Statistic 26

Excise tax on beer is 65%, highest among ASEAN, impacting 2 billion USD revenue.

Statistic 27

Beer industry R&D spending hit 50 million USD in 2022 for new flavors.

Statistic 28

20,000 retail outlets depend on beer sales for 30% revenue.

Statistic 29

Import duties on malt reduced to 0% boosted local production by 5%.

Statistic 30

Beer value chain supports 1 million indirect jobs including agriculture.

Statistic 31

Industry CSR spending reached 100 million USD on community programs in 2022.

Statistic 32

Hops imports valued at 20 million USD, mostly from Czech Republic.

Statistic 33

Beer festivals generated 50 million USD economic spillover in 2023.

Statistic 34

Sabeco holds 42% market share in beer production volume as of 2022.

Statistic 35

Heineken Vietnam captured 28% of the beer market revenue in 2022.

Statistic 36

Habeco's market share declined to 12% in 2022 from 15% in 2020.

Statistic 37

Carlsberg Vietnam beer sales volume reached 450 million liters in 2022.

Statistic 38

Bia Hanoi brand from Habeco holds 8% national market share.

Statistic 39

Heineken's Tiger brand leads premium segment with 35% share in 2022.

Statistic 40

Sabeco's 333 beer is consumed by 30% of Vietnamese beer drinkers.

Statistic 41

Foreign investors control 55% of Vietnam's beer production capacity.

Statistic 42

Larue from Sabeco has 15% share in central Vietnam region.

Statistic 43

AB InBev entered Vietnam market with 5% share via partnerships in 2023.

Statistic 44

Craft breweries like Pasteur Street hold 1.5% combined market share.

Statistic 45

Habeco's revenue from beer sales was 1.2 billion USD in 2022.

Statistic 46

Heineken Vietnam produced 1.1 billion liters, 25% of national total.

Statistic 47

Top 5 companies control 85% of Vietnam beer market in 2022.

Statistic 48

Sabeco exports 10% of its production, mainly to Asia-Pacific.

Statistic 49

In 2022, Vietnam's beer market revenue reached approximately 7.2 billion USD, marking a 5.2% year-on-year growth driven by rising disposable incomes and urbanization.

Statistic 50

The beer segment in Vietnam is projected to grow by 4.85% from 2023 to 2027, resulting in a market volume of 5.01 billion USD by 2027.

Statistic 51

Vietnam's beer production volume in 2022 was 4.18 billion liters, up 3.1% from the previous year.

Statistic 52

The average revenue per capita in Vietnam's beer market in 2023 is expected to be 72.30 USD.

Statistic 53

Vietnam ranked 3rd globally in beer consumption growth rate with 8.5% CAGR from 2017-2022.

Statistic 54

Total beer sales volume in Vietnam reached 3.9 billion liters in 2021 despite COVID impacts.

Statistic 55

The craft beer segment in Vietnam grew by 15% in 2022, contributing 2% to total beer revenue.

Statistic 56

Vietnam's beer industry contributed 2.5% to national GDP in 2022, valued at around 8 billion USD.

Statistic 57

Beer market volume in Vietnam is forecasted to reach 4.8 billion liters by 2025.

Statistic 58

Off-trade beer sales accounted for 65% of total revenue in Vietnam in 2022.

Statistic 59

On-trade beer consumption volume grew 12% YoY in 2023 post-reopening.

Statistic 60

Vietnam beer exports surged 20% in 2022 to 150 million USD.

Statistic 61

The premium beer segment grew 10.2% in 2022, faster than standard lager at 3.5%.

Statistic 62

Total investments in Vietnam beer industry reached 1.2 billion USD from 2018-2023.

Statistic 63

Beer price inflation in Vietnam averaged 4.1% in 2022 due to rising input costs.

Statistic 64

Vietnam's beer market is expected to hit 9 billion USD by 2028 with 5% CAGR.

Statistic 65

E-commerce beer sales grew 25% in 2022, representing 5% of off-trade.

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Southern Vietnam accounted for 55% of national beer revenue in 2022.

Statistic 67

Beer production capacity in Vietnam exceeded 5 billion liters annually by 2023.

Statistic 68

Non-alcoholic beer segment expanded 18% in 2022 amid health trends.

Statistic 69

Vietnam beer industry saw 6% volume growth in H1 2023.

Statistic 70

Premiumization trend sees 15% shift to high-end beers since 2020.

Statistic 71

Craft and specialty beers to grow at 12% CAGR to 2028.

Statistic 72

Non-alcoholic beer market to expand 20% annually till 2027.

Statistic 73

Sustainability drives 30% of consumers to choose eco-friendly beers.

Statistic 74

Digital marketing boosted beer brand awareness by 25% in 2022.

Statistic 75

Health-conscious low-carb beers launched by 10 major brands in 2023.

Statistic 76

Ready-to-drink (RTD) beer hybrids grew 18% in urban markets.

Statistic 77

Female-targeted fruity beers increased sales 30% YoY.

Statistic 78

AI-optimized brewing reduced costs 10% for top producers.

Statistic 79

Zero-sugar beer variants projected to capture 5% market by 2025.

Statistic 80

Bia hoi (fresh beer) consumption stable at 10% despite regulations.

Statistic 81

E-commerce penetration in beer sales to hit 15% by 2027.

Statistic 82

Organic ingredient beers up 25% in premium segment.

Statistic 83

Post-COVID, home consumption patterns persist with 10% rise.

Statistic 84

Vietnamese craft beer exports forecasted to grow 30% annually.

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Move over, Germany; Vietnam is rapidly emerging as a global beer powerhouse, a fact powerfully underscored by its market reaching a staggering 7.2 billion USD in 2022 and a consumption growth rate that recently placed it third in the world.

Key Takeaways

In 2022, Vietnam's beer market revenue reached approximately 7.2 billion USD, marking a 5.2% year-on-year growth driven by rising disposable incomes and urbanization.
The beer segment in Vietnam is projected to grow by 4.85% from 2023 to 2027, resulting in a market volume of 5.01 billion USD by 2027.
Vietnam's beer production volume in 2022 was 4.18 billion liters, up 3.1% from the previous year.
Total beer consumption per capita in Vietnam reached 46 liters in 2022.
Urban consumers accounted for 60% of total beer volume consumed in 2022.
Males aged 25-44 represent 45% of beer consumers in Vietnam.
Sabeco holds 42% market share in beer production volume as of 2022.
Heineken Vietnam captured 28% of the beer market revenue in 2022.
Habeco's market share declined to 12% in 2022 from 15% in 2020.
Beer industry employed over 500,000 direct workers in 2022.
Vietnam beer sector generated 4 billion USD in tax revenue in 2022.
Beer exports supported 50,000 jobs in supply chain as of 2023.
Premiumization trend sees 15% shift to high-end beers since 2020.
Craft and specialty beers to grow at 12% CAGR to 2028.
Non-alcoholic beer market to expand 20% annually till 2027.

Vietnam's beer industry is growing rapidly due to rising incomes and consumer trends.

Consumption Statistics

Total beer consumption per capita in Vietnam reached 46 liters in 2022.
Urban consumers accounted for 60% of total beer volume consumed in 2022.
Males aged 25-44 represent 45% of beer consumers in Vietnam.
Average annual beer consumption per adult in Vietnam is 48.2 liters as of 2022.
Off-trade beer volume per capita was 28 liters in 2022.
On-premise beer consumption recovered to 40% of total volume in 2023.
Lager beer holds 92% of consumption share in Vietnam's beer market in 2022.
Craft beer consumption doubled from 2018 to 2022, reaching 80 million liters.
35% of Vietnamese consumers prefer imported beer brands in 2023 surveys.
Beer consumption in Hanoi grew 7% YoY in 2022, higher than national average.
Low-alcohol beer (under 5% ABV) consumption rose 22% in 2022.
28% of beer consumed in Vietnam is during social gatherings per 2023 data.
Per capita consumption in Ho Chi Minh City reached 55 liters in 2022.
Women represent 25% of beer drinkers, up from 18% in 2018.
Seasonal peak consumption during Tet holiday accounts for 15% annual volume.
Rice-based beer consumption is 75% of total due to local ingredients.
Youth (18-24) beer intake grew 10% post-COVID in 2023.
42% of consumers drink beer 2-3 times weekly in urban areas.

Consumption Statistics Interpretation

Vietnam's beer landscape is dominated by urban men in their prime Lager-sipping years, yet it's also being reshaped by a rising thirst among women, a craft beer curiosity, and the powerful tradition of clinking glasses during social gatherings, especially Tet.

Economic Impact

Beer industry employed over 500,000 direct workers in 2022.
Vietnam beer sector generated 4 billion USD in tax revenue in 2022.
Beer exports supported 50,000 jobs in supply chain as of 2023.
The industry invested 500 million USD in new breweries 2020-2023.
Rice procurement for beer reached 1.5 million tons annually, aiding farmers.
Beer tourism contributed 200 million USD to hospitality in 2022.
Local suppliers provide 70% of beer packaging materials, worth 300 million USD.
Excise tax on beer is 65%, highest among ASEAN, impacting 2 billion USD revenue.
Beer industry R&D spending hit 50 million USD in 2022 for new flavors.
20,000 retail outlets depend on beer sales for 30% revenue.
Import duties on malt reduced to 0% boosted local production by 5%.
Beer value chain supports 1 million indirect jobs including agriculture.
Industry CSR spending reached 100 million USD on community programs in 2022.
Hops imports valued at 20 million USD, mostly from Czech Republic.
Beer festivals generated 50 million USD economic spillover in 2023.

Economic Impact Interpretation

The Vietnamese beer industry is a frothy economic engine, pouring half a million jobs, billions in tax revenue, and widespread agricultural support from farm to festival, all while shouldering one of the region's heaviest tax burdens.

Major Players and Market Share

Sabeco holds 42% market share in beer production volume as of 2022.
Heineken Vietnam captured 28% of the beer market revenue in 2022.
Habeco's market share declined to 12% in 2022 from 15% in 2020.
Carlsberg Vietnam beer sales volume reached 450 million liters in 2022.
Bia Hanoi brand from Habeco holds 8% national market share.
Heineken's Tiger brand leads premium segment with 35% share in 2022.
Sabeco's 333 beer is consumed by 30% of Vietnamese beer drinkers.
Foreign investors control 55% of Vietnam's beer production capacity.
Larue from Sabeco has 15% share in central Vietnam region.
AB InBev entered Vietnam market with 5% share via partnerships in 2023.
Craft breweries like Pasteur Street hold 1.5% combined market share.
Habeco's revenue from beer sales was 1.2 billion USD in 2022.
Heineken Vietnam produced 1.1 billion liters, 25% of national total.
Top 5 companies control 85% of Vietnam beer market in 2022.
Sabeco exports 10% of its production, mainly to Asia-Pacific.

Major Players and Market Share Interpretation

Sabeco may rule the volume game by having nearly every other bottle on the table, but the real money is flowing into Heineken's premium coffers, leaving legacy breweries like Habeco to watch their share shrink in a market increasingly steered by foreign hands.

Market Size and Growth

In 2022, Vietnam's beer market revenue reached approximately 7.2 billion USD, marking a 5.2% year-on-year growth driven by rising disposable incomes and urbanization.
The beer segment in Vietnam is projected to grow by 4.85% from 2023 to 2027, resulting in a market volume of 5.01 billion USD by 2027.
Vietnam's beer production volume in 2022 was 4.18 billion liters, up 3.1% from the previous year.
The average revenue per capita in Vietnam's beer market in 2023 is expected to be 72.30 USD.
Vietnam ranked 3rd globally in beer consumption growth rate with 8.5% CAGR from 2017-2022.
Total beer sales volume in Vietnam reached 3.9 billion liters in 2021 despite COVID impacts.
The craft beer segment in Vietnam grew by 15% in 2022, contributing 2% to total beer revenue.
Vietnam's beer industry contributed 2.5% to national GDP in 2022, valued at around 8 billion USD.
Beer market volume in Vietnam is forecasted to reach 4.8 billion liters by 2025.
Off-trade beer sales accounted for 65% of total revenue in Vietnam in 2022.
On-trade beer consumption volume grew 12% YoY in 2023 post-reopening.
Vietnam beer exports surged 20% in 2022 to 150 million USD.
The premium beer segment grew 10.2% in 2022, faster than standard lager at 3.5%.
Total investments in Vietnam beer industry reached 1.2 billion USD from 2018-2023.
Beer price inflation in Vietnam averaged 4.1% in 2022 due to rising input costs.
Vietnam's beer market is expected to hit 9 billion USD by 2028 with 5% CAGR.
E-commerce beer sales grew 25% in 2022, representing 5% of off-trade.
Southern Vietnam accounted for 55% of national beer revenue in 2022.
Beer production capacity in Vietnam exceeded 5 billion liters annually by 2023.
Non-alcoholic beer segment expanded 18% in 2022 amid health trends.
Vietnam beer industry saw 6% volume growth in H1 2023.

Market Size and Growth Interpretation

So, while the rest of the world might nurse a drink, Vietnam is chugging its way to economic prosperity, one frosty, revenue-generating liter at a time.

Trends and Forecasts

Premiumization trend sees 15% shift to high-end beers since 2020.
Craft and specialty beers to grow at 12% CAGR to 2028.
Non-alcoholic beer market to expand 20% annually till 2027.
Sustainability drives 30% of consumers to choose eco-friendly beers.
Digital marketing boosted beer brand awareness by 25% in 2022.
Health-conscious low-carb beers launched by 10 major brands in 2023.
Ready-to-drink (RTD) beer hybrids grew 18% in urban markets.
Female-targeted fruity beers increased sales 30% YoY.
AI-optimized brewing reduced costs 10% for top producers.
Zero-sugar beer variants projected to capture 5% market by 2025.
Bia hoi (fresh beer) consumption stable at 10% despite regulations.
E-commerce penetration in beer sales to hit 15% by 2027.
Organic ingredient beers up 25% in premium segment.
Post-COVID, home consumption patterns persist with 10% rise.
Vietnamese craft beer exports forecasted to grow 30% annually.

Trends and Forecasts Interpretation

Vietnamese beer drinkers, once united by simple *bia hoi*, have now become a sophisticated throng, simultaneously splurging on premium craft exports while sipping health-conscious, eco-friendly, non-alcoholic, low-carb, zero-sugar, fruity, digitally-marketed, AI-brewed, RTD hybrids from their sustainable sofas at home.

Sources & References

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