GITNUX MARKETDATA REPORT 2024

Video Attention Span Statistics [Fresh Research]

With sources from: animoto.com, oberlo.com, wistia.com, vidyard.com and many more

In this post, we will explore a collection of compelling video attention span statistics that shed light on the preferences and behaviors of modern consumers when it comes to engaging with video content online. From the optimal video length for maximum engagement to the impact of videos on purchasing decisions, these statistics provide valuable insights for brands and content creators looking to enhance their video marketing strategies.

Statistic 1

"2 out of 3 users prefer watching videos under 1 minute in length"

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Statistic 2

"Videos up to 2 minutes in length get the most engagement"

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Statistic 3

"Viewers spend 2.6 times more time on pages with video than without"

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Statistic 4

"54% of consumers want to see more video content from a brand they support"

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Statistic 5

"92% of mobile video viewers share videos with others"

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Statistic 6

"64% of consumers make a purchase after watching branded social videos"

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Statistic 7

"Over 60% of people prefer videos that are at most 3 minutes long"

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Statistic 8

"Video viewership increases as much as 35% between 12 pm – 1 pm"

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Statistic 9

"Facebook video posts per person have increased 94% year over year in the US"

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Statistic 10

"Users spend 88% more time on websites with videos"

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Statistic 11

"55% of people watch videos online every day"

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Statistic 12

"Video livestreaming will account for 82% of all internet traffic by 2022"

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Statistic 13

"33% of all online activity is spent watching videos"

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Statistic 14

"58% of consumers believe companies with product videos can be trusted more"

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Interpretation

The statistics presented clearly indicate a strong preference for short and engaging video content among consumers. Videos under 1 minute in length are favored by the majority, with up to 2 minutes yielding the highest levels of engagement. Viewers spend significantly more time on pages with video, and the majority express a desire for more video content from brands they support. Notably, video viewership is on the rise, with mobile viewers actively sharing content and a significant percentage making purchases after watching social videos. As video continues to dominate online activity and internet traffic, it is evident that incorporating video into marketing strategies can build trust, enhance engagement, and drive consumer behavior.

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