Summary
- • The average length of a video viewed by Millennials is 5.7 minutes.
- • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
- • The attention span of an individual during video content is generally between 8 to 12 seconds.
- • 64% of consumers say that watching a marketing video on Facebook has influenced a purchase decision.
- • 1 in 4 people lose interest in a video after just 20 seconds.
- • 59% of executives say they would rather watch a video than read text.
- • 72% of customers would rather learn about a product or service by way of video.
- • Mobile video consumption rises by 100% every year.
- • Video ads have an average click-through rate of 1.84%, the highest of all digital ad formats.
- • 96% of people have watched an explainer video to learn more about a product or service.
- • Online videos will account for more than 82% of all consumer internet traffic by 2022.
- • By 2022, online videos will make up more than 82% of all consumer internet traffic.
- • 61% of businesses are using video as a marketing tool.
- • Video posts on Facebook have 135% greater organic reach than photo posts.
- • Social video generates 1200% more shares than text and images combined.
Ever get lost in a rabbit hole of cat videos and wonder where your attention span went? Well, turns out its not just you – with the average attention span during video content lasting between 8 to 12 seconds, it seems were all living in a world of quick clips and instant gratification. But fear not, because whether youre a Millennial mesmerized by a 5.7-minute video or an executive skipping text for a visually stimulating reel, one thing is clear: video is king. With viewers retaining a whopping 95% of a message when watching video content, its no wonder that businesses are scrambling to ride the wave of mobile video consumption that rises by 100% each year. So, grab your popcorn and buckle up as we dive into the realm of online videos, where attention spans are short, but the impact is oh-so powerful.
Consumer Preferences
- The attention span of an individual during video content is generally between 8 to 12 seconds.
- 59% of executives say they would rather watch a video than read text.
- 72% of customers would rather learn about a product or service by way of video.
- Mobile video consumption rises by 100% every year.
- Online videos will account for more than 82% of all consumer internet traffic by 2022.
- By 2022, online videos will make up more than 82% of all consumer internet traffic.
- 72% of people prefer video over text when learning about a product or service.
- Videos up to 2 minutes long get the most engagement.
- Videos under 2 minutes long get the most engagement on social media.
- 46% of users act after viewing an ad.
- 71% of consumers think video explains products better.
- 68% of people say they'd most prefer to learn about a new product or service by watching a short video.
- 54% of consumers want to see more video content from a brand or business they support.
- 72% of people prefer video over text when learning about a product or service.
- Live video leads 80% of users to choose the video over a blog post.
- 32% of marketers say visual images are the most important form of content for their business.
Interpretation
In today's fast-paced digital world, the battle for attention is fierce, with videos emerging as the undisputed champion. With attention spans dwindling faster than an online cat video, the statistics speak volumes: videos reign supreme, captivating audiences in mere seconds and driving engagement like never before. Executives are ditching dry text for the dynamic allure of video content, while customers crave the visual feast that only videos can provide. Mobile devices are becoming the stage for this visual revolution, with online videos set to dominate the internet landscape by 2022. So, remember, in a world where every second counts, the power of video is not just an option – it's a necessity for brands looking to make a lasting impression in the blink of an eye. Welcome to the age of the video empire!
Social Media Impact
- Video posts on Facebook have 135% greater organic reach than photo posts.
Interpretation
In the fast-paced digital world, it seems even our attention spans have gone on a diet. With video posts on Facebook boasting a whopping 135% greater organic reach than their static photo counterparts, it's clear that we're a society hooked on quick hits of visual stimulation. So, if you're looking to grab eyeballs and make an impact in the social media sphere, it's time to hit the record button and let your story unfold in moving pictures. Who said watching videos was just a pastime? It's now a strategic communication tool.
Video Engagement
- The average length of a video viewed by Millennials is 5.7 minutes.
- 1 in 4 people lose interest in a video after just 20 seconds.
Interpretation
These video attention span statistics paint a picture of a generation with the collective patience of a cat on a hot tin roof. Millennials seem to have the attention span of a hummingbird on a caffeine high, flitting from one video to the next in a perpetual quest for instant gratification. With a staggering 1 in 4 people giving up on a video faster than you can say "clickbait," it's clear that the battle for eyeballs in the digital age is a ruthless one. So dear content creators, if you want to capture the fleeting attention of the elusive millennial viewer, you better make those first 20 seconds count – or prepare to be swiftly swiped into oblivion.
Video Marketing Effectiveness
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
- 64% of consumers say that watching a marketing video on Facebook has influenced a purchase decision.
- Video ads have an average click-through rate of 1.84%, the highest of all digital ad formats.
- 96% of people have watched an explainer video to learn more about a product or service.
- 61% of businesses are using video as a marketing tool.
- Social video generates 1200% more shares than text and images combined.
- Video content is 50 times more likely to drive organic search results compared to plain text.
- 75% of online video viewers interact with an ad and 25% click through to the advertiser's website.
- Over 50% of marketing professionals worldwide name video as the type of content with the best ROI.
- 92% of marketers say that video is an important part of their marketing strategy.
- Social video generates 1200% more shares than text and images combined.
- Videos with a complete story and emotional content get more attention and engagement.
- 65% of executives navigate to a site after viewing a related YouTube video.
- 70% of consumers have shared a brand's video.
- Time spent on a website increases by 105% when it includes video content.
- Website visitors are 64% more likely to buy a product on an online retail site after watching a video.
- Video drives a 157% increase in organic traffic from SERPs.
- The average attention span for digital video advertising is around 18.2 seconds.
Interpretation
In a world where the swipe of a finger can make or break a brand's message, video has emerged as the unbeatable champion of capturing and retaining audience attention. With viewers retaining a staggering 95% of a message presented through video compared to a mere 10% when reading plain text, it's clear that moving images reign supreme in the battle for engagement. Whether it's influencing consumer decisions with a click-through rate of 1.84% for video ads or driving organic search results 50 times more effectively than plain text, the power of video is undeniable. So, as businesses scramble to keep up with the ever-evolving digital landscape, one thing is certain - if you want to grab your audience by the eyeballs, it's lights, camera, action!