Video Attention Span Statistics [Fresh Research]

With sources from:,,, and many more

In this post, we will explore a collection of compelling video attention span statistics that shed light on the preferences and behaviors of modern consumers when it comes to engaging with video content online. From the optimal video length for maximum engagement to the impact of videos on purchasing decisions, these statistics provide valuable insights for brands and content creators looking to enhance their video marketing strategies.

Statistic 1

"2 out of 3 users prefer watching videos under 1 minute in length"

Sources Icon

Statistic 2

"Videos up to 2 minutes in length get the most engagement"

Sources Icon

Statistic 3

"Viewers spend 2.6 times more time on pages with video than without"

Sources Icon

Statistic 4

"54% of consumers want to see more video content from a brand they support"

Sources Icon

Statistic 5

"92% of mobile video viewers share videos with others"

Sources Icon

Statistic 6

"64% of consumers make a purchase after watching branded social videos"

Sources Icon

Statistic 7

"Over 60% of people prefer videos that are at most 3 minutes long"

Sources Icon

Statistic 8

"Video viewership increases as much as 35% between 12 pm – 1 pm"

Sources Icon

Statistic 9

"Facebook video posts per person have increased 94% year over year in the US"

Sources Icon

Statistic 10

"Users spend 88% more time on websites with videos"

Sources Icon

Statistic 11

"55% of people watch videos online every day"

Sources Icon

Statistic 12

"Video livestreaming will account for 82% of all internet traffic by 2022"

Sources Icon

Statistic 13

"33% of all online activity is spent watching videos"

Sources Icon

Statistic 14

"58% of consumers believe companies with product videos can be trusted more"

Sources Icon


The statistics presented clearly indicate a strong preference for short and engaging video content among consumers. Videos under 1 minute in length are favored by the majority, with up to 2 minutes yielding the highest levels of engagement. Viewers spend significantly more time on pages with video, and the majority express a desire for more video content from brands they support. Notably, video viewership is on the rise, with mobile viewers actively sharing content and a significant percentage making purchases after watching social videos. As video continues to dominate online activity and internet traffic, it is evident that incorporating video into marketing strategies can build trust, enhance engagement, and drive consumer behavior.

Can You Trust Our Report?

The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.

Learn more about our process here.

Submit Your Own Statistic Data

Would you like to submit your own researched statistics on this topic? You are welcome to use the form below and submit your suggestion to us. We will check the source and approve it if necessary.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!