GITNUXREPORT 2026

Vaping Industry Statistics

The vaping industry is rapidly growing but faces increasing regulatory and health challenges.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

U.S. adult vapers numbered 28.3 million in 2023, representing 11.3% of adults, with 82% former smokers

Statistic 2

Among U.S. high school students, 10% (2.55 million) reported current e-cigarette use in 2023, down from 14.1% in 2022

Statistic 3

58% of U.S. adult vapers are aged 18-34, with males comprising 62% of users in 2023

Statistic 4

In the UK, 15% of adults (7.2 million) have ever tried vaping, with 9% current users in 2023

Statistic 5

Black Americans represent 12.5% of U.S. vapers despite being 13.6% of population, while Hispanics are 18% of vapers

Statistic 6

25% of U.S. young adults aged 18-24 vape daily or some days in 2023, highest among college students at 30%

Statistic 7

Women account for 42% of global vapers in 2023, up from 35% in 2018, driven by flavored product appeal

Statistic 8

In Australia, 70% of vapers are former smokers, with average age 35, and 55% male in 2023 survey

Statistic 9

U.S. LGBTQ+ youth vape at twice the rate of straight youth, with 20% current use among high schoolers in 2023

Statistic 10

Rural U.S. adults vape at 13.2% rate vs 10.8% urban in 2023, with higher dual use among smokers

Statistic 11

In Canada, 17% of youth aged 15-19 vaped in past 30 days in 2023, girls at 19% vs boys 15%

Statistic 12

65% of U.S. vapers have college education or higher, earning median income of USD 60,000 annually in 2023

Statistic 13

European vapers average 5.2 years of use by 2023, with 40% using for smoking cessation

Statistic 14

In India, 80% of vapers are urban males aged 18-29, with 90% dual users of traditional cigarettes

Statistic 15

French vapers are 52% male, 48% female, average age 38, with 75% former smokers in 2023

Statistic 16

Mexican youth vaping prevalence is 12.5% among 13-15 year olds in 2023, higher in private schools at 18%

Statistic 17

South Korean adult vaping rate is 4.7% in 2023, predominantly males 70%, aged 20-39 at 60%

Statistic 18

New Zealand Maori vape at 22% rate vs 9% non-Maori adults in 2023

Statistic 19

Global dual users (vape + smoke) are 60% of vapers, averaging 25 cigarettes/day reduced by vaping

Statistic 20

E-cigarette aerosol contains nicotine levels averaging 1.2-19 mg per 10 puffs, varying by device and liquid strength

Statistic 21

Youth vapers have 2.7 times higher odds of future cigarette smoking initiation per 2023 meta-analysis of 134,000 participants

Statistic 22

Vaping-associated lung injury (EVALI) cases totaled 2,807 in U.S. by 2020, with 68 deaths, 82% THC product users

Statistic 23

Nicotine from vaping impairs adolescent brain development, reducing prefrontal cortex volume by 5-10% in regular users

Statistic 24

E-cigarette vapor contains 2-10% of carcinogens found in cigarette smoke, including formaldehyde at 5-15 ug/10 puffs

Statistic 25

15.9% of regular vapers report acute adverse effects like throat irritation, cough in weekly surveys

Statistic 26

Vaping doubles risk of chronic bronchitis symptoms (OR 2.0) in adults per 2023 U.S. cohort study of 30,000

Statistic 27

Secondhand vaping aerosol exposes non-users to nicotine at 10-20 ug/m3 and PM2.5 at 15-25 ug/m3 indoors

Statistic 28

Youth daily vapers have 4x higher depression rates (36% vs 9%) and 3x anxiety per 2023 PATH study

Statistic 29

Vitamin E acetate in illicit THC vapes caused 90% of EVALI cases, leading to lipoid pneumonia

Statistic 30

Long-term vapers show 20-30% reduced lung function (FEV1) after 3+ years vs non-users

Statistic 31

Flavored e-liquids produce 3-5x more harmful aldehydes when heated above 200°C

Statistic 32

Pregnant women vaping have 1.5x risk of preterm birth and 2x low birth weight infants

Statistic 33

Metal exposure from coils includes lead at 0.03-1.3 ug/puff, chromium 0.04-0.8 ug/puff in 2023 tests

Statistic 34

Vapers have 1.5-2x higher cardiovascular disease risk markers like arterial stiffness

Statistic 35

Dual users have 40% higher all-cause mortality risk than exclusive smokers in 8-year UK study

Statistic 36

E-cig use linked to 56% increased asthma exacerbation risk in youth per 2023 analysis

Statistic 37

Oral health impacts include 25% higher gum recession and dry mouth in daily vapers

Statistic 38

The global vaping market size was valued at USD 22.45 billion in 2022 and is projected to reach USD 182.84 billion by 2030, growing at a compound annual growth rate (CAGR) of 30.6% from 2023 to 2030

Statistic 39

In 2023, the U.S. e-cigarette market generated revenue of approximately USD 8.9 billion, with a projected CAGR of 25.4% through 2028

Statistic 40

Asia Pacific dominated the global vaping market with a 42% revenue share in 2022, driven by high adoption in China and India

Statistic 41

The disposable e-cigarette segment accounted for 54.7% of the global vaping market revenue in 2022 due to convenience and flavor variety

Statistic 42

U.S. vape shop sales reached USD 2.1 billion in 2022, representing 23% of total tobacco product sales

Statistic 43

The European vaping market grew by 12.5% in 2022, reaching EUR 9.8 billion, led by the UK and Germany

Statistic 44

Online sales of vaping products in the U.S. surged 38% year-over-year in 2023, accounting for 15% of total market revenue

Statistic 45

China's e-cigarette production volume hit 4.5 billion units in 2022, exporting 90% to global markets

Statistic 46

The pod system vaping devices segment is expected to grow at a CAGR of 32.1% from 2023 to 2030, capturing 45% market share by 2030

Statistic 47

U.S. e-liquid sales volume reached 1.2 billion ml in 2022, with fruit flavors comprising 58% of sales

Statistic 48

Global vaping market penetration rate among adult smokers was 15.2% in 2023, highest in the UK at 22.4%

Statistic 49

The nicotine pouch segment within vaping alternatives grew 45% in 2023 to USD 3.2 billion globally

Statistic 50

U.S. convenience store vaping sales increased 28% in 2023, totaling USD 1.8 billion

Statistic 51

India's vaping market is projected to grow from USD 45 million in 2023 to USD 1.2 billion by 2030 at a CAGR of 58%

Statistic 52

Vape device shipments in Europe reached 250 million units in 2022, up 18% from 2021

Statistic 53

The U.S. vaping market saw a 15% revenue decline in Q1 2023 due to FDA flavor bans, but rebounded 22% in Q4

Statistic 54

Global e-cigarette patent filings increased 25% in 2022 to over 5,000, led by China with 60%

Statistic 55

Brazil's black market vaping sales accounted for 70% of total consumption in 2023, valued at USD 500 million

Statistic 56

The Australian vaping market, despite bans, reached AUD 300 million illicitly in 2023

Statistic 57

Southeast Asia vaping market grew 40% in 2023 to USD 2.5 billion, driven by Thailand and Indonesia

Statistic 58

Pod-based systems hold 42% of global market share in 2023, with sales up 35% YoY due to compact design

Statistic 59

Nicotine salt e-liquids captured 68% of U.S. market in 2023, offering smoother throat hit at higher strengths

Statistic 60

Heat-not-burn (HNB) devices like IQOS grew 22% globally to USD 25 billion in 2023, hybrid vaping trend

Statistic 61

Ceramic coil technology in 35% of new vapes in 2023 reduces dry hits by 50%, improving flavor consistency

Statistic 62

Zero-nicotine vapes surged 45% in sales in 2023, appealing to non-smokers and harm reduction seekers

Statistic 63

Customizable mods with app control (Bluetooth wattage adjustment) represent 15% of premium sales in 2023

Statistic 64

Synthetic nicotine formulations evaded FDA bans, comprising 80% of U.S. disposables by Q4 2023

Statistic 65

Biodegradable pods made from plant-based plastics launched in 20% of EU brands in 2023

Statistic 66

High-capacity disposables (10,000+ puffs) dominated 55% of U.S. sales in 2023, extending use time

Statistic 67

CBD-infused e-liquids grew 60% to USD 1.5 billion globally in 2023, hybrid wellness trend

Statistic 68

U.S. FDA banned flavored cartridge-based e-cigs except tobacco/menthol in 2020, reducing youth use by 60%

Statistic 69

EU Tobacco Products Directive (TPD) caps nicotine strength at 20mg/ml and tank size at 2ml since 2016

Statistic 70

UK's Trading Standards seized £6.5 million in illegal vapes in 2023, with 8,000+ disposable bans proposed

Statistic 71

India imposed full ban on e-cig production/sale/import under 2019 Prohibition Act, driving black market

Statistic 72

Australia's 2021 ban on vape import without prescription led to 300% rise in illegal sales

Statistic 73

FDA authorized 23 tobacco/menthol flavored pod products by 2023, rejecting 1 million+ applications

Statistic 74

Brazil banned all nicotine vapes in 2009, but 2023 bill proposes regulation; 70% market illicit

Statistic 75

Canada's 2023 flavor ban on disposables and pods, nicotine cap at 20mg/ml, packaging rules enforced

Statistic 76

China regulated vapes as tobacco since 2022, banning flavors except tobacco, online sales prohibited

Statistic 77

New Zealand raised vape purchase age to 18 in 2020, banned retail flavor sales from 2025

Statistic 78

Thailand's 2014 vape ban upheld in 2023, with fines up to 1.2 million baht for violations

Statistic 79

Mexico's 2020 flavor ban and public use prohibition, with COFEPRIS seizing 500,000 units in 2023

Statistic 80

Philippines proposed vape tax at 55% ad valorem plus PHP 50/stick equivalent in 2024 Excise Bill

Statistic 81

South Korea mandates child-resistant packaging and health warnings covering 50% of vape packs since 2017

Statistic 82

Russia's 2023 law bans disposable vapes, flavors in non-tobacco shops, nicotine >20mg/ml prohibited

Statistic 83

Disposable pod sales ban in UK from 2025, single-use plastics tax introduced in 2023 budget

Statistic 84

FDA's 2023 proposed rule denies PMTAs for 55,000 flavored products, prioritizing youth protection

1/84

Sources

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From cloud-like disposable vape plumes to stealthy pod systems tucked in pockets, a staggering global market projected to surge from $22 billion to over $180 billion this decade tells a story of explosive growth, intense controversy, and rapid technological evolution that is reshaping nicotine consumption worldwide.

Key Takeaways

The global vaping market size was valued at USD 22.45 billion in 2022 and is projected to reach USD 182.84 billion by 2030, growing at a compound annual growth rate (CAGR) of 30.6% from 2023 to 2030
In 2023, the U.S. e-cigarette market generated revenue of approximately USD 8.9 billion, with a projected CAGR of 25.4% through 2028
Asia Pacific dominated the global vaping market with a 42% revenue share in 2022, driven by high adoption in China and India
U.S. adult vapers numbered 28.3 million in 2023, representing 11.3% of adults, with 82% former smokers
Among U.S. high school students, 10% (2.55 million) reported current e-cigarette use in 2023, down from 14.1% in 2022
58% of U.S. adult vapers are aged 18-34, with males comprising 62% of users in 2023
E-cigarette aerosol contains nicotine levels averaging 1.2-19 mg per 10 puffs, varying by device and liquid strength
Youth vapers have 2.7 times higher odds of future cigarette smoking initiation per 2023 meta-analysis of 134,000 participants
Vaping-associated lung injury (EVALI) cases totaled 2,807 in U.S. by 2020, with 68 deaths, 82% THC product users
U.S. FDA banned flavored cartridge-based e-cigs except tobacco/menthol in 2020, reducing youth use by 60%
EU Tobacco Products Directive (TPD) caps nicotine strength at 20mg/ml and tank size at 2ml since 2016
UK's Trading Standards seized £6.5 million in illegal vapes in 2023, with 8,000+ disposable bans proposed
Pod-based systems hold 42% of global market share in 2023, with sales up 35% YoY due to compact design
Nicotine salt e-liquids captured 68% of U.S. market in 2023, offering smoother throat hit at higher strengths
Heat-not-burn (HNB) devices like IQOS grew 22% globally to USD 25 billion in 2023, hybrid vaping trend

The vaping industry is rapidly growing but faces increasing regulatory and health challenges.

Consumer Demographics

U.S. adult vapers numbered 28.3 million in 2023, representing 11.3% of adults, with 82% former smokers
Among U.S. high school students, 10% (2.55 million) reported current e-cigarette use in 2023, down from 14.1% in 2022
58% of U.S. adult vapers are aged 18-34, with males comprising 62% of users in 2023
In the UK, 15% of adults (7.2 million) have ever tried vaping, with 9% current users in 2023
Black Americans represent 12.5% of U.S. vapers despite being 13.6% of population, while Hispanics are 18% of vapers
25% of U.S. young adults aged 18-24 vape daily or some days in 2023, highest among college students at 30%
Women account for 42% of global vapers in 2023, up from 35% in 2018, driven by flavored product appeal
In Australia, 70% of vapers are former smokers, with average age 35, and 55% male in 2023 survey
U.S. LGBTQ+ youth vape at twice the rate of straight youth, with 20% current use among high schoolers in 2023
Rural U.S. adults vape at 13.2% rate vs 10.8% urban in 2023, with higher dual use among smokers
In Canada, 17% of youth aged 15-19 vaped in past 30 days in 2023, girls at 19% vs boys 15%
65% of U.S. vapers have college education or higher, earning median income of USD 60,000 annually in 2023
European vapers average 5.2 years of use by 2023, with 40% using for smoking cessation
In India, 80% of vapers are urban males aged 18-29, with 90% dual users of traditional cigarettes
French vapers are 52% male, 48% female, average age 38, with 75% former smokers in 2023
Mexican youth vaping prevalence is 12.5% among 13-15 year olds in 2023, higher in private schools at 18%
South Korean adult vaping rate is 4.7% in 2023, predominantly males 70%, aged 20-39 at 60%
New Zealand Maori vape at 22% rate vs 9% non-Maori adults in 2023
Global dual users (vape + smoke) are 60% of vapers, averaging 25 cigarettes/day reduced by vaping

Consumer Demographics Interpretation

While public health campaigns celebrate the decline in teen vaping, the industry's apparent success in converting adult smokers is shadowed by its deepening and diverse foothold across demographics, from young adults to specific ethnic and gender groups, revealing a complex addiction transfer rather than a simple cessation miracle.

Health Impacts

E-cigarette aerosol contains nicotine levels averaging 1.2-19 mg per 10 puffs, varying by device and liquid strength
Youth vapers have 2.7 times higher odds of future cigarette smoking initiation per 2023 meta-analysis of 134,000 participants
Vaping-associated lung injury (EVALI) cases totaled 2,807 in U.S. by 2020, with 68 deaths, 82% THC product users
Nicotine from vaping impairs adolescent brain development, reducing prefrontal cortex volume by 5-10% in regular users
E-cigarette vapor contains 2-10% of carcinogens found in cigarette smoke, including formaldehyde at 5-15 ug/10 puffs
15.9% of regular vapers report acute adverse effects like throat irritation, cough in weekly surveys
Vaping doubles risk of chronic bronchitis symptoms (OR 2.0) in adults per 2023 U.S. cohort study of 30,000
Secondhand vaping aerosol exposes non-users to nicotine at 10-20 ug/m3 and PM2.5 at 15-25 ug/m3 indoors
Youth daily vapers have 4x higher depression rates (36% vs 9%) and 3x anxiety per 2023 PATH study
Vitamin E acetate in illicit THC vapes caused 90% of EVALI cases, leading to lipoid pneumonia
Long-term vapers show 20-30% reduced lung function (FEV1) after 3+ years vs non-users
Flavored e-liquids produce 3-5x more harmful aldehydes when heated above 200°C
Pregnant women vaping have 1.5x risk of preterm birth and 2x low birth weight infants
Metal exposure from coils includes lead at 0.03-1.3 ug/puff, chromium 0.04-0.8 ug/puff in 2023 tests
Vapers have 1.5-2x higher cardiovascular disease risk markers like arterial stiffness
Dual users have 40% higher all-cause mortality risk than exclusive smokers in 8-year UK study
E-cig use linked to 56% increased asthma exacerbation risk in youth per 2023 analysis
Oral health impacts include 25% higher gum recession and dry mouth in daily vapers

Health Impacts Interpretation

The vaping industry, while often promoted as a lesser evil than cigarettes, appears to be a devilishly complex gateway for youth addiction and a source of its own troubling cocktail of health harms, from stunted brain development and lung damage to increased risks for heart disease and depression.

Market Size and Growth

The global vaping market size was valued at USD 22.45 billion in 2022 and is projected to reach USD 182.84 billion by 2030, growing at a compound annual growth rate (CAGR) of 30.6% from 2023 to 2030
In 2023, the U.S. e-cigarette market generated revenue of approximately USD 8.9 billion, with a projected CAGR of 25.4% through 2028
Asia Pacific dominated the global vaping market with a 42% revenue share in 2022, driven by high adoption in China and India
The disposable e-cigarette segment accounted for 54.7% of the global vaping market revenue in 2022 due to convenience and flavor variety
U.S. vape shop sales reached USD 2.1 billion in 2022, representing 23% of total tobacco product sales
The European vaping market grew by 12.5% in 2022, reaching EUR 9.8 billion, led by the UK and Germany
Online sales of vaping products in the U.S. surged 38% year-over-year in 2023, accounting for 15% of total market revenue
China's e-cigarette production volume hit 4.5 billion units in 2022, exporting 90% to global markets
The pod system vaping devices segment is expected to grow at a CAGR of 32.1% from 2023 to 2030, capturing 45% market share by 2030
U.S. e-liquid sales volume reached 1.2 billion ml in 2022, with fruit flavors comprising 58% of sales
Global vaping market penetration rate among adult smokers was 15.2% in 2023, highest in the UK at 22.4%
The nicotine pouch segment within vaping alternatives grew 45% in 2023 to USD 3.2 billion globally
U.S. convenience store vaping sales increased 28% in 2023, totaling USD 1.8 billion
India's vaping market is projected to grow from USD 45 million in 2023 to USD 1.2 billion by 2030 at a CAGR of 58%
Vape device shipments in Europe reached 250 million units in 2022, up 18% from 2021
The U.S. vaping market saw a 15% revenue decline in Q1 2023 due to FDA flavor bans, but rebounded 22% in Q4
Global e-cigarette patent filings increased 25% in 2022 to over 5,000, led by China with 60%
Brazil's black market vaping sales accounted for 70% of total consumption in 2023, valued at USD 500 million
The Australian vaping market, despite bans, reached AUD 300 million illicitly in 2023
Southeast Asia vaping market grew 40% in 2023 to USD 2.5 billion, driven by Thailand and Indonesia

Market Size and Growth Interpretation

The global vaping market is on a rocket-fueled trajectory, ballooning from a cloud of controversy into a colossal, flavor-charged empire where disposables rule, Asia manufactures, America shops online, and regulators are perpetually playing a frantic game of regulatory whack-a-mole with a runaway, multi-billion-dollar mole.

Product Trends and Innovations

Pod-based systems hold 42% of global market share in 2023, with sales up 35% YoY due to compact design
Nicotine salt e-liquids captured 68% of U.S. market in 2023, offering smoother throat hit at higher strengths
Heat-not-burn (HNB) devices like IQOS grew 22% globally to USD 25 billion in 2023, hybrid vaping trend
Ceramic coil technology in 35% of new vapes in 2023 reduces dry hits by 50%, improving flavor consistency
Zero-nicotine vapes surged 45% in sales in 2023, appealing to non-smokers and harm reduction seekers
Customizable mods with app control (Bluetooth wattage adjustment) represent 15% of premium sales in 2023
Synthetic nicotine formulations evaded FDA bans, comprising 80% of U.S. disposables by Q4 2023
Biodegradable pods made from plant-based plastics launched in 20% of EU brands in 2023
High-capacity disposables (10,000+ puffs) dominated 55% of U.S. sales in 2023, extending use time
CBD-infused e-liquids grew 60% to USD 1.5 billion globally in 2023, hybrid wellness trend

Product Trends and Innovations Interpretation

The vaping industry, in a frantic dance between innovation and regulation, now peddles sleek, potent pods to nicotine addicts, while simultaneously courting everyone else with high-tech, guilt-assuaging gadgets ranging from zero-nicotine options for the "wellness"-minded to monstrously long-lasting disposables that mock environmental concerns.

Regulations and Legislation

U.S. FDA banned flavored cartridge-based e-cigs except tobacco/menthol in 2020, reducing youth use by 60%
EU Tobacco Products Directive (TPD) caps nicotine strength at 20mg/ml and tank size at 2ml since 2016
UK's Trading Standards seized £6.5 million in illegal vapes in 2023, with 8,000+ disposable bans proposed
India imposed full ban on e-cig production/sale/import under 2019 Prohibition Act, driving black market
Australia's 2021 ban on vape import without prescription led to 300% rise in illegal sales
FDA authorized 23 tobacco/menthol flavored pod products by 2023, rejecting 1 million+ applications
Brazil banned all nicotine vapes in 2009, but 2023 bill proposes regulation; 70% market illicit
Canada's 2023 flavor ban on disposables and pods, nicotine cap at 20mg/ml, packaging rules enforced
China regulated vapes as tobacco since 2022, banning flavors except tobacco, online sales prohibited
New Zealand raised vape purchase age to 18 in 2020, banned retail flavor sales from 2025
Thailand's 2014 vape ban upheld in 2023, with fines up to 1.2 million baht for violations
Mexico's 2020 flavor ban and public use prohibition, with COFEPRIS seizing 500,000 units in 2023
Philippines proposed vape tax at 55% ad valorem plus PHP 50/stick equivalent in 2024 Excise Bill
South Korea mandates child-resistant packaging and health warnings covering 50% of vape packs since 2017
Russia's 2023 law bans disposable vapes, flavors in non-tobacco shops, nicotine >20mg/ml prohibited
Disposable pod sales ban in UK from 2025, single-use plastics tax introduced in 2023 budget
FDA's 2023 proposed rule denies PMTAs for 55,000 flavored products, prioritizing youth protection

Regulations and Legislation Interpretation

The world's vaping regulations paint a chaotic portrait where well-intentioned bans often breed thriving black markets, yet targeted restrictions like flavor limits demonstrably curb youth use, proving the devil—and the solution—is in the very specific details.

Sources & References

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