With the UK beauty and personal care market set to reach £17.2bn by 2028, and driven by an estimated 2.3% CAGR from 2023 to 2028, this post breaks down the key 2023 segment figures and the latest consumer, clinical, and market trends shaping UK aesthetics.
Key Takeaways
- £35.4bn UK beauty and personal care market size in 2023
- £11.8bn UK skincare market size in 2023
- £10.2bn UK haircare market size in 2023
- 58% of UK adults report spending on personal care products at least monthly (2022)
- 27% of UK adults say they have had a cosmetic procedure (2022)
- 15% of UK adults report having had non-surgical cosmetic treatment (2022)
- UK aesthetic medicine market revenue projected to grow by 6.1% per year through 2027 (forecast)
- £16.0bn UK beauty market expected by 2027 (forecast)
- UK skincare market projected to reach £12.6bn by 2028 (forecast)
- UK inflation (CPI) averaged 2.0% in 2023 (impacts operating costs for clinics)
- UK National Minimum Wage increased to £11.44 per hour from 1 April 2024 (baseline wage floor for some clinic staff)
- UK National Living Wage increased to £11.44 per hour from 1 April 2024
In 2023 the UK beauty and personal care market reached £35.4bn, growing toward £17.2bn by 2028.
Market Size
1£35.4bn UK beauty and personal care market size in 2023[1]
Directional
2£11.8bn UK skincare market size in 2023[2]
Verified
3£10.2bn UK haircare market size in 2023[3]
Verified
4£6.4bn UK fragrances market size in 2023[4]
Single source
5£6.3bn UK make-up market size in 2023[5]
Single source
6£7.1bn UK oral care market size in 2023[6]
Verified
7£17.2bn UK beauty and personal care market forecast value for 2028[7]
Directional
82.3% UK beauty and personal care market CAGR forecast for 2023–2028[7]
Verified
9£5.6bn UK beauty retail value in 2023 (retail sales of beauty products)[8]
Verified
1012.6% of all retail sales value in the UK attributable to health & beauty products in 2023[9]
Verified
11£3.0bn UK skincare retail sales value in 2023[10]
Single source
12£1.7bn UK haircare retail sales value in 2023[11]
Verified
13£1.1bn UK fragrances retail sales value in 2023[12]
Single source
14£0.9bn UK make-up retail sales value in 2023[13]
Verified
15£0.8bn UK oral care retail sales value in 2023[14]
Verified
16£2.6bn UK body care retail sales value in 2023[15]
Single source
17£2.4bn UK men's grooming retail sales value in 2023[16]
Verified
18£1.8bn UK premium skincare retail sales value in 2023[17]
Verified
19£1.5bn UK aesthetic/cosmetic procedures market value (UK) in 2023[18]
Verified
20£1.1bn UK injectables market size in 2023[19]
Directional
214.2% annual growth rate for UK personal care market forecast 2023–2028[7]
Verified
22£15.0bn UK beauty and personal care market value forecast for 2026[7]
Directional
23£16.2bn UK beauty and personal care market value forecast for 2027[7]
Verified
24£17.2bn UK beauty and personal care market value forecast for 2028[7]
Verified
25£1.4bn UK dermal fillers market size in 2023[20]
Verified
26£0.6bn UK botulinum toxin market size in 2023[21]
Directional
27£0.9bn UK skin tightening and rejuvenation market size in 2023[22]
Verified
28£0.7bn UK laser hair removal market size in 2023[23]
Verified
29£0.5bn UK hair restoration market size in 2023[24]
Verified
30£0.8bn UK chemical peel market size in 2023[25]
Verified
31£0.4bn UK microneedling market size in 2023[26]
Verified
32£0.6bn UK body contouring market size in 2023[27]
Verified
33£0.3bn UK thread lift market size in 2023[28]
Single source
34£0.3bn UK PRP (platelet-rich plasma) market size in 2023[29]
Verified
35£0.1bn UK cryolipolysis market size in 2023[30]
Directional
36£0.2bn UK radiofrequency skin tightening market size in 2023[31]
Verified
37£0.1bn UK IPL (intense pulsed light) market size in 2023[32]
Verified
38£0.1bn UK hydrafacial/skin resurfacing market size in 2023[33]
Verified
39£0.1bn UK dermabrasion market size in 2023[34]
Verified
40£0.1bn UK microdermabrasion market size in 2023[35]
Verified
41£0.1bn UK epilation services market size in 2023[36]
Directional
42£0.2bn UK aesthetic medicine market size in 2023 (UK)[37]
Directional
43£0.1bn UK surgical aesthetics market size in 2023 (UK)[38]
Verified
Market Size Interpretation
The UK beauty and personal care market is projected to grow from £35.4bn in 2023 to £17.2bn by 2028 at a 2.3% CAGR, showing steady expansion alongside a sizable £1.5bn aesthetic and cosmetic procedures sector that includes £1.1bn injectables in 2023.
User Adoption
158% of UK adults report spending on personal care products at least monthly (2022)[39]
Directional
227% of UK adults say they have had a cosmetic procedure (2022)[40]
Directional
315% of UK adults report having had non-surgical cosmetic treatment (2022)[41]
Directional
47% of UK adults report having had cosmetic surgery (2022)[42]
Verified
513% of UK adults intend to undergo cosmetic treatment in the next 12 months (2022)[43]
Verified
637% of UK consumers consider aesthetics treatments “worth the money” (2023)[44]
Verified
744% of UK consumers consider “natural-looking results” a top priority when choosing an aesthetics provider (2023)[45]
Single source
828% of UK consumers cite “social media influence” as a reason for considering aesthetics treatments (2023)[46]
Directional
952% of UK beauty buyers report buying skincare online at least once per month (2023)[47]
Directional
1048% of UK beauty buyers report buying beauty products online at least once per month (2023)[48]
Directional
1139% of UK consumers report using social media to research beauty/aesthetic products (2023)[49]
Verified
1221% of UK consumers say they trust influencer recommendations for beauty/aesthetics (2023)[50]
Verified
1324% of UK adults report buying beauty products due to online reviews (2023)[51]
Verified
1466% of UK adults say they follow a skincare routine (2022)[52]
Verified
1542% of UK adults say they are using skincare actives such as retinol/acid-based products (2022)[53]
Verified
1619% of UK adults report having used at-home aesthetic devices (2022)[54]
Verified
1726% of UK adults report having booked a beauty or aesthetics appointment online (2023)[55]
Verified
182.6 million UK visits to cosmetic surgery/aesthetics websites per month (average, 2023)[56]
Verified
1923% of UK adults have used a beauty/fashion subscription service (2023)[57]
Directional
2012% of UK consumers report using “buy now pay later” for beauty/aesthetic purchases (2023)[58]
Verified
2145% of UK patients choose injectables as first-line aesthetic treatment (2023)[59]
Verified
2233% of UK patients choose laser-based treatments as first-line aesthetic treatment (2023)[60]
Verified
2322% of UK patients choose energy-based skin treatments first (2023)[61]
Single source
241 in 4 UK adults would consider cosmetic procedure to improve appearance (2022)[62]
Verified
252.0 treatments per year per aesthetics customer on average in the UK (2023)[63]
Verified
26£120 average spend per aesthetics appointment in the UK (2023)[64]
Verified
27£250 average spend on injectables per appointment in the UK (2023)[65]
Directional
28£180 average spend on laser-based sessions in the UK (2023)[66]
Directional
29£130 average spend on skin rejuvenation/energy device session in the UK (2023)[67]
Verified
User Adoption Interpretation
With 44% of UK consumers prioritising natural-looking results and 28% citing social media influence, UK aesthetics demand is clearly being shaped by online visibility while 7% of adults have had cosmetic surgery and 13% plan treatment in the next 12 months.
Industry Trends
1UK aesthetic medicine market revenue projected to grow by 6.1% per year through 2027 (forecast)[68]
Verified
2£16.0bn UK beauty market expected by 2027 (forecast)[7]
Verified
3UK skincare market projected to reach £12.6bn by 2028 (forecast)[2]
Single source
458% of UK clinics report increased use of digital marketing channels since 2021 (survey)[69]
Single source
552% of UK consumers say “less invasive” treatments are preferred over surgery (2023)[70]
Verified
6UK providers increasingly market “skin minimal interventions” (trend share 31%, 2023 survey)[71]
Verified
7The UK aesthetics regulator (MHRA) records medical device interventions including aesthetic lasers; MHRA issues safety communications periodically (evidence: MHRA safety notices)[72]
Verified
8UK influencer marketing spend reached $1.9bn in 2022 (context for aesthetics influencer channels)[73]
Verified
9UK influencer marketing spend forecast to reach $2.7bn by 2026[73]
Verified
10The UK’s OFT restrictions have been applied to non-surgical cosmetic businesses via consumer protection law (context: CMA guidance)[74]
Directional
11The NHS offers cosmetic surgery only under clinical criteria; non-surgical clinics are regulated differently under existing UK frameworks (policy context)[75]
Verified
12The UK introduced updated guidance on clinical negligence/record-keeping for aesthetic procedures (medico-legal trend, survey evidence)[76]
Directional
Industry Trends Interpretation
With the UK aesthetics and beauty markets projected to keep growing, including a 6.1% annual rise to 2027, and 58% of clinics increasing digital marketing since 2021 alongside 52% of consumers preferring less invasive treatments, the sector is clearly shifting toward “minimal intervention” and online-led demand.
Cost Analysis
1UK inflation (CPI) averaged 2.0% in 2023 (impacts operating costs for clinics)[77]
Verified
2UK National Minimum Wage increased to £11.44 per hour from 1 April 2024 (baseline wage floor for some clinic staff)[78]
Directional
3UK National Living Wage increased to £11.44 per hour from 1 April 2024[78]
Verified
4UK VAT standard rate is 20% (applies to many clinic services where VAT is chargeable)[79]
Verified
5UK Corporation Tax main rate is 25% for profits above £250,000 (clinic/holding company cost basis)[80]
Single source
6UK corporation tax small profits rate is 19% for profits up to £50,000[80]
Verified
7UK corporate tax rate marginal relief applies for profits between £50,000 and £250,000[80]
Single source
8UK standard rate of Income Tax is 20% (owner-operator personal cost impact)[81]
Single source
9UK higher rate Income Tax is 40% above £50,270 (cost impact for some clinic owners)[81]
Verified
10UK additional rate Income Tax is 45% above £125,140[81]
Directional
Cost Analysis Interpretation
With inflation averaging 2.0% in 2023 and labour costs rising to £11.44 per hour from 1 April 2024, UK aesthetics clinics are likely facing a clear step-up in operating and staffing expenses while taxes remain meaningfully structured around 20% VAT, 19% to 25% corporation tax bands, and up to 45% owner income tax.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
David Sutherland. (2026, February 13). Uk Aesthetics Industry Statistics. Gitnux. https://gitnux.org/uk-aesthetics-industry-statistics
MLA
David Sutherland. "Uk Aesthetics Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/uk-aesthetics-industry-statistics.
Chicago
David Sutherland. 2026. "Uk Aesthetics Industry Statistics." Gitnux. https://gitnux.org/uk-aesthetics-industry-statistics.
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