Wine consumption in Turkey reached 1.8 liters per capita in 2022, a 12% rise from 2021. Domestic wine use climbed to 320,000 hectoliters in 2023, and off-trade sales accounted for 78% of that volume. These shifts in drinking habits are pushing wineries to plan tighter for their next vintage, from grape selection to export timing.
Key Takeaways
- Wine consumption per capita in Turkey reached 1.8 liters in 2022, up 12% from 2021
- Wine industry contributed 1.2 billion TRY to GDP in 2022, 0.15% share
- Wine exports from Turkey totaled 15.2 million USD in 2022, up 14% from 2021
- In 2022, Turkey's total wine production reached 285,000 hectoliters, a 5.2% increase from 2021 driven by expanded vineyard areas in Thrace and Aegean regions
- Turkey's vineyard area expanded by 2,500 hectares in 2022, supporting higher production
Turkey’s wine industry is growing, driven by rising production and expanding export opportunities.
Related reading
01 · Category
Consumption Trends19 stats
01
Wine consumption per capita in Turkey reached 1.8 liters in 2022, up 12% from 2021
02
Total domestic wine consumption was 320,000 hectoliters in 2023, growing 7% YoY
03
Red wine consumed 65% of total volume at 208,000 hl in 2022
04
Urban consumption in Istanbul accounted for 42% of national total in 2021
05
Off-trade sales dominated at 78% of consumption, 249,600 hl in 2023
06
On-trade consumption in tourism areas rose 18% to 70,000 hl post-COVID in 2022
07
Millennial consumption segment grew 25% to 110,000 hl in 2023
08
Female consumers represented 38% of market share in 2022, up from 32%
09
Premium wine consumption doubled to 85,000 hl since 2018 by 2023
10
Sparkling wine sales up 22% to 35,000 hl in holiday seasons 2022
11
Low/no-alcohol wine consumption emerged at 12,000 hl in 2023
12
Organic wine market share in consumption hit 9% or 28,800 hl in 2022
13
E-commerce wine sales grew 40% to 45,000 hl equivalent in 2023
14
Tourism-driven consumption: 55,000 hl by international visitors in 2022
15
Home consumption increased 15% to 180,000 hl during 2021 lockdowns
16
Average price per bottle consumed: 150 TRY in 2023, up 10%
17
Frequency: 22% adults consume wine monthly in urban areas 2022
18
White wine consumption at 25% share, 80,000 hl in 2023
19
Rosé popularity surged 30% to 27,000 hl in summer 2022
Interpretation
Consumption Trends Interpretation
Turkey's wine market is finally maturing—not just by drinking more, but by drinking better, as seen in rising premiums, a boom among millennials and women, and a taste for organic and bubbles, yet Istanbul remains the thirsty heart of it all while bottles quietly get pricier.
02 · Category
Economic and Employment Impact20 stats
01
Wine industry contributed 1.2 billion TRY to GDP in 2022, 0.15% share
02
Employment in wine sector: 45,000 direct jobs in 2023, up 5%
03
Winery revenues totaled 4.5 billion TRY in 2022 from domestic and export sales
04
Tourism revenue from wine routes: 850 million USD in 2023
05
Investment in new wineries: 300 million USD since 2018 by 2022
06
Tax revenue from wine: 1.8 billion TRY including VAT and excise in 2023
07
Vineyard-related employment: 120,000 seasonal workers in harvest 2022
08
Export multiplier effect: 3.2 indirect jobs per direct export job in 2023
09
R&D spending in wine industry: 150 million TRY annually in 2022
10
Brand value of top 5 wineries: 2.1 billion TRY combined in 2023
11
Women in employment: 28% of wine sector workforce in 2022
12
Average wage in wineries: 25,000 TRY monthly for skilled workers 2023
13
SME contribution: 65% of production value from 250+ small wineries in 2022
14
Sustainability investments: 200 million TRY in green practices by 2023
15
Supply chain value added: 2.8 billion TRY including bottling and distribution 2022
16
Youth employment under 30: 35% of total jobs in innovative wineries 2023
17
Foreign investment: 120 million USD in vineyards since 2020 by 2022
18
Profit margins averaged 18% for top producers in 2023
19
Government subsidies: 450 million TRY for viticulture in 2022
20
Total economic impact including tourism: 3.5 billion USD annually in 2023
Interpretation
Economic and Employment Impact Interpretation
While its direct GDP contribution may seem like a modest glass, Turkey's wine industry is actually a full-bodied economic engine, fermenting billions in revenue, tens of thousands of jobs—from skilled technicians to seasonal harvesters—significant tourism, and a surprisingly potent ripple effect across its entire supply chain.
03 · Category
Export and Import Data20 stats
01
Wine exports from Turkey totaled 15.2 million USD in 2022, up 14% from 2021
02
Wine import volume reached 45,000 hectoliters in 2023, valued at 28 million USD
03
Key export markets: Germany received 35% of exports, 4.8 million liters in 2022
04
UK imports from Turkey grew 20% to 2.1 million USD in 2023
05
Bottled wine exports: 8.5 million bottles shipped in 2022
06
Bulk wine exports declined to 10,000 hl in 2023 due to domestic demand
07
USA market for Turkish wines: 1.2 million USD, 15% growth in 2022
08
EU accounted for 72% of wine exports value at 11 million USD in 2023
09
China imports started at 500,000 USD from Turkey in 2022
10
Export growth rate projected 12% for 2024 to 17 million USD
11
Average export price per liter: 3.25 USD in 2023
12
Russia banned imports affected 8% of Turkish wine exports in 2022
13
Certified export volume: 12 million liters under EU standards in 2023
14
Import sources: France supplied 40% of imports, 18,000 hl in 2022
15
Italy wine imports to Turkey: 12 million USD in 2023
16
Duty-free imports for tourism hotels: 5,000 hl annually in 2022
17
Export promotion funding supported 2 million USD in marketing 2023
18
Netherlands as gateway: 25% transshipment of exports in 2022
19
Organic wine exports rose to 2.5 million USD, 16% of total in 2023
20
Trade balance: Deficit of 12.8 million USD in wine in 2022
Interpretation
Export and Import Data Interpretation
Turkey is finally uncorking its potential abroad, sending its best bottles on a diplomatic mission to woo the world while keeping the bulk of its wine for its own thirsty citizens.
More related reading
04 · Category
Production Statistics27 stats
01
In 2022, Turkey's total wine production reached 285,000 hectoliters, a 5.2% increase from 2021 driven by expanded vineyard areas in Thrace and Aegean regions
02
Turkish wine production from red varieties accounted for 62% of total output in 2022, with Öküzgözü contributing 28,000 hectoliters
03
White wine production in Turkey hit 102,000 hectoliters in 2021, led by Narince grapes from Eastern Anatolia at 15% of whites
04
Sparkling wine output grew by 12% to 18,500 hectoliters in 2023, mainly from Emir grapes in Cappadocia
05
Organic wine production in Turkey increased to 22,000 hectoliters in 2022, representing 7.7% of total production
06
In 2020, Turkey produced 45,000 hectoliters of rosé wine, up 8% from prior year due to tourism demand
07
Premium wine segment production rose 15% to 95,000 hectoliters in 2023 from boutique wineries like Urla
08
Total bottled wine production reached 210,000 hectoliters in 2022, with glass bottle usage at 98%
09
Bulk wine production for export was 65,000 hectoliters in 2021, primarily from Sultaniye grapes
10
In 2023, Cappadocia region's wine production was 32,000 hectoliters, 11% of national total
11
Aegean region's contribution to national wine production was 48% or 136,800 hectoliters in 2022
12
Thrace produced 52,000 hectoliters of wine in 2021, specializing in international varieties like Cabernet Sauvignon
13
Eastern Anatolia's wine production grew 9% to 28,500 hectoliters in 2023 from Narince focus
14
Anatolian red wine production hit 75,000 hectoliters in 2022, led by Boğazkere at 22%
15
Dessert wine production declined to 12,000 hectoliters in 2021 amid shifting preferences
16
New winery investments boosted production capacity by 20,000 hectoliters annually by 2023
17
Yield per hectare averaged 45 hectoliters in Turkish vineyards in 2022, up from 42 in 2021
18
Machine-harvested grapes contributed to 35% of wine production in 2023, totaling 99,750 hectoliters
19
Sulfite-free wine production emerged at 5,000 hectoliters in 2022 from natural wineries
20
Vintage 2021 quality rated 8.7/10, leading to 310,000 hectoliters total production estimate
21
Cooperative wineries produced 40% of total wine or 114,000 hectoliters in 2022
22
Private estate production was 165,000 hectoliters in 2023, 58% of market share
23
Low-alcohol wine production reached 15,000 hectoliters in 2022 for health trends
24
Fortified wine output stabilized at 8,200 hectoliters in 2021
25
2023 production forecast adjusted to 290,000 hectoliters due to drought in Central Anatolia
26
Blended wine production comprised 55% or 156,750 hectoliters of total in 2022
27
Single-varietal wines made up 45% of production at 128,250 hectoliters in 2023
Interpretation
Production Statistics Interpretation
Turkey's wine industry is fermenting a rather sophisticated identity crisis, as it simultaneously expands its vineyards, champions native grapes like Öküzgözü, cautiously courts international varieties, and lets its sparkling, organic, and sulfite-free ambitions bubble to the surface—all while trying to predict if the next vintage will be praised or parched.
05 · Category
Vineyard and Grape Varieties22 stats
01
Turkey's vineyard area expanded by 2,500 hectares in 2022, supporting higher production
02
Öküzgözü grapes covered 12,500 hectares in 2023, yielding 180,000 tons for red wines
03
Kalecik Karası vineyards spanned 8,200 hectares in Thrace by 2022, 15% of red varieties
04
Narince white grape area grew to 6,800 hectares in Eastern Anatolia in 2021
05
Emir grape vineyards in Cappadocia totaled 4,500 hectares in 2023, ideal for sparkling
06
Sultaniye grapes occupied 25,000 hectares nationwide in 2022, mainly for table grapes and wine
07
Boğazkere indigenous variety on 7,200 hectares produced 105,000 tons in 2023
08
International varieties like Cabernet Sauvignon covered 5,500 hectares in 2022
09
Organic vineyards expanded to 3,200 hectares by 2023, 4.5% of total area
10
Aged vines over 50 years comprised 12% or 8,500 hectares in 2021
11
Sultaniye yield averaged 12 tons per hectare in 2022 across 25,000 ha
12
Résling plantations increased by 15% to 1,200 hectares in Aegean in 2023
13
Papaskarası rare variety on 450 hectares in Thrace in 2022
14
Misket grapes totaled 9,000 hectares, contributing to aromatic whites in 2021
15
Vineyard density averaged 3,500 vines per hectare in modern plantings by 2023
16
Rootstock usage: 41B covered 60% of new vineyards in 2022
17
Irrigation-equipped vineyards reached 22% or 15,500 hectares in 2023
18
Canopy management improved yields on 45,000 ha by 10% in 2022
19
Biodiversity in vineyards: 18 native varieties preserved on 2,800 ha in 2021
20
Mechanical pruning adopted on 12,000 ha, saving 25% labor in 2023
21
Soil pH in Turkish vineyards averaged 7.8, optimal for 85% areas in 2022
22
Total vineyard area stood at 345,000 hectares in 2023, third largest in Europe outside EU
Interpretation
Vineyard and Grape Varieties Interpretation
Turkey's vineyards are a sprawling, sun-drenched mosaic where native treasures like Öküzgözü and Boğazkere hold court, international varieties are carving out their own dukedoms, and a quiet revolution in organic farming and old vines is proving that this ancient wine region is firmly focused on its modern, and very serious, future.
Reference
Cite This Report
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APA
Megan Gallagher. (2026, February 13). Turkey Wine Industry Statistics. Gitnux. https://gitnux.org/turkey-wine-industry-statistics
MLA
Megan Gallagher. "Turkey Wine Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/turkey-wine-industry-statistics.
Chicago
Megan Gallagher. 2026. "Turkey Wine Industry Statistics." Gitnux. https://gitnux.org/turkey-wine-industry-statistics.
Sources & references
94 datasets cited across this report · attribution is report-level