Texas hospitality is already posting $112.4 billion in 2023 revenue, an 8.7% jump from 2022, with restaurants alone contributing 70% of that total. Yet the picture gets more interesting when you compare room demand and labor trends, from 68.4% average hotel occupancy to food service wages rising to $14.67 an hour. We pulled together the key figures behind tourism spending, staffing, and growth across hotels and restaurants so you can see what’s accelerating and what’s changing.
Key Takeaways
- Hospitality industry revenue in Texas reached $112.4 billion in 2023, up 8.7% from 2022
- Texas restaurant sales totaled $78.5 billion in 2023, comprising 70% of hospitality revenue
- Hotel revenue in Texas hit $18.2 billion in 2023, driven by 72% occupancy
- In 2023, Texas hospitality industry employed 1,456,200 workers, representing 10.2% of total state employment with a 4.1% year-over-year growth
- Average hourly wage for food service workers in Texas hospitality was $14.67 in 2023, up 5.3% from 2022
- Texas hotels employed 198,500 people in 2023, with 42% in housekeeping and front desk roles
- Texas hotel room supply increased to 512,400 rooms in 2023, up 2.8% YoY
- Texas hotel occupancy rate averaged 68.4% in 2023, highest in Dallas at 71.2%
- Revenue per available room (RevPAR) in Texas hotels was $97.42 in 2023, up 9.1%
- Texas restaurant count reached 58,400 establishments in 2023, up 3.5% YoY
- Average annual sales per Texas restaurant was $1.34 million in 2023
- Full-service restaurants in Texas generated $52.7 billion sales in 2023
- Texas visitor numbers reached 285.7 million in 2023, up 7.2% from 2022
- International tourists to Texas totaled 12.4 million in 2023, spending $14.8 billion
- Domestic leisure travelers accounted for 78% of Texas visits in 2023, averaging 4.2 nights stay
Texas hospitality revenue climbed to $112.4 billion in 2023 as tourism surged and jobs grew across restaurants and hotels.
Related reading
01 · Category
Economic Impact And Revenue26 stats
01
Hospitality industry revenue in Texas reached $112.4 billion in 2023, up 8.7% from 2022
02
Texas restaurant sales totaled $78.5 billion in 2023, comprising 70% of hospitality revenue
03
Hotel revenue in Texas hit $18.2 billion in 2023, driven by 72% occupancy
04
Tourism spending in Texas generated $92.6 billion in direct revenue in 2023
05
Texas hospitality contributed $15.7 billion in state and local taxes in 2023
06
Average daily rate (ADR) for Texas hotels was $142.50in 2023, up 6.4% YoY
07
Texas event and meeting revenue from hospitality reached $4.1 billion in 2023
08
Bar and nightlife sector revenue in Texas was $9.8 billion in 2023, 12% growth
09
Texas RV and camping hospitality generated $2.3 billion revenue in 2023
10
Hospitality supply chain spending in Texas totaled $28.4 billion in 2023, supporting 145,000 indirect jobs
11
Austin hospitality revenue surged 11.2% to $14.7 billion in 2023 due to tech boom
12
Dallas-Fort Worth hospitality market revenue was $32.1 billion in 2023, 9% above national avg
13
Houston hospitality revenue recovered to $22.4 billion in 2023, post-hurricane impacts
14
San Antonio hospitality revenue hit $8.9 billion in 2023, boosted by military tourism
15
Texas hospitality GDP contribution was 5.8% or $76.2 billion in 2023
16
Online booking platforms captured 42% of Texas hospitality revenue in 2023, $47.2B
17
Corporate travel spending on Texas hospitality was $6.7 billion in 2023, up 15%
18
Wedding and event hospitality revenue in Texas totaled $3.4 billion in 2023
19
Texas craft brewery hospitality revenue reached $1.9 billion in 2023, 18% growth
20
Gaming hospitality (casinos near border) generated $1.2 billion in Texas 2023
21
Sustainability investments in Texas hospitality totaled $890 million in 2023
22
Inflation-adjusted hospitality revenue growth in Texas was 4.2% in 2023
23
Texas hospitality export services (international visitors) revenue $5.6B in 2023
24
Food delivery app commissions contributed $2.1 billion to Texas restaurant revenue in 2023
25
Texas timeshare and vacation club revenue was $1.8 billion in 2023
26
Boutique hotel revenue per property averaged $4.2 million in Texas 2023
Interpretation
Economic Impact And Revenue Interpretation
In 2023 Texas hospitality generated $112.4 billion in revenue, with tourism delivering $92.6 billion in direct spending and hotel revenue reaching $18.2 billion on 72% occupancy, underscoring that the sector’s economic impact is strongly powered by travel and lodging demand.
02 · Category
Employment And Workforce30 stats
01
In 2023, Texas hospitality industry employed 1,456,200 workers, representing 10.2% of total state employment with a 4.1% year-over-year growth
02
Average hourly wage for food service workers in Texas hospitality was $14.67in 2023, up 5.3% from 2022
03
Texas hotels employed 198,500 people in 2023, with 42% in housekeeping and front desk roles
04
Restaurant industry in Texas added 28,400 new jobs in 2023, driven by urban expansion in Austin and Dallas
05
Hospitality workforce in Texas had a turnover rate of 72.5% in 2023, highest among service sectors due to labor shortages
06
15.3% of Texas hospitality employees were part-time in Q4 2023, with higher rates in bars at 28.1%
07
Texas tourism-related jobs grew by 6.8% from 2022 to 2023, totaling 1,120,000 positions
08
Female workers comprised 52.7% of Texas hospitality employment in 2023, earning 18% less than males on average
09
Hispanic or Latino workers made up 41.2% of Texas hospitality workforce in 2023, concentrated in back-of-house roles
10
Texas hospitality saw 45,200 job openings unfilled in 2023 due to skills gaps in culinary and management
11
Entry-level hospitality jobs in Texas paid $12.50median hourly in 2023, with 3.2% annual wage growth
12
Texas gaming and entertainment venues employed 12,400 in hospitality roles in 2023, up 11% YoY
13
28% of Texas hospitality managers had bachelor's degrees in 2023, below national average of 35%
14
Seasonal employment peaked at 156,000 jobs in Texas hospitality during summer 2023
15
Texas RV parks and campgrounds supported 8,700 hospitality jobs in 2023, growing 7.4%
16
Disability employment in Texas hospitality was 2.1% in 2023, with accessibility training covering 65% of firms
17
Veteran hiring in Texas hospitality reached 4.5% of workforce in 2023, via Hire Heroes programs
18
Texas hospitality apprenticeships trained 3,200 workers in 2023, focusing on culinary arts
19
Unionized hospitality workers in Texas numbered 1.8% of total in 2023, mostly in Houston hotels
20
Remote/hybrid roles in Texas hospitality admin grew to 5,200 in 2023, 12% increase
21
Youth employment (16-24) in Texas hospitality was 22.4% of workforce in 2023
22
Texas hospitality overtime hours averaged 4.2 per week per worker in 2023
23
Multilingual workers (Spanish-English) comprised 38% of Texas hospitality staff in 2023
24
Texas event staffing agencies supplied 67,000 temp hospitality workers in 2023
25
Hospitality training programs graduated 12,500 from Texas community colleges in 2023
26
Texas hospitality injury rate was 4.8 per 100 workers in 2023, above national 3.9%
27
Gig economy hospitality workers (Uber Eats etc.) numbered 89,000 in Texas 2023
28
Texas luxury resort employment grew 9.2% to 15,400 in 2023
29
Motel and budget lodging employed 45,600 in Texas 2023, with 6% staff reduction post-COVID
30
Texas convention center hospitality staff totaled 23,100 in 2023
Interpretation
Employment And Workforce Interpretation
In 2023, Texas hospitality employed 1,456,200 workers yet faced a 72.5% workforce turnover rate and heavy reliance on part-time staff, with 15.3% employed part-time in Q4 and even higher rates in bars at 28.1%, underscoring ongoing employment and workforce instability despite steady wage growth to $14.67 for food service workers.
03 · Category
Hotels And Lodging26 stats
01
Texas hotel room supply increased to 512,400 rooms in 2023, up 2.8% YoY
02
Texas hotel occupancy rate averaged 68.4% in 2023, highest in Dallas at 71.2%
03
Revenue per available room (RevPAR) in Texas hotels was $97.42in 2023, up 9.1%
04
Number of hotels in Texas reached 6,840 properties in 2023, with 1,200 new openings
05
Luxury hotels in Texas (5-star) numbered 156 in 2023, ADR $285.60
06
Budget hotels (economy segment) had 42% market share in Texas 2023
07
Austin hotel development pipeline included 8,200 rooms under construction in 2023
08
Texas resort hotels reported 65.7% occupancy and $210 ADR in 2023
09
Extended-stay hotels in Texas grew to 420 properties, 15% revenue increase in 2023
10
Houston hotel market RevPAR rose 10.2% to $102.30 in 2023
11
Texas boutique hotels (independent) totaled 1,240, avg RevPAR $145in 2023
12
Airport hotels in Texas had 76% occupancy in 2023, driven by DFW and IAH
13
Texas vacation rentals (Airbnb etc.) supplied 85,000 units, $3.2B revenue in 2023
14
Historic hotels in Texas numbered 92, with 82% occupancy in 2023
15
Texas casino hotels (tribal/nearby) had 12 properties, $450M revenue share
16
Hotel construction costs in Texas averaged $285per sq ft in 2023, up 7%
17
Texas all-suite hotels grew 4.1% in room count to 112,000 in 2023
18
Eco-certified hotels in Texas reached 340 in 2023, 12% occupancy premium
19
Texas downtown hotels outperformed suburbs by 8% RevPAR in 2023
20
Pet-friendly hotels in Texas totaled 2,100, generating $420M extra revenue 2023
21
Texas timeshare resorts had 45 properties, 85% owner occupancy in 2023
22
Conference hotels in Texas hosted 2,800 events, 92% capacity in 2023
23
Texas RV resorts and campgrounds offered 78,000 sites, 68% occupancy 2023
24
Upscale hotels in Texas (4-star) had ADR $185.20, 70.5% occupancy 2023
25
Texas full-service hotels numbered 1,560, RevPAR $140.50in 2023
26
Limited-service hotels dominated with 4,200 properties in Texas 2023
Interpretation
Hotels And Lodging Interpretation
Texas’s hotels and lodging market is showing clear momentum in 2023, with supply rising to 512,400 rooms and RevPAR climbing 9.1% to $97.42, even as occupancy averaged a strong 68.4% statewide.
More related reading
04 · Category
Restaurants And Foodservice22 stats
01
Texas restaurant count reached 58,400 establishments in 2023, up 3.5% YoY
02
Average annual sales per Texas restaurant was $1.34 million in 2023
03
Full-service restaurants in Texas generated $52.7 billion sales in 2023
04
Quick-service (fast food) outlets numbered 22,100 in Texas, 38% market share 2023
05
Texas food trucks operated 7,200 units, $1.2 billion combined sales 2023
06
Fine dining establishments in Texas totaled 1,890, avg check $85in 2023
07
Bar and tavern revenue in Texas hit $12.4 billion in 2023, 14% growth
08
Austin restaurant scene added 450 new openings, $4.8B sales in 2023
09
Dallas had 14,200 restaurants, highest concentration per capita in Texas 2023
10
Houston BBQ joints numbered 1,250, generating $890M sales in 2023
11
Texas Tex-Mex restaurants totaled 8,400, 22% of ethnic dining 2023
12
Casual dining chains like Chili's originated in Texas, $18B sales state-wide 2023
13
Delivery orders via apps reached 420 million for Texas restaurants in 2023
14
Texas brewpub count was 450, serving 12M barrels annually in 2023
15
Vegan/plant-based menu options grew to 45% of Texas restaurants in 2023
16
Texas steakhouse sales totaled $2.9 billion in 2023, led by Ruth's Chris etc.
17
Food hall developments in Texas reached 32 venues, 2.1M sq ft in 2023
18
Catering services for events generated $1.7B in Texas restaurant revenue 2023
19
Texas coffee shop count hit 6,200, $1.4B sales amid cafe boom 2023
20
Seafood restaurants in Gulf Texas totaled 1,340, peak season sales up 11% 2023
21
Ghost kitchens operated by Texas restaurants numbered 2,800 in 2023
22
Texas farm-to-table restaurants grew to 1,120, 28% menu sourcing local 2023
Interpretation
Restaurants And Foodservice Interpretation
In Texas Restaurants and Foodservice, rapid growth is evident with 58,400 restaurant establishments in 2023 up 3.5 percent year over year, while quick-service leads the market with 22,100 outlets holding 38 percent share and together fine dining still anchors premium spend at an average check of $85.
05 · Category
Tourism And Visitors27 stats
01
Texas visitor numbers reached 285.7 million in 2023, up 7.2% from 2022
02
International tourists to Texas totaled 12.4 million in 2023, spending $14.8 billion
03
Domestic leisure travelers accounted for 78% of Texas visits in 2023, averaging 4.2 nights stay
04
Texas road trip tourism drew 56 million visitors in 2023, generating $18.2B spend
05
Austin saw 32.1 million visitors in 2023, with 45% from out-of-state
06
Dallas-Fort Worth welcomed 68.4 million tourists in 2023, 12% increase
07
Houston tourism hit 24.7 million visitors in 2023, boosted by conventions
08
San Antonio attracted 37.2 million day and overnight visitors in 2023
09
Texas beach tourism (Gulf Coast) had 41 million visitors in 2023, $7.9B spend
10
National park visitors in Texas Big Bend and Guadalupe totaled 1.8 million in 2023
11
Texas wine tourism drew 5.6 million visitors to 500+ wineries in 2023
12
Rodeo and festival attendance in Texas reached 15.4 million in 2023
13
Business travelers to Texas numbered 42 million in 2023, spending $28.4B
14
Family vacationers comprised 38% of Texas tourists in 2023, avg spend $1,250 per trip
15
Adventure tourism (hiking, kayaking) attracted 8.9 million in Texas 2023
16
Texas cultural site visits totaled 22.7 million in 2023, including museums and historic sites
17
Millennial travelers (25-40) made up 34% of Texas visitors in 2023
18
Senior tourists (65+) accounted for 19% of Texas visits, avg stay 5.1 nights in 2023
19
Eco-tourism visitors to Texas grew to 3.2 million in 2023, $1.1B spend
20
Texas sports tourism events drew 12.6 million attendees in 2023
21
Culinary tourists seeking BBQ and Tex-Mex numbered 7.8 million in 2023
22
Border tourism from Mexico to Texas had 9.1 million crossers in 2023
23
Texas stargazing and dark sky tourism attracted 2.4 million in 2023
24
Luxury travelers spent $4.2 billion on high-end Texas hospitality in 2023
25
Repeat visitors to Texas were 62% of total in 2023
26
Texas agritourism farm visits reached 4.7 million in 2023
27
Convention attendees in Texas totaled 3.9 million in 2023
Interpretation
Tourism And Visitors Interpretation
Tourism and visitors in Texas surged in 2023 as total visitor numbers hit 285.7 million, up 7.2% from 2022, with road trips bringing in 56 million visitors and Austin and Dallas Fort Worth together drawing tens of millions more.
report visual · Breakdown
Texas hospitality revenue: what drives it
Restaurant and hotel performance account for the largest shares of Texas hospitality revenue in 2023, highlighting food service plus lodging demand.
72%
Hotel revenue in Texas hit $18.2 billion in 2023, driven by 72% occupancy
28%
28% of Texas hospitality managers had bachelor's degrees in 2023, below national average of 35%
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Aisha Okonkwo. (2026, February 13). Texas Hospitality Industry Statistics. Gitnux. https://gitnux.org/texas-hospitality-industry-statistics
MLA
Aisha Okonkwo. "Texas Hospitality Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/texas-hospitality-industry-statistics.
Chicago
Aisha Okonkwo. 2026. "Texas Hospitality Industry Statistics." Gitnux. https://gitnux.org/texas-hospitality-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level