GITNUXREPORT 2026

Sweden Hospitality Industry Statistics

Sweden's hospitality industry grew significantly in hotels, restaurants, and tourism revenue for 2023.

131 statistics5 sections9 min readUpdated 23 days ago

Key Statistics

Statistic 1

Total hospitality employment in Sweden was 198,000 full-time equivalents in 2023.

Statistic 2

Hotels employed 92,000 people in Sweden in 2023.

Statistic 3

Restaurants hired 145,000 workers, up 4% from 2022.

Statistic 4

52% of hospitality workforce were women in Sweden 2023.

Statistic 5

Youth employment (15-24) in sector was 45,000 in 2023.

Statistic 6

Average hourly wage in hotels was SEK 185 in 2023.

Statistic 7

Chefs and cooks numbered 38,000 employed in 2023.

Statistic 8

Seasonal workers in tourism peaked at 65,000 in summer 2023.

Statistic 9

Foreign workers comprised 22% of hospitality staff in 2023.

Statistic 10

Waitstaff employment totaled 72,000 across Sweden 2023.

Statistic 11

Training programs graduated 4,200 hospitality students in 2023.

Statistic 12

Unemployment rate in sector was 5.2% in 2023.

Statistic 13

Housekeeping staff numbered 28,000 in hotels 2023.

Statistic 14

Bartenders employed 15,000 full-time equivalents in 2023.

Statistic 15

Management positions held by 12,500 in hospitality 2023.

Statistic 16

Part-time workers made up 38% of workforce in 2023.

Statistic 17

Overtime hours logged 2.1 million in restaurants 2023.

Statistic 18

Disability employment initiatives hired 3,200 in sector 2023.

Statistic 19

Receptionists totaled 18,000 jobs in Sweden 2023.

Statistic 20

Labor turnover rate was 24% in hospitality 2023.

Statistic 21

Apprenticeships filled 2,800 positions in 2023.

Statistic 22

Union membership covered 68% of workers in 2023.

Statistic 23

Remote training sessions reached 12,000 staff in 2023.

Statistic 24

Sick leave averaged 4.5% in sector 2023.

Statistic 25

New hires totaled 52,000 in hospitality 2023.

Statistic 26

In 2023, Sweden had 1,248 registered hotels with a total of 145,200 rooms, representing a 2.1% increase from the previous year.

Statistic 27

The average occupancy rate for Swedish hotels in 2023 was 65.4%, up from 61.2% in 2022.

Statistic 28

Stockholm hosted 42% of all hotel nights in Sweden in 2023, totaling 12.5 million nights.

Statistic 29

Gothenburg's hotel sector saw 3.2 million overnight stays in 2023, a 5% rise year-over-year.

Statistic 30

In 2023, 28% of Swedish hotel rooms were classified as 4-star or higher.

Statistic 31

The total number of bed places in Swedish hotels increased to 278,500 in 2023.

Statistic 32

Rural hotels in Sweden reported a 72% occupancy rate during summer 2023, higher than urban averages.

Statistic 33

Malmö's hotels accommodated 2.1 million guest nights in 2023.

Statistic 34

Independent hotels accounted for 35% of Sweden's hotel market in 2023.

Statistic 35

RevPAR for Swedish hotels averaged €85 in 2023, a 7% increase from 2022.

Statistic 36

Number of hostels and youth hostels in Sweden reached 250 in 2023 with 45,000 beds.

Statistic 37

Luxury hotels in Sweden (5-star) grew by 12% in room count to 8,500 in 2023.

Statistic 38

Average daily rate (ADR) for hotels in Lapland was SEK 1,800 in winter 2023.

Statistic 39

15% of Swedish hotels adopted green certifications like Green Key in 2023.

Statistic 40

Conference hotels in Sweden hosted 2.4 million delegate days in 2023.

Statistic 41

Boutique hotels numbered 420 across Sweden in 2023.

Statistic 42

Hotel construction projects in Sweden totaled 25 new properties in 2023.

Statistic 43

Family-run hotels made up 22% of the total in Sweden 2023.

Statistic 44

Occupancy in beach resorts along the Swedish coast hit 78% in July 2023.

Statistic 45

Total hotel investments in Sweden reached SEK 4.2 billion in 2023.

Statistic 46

Number of Airbnb listings in Sweden for hospitality grew to 65,000 in 2023.

Statistic 47

Spa hotels in Sweden increased to 180 venues with 25,000 beds in 2023.

Statistic 48

Hotel cancellations in Sweden dropped to 8% post-pandemic in 2023.

Statistic 49

Eco-hotels represented 18% of new openings in Sweden 2023.

Statistic 50

Uppsala hotels saw 1.1 million nights sold in 2023.

Statistic 51

Chain hotels dominated with 68% market share in Sweden 2023.

Statistic 52

Average hotel stay length in Sweden was 2.3 nights in 2023.

Statistic 53

Northern Sweden hotels reported 55% winter occupancy in 2023.

Statistic 54

Pet-friendly hotel rooms numbered 32,000 nationwide in 2023.

Statistic 55

Hotel digital booking ratio reached 82% in Sweden 2023.

Statistic 56

Sweden's fine dining restaurants numbered 1,850 in 2023, with 45 Michelin-starred.

Statistic 57

Total restaurant outlets in Sweden reached 12,400 in 2023.

Statistic 58

Fast food chains accounted for 28% of restaurant revenue in Sweden 2023.

Statistic 59

Average meal price in Swedish restaurants was SEK 285 in 2023.

Statistic 60

Vegan/vegetarian menu options available in 62% of Stockholm restaurants in 2023.

Statistic 61

Pubs and bars in Sweden totaled 4,200 licensed venues in 2023.

Statistic 62

Cafés numbered 5,800 across Sweden, serving 1.2 billion coffees yearly in 2023.

Statistic 63

Turnover for Swedish restaurants hit SEK 112 billion in 2023.

Statistic 64

35% of restaurants in Gothenburg offered sustainable seafood in 2023.

Statistic 65

Food trucks in Sweden grew to 1,500 units operating in 2023.

Statistic 66

Average restaurant occupancy rate was 68% during evenings in 2023.

Statistic 67

Craft beer bars increased by 15% to 650 in Sweden 2023.

Statistic 68

22% of restaurants were family-owned in Sweden 2023.

Statistic 69

Online delivery platforms served 45 million orders in Sweden 2023.

Statistic 70

Fine dining revenue grew 8% to SEK 18 billion in 2023.

Statistic 71

75% of Malmö restaurants featured local produce in 2023.

Statistic 72

Cocktail bars in Stockholm numbered 320 with average spend SEK 450 in 2023.

Statistic 73

Casual dining chains expanded to 2,100 locations in 2023.

Statistic 74

Organic wine listings in restaurants rose to 40% in 2023.

Statistic 75

Brunch spots grew 20% to 1,200 nationwide in 2023.

Statistic 76

Restaurant bankruptcies fell 12% to 180 in Sweden 2023.

Statistic 77

Rooftop dining venues reached 85 in major cities 2023.

Statistic 78

55% of bars offered non-alcoholic alternatives in 2023.

Statistic 79

Pizzeria outlets totaled 3,500 in Sweden 2023.

Statistic 80

Food festivals hosted by restaurants drew 2.5 million visitors in 2023.

Statistic 81

Tapas bars increased to 450 in urban areas 2023.

Statistic 82

Average waiter tip in Sweden was SEK 25 per table in 2023.

Statistic 83

International cuisine restaurants made up 41% of total in 2023.

Statistic 84

Hospitality revenue totaled SEK 210 billion in Sweden 2023.

Statistic 85

Hotel sector generated SEK 85 billion in turnover 2023.

Statistic 86

Restaurants contributed SEK 125 billion to GDP via hospitality in 2023.

Statistic 87

Tourism exports valued at SEK 152 billion in 2023.

Statistic 88

Average profit margin for hotels was 8.2% in 2023.

Statistic 89

VAT revenue from hospitality reached SEK 28 billion 2023.

Statistic 90

Investment in hospitality assets hit SEK 7.5 billion 2023.

Statistic 91

Food & beverage sales in hotels SEK 22 billion 2023.

Statistic 92

Sector growth rate was 6.8% YoY in 2023.

Statistic 93

Stockholm hospitality GDP contribution 2.5% in 2023.

Statistic 94

Cost inflation for energy in hotels 15% in 2023.

Statistic 95

EBITDA for top chains averaged 12% in 2023.

Statistic 96

Tax contributions from sector SEK 35 billion 2023.

Statistic 97

Revenue per available room (RevPAR) SEK 1,200 nationally 2023.

Statistic 98

Banquet and event revenue SEK 14 billion 2023.

Statistic 99

Online booking commissions cost SEK 5.2 billion 2023.

Statistic 100

Sustainability investments SEK 3.1 billion in sector 2023.

Statistic 101

Gothenburg hospitality turnover SEK 18 billion 2023.

Statistic 102

Labor cost share 42% of total expenses 2023.

Statistic 103

Foreign tourist spend SEK 110 billion in 2023.

Statistic 104

Hotel occupancy drove 65% of accommodation revenue 2023.

Statistic 105

Bar revenue growth 9% to SEK 12 billion 2023.

Statistic 106

Sweden welcomed 14.5 million international tourists in 2023.

Statistic 107

Domestic tourism accounted for 52 million overnight stays in 2023.

Statistic 108

Stockholm attracted 7.2 million visitors in 2023.

Statistic 109

Gothenburg saw 4.8 million tourist arrivals in 2023.

Statistic 110

Lapland region hosted 2.1 million winter tourists in 2023.

Statistic 111

Cruise passenger arrivals at Swedish ports totaled 1.2 million in 2023.

Statistic 112

68% of international tourists came from Europe in 2023.

Statistic 113

Average tourist spend per visit was SEK 8,500 in 2023.

Statistic 114

Nature-based tourism grew 15% to 6.3 million participants in 2023.

Statistic 115

Malmö welcomed 2.9 million day visitors in 2023.

Statistic 116

Adventure tourism activities booked 1.8 million times in 2023.

Statistic 117

Cultural heritage sites visited by 9.4 million tourists in 2023.

Statistic 118

Business travelers numbered 3.5 million in Sweden 2023.

Statistic 119

Eco-tourism packages sold 450,000 units in 2023.

Statistic 120

Summer camping sites occupancy reached 85% with 12 million nights.

Statistic 121

Northern Lights tours attracted 850,000 visitors in 2023.

Statistic 122

City break tourists to Uppsala totaled 1.4 million in 2023.

Statistic 123

42% of tourists used public transport in Sweden 2023.

Statistic 124

Ski resort visitors hit 4.2 million in winter 2023.

Statistic 125

Wellness tourism retreats booked by 1.1 million in 2023.

Statistic 126

Food tourism experiences participated by 2.7 million in 2023.

Statistic 127

Archipelago boat trips taken by 3.2 million tourists 2023.

Statistic 128

Repeat visitors made up 55% of total tourists in 2023.

Statistic 129

Digital nomad visas issued to 12,000 for Sweden in 2023.

Statistic 130

Festival attendance reached 8.5 million in summer 2023.

Statistic 131

Birdwatching tourists numbered 650,000 in 2023.

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With 65.4% of hotel rooms filled, culinary revenue soaring to SEK 125 billion, and Stockholm serving as the vibrant heart of it all, Sweden's hospitality industry is not just recovering—it's thriving with a dynamic, sustainable pulse.

Key Takeaways

  • In 2023, Sweden had 1,248 registered hotels with a total of 145,200 rooms, representing a 2.1% increase from the previous year.
  • The average occupancy rate for Swedish hotels in 2023 was 65.4%, up from 61.2% in 2022.
  • Stockholm hosted 42% of all hotel nights in Sweden in 2023, totaling 12.5 million nights.
  • Sweden's fine dining restaurants numbered 1,850 in 2023, with 45 Michelin-starred.
  • Total restaurant outlets in Sweden reached 12,400 in 2023.
  • Fast food chains accounted for 28% of restaurant revenue in Sweden 2023.
  • Sweden welcomed 14.5 million international tourists in 2023.
  • Domestic tourism accounted for 52 million overnight stays in 2023.
  • Stockholm attracted 7.2 million visitors in 2023.
  • Total hospitality employment in Sweden was 198,000 full-time equivalents in 2023.
  • Hotels employed 92,000 people in Sweden in 2023.
  • Restaurants hired 145,000 workers, up 4% from 2022.
  • Hospitality revenue totaled SEK 210 billion in Sweden 2023.
  • Hotel sector generated SEK 85 billion in turnover 2023.
  • Restaurants contributed SEK 125 billion to GDP via hospitality in 2023.

Sweden's hospitality industry grew significantly in hotels, restaurants, and tourism revenue for 2023.

Employment & Labor

1Total hospitality employment in Sweden was 198,000 full-time equivalents in 2023.
Verified
2Hotels employed 92,000 people in Sweden in 2023.
Verified
3Restaurants hired 145,000 workers, up 4% from 2022.
Verified
452% of hospitality workforce were women in Sweden 2023.
Directional
5Youth employment (15-24) in sector was 45,000 in 2023.
Single source
6Average hourly wage in hotels was SEK 185 in 2023.
Verified
7Chefs and cooks numbered 38,000 employed in 2023.
Verified
8Seasonal workers in tourism peaked at 65,000 in summer 2023.
Verified
9Foreign workers comprised 22% of hospitality staff in 2023.
Directional
10Waitstaff employment totaled 72,000 across Sweden 2023.
Single source
11Training programs graduated 4,200 hospitality students in 2023.
Verified
12Unemployment rate in sector was 5.2% in 2023.
Verified
13Housekeeping staff numbered 28,000 in hotels 2023.
Verified
14Bartenders employed 15,000 full-time equivalents in 2023.
Directional
15Management positions held by 12,500 in hospitality 2023.
Single source
16Part-time workers made up 38% of workforce in 2023.
Verified
17Overtime hours logged 2.1 million in restaurants 2023.
Verified
18Disability employment initiatives hired 3,200 in sector 2023.
Verified
19Receptionists totaled 18,000 jobs in Sweden 2023.
Directional
20Labor turnover rate was 24% in hospitality 2023.
Single source
21Apprenticeships filled 2,800 positions in 2023.
Verified
22Union membership covered 68% of workers in 2023.
Verified
23Remote training sessions reached 12,000 staff in 2023.
Verified
24Sick leave averaged 4.5% in sector 2023.
Directional
25New hires totaled 52,000 in hospitality 2023.
Single source

Employment & Labor Interpretation

Sweden's hospitality industry in 2023 ran on a potent cocktail of women's leadership, youthful energy, and foreign talent, all stirred with a dash of overtime and served with a side of remarkably low unemployment.

Hotels & Accommodation

1In 2023, Sweden had 1,248 registered hotels with a total of 145,200 rooms, representing a 2.1% increase from the previous year.
Verified
2The average occupancy rate for Swedish hotels in 2023 was 65.4%, up from 61.2% in 2022.
Verified
3Stockholm hosted 42% of all hotel nights in Sweden in 2023, totaling 12.5 million nights.
Verified
4Gothenburg's hotel sector saw 3.2 million overnight stays in 2023, a 5% rise year-over-year.
Directional
5In 2023, 28% of Swedish hotel rooms were classified as 4-star or higher.
Single source
6The total number of bed places in Swedish hotels increased to 278,500 in 2023.
Verified
7Rural hotels in Sweden reported a 72% occupancy rate during summer 2023, higher than urban averages.
Verified
8Malmö's hotels accommodated 2.1 million guest nights in 2023.
Verified
9Independent hotels accounted for 35% of Sweden's hotel market in 2023.
Directional
10RevPAR for Swedish hotels averaged €85 in 2023, a 7% increase from 2022.
Single source
11Number of hostels and youth hostels in Sweden reached 250 in 2023 with 45,000 beds.
Verified
12Luxury hotels in Sweden (5-star) grew by 12% in room count to 8,500 in 2023.
Verified
13Average daily rate (ADR) for hotels in Lapland was SEK 1,800 in winter 2023.
Verified
1415% of Swedish hotels adopted green certifications like Green Key in 2023.
Directional
15Conference hotels in Sweden hosted 2.4 million delegate days in 2023.
Single source
16Boutique hotels numbered 420 across Sweden in 2023.
Verified
17Hotel construction projects in Sweden totaled 25 new properties in 2023.
Verified
18Family-run hotels made up 22% of the total in Sweden 2023.
Verified
19Occupancy in beach resorts along the Swedish coast hit 78% in July 2023.
Directional
20Total hotel investments in Sweden reached SEK 4.2 billion in 2023.
Single source
21Number of Airbnb listings in Sweden for hospitality grew to 65,000 in 2023.
Verified
22Spa hotels in Sweden increased to 180 venues with 25,000 beds in 2023.
Verified
23Hotel cancellations in Sweden dropped to 8% post-pandemic in 2023.
Verified
24Eco-hotels represented 18% of new openings in Sweden 2023.
Directional
25Uppsala hotels saw 1.1 million nights sold in 2023.
Single source
26Chain hotels dominated with 68% market share in Sweden 2023.
Verified
27Average hotel stay length in Sweden was 2.3 nights in 2023.
Verified
28Northern Sweden hotels reported 55% winter occupancy in 2023.
Verified
29Pet-friendly hotel rooms numbered 32,000 nationwide in 2023.
Directional
30Hotel digital booking ratio reached 82% in Sweden 2023.
Single source

Hotels & Accommodation Interpretation

Sweden’s hotel industry is quietly thriving, proving that a bit more luxury, a strong green streak, and the undeniable gravitational pull of Stockholm can deliver fuller rooms and fatter wallets, all while the countryside enjoys its well-earned summer revenge.

Restaurants & Bars

1Sweden's fine dining restaurants numbered 1,850 in 2023, with 45 Michelin-starred.
Verified
2Total restaurant outlets in Sweden reached 12,400 in 2023.
Verified
3Fast food chains accounted for 28% of restaurant revenue in Sweden 2023.
Verified
4Average meal price in Swedish restaurants was SEK 285 in 2023.
Directional
5Vegan/vegetarian menu options available in 62% of Stockholm restaurants in 2023.
Single source
6Pubs and bars in Sweden totaled 4,200 licensed venues in 2023.
Verified
7Cafés numbered 5,800 across Sweden, serving 1.2 billion coffees yearly in 2023.
Verified
8Turnover for Swedish restaurants hit SEK 112 billion in 2023.
Verified
935% of restaurants in Gothenburg offered sustainable seafood in 2023.
Directional
10Food trucks in Sweden grew to 1,500 units operating in 2023.
Single source
11Average restaurant occupancy rate was 68% during evenings in 2023.
Verified
12Craft beer bars increased by 15% to 650 in Sweden 2023.
Verified
1322% of restaurants were family-owned in Sweden 2023.
Verified
14Online delivery platforms served 45 million orders in Sweden 2023.
Directional
15Fine dining revenue grew 8% to SEK 18 billion in 2023.
Single source
1675% of Malmö restaurants featured local produce in 2023.
Verified
17Cocktail bars in Stockholm numbered 320 with average spend SEK 450 in 2023.
Verified
18Casual dining chains expanded to 2,100 locations in 2023.
Verified
19Organic wine listings in restaurants rose to 40% in 2023.
Directional
20Brunch spots grew 20% to 1,200 nationwide in 2023.
Single source
21Restaurant bankruptcies fell 12% to 180 in Sweden 2023.
Verified
22Rooftop dining venues reached 85 in major cities 2023.
Verified
2355% of bars offered non-alcoholic alternatives in 2023.
Verified
24Pizzeria outlets totaled 3,500 in Sweden 2023.
Directional
25Food festivals hosted by restaurants drew 2.5 million visitors in 2023.
Single source
26Tapas bars increased to 450 in urban areas 2023.
Verified
27Average waiter tip in Sweden was SEK 25 per table in 2023.
Verified
28International cuisine restaurants made up 41% of total in 2023.
Verified

Restaurants & Bars Interpretation

Sweden’s dining scene is a high-stakes smorgasbord where fine dining’s meticulous ambition, fast food’s relentless efficiency, and a growing conscience over local peas and craft beer all battle for a slice of that 112-billion-krona pie, proving the national appetite is as vast and varied as the landscape itself.

Revenue & Economics

1Hospitality revenue totaled SEK 210 billion in Sweden 2023.
Verified
2Hotel sector generated SEK 85 billion in turnover 2023.
Verified
3Restaurants contributed SEK 125 billion to GDP via hospitality in 2023.
Verified
4Tourism exports valued at SEK 152 billion in 2023.
Directional
5Average profit margin for hotels was 8.2% in 2023.
Single source
6VAT revenue from hospitality reached SEK 28 billion 2023.
Verified
7Investment in hospitality assets hit SEK 7.5 billion 2023.
Verified
8Food & beverage sales in hotels SEK 22 billion 2023.
Verified
9Sector growth rate was 6.8% YoY in 2023.
Directional
10Stockholm hospitality GDP contribution 2.5% in 2023.
Single source
11Cost inflation for energy in hotels 15% in 2023.
Verified
12EBITDA for top chains averaged 12% in 2023.
Verified
13Tax contributions from sector SEK 35 billion 2023.
Verified
14Revenue per available room (RevPAR) SEK 1,200 nationally 2023.
Directional
15Banquet and event revenue SEK 14 billion 2023.
Single source
16Online booking commissions cost SEK 5.2 billion 2023.
Verified
17Sustainability investments SEK 3.1 billion in sector 2023.
Verified
18Gothenburg hospitality turnover SEK 18 billion 2023.
Verified
19Labor cost share 42% of total expenses 2023.
Directional
20Foreign tourist spend SEK 110 billion in 2023.
Single source
21Hotel occupancy drove 65% of accommodation revenue 2023.
Verified
22Bar revenue growth 9% to SEK 12 billion 2023.
Verified

Revenue & Economics Interpretation

Sweden's hospitality sector is a thriving but lean feast, where restaurants are the hearty main course generating over half the industry's GDP, hotels turn a tidy but energy-squeezed profit, and the entire banquet is meticulously plated by a workforce that claims nearly half the costs.

Tourism & Visitors

1Sweden welcomed 14.5 million international tourists in 2023.
Verified
2Domestic tourism accounted for 52 million overnight stays in 2023.
Verified
3Stockholm attracted 7.2 million visitors in 2023.
Verified
4Gothenburg saw 4.8 million tourist arrivals in 2023.
Directional
5Lapland region hosted 2.1 million winter tourists in 2023.
Single source
6Cruise passenger arrivals at Swedish ports totaled 1.2 million in 2023.
Verified
768% of international tourists came from Europe in 2023.
Verified
8Average tourist spend per visit was SEK 8,500 in 2023.
Verified
9Nature-based tourism grew 15% to 6.3 million participants in 2023.
Directional
10Malmö welcomed 2.9 million day visitors in 2023.
Single source
11Adventure tourism activities booked 1.8 million times in 2023.
Verified
12Cultural heritage sites visited by 9.4 million tourists in 2023.
Verified
13Business travelers numbered 3.5 million in Sweden 2023.
Verified
14Eco-tourism packages sold 450,000 units in 2023.
Directional
15Summer camping sites occupancy reached 85% with 12 million nights.
Single source
16Northern Lights tours attracted 850,000 visitors in 2023.
Verified
17City break tourists to Uppsala totaled 1.4 million in 2023.
Verified
1842% of tourists used public transport in Sweden 2023.
Verified
19Ski resort visitors hit 4.2 million in winter 2023.
Directional
20Wellness tourism retreats booked by 1.1 million in 2023.
Single source
21Food tourism experiences participated by 2.7 million in 2023.
Verified
22Archipelago boat trips taken by 3.2 million tourists 2023.
Verified
23Repeat visitors made up 55% of total tourists in 2023.
Verified
24Digital nomad visas issued to 12,000 for Sweden in 2023.
Directional
25Festival attendance reached 8.5 million in summer 2023.
Single source
26Birdwatching tourists numbered 650,000 in 2023.
Verified

Tourism & Visitors Interpretation

Sweden's tourism industry clearly has something for everyone, from the aurora-chasing crowds in Lapland to the espresso-sipping digital nomads in Stockholm, proving that whether you seek adventure, culture, or a simple cabin in the woods, you'll happily spend your kronor to find it here.

Sources & References