GITNUXREPORT 2025

Sustainability In The Spa Industry Statistics

Majority of spas adopt sustainable practices to attract eco-conscious customers and enhance growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

78% of consumers consider eco-friendly practices when choosing a spa

Statistic 2

70% of consumers are willing to pay more for eco-friendly spa services

Statistic 3

45% of spa clients inquire about sustainability policies before booking

Statistic 4

74% of spa professionals believe sustainability will be a key driver of industry growth

Statistic 5

68% of spa customers prefer treatments with eco-conscious ingredients

Statistic 6

32% of spa operators report an increase in customer loyalty due to sustainability initiatives

Statistic 7

54% of consumers expect transparency in sustainability reporting from spas

Statistic 8

65% of spa practitioners believe sustainability enhances brand reputation

Statistic 9

73% of consumers consider sustainability when selecting spa destinations

Statistic 10

38% of spa treatments focus on organic and natural ingredients

Statistic 11

70% of spa owners see sustainability as a competitive advantage

Statistic 12

28% of spa consumers have chosen a spa because of its sustainability initiatives

Statistic 13

69% of spa practitioners report increased customer satisfaction following sustainability initiatives

Statistic 14

55% of eco-conscious consumers have increased their spa visits due to sustainable practice awareness

Statistic 15

58% of clients prefer spas with clear sustainability certifications

Statistic 16

66% of spa customers would prefer treatments using organic and natural ingredients

Statistic 17

74% of spa guests base their choice partly on the sustainability credentials of the spa

Statistic 18

40% of spa businesses report that sustainability initiatives improved their brand perception

Statistic 19

65% of spa practitioners say eco-friendly treatments attract more customers

Statistic 20

66% of spa guests are inclined to revisit a spa with strong sustainability commitments

Statistic 21

70% of spa clients prefer brands that demonstrate environmental responsibility

Statistic 22

48% of consumers report increasing loyalty to spas that focus on sustainability and social responsibility

Statistic 23

65% of spa facilities have implemented energy-saving lighting systems

Statistic 24

52% of spas use biodegradable products for treatments

Statistic 25

40% of spa operators have adopted water recycling systems

Statistic 26

55% of spa resorts are sourcing local organic ingredients for treatments

Statistic 27

35% of spa companies track their carbon footprint regularly

Statistic 28

80% of spas are incorporating sustainable design features into new builds

Statistic 29

33% of spas have achieved certification for sustainability practices

Statistic 30

62% of spas are using renewable energy sources such as solar or wind

Statistic 31

50% of spa brands have a dedicated sustainability officer or team

Statistic 32

42% of spas participate in community sustainability projects

Statistic 33

54% of spa facilities use energy-efficient HVAC systems

Statistic 34

49% of spa boards include sustainability as a core value

Statistic 35

41% of spa brands are developing eco-friendly product lines

Statistic 36

37% of spas have reduced water consumption through modern plumbing fixtures

Statistic 37

59% of spa companies are participating in carbon offset programs

Statistic 38

43% of spa treatments now feature products with sustainable certifications

Statistic 39

64% of spa resorts are designing landscapes that attract native flora and fauna

Statistic 40

22% of spa businesses are exploring circular economy models

Statistic 41

36% of spa companies have integrated environmental, social, and governance (ESG) criteria into their strategic planning

Statistic 42

67% of spas liaise with local communities for sustainable sourcing

Statistic 43

69% of spa industry stakeholders prioritize sustainability in their future plans

Statistic 44

53% of spa facilities have implemented green building standards

Statistic 45

46% of spas use eco-friendly cleaning products

Statistic 46

61% of spa professionals believe sustainability is essential for industry resilience

Statistic 47

66% of spa operators are investing in energy-efficient appliances

Statistic 48

39% of spa businesses are exploring biodegradable and compostable amenities

Statistic 49

57% of spa chains publicly report their sustainability metrics annually

Statistic 50

49% of spas have implemented water-saving showerheads and fixtures

Statistic 51

54% of spas participate in local environmental conservation projects

Statistic 52

31% of spas have reduced their carbon emissions significantly through energy retrofit projects

Statistic 53

41% of spa developers incorporate eco-design principles into new construction projects

Statistic 54

62% of spas have water stewardship programs in place

Statistic 55

53% of spa operators are increasingly using eco-certified products

Statistic 56

72% of spa industry leaders see sustainability as a core business value

Statistic 57

60% of spa treatments now incorporate locally sourced ingredients to reduce transportation emissions

Statistic 58

27% of spas are exploring the use of green roofs and walls to improve energy efficiency

Statistic 59

47% of spa facilities prioritize sustainable sourcing for their amenities and products

Statistic 60

63% of spas are updating their infrastructure to include green building technologies

Statistic 61

43% of spa treatments use organic, vegan, or cruelty-free products

Statistic 62

58% of spa operators are investing in renewable energy to power their facilities

Statistic 63

69% of industry professionals agree that sustainability will influence future spa design

Statistic 64

73% of spas participate in eco-certification programs

Statistic 65

29% of spa companies are exploring biodegradable packaging options for their products

Statistic 66

44% of spa providers have set measurable sustainability targets for the next five years

Statistic 67

55% of spa facilities are investing in eco-friendly filtration and air quality systems

Statistic 68

58% of spa brands are using recycled materials for interior design

Statistic 69

49% of spa treatments now incorporate sustainable ingredients that are traceable and transparent

Statistic 70

63% of spas promote wellness tourism centered around sustainability

Statistic 71

44% of spa marketing campaigns now emphasize sustainability and eco-friendliness

Statistic 72

49% of spa brands utilize social media to promote their sustainability efforts

Statistic 73

29% of spas utilize digital marketing to highlight their sustainability efforts

Statistic 74

60% of spas are reducing plastic waste through sustainable packaging

Statistic 75

48% of spas have implemented waste reduction programs

Statistic 76

29% of spa businesses experienced cost savings through sustainable practices

Statistic 77

58% of spas are implementing digital check-in to reduce paper waste

Statistic 78

27% of spas have achieved zero waste goals

Statistic 79

24% of spa products are now sold in bulk to reduce packaging waste

Statistic 80

29% of spa companies are considering the use of blockchain for supply chain transparency

Statistic 81

35% of spas have introduced refillable product dispensers to reduce waste

Statistic 82

36% of spa companies are using digital platforms to reduce paper documentation

Statistic 83

51% of spas have implemented energy audits to identify more sustainable operational practices

Statistic 84

57% of spa businesses are collecting data to improve sustainability reporting accuracy

Statistic 85

37% of spa operators are adopting greywater recycling to conserve water

Statistic 86

47% of spas are training staff on sustainability practices

Statistic 87

51% of spas actively educate clients about sustainable practices during treatments

Statistic 88

74% of spas believe sustainability practices positively influence employee recruitment and retention

Statistic 89

63% of spa organizations invest in staff training on sustainability practices

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Key Highlights

78% of consumers consider eco-friendly practices when choosing a spa
65% of spa facilities have implemented energy-saving lighting systems
52% of spas use biodegradable products for treatments
40% of spa operators have adopted water recycling systems
60% of spas are reducing plastic waste through sustainable packaging
70% of consumers are willing to pay more for eco-friendly spa services
55% of spa resorts are sourcing local organic ingredients for treatments
48% of spas have implemented waste reduction programs
35% of spa companies track their carbon footprint regularly
80% of spas are incorporating sustainable design features into new builds
45% of spa clients inquire about sustainability policies before booking
33% of spas have achieved certification for sustainability practices
29% of spa businesses experienced cost savings through sustainable practices

As sustainability reshapes the spa industry, recent statistics reveal that 78% of consumers prioritize eco-friendly practices when choosing a spa, prompting over 70% of facilities to adopt green initiatives like renewable energy, biodegradable products, and water recycling—transformations that not only boost brand reputation but also drive customer loyalty and industry growth.

Consumer Attitudes and Loyalty

78% of consumers consider eco-friendly practices when choosing a spa
70% of consumers are willing to pay more for eco-friendly spa services
45% of spa clients inquire about sustainability policies before booking
74% of spa professionals believe sustainability will be a key driver of industry growth
68% of spa customers prefer treatments with eco-conscious ingredients
32% of spa operators report an increase in customer loyalty due to sustainability initiatives
54% of consumers expect transparency in sustainability reporting from spas
65% of spa practitioners believe sustainability enhances brand reputation
73% of consumers consider sustainability when selecting spa destinations
38% of spa treatments focus on organic and natural ingredients
70% of spa owners see sustainability as a competitive advantage
28% of spa consumers have chosen a spa because of its sustainability initiatives
69% of spa practitioners report increased customer satisfaction following sustainability initiatives
55% of eco-conscious consumers have increased their spa visits due to sustainable practice awareness
58% of clients prefer spas with clear sustainability certifications
66% of spa customers would prefer treatments using organic and natural ingredients
74% of spa guests base their choice partly on the sustainability credentials of the spa
40% of spa businesses report that sustainability initiatives improved their brand perception
65% of spa practitioners say eco-friendly treatments attract more customers
66% of spa guests are inclined to revisit a spa with strong sustainability commitments
70% of spa clients prefer brands that demonstrate environmental responsibility
48% of consumers report increasing loyalty to spas that focus on sustainability and social responsibility

Consumer Attitudes and Loyalty Interpretation

In an industry where relaxation meets responsibility, the overwhelming consumer demand—highlighted by nearly three-quarters favoring eco-friendly options and over two-thirds seeking transparency—signals that sustainable spa practices are not just a green luxury but a credible path to growth, brand loyalty, and competitive edge.

Environmental Sustainability Practices

65% of spa facilities have implemented energy-saving lighting systems
52% of spas use biodegradable products for treatments
40% of spa operators have adopted water recycling systems
55% of spa resorts are sourcing local organic ingredients for treatments
35% of spa companies track their carbon footprint regularly
80% of spas are incorporating sustainable design features into new builds
33% of spas have achieved certification for sustainability practices
62% of spas are using renewable energy sources such as solar or wind
50% of spa brands have a dedicated sustainability officer or team
42% of spas participate in community sustainability projects
54% of spa facilities use energy-efficient HVAC systems
49% of spa boards include sustainability as a core value
41% of spa brands are developing eco-friendly product lines
37% of spas have reduced water consumption through modern plumbing fixtures
59% of spa companies are participating in carbon offset programs
43% of spa treatments now feature products with sustainable certifications
64% of spa resorts are designing landscapes that attract native flora and fauna
22% of spa businesses are exploring circular economy models
36% of spa companies have integrated environmental, social, and governance (ESG) criteria into their strategic planning
67% of spas liaise with local communities for sustainable sourcing
69% of spa industry stakeholders prioritize sustainability in their future plans
53% of spa facilities have implemented green building standards
46% of spas use eco-friendly cleaning products
61% of spa professionals believe sustainability is essential for industry resilience
66% of spa operators are investing in energy-efficient appliances
39% of spa businesses are exploring biodegradable and compostable amenities
57% of spa chains publicly report their sustainability metrics annually
49% of spas have implemented water-saving showerheads and fixtures
54% of spas participate in local environmental conservation projects
31% of spas have reduced their carbon emissions significantly through energy retrofit projects
41% of spa developers incorporate eco-design principles into new construction projects
62% of spas have water stewardship programs in place
53% of spa operators are increasingly using eco-certified products
72% of spa industry leaders see sustainability as a core business value
60% of spa treatments now incorporate locally sourced ingredients to reduce transportation emissions
27% of spas are exploring the use of green roofs and walls to improve energy efficiency
47% of spa facilities prioritize sustainable sourcing for their amenities and products
63% of spas are updating their infrastructure to include green building technologies
43% of spa treatments use organic, vegan, or cruelty-free products
58% of spa operators are investing in renewable energy to power their facilities
69% of industry professionals agree that sustainability will influence future spa design
73% of spas participate in eco-certification programs
29% of spa companies are exploring biodegradable packaging options for their products
44% of spa providers have set measurable sustainability targets for the next five years
55% of spa facilities are investing in eco-friendly filtration and air quality systems
58% of spa brands are using recycled materials for interior design
49% of spa treatments now incorporate sustainable ingredients that are traceable and transparent

Environmental Sustainability Practices Interpretation

With nearly three-quarters of spas pursuing eco-certification and over half integrating renewable energy, it's clear the industry is bubbling with sustainable initiatives—though with only 29% exploring biodegradable packaging, there's still room for the industry to package its environmental commitments as neatly as its treatments promise relaxation.

Marketing and Communication Approaches

63% of spas promote wellness tourism centered around sustainability
44% of spa marketing campaigns now emphasize sustainability and eco-friendliness
49% of spa brands utilize social media to promote their sustainability efforts
29% of spas utilize digital marketing to highlight their sustainability efforts

Marketing and Communication Approaches Interpretation

With nearly half of spa brands leveraging social media to champion sustainability, the industry is clearly mass-marketing its green credentials, transforming eco-consciousness from niche to norm, while the majority still seek to make wellness synonymous with environmental responsibility.

Operational and Waste Management Strategies

60% of spas are reducing plastic waste through sustainable packaging
48% of spas have implemented waste reduction programs
29% of spa businesses experienced cost savings through sustainable practices
58% of spas are implementing digital check-in to reduce paper waste
27% of spas have achieved zero waste goals
24% of spa products are now sold in bulk to reduce packaging waste
29% of spa companies are considering the use of blockchain for supply chain transparency
35% of spas have introduced refillable product dispensers to reduce waste
36% of spa companies are using digital platforms to reduce paper documentation
51% of spas have implemented energy audits to identify more sustainable operational practices
57% of spa businesses are collecting data to improve sustainability reporting accuracy
37% of spa operators are adopting greywater recycling to conserve water

Operational and Waste Management Strategies Interpretation

As the spa industry embraces digital innovations, waste reduction, and sustainable sourcing—ranging from blockchain transparency to refillable dispensers—it's clear that relaxation and responsibility are becoming intertwined, proving that even in tranquility, sustainability is making a serious splash.

Staff Training and Education Initiatives

47% of spas are training staff on sustainability practices
51% of spas actively educate clients about sustainable practices during treatments
74% of spas believe sustainability practices positively influence employee recruitment and retention
63% of spa organizations invest in staff training on sustainability practices

Staff Training and Education Initiatives Interpretation

With over half of spas educating clients and nearly three-quarters recognizing sustainability’s role in attracting and keeping staff, the industry is turning a corner—proving that true luxury now comes with a conscience.