GITNUXREPORT 2025

Sustainability In The Media Industry Statistics

Media industry embraces sustainability; boosts reputation, engagement, and ROI significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

40% of media companies plan to implement virtual production techniques to reduce travel-related emissions

Statistic 2

59% of media companies are investing in green data centers to reduce their digital carbon footprint

Statistic 3

58% of media companies have reduced paper usage by implementing digital workflows

Statistic 4

49% of media orgs have implemented water-saving measures in their production processes

Statistic 5

66% of media firms are exploring the use of AI to optimize energy efficiency in production

Statistic 6

34% of media organizations have banned single-use plastics in their studios and offices

Statistic 7

75% of media companies are undertaking waste audits to identify reduction opportunities

Statistic 8

45% of media companies have reduced their business travel footprint through virtual meetings

Statistic 9

72% of media companies believe sustainability has become a key factor for brand reputation

Statistic 10

62% of media professionals believe sustainability initiatives improve employee engagement

Statistic 11

33% of media companies are collaborating with environmental NGOs to promote sustainability

Statistic 12

48% of media companies have experienced consumer demand for greener media products and content

Statistic 13

69% of media companies actively seek supplier partnerships that prioritize sustainability

Statistic 14

36% of media organizations have created sustainability-focused digital campaigns or content

Statistic 15

73% of media companies report increased stakeholder pressure to improve environmental responsibility

Statistic 16

69% of media companies report that sustainability initiatives have enhanced their stakeholder trust and loyalty

Statistic 17

78% of media companies have integrated sustainability into their corporate strategy

Statistic 18

35% of media firms have adopted renewable energy sources for their office and studio facilities

Statistic 19

56% of media companies have committed to zero waste production practices

Statistic 20

41% of media firms are tracking the sustainability impacts of their content and distribution methods

Statistic 21

90% of media companies that have invested in sustainability reported positive ROI within two years

Statistic 22

67% of media companies are integrating sustainability into their content branding strategies

Statistic 23

70% of media organizations are using data analytics to measure environmental impact

Statistic 24

55% of media companies have adopted green building certifications for their offices

Statistic 25

22% of media companies participate in industry-wide sustainability standards and certifications

Statistic 26

20% of media companies have implemented eco-labeling for their products

Statistic 27

61% of media organizations are training staff on sustainability best practices

Statistic 28

52% of media companies integrate biodiversity considerations into their location scouting and content production

Statistic 29

30% of media firms have used biodegradable or recyclable set construction materials

Statistic 30

26% of media companies have received sustainability certifications for their digital infrastructure

Statistic 31

54% of media companies have implemented policies to reduce electronic waste

Statistic 32

79% of media companies consider sustainability impacts in their licensing and distribution rights negotiations

Statistic 33

77% of media companies believe that integrating sustainability into their core business practices will be essential for future growth

Statistic 34

51% of media companies are utilizing circular economy principles in their production and distribution processes

Statistic 35

38% of media organizations have implemented sustainability KPIs linked to executive compensation

Statistic 36

57% of media firms have increased their focus on eco-friendly storytelling in their content

Statistic 37

65% of media organizations include sustainability criteria in their project approval processes

Statistic 38

65% of media organizations plan to increase investments in eco-friendly production equipment by 2025

Statistic 39

42% of media companies track their carbon footprint regularly

Statistic 40

24% of media content producers offset their carbon emissions through certified carbon credits

Statistic 41

29% of media companies have set measurable sustainability targets for 2030

Statistic 42

54% of media organizations plan to incorporate more eco-friendly materials in merchandise by 2024

Statistic 43

53% of media companies now publish sustainability reports annually

Statistic 44

81% of media executives prioritize sustainability when making strategic decisions

Statistic 45

68% of media companies communicate their sustainability goals transparently to their audiences

Statistic 46

80% of media orgs see sustainability as a strategic differentiator in a competitive market

Statistic 47

47% of media firms plan to increase their renewable energy procurement for operations over the next two years

Statistic 48

44% of media organizations have reduced energy consumption through upgraded IT infrastructure

Statistic 49

49% of media companies plan to leverage outdoor and nature settings in their advertising and content to promote sustainability

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Sources

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Key Highlights

78% of media companies have integrated sustainability into their corporate strategy
65% of media organizations plan to increase investments in eco-friendly production equipment by 2025
42% of media companies track their carbon footprint regularly
58% of media companies have reduced paper usage by implementing digital workflows
35% of media firms have adopted renewable energy sources for their office and studio facilities
24% of media content producers offset their carbon emissions through certified carbon credits
72% of media companies believe sustainability has become a key factor for brand reputation
49% of media orgs have implemented water-saving measures in their production processes
56% of media companies have committed to zero waste production practices
41% of media firms are tracking the sustainability impacts of their content and distribution methods
29% of media companies have set measurable sustainability targets for 2030
62% of media professionals believe sustainability initiatives improve employee engagement
33% of media companies are collaborating with environmental NGOs to promote sustainability

With over 75% of media companies weaving sustainability into their core strategies and nearly 90% seeing positive returns within two years, the media industry is rapidly transforming into a green powerhouse that’s not only shaping stories but also shaping a sustainable future.

Environmental Performance and Impact

40% of media companies plan to implement virtual production techniques to reduce travel-related emissions
59% of media companies are investing in green data centers to reduce their digital carbon footprint

Environmental Performance and Impact Interpretation

With nearly half of media companies embracing virtual production and over half investing in green data centers, the industry is clearly shifting towards a greener spotlight—proving that even in the fast-paced world of entertainment, sustainability is becoming the main character backstage.

Operational Practices and Implementation

58% of media companies have reduced paper usage by implementing digital workflows
49% of media orgs have implemented water-saving measures in their production processes
66% of media firms are exploring the use of AI to optimize energy efficiency in production
34% of media organizations have banned single-use plastics in their studios and offices
75% of media companies are undertaking waste audits to identify reduction opportunities
45% of media companies have reduced their business travel footprint through virtual meetings

Operational Practices and Implementation Interpretation

As the media industry champions sustainability—from cutting paper and plastics to harnessing AI for energy savings and virtual meetings—it's clear that today's storytellers are rewriting their scripts to prioritize both creative excellence and environmental responsibility.

Stakeholder Engagement and Collaboration

72% of media companies believe sustainability has become a key factor for brand reputation
62% of media professionals believe sustainability initiatives improve employee engagement
33% of media companies are collaborating with environmental NGOs to promote sustainability
48% of media companies have experienced consumer demand for greener media products and content
69% of media companies actively seek supplier partnerships that prioritize sustainability
36% of media organizations have created sustainability-focused digital campaigns or content
73% of media companies report increased stakeholder pressure to improve environmental responsibility
69% of media companies report that sustainability initiatives have enhanced their stakeholder trust and loyalty

Stakeholder Engagement and Collaboration Interpretation

With nearly three-quarters of media companies recognizing sustainability as a vital brand asset and a trusted pathway to stakeholder loyalty, it's clear that in today's media landscape, green initiatives are more than just buzz—they're the new storyline for credibility and consumer engagement.

Sustainability Adoption and Integration

78% of media companies have integrated sustainability into their corporate strategy
35% of media firms have adopted renewable energy sources for their office and studio facilities
56% of media companies have committed to zero waste production practices
41% of media firms are tracking the sustainability impacts of their content and distribution methods
90% of media companies that have invested in sustainability reported positive ROI within two years
67% of media companies are integrating sustainability into their content branding strategies
70% of media organizations are using data analytics to measure environmental impact
55% of media companies have adopted green building certifications for their offices
22% of media companies participate in industry-wide sustainability standards and certifications
20% of media companies have implemented eco-labeling for their products
61% of media organizations are training staff on sustainability best practices
52% of media companies integrate biodiversity considerations into their location scouting and content production
30% of media firms have used biodegradable or recyclable set construction materials
26% of media companies have received sustainability certifications for their digital infrastructure
54% of media companies have implemented policies to reduce electronic waste
79% of media companies consider sustainability impacts in their licensing and distribution rights negotiations
77% of media companies believe that integrating sustainability into their core business practices will be essential for future growth
51% of media companies are utilizing circular economy principles in their production and distribution processes
38% of media organizations have implemented sustainability KPIs linked to executive compensation
57% of media firms have increased their focus on eco-friendly storytelling in their content
65% of media organizations include sustainability criteria in their project approval processes

Sustainability Adoption and Integration Interpretation

With 78% of media companies embedding sustainability into their strategies and a staggering 90% experiencing positive ROI within two years, the media industry is clearly proving that going green isn't just a trend—it's the very story of a profitable, responsible future.

Sustainability Goals and Strategic Planning

65% of media organizations plan to increase investments in eco-friendly production equipment by 2025
42% of media companies track their carbon footprint regularly
24% of media content producers offset their carbon emissions through certified carbon credits
29% of media companies have set measurable sustainability targets for 2030
54% of media organizations plan to incorporate more eco-friendly materials in merchandise by 2024
53% of media companies now publish sustainability reports annually
81% of media executives prioritize sustainability when making strategic decisions
68% of media companies communicate their sustainability goals transparently to their audiences
80% of media orgs see sustainability as a strategic differentiator in a competitive market
47% of media firms plan to increase their renewable energy procurement for operations over the next two years
44% of media organizations have reduced energy consumption through upgraded IT infrastructure
49% of media companies plan to leverage outdoor and nature settings in their advertising and content to promote sustainability

Sustainability Goals and Strategic Planning Interpretation

As media organizations increasingly view sustainability as both a strategic differentiator and a moral imperative—measuring, offsetting, and transparently integrating eco-consciousness into their content and operations—they’re boldly rewriting the narrative of responsible broadcasting into a green future by 2025 and beyond.