GITNUXREPORT 2025

Sustainability In The Fmcg Industry Statistics

Consumers prioritize sustainability; FMCG firms adopt eco-friendly practices increasingly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

66% of consumers are willing to pay more for sustainable products

Statistic 2

73% of global consumers say they would change their consumption habits to reduce their environmental impact

Statistic 3

42% of consumers are willing to switch to brands offering sustainable packaging

Statistic 4

81% of consumers think companies should help improve the environment

Statistic 5

72% of millennials prefer to buy from brands that are environmentally responsible

Statistic 6

60% of packaging in the FMCG industry is recyclable or contains recycled content

Statistic 7

50% of FMCG companies report that sustainability initiatives have improved their brand image

Statistic 8

The majority of consumers (67%) believe that product sustainability impacts their loyalty

Statistic 9

54% of consumers say sustainability influences their purchase decisions more than price

Statistic 10

87% of consumers want to see more sustainable products in stores

Statistic 11

55% of consumers are more likely to trust brands with transparent sustainability practices

Statistic 12

45% of consumers say they are more loyal to brands with eco-friendly practices

Statistic 13

88% of consumers think brands should reduce their plastic footprint

Statistic 14

60% of consumers are willing to pay a 10% premium for sustainably sourced products

Statistic 15

65% of FMCG brands have adopted eco-friendly ingredients in their products

Statistic 16

52% of consumers are concerned about the environmental impact of their packaging

Statistic 17

78% of consumers are more likely to buy from brands with sustainable practices

Statistic 18

69% of consumers believe that environmentally friendly products are worth higher prices

Statistic 19

Only 40% of FMCG products are currently produced with sustainable ingredients

Statistic 20

85% of FMCG brands are exploring innovative sustainable packaging solutions

Statistic 21

48% of consumers are influenced by brands' sustainability efforts when making product choices

Statistic 22

76% of consumers want to see more eco-friendly packaging options

Statistic 23

Over 70% of consumers are concerned about the environmental impacts of their purchases

Statistic 24

54% of FMCG brands say that sustainability is a key driver of innovation

Statistic 25

68% of FMCG companies are using eco-labels to communicate sustainability efforts

Statistic 26

72% of consumers are willing to try new sustainable products

Statistic 27

59% of consumers are more likely to purchase from brands that demonstrate environmental responsibility

Statistic 28

80% of consumers check product labels for sustainability information

Statistic 29

47% of FMCG companies believe sustainability is vital for long-term competitiveness

Statistic 30

69% of consumers prefer brands that are transparent about their sustainability practices

Statistic 31

65% of consumers are influenced by a brand’s environmental commitment when making purchasing decisions

Statistic 32

74% of consumers say sustainability influences their brand loyalty

Statistic 33

63% of FMCG companies report an increase in sales attributable to sustainability initiatives

Statistic 34

51% of consumers are concerned about the carbon footprint of their products

Statistic 35

43% of consumers are willing to pay more for products with sustainable certifications

Statistic 36

69% of consumers consider the ethical sourcing of ingredients as part of their purchasing decision

Statistic 37

76% of consumers want brands to be more transparent about sustainability

Statistic 38

53% of consumers globally are concerned about microplastics in products

Statistic 39

60% of consumers believe that packaging impact is a primary factor in their brand choice

Statistic 40

68% of FMCG brands are actively communicating sustainability impacts through social media

Statistic 41

83% of consumers desire more information on the environmental impact of products

Statistic 42

52% of consumers are more likely to buy from companies with a clear sustainability mission statement

Statistic 43

74% of consumers believe companies should be more proactive about climate change

Statistic 44

62% of consumers are concerned about the water footprint of their consumables

Statistic 45

71% of consumers say sustainability influences their brand loyalty

Statistic 46

Sustainable certifications influence 59% of consumers’ buying decisions

Statistic 47

45% of FMCG companies have set specific sustainability targets for 2030

Statistic 48

80% of FMCG companies have integrated sustainability into their core business strategy

Statistic 49

70% of FMCG executives believe that sustainability initiatives directly contribute to financial performance

Statistic 50

FMCG companies reducing water usage in manufacturing reported an average reduction of 20% in 2022

Statistic 51

50% of FMCG companies have committed to achieving net-zero emissions by 2050

Statistic 52

35% of FMCG companies are investing in circular economy models

Statistic 53

62% of FMCG companies are actively reducing their carbon footprint

Statistic 54

58% of FMCG companies have set sustainability KPIs for their supply chains

Statistic 55

64% of FMCG companies report that sustainability initiatives have led to cost savings

Statistic 56

83% of FMCG companies have sustainability reporting frameworks in place

Statistic 57

70% of FMCG manufacturers reported an increased emphasis on eco-efficient logistics in 2022

Statistic 58

55% of FMCG companies have implemented sustainable sourcing policies

Statistic 59

58% of FMCG companies have adopted circular economy principles

Statistic 60

Collaboration among FMCG companies for sustainability initiatives increased by 35% between 2020 and 2023

Statistic 61

72% of FMCG companies have sustainability champions within their leadership teams

Statistic 62

55% of FMCG companies use sustainable ingredients for product development

Statistic 63

70% of FMCG companies are investing in sustainability-related innovation

Statistic 64

65% of FMCG companies report that sustainability has improved their operational resilience

Statistic 65

77% of FMCG companies plan to increase their sustainability investments in the next 3 years

Statistic 66

70% of FMCG companies have sustainability training programs for employees

Statistic 67

61% of FMCG companies have set measurable sustainability goals for their operations

Statistic 68

56% of FMCG organizations have integrated sustainability into their product development process

Statistic 69

84% of FMCG companies are aiming to reduce supply chain emissions in the next five years

Statistic 70

65% of FMCG companies report facing challenges in scaling sustainable supply chains

Statistic 71

The carbon footprint of packaging in the FMCG industry has decreased by 15% over the past three years

Statistic 72

The global FMCG packaging market is expected to reach $303 billion by 2025, with sustainability being a key driver

Statistic 73

The use of biodegradable packaging in FMCG increased by 30% in 2022

Statistic 74

78% of packaging in the FMCG industry is now designed with recyclability in mind

Statistic 75

The use of renewable energy in FMCG production increased by 25% in 2022

Statistic 76

The global sustainable packaging market is projected to grow at a CAGR of 5.7% from 2023 to 2030

Statistic 77

The volume of ecolabeled FMCG products increased by 50% in the last five years

Statistic 78

80% of FMCG packaging now includes recycled content

Statistic 79

Over 40% of FMCG products now incorporate eco-friendly packaging technologies

Statistic 80

The use of biodegradable and compostable packaging in FMCG increased by 28% in 2022

Statistic 81

The global sustainable FMCG product market is forecasted to grow at a CAGR of 6.2% through 2030

Slide 1 of 81

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

66% of consumers are willing to pay more for sustainable products
73% of global consumers say they would change their consumption habits to reduce their environmental impact
45% of FMCG companies have set specific sustainability targets for 2030
42% of consumers are willing to switch to brands offering sustainable packaging
The global FMCG packaging market is expected to reach $303 billion by 2025, with sustainability being a key driver
81% of consumers think companies should help improve the environment
72% of millennials prefer to buy from brands that are environmentally responsible
60% of packaging in the FMCG industry is recyclable or contains recycled content
50% of FMCG companies report that sustainability initiatives have improved their brand image
The majority of consumers (67%) believe that product sustainability impacts their loyalty
54% of consumers say sustainability influences their purchase decisions more than price
80% of FMCG companies have integrated sustainability into their core business strategy
The use of biodegradable packaging in FMCG increased by 30% in 2022

With over two-thirds of consumers willing to pay more for sustainable products and nearly three-quarters ready to change their habits to reduce environmental impact, the FMCG industry is experiencing a significant shift toward eco-friendly practices that are reshaping brand loyalty, innovation, and profitability.

Consumer Attitudes Toward Sustainability and WTP

66% of consumers are willing to pay more for sustainable products
73% of global consumers say they would change their consumption habits to reduce their environmental impact
42% of consumers are willing to switch to brands offering sustainable packaging
81% of consumers think companies should help improve the environment
72% of millennials prefer to buy from brands that are environmentally responsible
60% of packaging in the FMCG industry is recyclable or contains recycled content
50% of FMCG companies report that sustainability initiatives have improved their brand image
The majority of consumers (67%) believe that product sustainability impacts their loyalty
54% of consumers say sustainability influences their purchase decisions more than price
87% of consumers want to see more sustainable products in stores
55% of consumers are more likely to trust brands with transparent sustainability practices
45% of consumers say they are more loyal to brands with eco-friendly practices
88% of consumers think brands should reduce their plastic footprint
60% of consumers are willing to pay a 10% premium for sustainably sourced products
65% of FMCG brands have adopted eco-friendly ingredients in their products
52% of consumers are concerned about the environmental impact of their packaging
78% of consumers are more likely to buy from brands with sustainable practices
69% of consumers believe that environmentally friendly products are worth higher prices
Only 40% of FMCG products are currently produced with sustainable ingredients
85% of FMCG brands are exploring innovative sustainable packaging solutions
48% of consumers are influenced by brands' sustainability efforts when making product choices
76% of consumers want to see more eco-friendly packaging options
Over 70% of consumers are concerned about the environmental impacts of their purchases
54% of FMCG brands say that sustainability is a key driver of innovation
68% of FMCG companies are using eco-labels to communicate sustainability efforts
72% of consumers are willing to try new sustainable products
59% of consumers are more likely to purchase from brands that demonstrate environmental responsibility
80% of consumers check product labels for sustainability information
47% of FMCG companies believe sustainability is vital for long-term competitiveness
69% of consumers prefer brands that are transparent about their sustainability practices
65% of consumers are influenced by a brand’s environmental commitment when making purchasing decisions
74% of consumers say sustainability influences their brand loyalty
63% of FMCG companies report an increase in sales attributable to sustainability initiatives
51% of consumers are concerned about the carbon footprint of their products
43% of consumers are willing to pay more for products with sustainable certifications
69% of consumers consider the ethical sourcing of ingredients as part of their purchasing decision
76% of consumers want brands to be more transparent about sustainability
53% of consumers globally are concerned about microplastics in products
60% of consumers believe that packaging impact is a primary factor in their brand choice
68% of FMCG brands are actively communicating sustainability impacts through social media
83% of consumers desire more information on the environmental impact of products
52% of consumers are more likely to buy from companies with a clear sustainability mission statement
74% of consumers believe companies should be more proactive about climate change
62% of consumers are concerned about the water footprint of their consumables
71% of consumers say sustainability influences their brand loyalty

Consumer Attitudes Toward Sustainability and WTP Interpretation

With over 70% of consumers ready to divert their wallets toward sustainably responsible brands—in stark contrast to the mere 40% of products currently made with sustainable ingredients—the FMCG industry faces a compelling irony: consumer demand for eco-friendly practices is surging, yet sustainable product offerings remain a fraction, highlighting a paradox that could define future brand loyalty or dissipate into missed opportunities.

Consumer Behavior and Brand Switching

Sustainable certifications influence 59% of consumers’ buying decisions

Consumer Behavior and Brand Switching Interpretation

With 59% of consumers influenced by sustainability certifications, the FMCG industry must recognize that going green isn't just ethical—it's now a fundamental component of staying competitive in a savvy marketplace.

Corporate Sustainability Initiatives and Goals

45% of FMCG companies have set specific sustainability targets for 2030
80% of FMCG companies have integrated sustainability into their core business strategy
70% of FMCG executives believe that sustainability initiatives directly contribute to financial performance
FMCG companies reducing water usage in manufacturing reported an average reduction of 20% in 2022
50% of FMCG companies have committed to achieving net-zero emissions by 2050
35% of FMCG companies are investing in circular economy models
62% of FMCG companies are actively reducing their carbon footprint
58% of FMCG companies have set sustainability KPIs for their supply chains
64% of FMCG companies report that sustainability initiatives have led to cost savings
83% of FMCG companies have sustainability reporting frameworks in place
70% of FMCG manufacturers reported an increased emphasis on eco-efficient logistics in 2022
55% of FMCG companies have implemented sustainable sourcing policies
58% of FMCG companies have adopted circular economy principles
Collaboration among FMCG companies for sustainability initiatives increased by 35% between 2020 and 2023
72% of FMCG companies have sustainability champions within their leadership teams
55% of FMCG companies use sustainable ingredients for product development
70% of FMCG companies are investing in sustainability-related innovation
65% of FMCG companies report that sustainability has improved their operational resilience
77% of FMCG companies plan to increase their sustainability investments in the next 3 years
70% of FMCG companies have sustainability training programs for employees
61% of FMCG companies have set measurable sustainability goals for their operations
56% of FMCG organizations have integrated sustainability into their product development process
84% of FMCG companies are aiming to reduce supply chain emissions in the next five years

Corporate Sustainability Initiatives and Goals Interpretation

With over 80% of FMCG giants embedding sustainability into their core strategies and 70% recognizing its financial benefits, industry leaders are not just chasing green credentials but are actively proving that eco-conscious practices are the key to operational resilience, cost savings, and future-proof growth—making sustainability no longer optional but essential for competitive survival in a rapidly warming world.

Environmental Concerns Impacting FMCG Practices

65% of FMCG companies report facing challenges in scaling sustainable supply chains
The carbon footprint of packaging in the FMCG industry has decreased by 15% over the past three years

Environmental Concerns Impacting FMCG Practices Interpretation

While 65% of FMCG companies grapple with scaling sustainable supply chains, the industry's commendable 15% reduction in packaging carbon footprint over three years signals a promising, albeit challenging, step toward greener practices.

Market Trends and Industry Growth Projections

The global FMCG packaging market is expected to reach $303 billion by 2025, with sustainability being a key driver
The use of biodegradable packaging in FMCG increased by 30% in 2022
78% of packaging in the FMCG industry is now designed with recyclability in mind
The use of renewable energy in FMCG production increased by 25% in 2022
The global sustainable packaging market is projected to grow at a CAGR of 5.7% from 2023 to 2030
The volume of ecolabeled FMCG products increased by 50% in the last five years
80% of FMCG packaging now includes recycled content
Over 40% of FMCG products now incorporate eco-friendly packaging technologies
The use of biodegradable and compostable packaging in FMCG increased by 28% in 2022
The global sustainable FMCG product market is forecasted to grow at a CAGR of 6.2% through 2030

Market Trends and Industry Growth Projections Interpretation

As the FMCG industry vaults towards a projected $303 billion market by 2025, with eco-conscious innovations like biodegradable packaging surging 30% in 2022 and 80% of packages now incorporating recycled materials, it's clear that sustainable practices are no longer a niche but the new blueprint for business resilience and consumer trust—proving that doing good and doing well are increasingly one and the same.