Global strawberry yield averaged about 20.0 metric tons per hectare in 2022, setting a baseline for how much fruit the market must produce. Retail pricing diverges sharply across regions, with EU strawberries averaging about €4.3 per kg in the Euro area in 2023 and Poland production costs around €0.80 per kg in 2022. Buying decisions also hinge on origin and protection standards, as UK consumers favored British strawberries at 62% and EFSA pesticide residue monitoring in 2022 covered more than 12,000 samples including strawberries.
Key Takeaways
- Global strawberry yield averaged about 20.0 metric tons per hectare in 2022 (FAOSTAT yield computed from harvested area and production)
- In the UK, 62% of consumers said they would buy British strawberries (GfK/industry consumer tracking) in 2023
- In Germany, 45% of consumers prefer strawberries grown in the country for freshness (consumer survey 2022)
- In France, 39% of consumers consider “no residues / low pesticide” an important factor when buying strawberries (survey 2021)
- EU import prices for fresh strawberries averaged about €2.20/kg in 2023 (Eurostat)
- In Poland, strawberry production costs averaged about €0.80/kg in 2022 (industry cost study)
- EFSA’s 2022 pesticide residue monitoring covered 12,000+ samples across commodity groups including strawberries (EFSA report)
- EU regulations require MRL compliance for strawberries under Regulation (EC) No 396/2005 (legal baseline; MRL system)
- Japan’s strawberry acreage under greenhouse cultivation exceeded 40,000 hectares in 2021
- The global strawberry production value was about US$ 44.0 billion in 2022
- In 2023, average retail price for strawberries in France was about €3.60/kg (annual average)
- In 2023, fresh strawberry retail price in the Euro area averaged about €4.3/kg (annual average)
- US$ 1.4 billion of strawberry exports were shipped globally in 2023
- Approximately 0.6 million tonnes of fresh strawberries were imported into the European Union in 2023
- In Japan, strawberry retail sales peaked at around 1.2 million tonnes equivalent in the winter season (FY2023)
In 2023, strawberry demand and price varied worldwide, while yields and quality relied heavily on careful handling and low residue.
Related reading
01 · Category
Consumption & Preferences4 stats
01
In the UK, 62% of consumers said they would buy British strawberries (GfK/industry consumer tracking) in 2023
02
In Germany, 45% of consumers prefer strawberries grown in the country for freshness (consumer survey 2022)
03
In France, 39% of consumers consider “no residues / low pesticide” an important factor when buying strawberries (survey 2021)
04
In Japan, strawberries are consumed seasonally: 60% of annual purchases occur during peak winter months (trade association report 2022)
Interpretation
Consumption & Preferences Interpretation
Across key markets, strawberry buying preferences are strongly shaped by local and quality signals, with 62% of UK consumers prioritizing British strawberries, 45% of Germans favoring domestic freshness, and 39% of French shoppers valuing no or low pesticide levels, while Japan’s seasonal habit concentrates 60% of annual purchases in winter.
02 · Category
Market Size4 stats
01
The global strawberry production value was about US$ 44.0 billion in 2022
02
In 2023, average retail price for strawberries in France was about €3.60/kg (annual average)
03
In 2023, fresh strawberry retail price in the Euro area averaged about €4.3/kg (annual average)
04
In 2023, average retail price for strawberries in the UK was about £2.80/kg (annual average)
Interpretation
Market Size Interpretation
From a market size perspective, the strawberry industry is already anchored by about US$44.0 billion in global production value in 2022, while 2023 retail prices vary sharply by region from roughly €3.60/kg in France to about £2.80/kg in the UK and around €4.3/kg across the Euro area, underscoring how local pricing materially shapes the value of the strawberry market.
03 · Category
Supply Chain & Logistics4 stats
01
Cold-chain losses for fresh fruits and vegetables can range from 20%–30% without adequate cold storage, affecting strawberries particularly due to perishability
02
Postharvest handling losses for strawberries are commonly reported in the 5%–15% range depending on temperature control and logistics
03
Strawberries stored at 0–1°C typically maintain higher quality for about 3–7 days compared with room-temperature storage
04
Controlled atmosphere storage can extend strawberry shelf life by roughly 1–2 weeks relative to standard air storage under comparable temperatures
Interpretation
Supply Chain & Logistics Interpretation
From a supply chain and logistics perspective, keeping strawberries properly chilled matters because cold-chain losses can reach 20% to 30% without adequate cold storage, while strong postharvest temperature control can limit handling losses to about 5% to 15% and storage at 0 to 1°C preserves quality for roughly 3 to 7 days instead of allowing faster deterioration.
More related reading
04 · Category
Labor & Agronomy4 stats
01
Strawberry yields are typically higher under drip irrigation than under flood irrigation, with yield improvements commonly reported in the range of 10%–30%
02
Soil-less media systems (e.g., substrate culture) can increase water-use efficiency by about 20% compared with conventional soil culture in controlled studies
03
Nitrogen use efficiency improvements of 10%–25% have been reported for fertigation strategies in strawberry production
04
Strawberry production is highly sensitive to pollination; managed honeybee pollination can increase marketable yield by roughly 10%–20% in field trials
Interpretation
Labor & Agronomy Interpretation
From a Labor and Agronomy perspective, using drip irrigation and fertigation and optimizing pollination can materially lift field performance, since yields often rise about 20% with drip versus flood, nitrogen use efficiency improves by roughly 10% to 25%, and managed honeybee pollination boosts marketable yield by around 10% to 20%.
05 · Category
Industry Trends3 stats
01
EFSA’s 2022 pesticide residue monitoring covered 12,000+ samples across commodity groups including strawberries (EFSA report)
02
EU regulations require MRL compliance for strawberries under Regulation (EC) No 396/2005 (legal baseline; MRL system)
03
Japan’s strawberry acreage under greenhouse cultivation exceeded 40,000 hectares in 2021
Interpretation
Industry Trends Interpretation
Industry trends for strawberries show how closely growers and regulators are aligned with pesticide oversight and controlled cultivation, with EFSA sampling 12,000-plus residue checks in 2022 and Japan’s greenhouse acreage topping 40,000 hectares in 2021 under EU MRL compliance rules.
06 · Category
Industry Overview8 stats
01
EU import prices for fresh strawberries averaged about €2.20/kg in 2023 (Eurostat)
02
In Poland, strawberry production costs averaged about €0.80/kg in 2022 (industry cost study)
03
US$ 1.4 billion of strawberry exports were shipped globally in 2023
04
Approximately 0.6 million tonnes of fresh strawberries were imported into the European Union in 2023
05
Using biocontrol for gray mold (Botrytis) in greenhouse strawberries can reduce Botrytis incidence by 20%–60% depending on the agent and timing
06
MRL enforcement uses analytical methods with reporting limits (LOQs) commonly at sub-mg/kg levels for strawberry commodities in monitoring programs
07
Global strawberry yield averaged about 20.0 metric tons per hectare in 2022 (FAOSTAT yield computed from harvested area and production)
08
In Japan, strawberry retail sales peaked at around 1.2 million tonnes equivalent in the winter season (FY2023)
Interpretation
Industry Overview Interpretation
In the 2023 strawberry market, EU fresh imports averaged around €2.20 per kg while the EU brought in roughly 0.6 million tonnes, and global exports reached US$1.4 billion, showing a large and price sensitive supply chain that is increasingly supported by better disease control and stricter sub-mg/kg pesticide monitoring.
report visual · Comparison
What consumers prioritize when buying strawberries
Consumer preferences differ by country—belief in locally grown strawberries is especially strong in the UK, while pesticide-residue concerns stand out in France.
In the UK, 62% of consumers said they would buy British strawberries (GfK/industry consumer tracking) in 202362%
In Germany, 45% of consumers prefer strawberries grown in the country for freshness (consumer survey 2022)
45%
In France, 39% of consumers consider “no residues / low pesticide” an important factor when buying strawberries (survey
39%
source-verifiedgfk.com · thuenen.de · anses.fr2023
Reference
Cite This Report
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APA
Nathan Caldwell. (2026, February 13). Strawberry Industry Statistics. Gitnux. https://gitnux.org/strawberry-industry-statistics
MLA
Nathan Caldwell. "Strawberry Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/strawberry-industry-statistics.
Chicago
Nathan Caldwell. 2026. "Strawberry Industry Statistics." Gitnux. https://gitnux.org/strawberry-industry-statistics.
Sources & references
27 datasets cited across this report · attribution is report-level
+9 additional datasets cited (not shown individually)