GITNUXREPORT 2026

Spirits Industry Statistics

The global spirits market is large and growing, driven by premiumization and strong demand in categories like tequila.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

U.S. 25% of Johnnie Walker sales from premium variants in 2023.

Statistic 2

Smirnoff vodka global sales 300 million cases in 2023.

Statistic 3

Jack Daniel's U.S. market share 13% in whiskey 2023.

Statistic 4

Jose Cuervo tequila world's top seller 100 million cases.

Statistic 5

Hennessy cognac sales €3 billion in 2023.

Statistic 6

Absolut vodka Sweden exports $1 billion revenue.

Statistic 7

Bacardi rum brand value $3.5 billion globally.

Statistic 8

Glenfiddich top single malt sales 2 million cases.

Statistic 9

Baileys liqueur annual sales 80 million bottles.

Statistic 10

Patrón tequila premium sales up 20% to 3 million cases.

Statistic 11

Bombay Sapphire gin U.K. leader with 2.5 million cases.

Statistic 12

Maker's Mark bourbon growth 10% in U.S.

Statistic 13

Grey Goose vodka luxury sales $1.2 billion.

Statistic 14

Chivas Regal blended scotch 12 million cases global.

Statistic 15

Casamigos tequila sales doubled to 4 million cases since acquisition.

Statistic 16

Crown Royal whiskey Canada #1 with 7 million cases.

Statistic 17

Don Julio tequila exports 5 million cases.

Statistic 18

Tanqueray gin global sales 3 million cases.

Statistic 19

Moutai baijiu China sales CNY 100 billion.

Statistic 20

Captain Morgan rum U.S. spiced leader 10 million cases.

Statistic 21

Tullamore D.E.W. Irish whiskey 2.5 million cases.

Statistic 22

Ketel One vodka family-owned sales 3 million cases.

Statistic 23

El Jimador tequila Mexico top seller 15 million liters.

Statistic 24

Dewar's scotch sales 8 million cases blended.

Statistic 25

Cîroc vodka flavored variants 20% growth.

Statistic 26

Jameson Irish whiskey #1 in U.S. imports 4 million cases.

Statistic 27

Malibu rum coconut sales 15 million cases.

Statistic 28

Global per capita spirits consumption 2.3 liters pure alcohol in 2023.

Statistic 29

U.S. adults consumed 2.79 gallons of spirits per capita in 2023.

Statistic 30

Tequila consumption in U.S. up 12% to 46 million cases in 2023.

Statistic 31

Vodka remains top-selling spirit in U.S. with 37% market share in 2023.

Statistic 32

Ready-to-drink (RTD) cocktails sales surged 28% in U.S. 2023.

Statistic 33

Whiskey sales volumes in U.S. grew 4% to 765 million cases in 2023.

Statistic 34

Global gin consumption 800 million liters in 2023.

Statistic 35

Rum sales in Europe down 2% but premium up 5% in 2023.

Statistic 36

Baijiu consumption in China 1.2 billion liters annually.

Statistic 37

U.S. millennial spirits consumption favors tequila over vodka.

Statistic 38

Global low-alcohol spirits sales up 31% in 2023.

Statistic 39

Scotch whisky consumed 1.3 billion bottles globally in 2023.

Statistic 40

U.S. female consumers drive 42% of premium spirits sales.

Statistic 41

Mexico tequila domestic consumption 50% of production in 2023.

Statistic 42

U.K. gin sales 75 million bottles in 2023.

Statistic 43

Brazil cachaça consumption 800 million liters yearly.

Statistic 44

India IMFL sales volumes up 8% to 450 million cases in 2023.

Statistic 45

Global RTD spirits volumes 3.2 billion units in 2023.

Statistic 46

U.S. Gen Z spirits preference: flavored vodka 25% share.

Statistic 47

Europe aperitif spirits consumption up 6% in 2023.

Statistic 48

Japan shochu sales 500 million liters in 2023.

Statistic 49

U.S. on-premise spirits sales recovered to 35% of total in 2023.

Statistic 50

Global cognac volumes 240 million bottles in 2023.

Statistic 51

Australia whiskey consumption doubled since 2013 to 2023.

Statistic 52

Russia vodka consumption 10 liters per capita annually.

Statistic 53

U.S. Hispanic consumers boost tequila sales 15% in 2023.

Statistic 54

Global absinthe market consumption 2 million liters in 2023.

Statistic 55

U.S. total spirits revenue $43.5 billion in 2023.

Statistic 56

World gin sales value $12 billion in 2023.

Statistic 57

The global spirits market size was valued at USD 582.42 billion in 2023 and is projected to grow at a CAGR of 5.2% from 2024 to 2030.

Statistic 58

U.S. spirits suppliers sold 2.82 billion 9-liter cases in 2023, a 1% increase from 2022.

Statistic 59

The premium spirits segment accounted for 45% of global market revenue in 2023.

Statistic 60

Global spirits market revenue reached €240 billion in 2023.

Statistic 61

The Asia Pacific spirits market is expected to grow at a CAGR of 6.8% from 2024-2032.

Statistic 62

U.S. spirits category saw a 4% revenue increase in 2023 despite volume dip.

Statistic 63

Global ready-to-drink (RTD) spirits market valued at $3.6 billion in 2023.

Statistic 64

European spirits market volume declined by 1.5% in 2023 to 7.2 billion liters.

Statistic 65

Tequila category global sales reached 500 million 9L cases in 2023.

Statistic 66

Indian spirits market expected to reach INR 5.5 lakh crore by 2028.

Statistic 67

Global whiskey market size was $74.5 billion in 2023.

Statistic 68

Vodka global market revenue hit $52 billion in 2023.

Statistic 69

Rum market worldwide valued at $15.2 billion in 2023.

Statistic 70

Gin market grew to $18.7 billion globally in 2023.

Statistic 71

Global brandy and cognac market size $12.4 billion in 2023.

Statistic 72

Super-premium spirits segment grew 12% in value globally in 2023.

Statistic 73

U.S. craft spirits market share reached 3.5% of total in 2023.

Statistic 74

China spirits market valued at CNY 600 billion in 2023.

Statistic 75

Brazil spirits market revenue $10.5 billion in 2023.

Statistic 76

Global low/no alcohol spirits market $500 million in 2023.

Statistic 77

Mexico spirits exports hit $4.2 billion in 2023.

Statistic 78

Scotch whisky exports £6.2 billion in 2023.

Statistic 79

World spirits trade value up 4% to $50 billion in 2023.

Statistic 80

U.K. spirits market volume 1.4 billion liters in 2023.

Statistic 81

Australia spirits market CAGR 4.5% projected to 2028.

Statistic 82

Global agave spirits market $11 billion in 2023.

Statistic 83

France spirits production value €10 billion in 2023.

Statistic 84

South Africa spirits market $2.8 billion in 2023.

Statistic 85

Global liqueurs market $42 billion in 2023.

Statistic 86

U.S. imported spirits share 28% of market in 2023.

Statistic 87

U.S. bourbon sales 25 million barrels aged in 2023.

Statistic 88

Global distilleries number over 10,000 active in 2023.

Statistic 89

Scotland single malt scotch production 1.5 million hectoliters in 2023.

Statistic 90

U.S. craft distilleries grew to 2,037 in 2023.

Statistic 91

Mexico agave harvests for tequila 2.2 million tons in 2023.

Statistic 92

India molasses-based spirits production 4 billion liters in 2023.

Statistic 93

France cognac distillations 700,000 hectoliters pure alcohol in 2023.

Statistic 94

Global barley for whiskey production 12 million tons in 2023.

Statistic 95

U.S. rum production capacity 50 million cases annually.

Statistic 96

China baijiu production 7 million tons sorghum equivalent in 2023.

Statistic 97

Ireland whiskey distilleries 30 operational producing 50 million cases.

Statistic 98

Global cane sugar for rum 8 million tons used in 2023.

Statistic 99

Kentucky bourbon distilleries 95 active in 2023.

Statistic 100

Europe grain neutral spirits production 5 billion liters in 2023.

Statistic 101

Brazil cachaça distilleries 5,000 producing 1.5 billion liters.

Statistic 102

U.S. vodka production from grains 80% domestic in 2023.

Statistic 103

Scotch blended whisky production 1.2 billion liters in 2023.

Statistic 104

Global oak barrel aging capacity 2 million barrels for spirits.

Statistic 105

Australia gin distilleries over 500 in 2023.

Statistic 106

Russia vodka distilleries 200 major ones producing 2 billion liters.

Statistic 107

Tequila 100% agave production 450 million liters in 2023.

Statistic 108

Global pot still usage in 40% of premium spirits production.

Statistic 109

U.S. new make spirit production 300 million proof gallons in 2023.

Statistic 110

Caribbean rum distilleries 100+ exporting 200 million liters.

Statistic 111

Japan whisky distilleries 10 major producing 100 million liters.

Statistic 112

Global column still capacity 20 billion liters annually.

Statistic 113

France armagnac production 400,000 hectoliters in 2023.

Statistic 114

U.S. organic spirits production up 15% to 5 million cases.

Statistic 115

World corn for bourbon 200 million bushels in 2023.

Statistic 116

Diageo global production capacity 3 billion liters spirits equivalent.

Statistic 117

Pernod Ricard distilleries 100+ worldwide.

Statistic 118

Bacardi rum production 200 million liters annually.

Statistic 119

Brown-Forman whiskey output 50 million cases capacity.

Statistic 120

40% of Gen Z prefer sustainable spirits brands in 2023.

Statistic 121

Premiumization trend: 60% value growth vs 20% volume globally.

Statistic 122

RTD cocktails forecasted to reach $1 billion in Europe by 2027.

Statistic 123

No/low alcohol spirits to grow 15% CAGR to 2028.

Statistic 124

Tequila category expected 8% CAGR globally to 2030.

Statistic 125

Whiskey to dominate spirits with 30% market share by 2030.

Statistic 126

Asia Pacific fastest growing region at 7% CAGR for spirits.

Statistic 127

E-commerce spirits sales up 25% post-pandemic to 2028.

Statistic 128

Flavored spirits to grow 10% annually in U.S.

Statistic 129

Sustainable packaging adopted by 70% major brands by 2025.

Statistic 130

Craft spirits market to double to $12 billion by 2030.

Statistic 131

Gin decline forecasted -2% volume but +5% value.

Statistic 132

Vodka stable at 25% global share to 2030.

Statistic 133

Rum resurgence in premium segment 12% CAGR.

Statistic 134

Direct-to-consumer spirits sales to hit $5 billion U.S. 2027.

Statistic 135

Health-conscious trends boost botanical gins 20% growth.

Statistic 136

Agave spirits beyond tequila to grow 15%.

Statistic 137

AI in flavor development used by 30% distillers by 2025.

Statistic 138

Global spirits market to $800 billion by 2030.

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Beneath the surface of clinking glasses lies an industry pouring a staggering $582 billion in global revenue, where premium sips now drive nearly half of all sales, craft distilleries are booming, and tequila's rise is just one of the dynamic trends reshaping our world of spirits.

Key Takeaways

The global spirits market size was valued at USD 582.42 billion in 2023 and is projected to grow at a CAGR of 5.2% from 2024 to 2030.
U.S. spirits suppliers sold 2.82 billion 9-liter cases in 2023, a 1% increase from 2022.
The premium spirits segment accounted for 45% of global market revenue in 2023.
Global per capita spirits consumption 2.3 liters pure alcohol in 2023.
U.S. adults consumed 2.79 gallons of spirits per capita in 2023.
Tequila consumption in U.S. up 12% to 46 million cases in 2023.
U.S. bourbon sales 25 million barrels aged in 2023.
Global distilleries number over 10,000 active in 2023.
Scotland single malt scotch production 1.5 million hectoliters in 2023.
U.S. 25% of Johnnie Walker sales from premium variants in 2023.
Smirnoff vodka global sales 300 million cases in 2023.
Jack Daniel's U.S. market share 13% in whiskey 2023.
40% of Gen Z prefer sustainable spirits brands in 2023.
Premiumization trend: 60% value growth vs 20% volume globally.
RTD cocktails forecasted to reach $1 billion in Europe by 2027.

The global spirits market is large and growing, driven by premiumization and strong demand in categories like tequila.

Brands & Companies

U.S. 25% of Johnnie Walker sales from premium variants in 2023.
Smirnoff vodka global sales 300 million cases in 2023.
Jack Daniel's U.S. market share 13% in whiskey 2023.
Jose Cuervo tequila world's top seller 100 million cases.
Hennessy cognac sales €3 billion in 2023.
Absolut vodka Sweden exports $1 billion revenue.
Bacardi rum brand value $3.5 billion globally.
Glenfiddich top single malt sales 2 million cases.
Baileys liqueur annual sales 80 million bottles.
Patrón tequila premium sales up 20% to 3 million cases.
Bombay Sapphire gin U.K. leader with 2.5 million cases.
Maker's Mark bourbon growth 10% in U.S.
Grey Goose vodka luxury sales $1.2 billion.
Chivas Regal blended scotch 12 million cases global.
Casamigos tequila sales doubled to 4 million cases since acquisition.
Crown Royal whiskey Canada #1 with 7 million cases.
Don Julio tequila exports 5 million cases.
Tanqueray gin global sales 3 million cases.
Moutai baijiu China sales CNY 100 billion.
Captain Morgan rum U.S. spiced leader 10 million cases.
Tullamore D.E.W. Irish whiskey 2.5 million cases.
Ketel One vodka family-owned sales 3 million cases.
El Jimador tequila Mexico top seller 15 million liters.
Dewar's scotch sales 8 million cases blended.
Cîroc vodka flavored variants 20% growth.
Jameson Irish whiskey #1 in U.S. imports 4 million cases.
Malibu rum coconut sales 15 million cases.

Brands & Companies Interpretation

The evidence is clear: while consumers are certainly drinking to forget their problems, they're also drinking the very best they can afford—and often in remarkably large quantities.

Consumption & Sales

Global per capita spirits consumption 2.3 liters pure alcohol in 2023.
U.S. adults consumed 2.79 gallons of spirits per capita in 2023.
Tequila consumption in U.S. up 12% to 46 million cases in 2023.
Vodka remains top-selling spirit in U.S. with 37% market share in 2023.
Ready-to-drink (RTD) cocktails sales surged 28% in U.S. 2023.
Whiskey sales volumes in U.S. grew 4% to 765 million cases in 2023.
Global gin consumption 800 million liters in 2023.
Rum sales in Europe down 2% but premium up 5% in 2023.
Baijiu consumption in China 1.2 billion liters annually.
U.S. millennial spirits consumption favors tequila over vodka.
Global low-alcohol spirits sales up 31% in 2023.
Scotch whisky consumed 1.3 billion bottles globally in 2023.
U.S. female consumers drive 42% of premium spirits sales.
Mexico tequila domestic consumption 50% of production in 2023.
U.K. gin sales 75 million bottles in 2023.
Brazil cachaça consumption 800 million liters yearly.
India IMFL sales volumes up 8% to 450 million cases in 2023.
Global RTD spirits volumes 3.2 billion units in 2023.
U.S. Gen Z spirits preference: flavored vodka 25% share.
Europe aperitif spirits consumption up 6% in 2023.
Japan shochu sales 500 million liters in 2023.
U.S. on-premise spirits sales recovered to 35% of total in 2023.
Global cognac volumes 240 million bottles in 2023.
Australia whiskey consumption doubled since 2013 to 2023.
Russia vodka consumption 10 liters per capita annually.
U.S. Hispanic consumers boost tequila sales 15% in 2023.
Global absinthe market consumption 2 million liters in 2023.
U.S. total spirits revenue $43.5 billion in 2023.
World gin sales value $12 billion in 2023.

Consumption & Sales Interpretation

The world is clearly not sobering up, but it is getting savvier, trading sheer volume for premium sips, convenience, and a global tour of flavors from tequila to baijiu.

Market Size & Growth

The global spirits market size was valued at USD 582.42 billion in 2023 and is projected to grow at a CAGR of 5.2% from 2024 to 2030.
U.S. spirits suppliers sold 2.82 billion 9-liter cases in 2023, a 1% increase from 2022.
The premium spirits segment accounted for 45% of global market revenue in 2023.
Global spirits market revenue reached €240 billion in 2023.
The Asia Pacific spirits market is expected to grow at a CAGR of 6.8% from 2024-2032.
U.S. spirits category saw a 4% revenue increase in 2023 despite volume dip.
Global ready-to-drink (RTD) spirits market valued at $3.6 billion in 2023.
European spirits market volume declined by 1.5% in 2023 to 7.2 billion liters.
Tequila category global sales reached 500 million 9L cases in 2023.
Indian spirits market expected to reach INR 5.5 lakh crore by 2028.
Global whiskey market size was $74.5 billion in 2023.
Vodka global market revenue hit $52 billion in 2023.
Rum market worldwide valued at $15.2 billion in 2023.
Gin market grew to $18.7 billion globally in 2023.
Global brandy and cognac market size $12.4 billion in 2023.
Super-premium spirits segment grew 12% in value globally in 2023.
U.S. craft spirits market share reached 3.5% of total in 2023.
China spirits market valued at CNY 600 billion in 2023.
Brazil spirits market revenue $10.5 billion in 2023.
Global low/no alcohol spirits market $500 million in 2023.
Mexico spirits exports hit $4.2 billion in 2023.
Scotch whisky exports £6.2 billion in 2023.
World spirits trade value up 4% to $50 billion in 2023.
U.K. spirits market volume 1.4 billion liters in 2023.
Australia spirits market CAGR 4.5% projected to 2028.
Global agave spirits market $11 billion in 2023.
France spirits production value €10 billion in 2023.
South Africa spirits market $2.8 billion in 2023.
Global liqueurs market $42 billion in 2023.
U.S. imported spirits share 28% of market in 2023.

Market Size & Growth Interpretation

The global spirits industry is increasingly pouring liquid gold, not just liquid, as premiumization drives growth—especially in thirsty Asia-Pacific markets—proving that while people may not be drinking more, they're certainly spending more to drink better.

Production & Supply

U.S. bourbon sales 25 million barrels aged in 2023.
Global distilleries number over 10,000 active in 2023.
Scotland single malt scotch production 1.5 million hectoliters in 2023.
U.S. craft distilleries grew to 2,037 in 2023.
Mexico agave harvests for tequila 2.2 million tons in 2023.
India molasses-based spirits production 4 billion liters in 2023.
France cognac distillations 700,000 hectoliters pure alcohol in 2023.
Global barley for whiskey production 12 million tons in 2023.
U.S. rum production capacity 50 million cases annually.
China baijiu production 7 million tons sorghum equivalent in 2023.
Ireland whiskey distilleries 30 operational producing 50 million cases.
Global cane sugar for rum 8 million tons used in 2023.
Kentucky bourbon distilleries 95 active in 2023.
Europe grain neutral spirits production 5 billion liters in 2023.
Brazil cachaça distilleries 5,000 producing 1.5 billion liters.
U.S. vodka production from grains 80% domestic in 2023.
Scotch blended whisky production 1.2 billion liters in 2023.
Global oak barrel aging capacity 2 million barrels for spirits.
Australia gin distilleries over 500 in 2023.
Russia vodka distilleries 200 major ones producing 2 billion liters.
Tequila 100% agave production 450 million liters in 2023.
Global pot still usage in 40% of premium spirits production.
U.S. new make spirit production 300 million proof gallons in 2023.
Caribbean rum distilleries 100+ exporting 200 million liters.
Japan whisky distilleries 10 major producing 100 million liters.
Global column still capacity 20 billion liters annually.
France armagnac production 400,000 hectoliters in 2023.
U.S. organic spirits production up 15% to 5 million cases.
World corn for bourbon 200 million bushels in 2023.
Diageo global production capacity 3 billion liters spirits equivalent.
Pernod Ricard distilleries 100+ worldwide.
Bacardi rum production 200 million liters annually.
Brown-Forman whiskey output 50 million cases capacity.

Production & Supply Interpretation

Despite the globe’s staggering and often contradictory thirst—from America's bourbon barrels to China's oceans of baijiu—the spirits industry remains a masterful exercise in balancing massive industrial scale with the fiercely guarded, small-batch soul of craft.

Trends & Forecasts

40% of Gen Z prefer sustainable spirits brands in 2023.
Premiumization trend: 60% value growth vs 20% volume globally.
RTD cocktails forecasted to reach $1 billion in Europe by 2027.
No/low alcohol spirits to grow 15% CAGR to 2028.
Tequila category expected 8% CAGR globally to 2030.
Whiskey to dominate spirits with 30% market share by 2030.
Asia Pacific fastest growing region at 7% CAGR for spirits.
E-commerce spirits sales up 25% post-pandemic to 2028.
Flavored spirits to grow 10% annually in U.S.
Sustainable packaging adopted by 70% major brands by 2025.
Craft spirits market to double to $12 billion by 2030.
Gin decline forecasted -2% volume but +5% value.
Vodka stable at 25% global share to 2030.
Rum resurgence in premium segment 12% CAGR.
Direct-to-consumer spirits sales to hit $5 billion U.S. 2027.
Health-conscious trends boost botanical gins 20% growth.
Agave spirits beyond tequila to grow 15%.
AI in flavor development used by 30% distillers by 2025.
Global spirits market to $800 billion by 2030.

Trends & Forecasts Interpretation

The future of spirits is being distilled by a generation who’d rather save the planet while getting tipsy, pay more for less but better, sip their RTDs and no-los, click ‘buy now’ for agave and whiskey, and let AI and botanicals do the heavy lifting, all while ensuring the bottle looks as good empty as it did full.

Sources & References

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