GITNUXREPORT 2026

Spirit Industry Statistics

The spirits industry is booming globally due to strong consumer demand for premium products.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

Global per capita spirits consumption averaged 4.8 liters pure alcohol in 2023.

Statistic 2

U.S. adults consumed 2.76 gallons of spirits per capita in 2023.

Statistic 3

Vodka consumption in Russia reached 10.2 liters per capita in 2023.

Statistic 4

Premium spirits consumption grew 9% in U.S. in 2023.

Statistic 5

Millennials accounted for 45% of U.S. spirits consumption occasions in 2023.

Statistic 6

Tequila consumption in U.S. surged 12% YoY to 40 million cases in 2023.

Statistic 7

Women represented 42% of U.S. spirits drinkers in 2023.

Statistic 8

At-home spirits consumption 68% of total U.S. volume in 2023.

Statistic 9

Ready-to-drink spirits consumption up 28% globally in 2023.

Statistic 10

Scotch whisky consumption in India grew 15% to 25 million bottles in 2023.

Statistic 11

Gin consumption in Spain averaged 2.1 liters per capita in 2023.

Statistic 12

Whiskey category saw 7% consumption growth in Brazil 2023.

Statistic 13

Low/no alcohol spirits consumption tripled to 1.5 million cases in U.S. 2023.

Statistic 14

On-premise spirits consumption recovered to 32% of total U.S. in 2023.

Statistic 15

Flavored spirits made up 22% of U.S. consumption volume 2023.

Statistic 16

Cognac consumption in China 15 million bottles in 2023.

Statistic 17

Bourbon consumption per capita in Kentucky 5.2 gallons in 2023.

Statistic 18

Global Gen Z spirits consumption occasions up 18% in 2023.

Statistic 19

Premiumization drove 85% of U.S. spirits value growth in 2023.

Statistic 20

RTD spirits projected to grow 12% CAGR to 2028 globally.

Statistic 21

Non-alcoholic spirits market to reach $1 billion by 2028.

Statistic 22

Tequila category forecast 8% CAGR through 2028 in U.S.

Statistic 23

Sustainable packaging adoption in spirits 65% by 2025 forecast.

Statistic 24

Asia-Pacific spirits market CAGR 7.2% forecast 2024-2030.

Statistic 25

Whiskey expected to hold 40% global market share by 2030.

Statistic 26

U.S. craft distilleries to number 2,500 by 2028 forecast.

Statistic 27

Flavored whiskey growth 10% CAGR to 2028.

Statistic 28

Global agave spirits shortage forecast until 2028.

Statistic 29

E-commerce spirits sales 25% of total by 2028 projection.

Statistic 30

Low-alc spirits to capture 15% market share by 2030.

Statistic 31

Scotch whisky premium segment CAGR 6% to 2028.

Statistic 32

Gin revival forecast to plateau post-2025.

Statistic 33

U.S. Gen Z premium spirits spend up 20% annually forecast.

Statistic 34

Global RTD market $28 billion by 2030 projection.

Statistic 35

Bourbon exports forecast $2 billion by 2028.

Statistic 36

Direct trade in spirits ingredients to rise 15% by 2027.

Statistic 37

AI in spirits blending adoption 40% by 2028 forecast.

Statistic 38

Carbon-neutral distilleries 30% of U.S. by 2030 projection.

Statistic 39

Vodka market stabilization post-2025 forecast.

Statistic 40

Emerging markets spirits CAGR 9% to 2030.

Statistic 41

Premium cognac demand forecast 5% growth annually to 2028.

Statistic 42

Global mezcal market CAGR 15% to 2030 projection.

Statistic 43

U.S. spirits industry jobs forecast 850,000 by 2028.

Statistic 44

Organic spirits sales CAGR 11% through 2028.

Statistic 45

In 2023, the global spirits market was valued at $592.3 billion, marking a 5.1% year-over-year growth driven by premiumization trends.

Statistic 46

The U.S. spirits industry generated $44.8 billion in revenue in 2023 from supplier revenues alone, excluding retail.

Statistic 47

Premium spirits accounted for 78% of U.S. spirits category volume growth in 2023.

Statistic 48

Global spirits market projected to reach $769.4 billion by 2028 at a CAGR of 4.8%.

Statistic 49

Europe held 35.2% share of global spirits market revenue in 2023.

Statistic 50

Asia-Pacific spirits market grew at 6.2% CAGR from 2018-2023, fastest regionally.

Statistic 51

Tequila segment revenue reached $7.5 billion globally in 2023.

Statistic 52

Scotch whisky exports contributed £5.9 billion to UK economy in 2023.

Statistic 53

U.S. craft spirits revenue hit $4.2 billion in 2023, up 12% YoY.

Statistic 54

Global rum market valued at $14.6 billion in 2023.

Statistic 55

Vodka led U.S. spirits with $8.9 billion revenue in 2023.

Statistic 56

Gin market globally valued at $18.4 billion in 2023, CAGR 5.3%.

Statistic 57

Whiskey spirits segment dominated with 42% global market share in 2023.

Statistic 58

Brazil spirits market revenue $12.1 billion in 2023.

Statistic 59

India spirits industry revenue $28.7 billion in FY2023.

Statistic 60

China baijiu market valued at $120 billion in 2023.

Statistic 61

Mexico tequila exports generated $4.5 billion in 2023.

Statistic 62

French cognac sales reached €4.8 billion in 2023.

Statistic 63

Global ready-to-drink (RTD) spirits market $3.2 billion in 2023.

Statistic 64

U.S. super-premium spirits revenue $15.6 billion in 2023.

Statistic 65

World spirits market volume 5.8 billion cases in 2023.

Statistic 66

U.S. spirits production reached 240 million cases in 2023.

Statistic 67

Scotch whisky production totaled 1.47 billion liters in 2023.

Statistic 68

Global vodka production volume 3.2 billion liters in 2023.

Statistic 69

Tequila production in Mexico hit 653 million liters in 2023.

Statistic 70

U.S. craft distilleries produced 10.5 million cases in 2023.

Statistic 71

Bourbon whiskey production 14.2 million barrels in 2023.

Statistic 72

Global gin production volume 800 million liters in 2023.

Statistic 73

Rum production worldwide 1.9 billion liters in 2023.

Statistic 74

Cognac production in France 460,000 hectoliters in 2023.

Statistic 75

Irish whiskey production 42 million liters in 2023.

Statistic 76

Brazilian cachaça production 1.4 billion liters in 2023.

Statistic 77

Japanese whisky production 8.5 million cases in 2023.

Statistic 78

Absinthe production globally 2.5 million liters in 2023.

Statistic 79

U.S. rye whiskey production doubled to 2.1 million barrels since 2015 in 2023.

Statistic 80

Global agave spirits production 700 million liters in 2023.

Statistic 81

Armagnac production 300,000 hectoliters in France 2023.

Statistic 82

Pisco production in Peru 8 million liters in 2023.

Statistic 83

U.S. total distilled spirits production capacity 300 million cases annually in 2023.

Statistic 84

U.S. e-commerce spirits sales 15% of total volume in 2023.

Statistic 85

Total U.S. spirits supplier sales $44.8 billion in 2023.

Statistic 86

Diageo reported $20.6 billion net sales from spirits in FY2023.

Statistic 87

Pernod Ricard spirits sales €10.7 billion in FY2023.

Statistic 88

Brown-Forman net sales $4.2 billion, 90% from spirits in 2023.

Statistic 89

Off-premise spirits sales in U.S. $28.9 billion in 2023.

Statistic 90

Control states spirits sales $15.4 billion in U.S. 2023.

Statistic 91

Top 10 spirits brands accounted for 35% of global sales volume 2023.

Statistic 92

Drizly app spirits sales grew 45% YoY in 2023.

Statistic 93

Duty-free spirits sales $4.1 billion globally in 2023.

Statistic 94

U.S. convenience store spirits sales up 22% in 2023.

Statistic 95

Amazon spirits sales volume 12 million cases in 2023.

Statistic 96

Club channel spirits sales 18% of U.S. premium volume 2023.

Statistic 97

Total U.K. off-trade spirits sales £4.5 billion in 2023.

Statistic 98

Beam Suntory sales $4.8 billion in spirits for 2023.

Statistic 99

Campari Group spirits revenue €2.6 billion in 2023.

Statistic 100

Total spirits advertising spend $1.2 billion in U.S. 2023.

Statistic 101

Private label spirits sales 8% of U.S. market in 2023.

Statistic 102

Global direct-to-consumer spirits sales $1.5 billion 2023.

Statistic 103

U.S. total beverage alcohol retail sales $72.3 billion, spirits 62% in 2023.

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Uncorking a staggering $592.3 billion in global sales last year alone, the spirits industry is not just booming—it's undergoing a seismic shift towards premiumization, innovation, and unprecedented growth that's reshaping palates and markets worldwide.

Key Takeaways

In 2023, the global spirits market was valued at $592.3 billion, marking a 5.1% year-over-year growth driven by premiumization trends.
The U.S. spirits industry generated $44.8 billion in revenue in 2023 from supplier revenues alone, excluding retail.
Premium spirits accounted for 78% of U.S. spirits category volume growth in 2023.
World spirits market volume 5.8 billion cases in 2023.
U.S. spirits production reached 240 million cases in 2023.
Scotch whisky production totaled 1.47 billion liters in 2023.
Global per capita spirits consumption averaged 4.8 liters pure alcohol in 2023.
U.S. adults consumed 2.76 gallons of spirits per capita in 2023.
Vodka consumption in Russia reached 10.2 liters per capita in 2023.
U.S. e-commerce spirits sales 15% of total volume in 2023.
Total U.S. spirits supplier sales $44.8 billion in 2023.
Diageo reported $20.6 billion net sales from spirits in FY2023.
Premiumization drove 85% of U.S. spirits value growth in 2023.
RTD spirits projected to grow 12% CAGR to 2028 globally.
Non-alcoholic spirits market to reach $1 billion by 2028.

The spirits industry is booming globally due to strong consumer demand for premium products.

Consumption Patterns

Global per capita spirits consumption averaged 4.8 liters pure alcohol in 2023.
U.S. adults consumed 2.76 gallons of spirits per capita in 2023.
Vodka consumption in Russia reached 10.2 liters per capita in 2023.
Premium spirits consumption grew 9% in U.S. in 2023.
Millennials accounted for 45% of U.S. spirits consumption occasions in 2023.
Tequila consumption in U.S. surged 12% YoY to 40 million cases in 2023.
Women represented 42% of U.S. spirits drinkers in 2023.
At-home spirits consumption 68% of total U.S. volume in 2023.
Ready-to-drink spirits consumption up 28% globally in 2023.
Scotch whisky consumption in India grew 15% to 25 million bottles in 2023.
Gin consumption in Spain averaged 2.1 liters per capita in 2023.
Whiskey category saw 7% consumption growth in Brazil 2023.
Low/no alcohol spirits consumption tripled to 1.5 million cases in U.S. 2023.
On-premise spirits consumption recovered to 32% of total U.S. in 2023.
Flavored spirits made up 22% of U.S. consumption volume 2023.
Cognac consumption in China 15 million bottles in 2023.
Bourbon consumption per capita in Kentucky 5.2 gallons in 2023.
Global Gen Z spirits consumption occasions up 18% in 2023.

Consumption Patterns Interpretation

So, globally we're sipping smarter, but locally the math suggests Americans are either meticulously measuring their martinis or generously rounding up their rocks glasses, while the rest of the world reminds us that when it comes to spirits, taste and tradition often pour stronger than statistics.

Industry Trends and Forecasts

Premiumization drove 85% of U.S. spirits value growth in 2023.
RTD spirits projected to grow 12% CAGR to 2028 globally.
Non-alcoholic spirits market to reach $1 billion by 2028.
Tequila category forecast 8% CAGR through 2028 in U.S.
Sustainable packaging adoption in spirits 65% by 2025 forecast.
Asia-Pacific spirits market CAGR 7.2% forecast 2024-2030.
Whiskey expected to hold 40% global market share by 2030.
U.S. craft distilleries to number 2,500 by 2028 forecast.
Flavored whiskey growth 10% CAGR to 2028.
Global agave spirits shortage forecast until 2028.
E-commerce spirits sales 25% of total by 2028 projection.
Low-alc spirits to capture 15% market share by 2030.
Scotch whisky premium segment CAGR 6% to 2028.
Gin revival forecast to plateau post-2025.
U.S. Gen Z premium spirits spend up 20% annually forecast.
Global RTD market $28 billion by 2030 projection.
Bourbon exports forecast $2 billion by 2028.
Direct trade in spirits ingredients to rise 15% by 2027.
AI in spirits blending adoption 40% by 2028 forecast.
Carbon-neutral distilleries 30% of U.S. by 2030 projection.
Vodka market stabilization post-2025 forecast.
Emerging markets spirits CAGR 9% to 2030.
Premium cognac demand forecast 5% growth annually to 2028.
Global mezcal market CAGR 15% to 2030 projection.
U.S. spirits industry jobs forecast 850,000 by 2028.
Organic spirits sales CAGR 11% through 2028.

Industry Trends and Forecasts Interpretation

The spirits industry's future seems distilled to a simple, lucrative choice: pay more for quality tequila on your doorstep, sip a sustainable ready-to-drink cocktail, or let AI mix you a carbon-neutral mocktail while you watch a global agave shortage unfold from your phone.

Market Size and Revenue

In 2023, the global spirits market was valued at $592.3 billion, marking a 5.1% year-over-year growth driven by premiumization trends.
The U.S. spirits industry generated $44.8 billion in revenue in 2023 from supplier revenues alone, excluding retail.
Premium spirits accounted for 78% of U.S. spirits category volume growth in 2023.
Global spirits market projected to reach $769.4 billion by 2028 at a CAGR of 4.8%.
Europe held 35.2% share of global spirits market revenue in 2023.
Asia-Pacific spirits market grew at 6.2% CAGR from 2018-2023, fastest regionally.
Tequila segment revenue reached $7.5 billion globally in 2023.
Scotch whisky exports contributed £5.9 billion to UK economy in 2023.
U.S. craft spirits revenue hit $4.2 billion in 2023, up 12% YoY.
Global rum market valued at $14.6 billion in 2023.
Vodka led U.S. spirits with $8.9 billion revenue in 2023.
Gin market globally valued at $18.4 billion in 2023, CAGR 5.3%.
Whiskey spirits segment dominated with 42% global market share in 2023.
Brazil spirits market revenue $12.1 billion in 2023.
India spirits industry revenue $28.7 billion in FY2023.
China baijiu market valued at $120 billion in 2023.
Mexico tequila exports generated $4.5 billion in 2023.
French cognac sales reached €4.8 billion in 2023.
Global ready-to-drink (RTD) spirits market $3.2 billion in 2023.
U.S. super-premium spirits revenue $15.6 billion in 2023.

Market Size and Revenue Interpretation

The global spirits market, now tipsy on a half-trillion-dollar valuation, is being dragged upward by our collective and very expensive thirst for premium bottles, a trend proving that when it comes to drinking, the world is increasingly opting for the top shelf.

Production Volumes

World spirits market volume 5.8 billion cases in 2023.
U.S. spirits production reached 240 million cases in 2023.
Scotch whisky production totaled 1.47 billion liters in 2023.
Global vodka production volume 3.2 billion liters in 2023.
Tequila production in Mexico hit 653 million liters in 2023.
U.S. craft distilleries produced 10.5 million cases in 2023.
Bourbon whiskey production 14.2 million barrels in 2023.
Global gin production volume 800 million liters in 2023.
Rum production worldwide 1.9 billion liters in 2023.
Cognac production in France 460,000 hectoliters in 2023.
Irish whiskey production 42 million liters in 2023.
Brazilian cachaça production 1.4 billion liters in 2023.
Japanese whisky production 8.5 million cases in 2023.
Absinthe production globally 2.5 million liters in 2023.
U.S. rye whiskey production doubled to 2.1 million barrels since 2015 in 2023.
Global agave spirits production 700 million liters in 2023.
Armagnac production 300,000 hectoliters in France 2023.
Pisco production in Peru 8 million liters in 2023.
U.S. total distilled spirits production capacity 300 million cases annually in 2023.

Production Volumes Interpretation

While humanity's quest for productivity often falls flat, we've undeniably mastered the art of mass-producing solace, with enough spirits flowing annually to give every adult on Earth a generous, and deeply concerning, nightcap.

Sales and Distribution

U.S. e-commerce spirits sales 15% of total volume in 2023.
Total U.S. spirits supplier sales $44.8 billion in 2023.
Diageo reported $20.6 billion net sales from spirits in FY2023.
Pernod Ricard spirits sales €10.7 billion in FY2023.
Brown-Forman net sales $4.2 billion, 90% from spirits in 2023.
Off-premise spirits sales in U.S. $28.9 billion in 2023.
Control states spirits sales $15.4 billion in U.S. 2023.
Top 10 spirits brands accounted for 35% of global sales volume 2023.
Drizly app spirits sales grew 45% YoY in 2023.
Duty-free spirits sales $4.1 billion globally in 2023.
U.S. convenience store spirits sales up 22% in 2023.
Amazon spirits sales volume 12 million cases in 2023.
Club channel spirits sales 18% of U.S. premium volume 2023.
Total U.K. off-trade spirits sales £4.5 billion in 2023.
Beam Suntory sales $4.8 billion in spirits for 2023.
Campari Group spirits revenue €2.6 billion in 2023.
Total spirits advertising spend $1.2 billion in U.S. 2023.
Private label spirits sales 8% of U.S. market in 2023.
Global direct-to-consumer spirits sales $1.5 billion 2023.
U.S. total beverage alcohol retail sales $72.3 billion, spirits 62% in 2023.

Sales and Distribution Interpretation

The data reveals that while a few giants still dominate the liquor cabinet, the spirit of competition has clearly logged on and poured itself a stiff digital drink, fundamentally reshaping where and how America drinks.

Sources & References

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