GITNUXREPORT 2025

Spa Industry Statistics

Global spa industry exceeds $125 billion, driven by Asia-Pacific and wellness tourism.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

16. 42% of spa visitors are aged between 25-44 years.

Statistic 2

19. About 60% of spa-goers prefer organic and natural treatments.

Statistic 3

36. 55% of consumers prefer to book spa appointments online.

Statistic 4

57. The integration of technology, such as virtual consultations and app booking, increased customer satisfaction scores by 15% in 2023.

Statistic 5

71. Spa industry innovations like virtual reality experiences are starting to emerge, with a 15% adoption rate in 2023.

Statistic 6

1. The global spa industry was valued at approximately $125 billion in 2023.

Statistic 7

6. The average daily revenue of upscale spas is around $1,500.

Statistic 8

8. The most popular spa treatments are massages, facials, and body wraps.

Statistic 9

9. The global organic spa product market is projected to grow at a CAGR of 7.5% from 2023 to 2030.

Statistic 10

11. The number of eco-friendly spas has increased by 20% over the past five years.

Statistic 11

12. The average spent per visit at a spa is around $100.

Statistic 12

13. Spa membership programs contribute to approximately 40% of total revenue.

Statistic 13

14. The wellness sector, including spas, is projected to grow at a CAGR of 7% through 2027.

Statistic 14

15. The global herbal spa products market is expected to reach $10 billion by 2027.

Statistic 15

18. The Asia-Pacific spa market is expected to grow at a CAGR of 8.2% from 2023 to 2028.

Statistic 16

20. The COVID-19 pandemic led to a 40% decline in global spa visits in 2020.

Statistic 17

21. The luxury spa segment accounts for approximately 30% of total spa revenue.

Statistic 18

22. The number of mobile massage and spa services increased by 15% in 2022.

Statistic 19

23. In Europe, the spa industry generated roughly €24 billion in 2022.

Statistic 20

25. Over 80% of spa customers are willing to pay a premium for eco-labeled products.

Statistic 21

26. The Ayurveda segment in spa treatments is growing at a rate of 12% annually worldwide.

Statistic 22

27. The skin care treatment segment accounts for approximately 35% of spa services.

Statistic 23

28. Spa operators report that customer retention is improving, with repeat visits increasing by 10% since 2021.

Statistic 24

29. The global aromatherapy market within spa treatments is projected to reach $17 billion by 2025.

Statistic 25

31. The number of women-only spas has increased by 25% over the last three years.

Statistic 26

33. Skin detox and cleansing treatments are among the fastest-growing services due to rising detox trends, with a growth rate of 14% annually.

Statistic 27

34. The use of CBD in spa treatments increased by 45% in 2023.

Statistic 28

37. The global spa lighting market is valued at approximately $2.2 billion in 2023.

Statistic 29

38. Approximately 65% of spas incorporate health and wellness elements into their services.

Statistic 30

39. The natural and organic spa product sector is expected to grow at a CAGR of 7.5% between 2023 and 2030.

Statistic 31

40. The average spa visit frequency per customer is 2.3 times per year.

Statistic 32

41. The top reason clients visit spas is to reduce stress, cited by 85% of respondents.

Statistic 33

43. The global wellness industry, including spas, is projected to reach $5 trillion in 2023.

Statistic 34

44. Spa treatment packages typically cost between $150 and $300.

Statistic 35

45. The demand for medical spa (medspa) treatments grew by 12% in 2022.

Statistic 36

46. The global anti-aging market within spas is projected to reach $88 billion by 2026.

Statistic 37

47. The number of spa therapists worldwide exceeds 1 million.

Statistic 38

48. Spa industry employment in the US grew by 4% in 2022.

Statistic 39

49. Approximately 60% of spa clients inquire about sustainability practices before booking.

Statistic 40

50. The herbal and botanical products segment in spas is expected to grow at a CAGR of 8% from 2023 to 2030.

Statistic 41

52. The global microdermabrasion market, used in spas, is expected to grow at a CAGR of 4.8% from 2023-2030.

Statistic 42

53. Spa retreats and wellness resorts constitute about 55% of the global spa industry.

Statistic 43

54. 80% of spa guests are loyal to brands that promote sustainable and eco-conscious practices.

Statistic 44

55. The pet spa segment is expanding, with a growth rate of 10% annually.

Statistic 45

56. Spa industry revenues in Latin America are expected to grow at a CAGR of 6.5% through 2025.

Statistic 46

59. The number of spa franchises worldwide has increased by 12% over the past three years.

Statistic 47

61. The use of plant-based and herbal products in spas increased by 22% in 2023.

Statistic 48

62. The average revenue per square foot for spa facilities is $150.

Statistic 49

64. The trend of “self-care” led to a 20% increase in spa bookings during 2022.

Statistic 50

65. The global market for spa furniture is forecasted to reach $1.8 billion by 2025.

Statistic 51

66. Spa services for men increased by 18% in 2022.

Statistic 52

67. The “digital detox” trend contributed to a 25% rise in bookings for detox treatments in spas during 2023.

Statistic 53

68. The membership model accounts for nearly 50% of revenue for high-end spas.

Statistic 54

69. Approximately 33% of spa consumers prefer wellness packages combining multiple treatments.

Statistic 55

70. The global spa accessories market is valued at over $600 million in 2023.

Statistic 56

73. The use of personalized skincare treatments in spas has increased by 30% over the past two years.

Statistic 57

74. The total number of spa and wellness centers in the Middle East increased by 8% in 2022.

Statistic 58

75. The global spa market is projected to grow at a CAGR of 5.8% from 2023 to 2028.

Statistic 59

2. The Asia-Pacific region accounts for over 50% of the global spa industry revenue.

Statistic 60

7. Approximately 70% of spa clients are women.

Statistic 61

10. Millennials make up nearly 35% of spa-goers.

Statistic 62

30. Nearly 25% of spa visitors are actively seeking anti-aging treatments.

Statistic 63

35. The average age of spa-goers is 41 years old.

Statistic 64

42. Men represent approximately 30% of total spa clientele.

Statistic 65

51. Nearly 50% of spa visitors seek treatments for skin rejuvenation.

Statistic 66

60. Spa clients aged 45-60 are the fastest growing demographic.

Statistic 67

63. The Asia-Pacific skincare spa treatment market accounts for approximately 60% of the global market share.

Statistic 68

3. The number of spa locations worldwide exceeded 35,000 in 2022.

Statistic 69

4. The United States has approximately 22,000 spa establishments.

Statistic 70

17. The average length of a spa visit is approximately 90 minutes.

Statistic 71

72. The top spa destinations worldwide include Bali, Thailand, the Caribbean, and the Maldives.

Statistic 72

5. Wellness tourism, including spa travel, is expected to reach a market value of $1.2 trillion by 2025.

Statistic 73

24. The main driver for spa visits in North America is stress relief.

Statistic 74

32. The wellness tourism industry, including spas, is projected to grow at a CAGR of 7% from 2023 to 2030.

Statistic 75

58. The Mediterranean region saw a 10% increase in wellness tourism, including spa trips, in 2022.

Slide 1 of 75

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

1. The global spa industry was valued at approximately $125 billion in 2023.
2. The Asia-Pacific region accounts for over 50% of the global spa industry revenue.
3. The number of spa locations worldwide exceeded 35,000 in 2022.
4. The United States has approximately 22,000 spa establishments.
5. Wellness tourism, including spa travel, is expected to reach a market value of $1.2 trillion by 2025.
6. The average daily revenue of upscale spas is around $1,500.
7. Approximately 70% of spa clients are women.
8. The most popular spa treatments are massages, facials, and body wraps.
9. The global organic spa product market is projected to grow at a CAGR of 7.5% from 2023 to 2030.
10. Millennials make up nearly 35% of spa-goers.
11. The number of eco-friendly spas has increased by 20% over the past five years.
12. The average spent per visit at a spa is around $100.
13. Spa membership programs contribute to approximately 40% of total revenue.

The booming global spa industry, now valued at over $125 billion, is redefining wellness travel and self-care across continents, with Asia-Pacific dominating more than half of the revenue and innovative trends like organic products, personalized treatments, and eco-friendly practices paving the way for substantial growth through 2030.

Demographics

16. 42% of spa visitors are aged between 25-44 years.
19. About 60% of spa-goers prefer organic and natural treatments.

Demographics Interpretation

With nearly half of spa visitors being Millennials and Gen Xers championing organic wellness, the industry's secret recipe for success is clear: cater to the eco-conscious and health-savvy twenty- and thirty-somethings who seek rejuvenation that’s both good for the body and the planet.

Innovations and Technology in Spa Industry

36. 55% of consumers prefer to book spa appointments online.
57. The integration of technology, such as virtual consultations and app booking, increased customer satisfaction scores by 15% in 2023.
71. Spa industry innovations like virtual reality experiences are starting to emerge, with a 15% adoption rate in 2023.

Innovations and Technology in Spa Industry Interpretation

As the majority of spa-goers increasingly prefer digital convenience, the industry's embrace of virtual tools—boosting satisfaction and pioneering immersive experiences—signals that relaxation is now only a click—or headset—away.

Market Size and Growth Trends

1. The global spa industry was valued at approximately $125 billion in 2023.
6. The average daily revenue of upscale spas is around $1,500.
8. The most popular spa treatments are massages, facials, and body wraps.
9. The global organic spa product market is projected to grow at a CAGR of 7.5% from 2023 to 2030.
11. The number of eco-friendly spas has increased by 20% over the past five years.
12. The average spent per visit at a spa is around $100.
13. Spa membership programs contribute to approximately 40% of total revenue.
14. The wellness sector, including spas, is projected to grow at a CAGR of 7% through 2027.
15. The global herbal spa products market is expected to reach $10 billion by 2027.
18. The Asia-Pacific spa market is expected to grow at a CAGR of 8.2% from 2023 to 2028.
20. The COVID-19 pandemic led to a 40% decline in global spa visits in 2020.
21. The luxury spa segment accounts for approximately 30% of total spa revenue.
22. The number of mobile massage and spa services increased by 15% in 2022.
23. In Europe, the spa industry generated roughly €24 billion in 2022.
25. Over 80% of spa customers are willing to pay a premium for eco-labeled products.
26. The Ayurveda segment in spa treatments is growing at a rate of 12% annually worldwide.
27. The skin care treatment segment accounts for approximately 35% of spa services.
28. Spa operators report that customer retention is improving, with repeat visits increasing by 10% since 2021.
29. The global aromatherapy market within spa treatments is projected to reach $17 billion by 2025.
31. The number of women-only spas has increased by 25% over the last three years.
33. Skin detox and cleansing treatments are among the fastest-growing services due to rising detox trends, with a growth rate of 14% annually.
34. The use of CBD in spa treatments increased by 45% in 2023.
37. The global spa lighting market is valued at approximately $2.2 billion in 2023.
38. Approximately 65% of spas incorporate health and wellness elements into their services.
39. The natural and organic spa product sector is expected to grow at a CAGR of 7.5% between 2023 and 2030.
40. The average spa visit frequency per customer is 2.3 times per year.
41. The top reason clients visit spas is to reduce stress, cited by 85% of respondents.
43. The global wellness industry, including spas, is projected to reach $5 trillion in 2023.
44. Spa treatment packages typically cost between $150 and $300.
45. The demand for medical spa (medspa) treatments grew by 12% in 2022.
46. The global anti-aging market within spas is projected to reach $88 billion by 2026.
47. The number of spa therapists worldwide exceeds 1 million.
48. Spa industry employment in the US grew by 4% in 2022.
49. Approximately 60% of spa clients inquire about sustainability practices before booking.
50. The herbal and botanical products segment in spas is expected to grow at a CAGR of 8% from 2023 to 2030.
52. The global microdermabrasion market, used in spas, is expected to grow at a CAGR of 4.8% from 2023-2030.
53. Spa retreats and wellness resorts constitute about 55% of the global spa industry.
54. 80% of spa guests are loyal to brands that promote sustainable and eco-conscious practices.
55. The pet spa segment is expanding, with a growth rate of 10% annually.
56. Spa industry revenues in Latin America are expected to grow at a CAGR of 6.5% through 2025.
59. The number of spa franchises worldwide has increased by 12% over the past three years.
61. The use of plant-based and herbal products in spas increased by 22% in 2023.
62. The average revenue per square foot for spa facilities is $150.
64. The trend of “self-care” led to a 20% increase in spa bookings during 2022.
65. The global market for spa furniture is forecasted to reach $1.8 billion by 2025.
66. Spa services for men increased by 18% in 2022.
67. The “digital detox” trend contributed to a 25% rise in bookings for detox treatments in spas during 2023.
68. The membership model accounts for nearly 50% of revenue for high-end spas.
69. Approximately 33% of spa consumers prefer wellness packages combining multiple treatments.
70. The global spa accessories market is valued at over $600 million in 2023.
73. The use of personalized skincare treatments in spas has increased by 30% over the past two years.
74. The total number of spa and wellness centers in the Middle East increased by 8% in 2022.
75. The global spa market is projected to grow at a CAGR of 5.8% from 2023 to 2028.

Market Size and Growth Trends Interpretation

With a $125 billion valuation in 2023 and a steady rise in eco-friendly, personalized, and multi-sector offerings, the spa industry not only demonstrates resilience (even after a COVID-induced 40% dip) but also underscores a global shift towards holistic wellness, sustainability, and tailored self-care—making it clear that relaxation is now a high-growth, multi-faceted global enterprise with a luxurious side effect: healthier, happier clientele.

Regional Markets and Demographics

2. The Asia-Pacific region accounts for over 50% of the global spa industry revenue.
7. Approximately 70% of spa clients are women.
10. Millennials make up nearly 35% of spa-goers.
30. Nearly 25% of spa visitors are actively seeking anti-aging treatments.
35. The average age of spa-goers is 41 years old.
42. Men represent approximately 30% of total spa clientele.
51. Nearly 50% of spa visitors seek treatments for skin rejuvenation.
60. Spa clients aged 45-60 are the fastest growing demographic.
63. The Asia-Pacific skincare spa treatment market accounts for approximately 60% of the global market share.

Regional Markets and Demographics Interpretation

With Asia-Pacific commanding over half of the industry’s revenue and skin rejuvenation dominating client preferences—especially among the rapidly expanding 45-60 age group—it's clear that while spa culture is embracing millennials and anti-aging pursuits, mature clients are fueling the sector’s growth, and women—who comprise 70% of spa-goers—remain its primary focus.

Spa Locations and Industry Infrastructure

3. The number of spa locations worldwide exceeded 35,000 in 2022.
4. The United States has approximately 22,000 spa establishments.
17. The average length of a spa visit is approximately 90 minutes.
72. The top spa destinations worldwide include Bali, Thailand, the Caribbean, and the Maldives.

Spa Locations and Industry Infrastructure Interpretation

With over 35,000 spas globally and the U.S. hosting nearly two-thirds of them, it's clear that Americans are investing more than just their time—spend an average of 90 minutes indulging in wellness, while the world's top destinations like Bali and the Maldives position luxury relaxation as a traveler’s priority.

Travel and Wellness Tourism

5. Wellness tourism, including spa travel, is expected to reach a market value of $1.2 trillion by 2025.
24. The main driver for spa visits in North America is stress relief.
32. The wellness tourism industry, including spas, is projected to grow at a CAGR of 7% from 2023 to 2030.
58. The Mediterranean region saw a 10% increase in wellness tourism, including spa trips, in 2022.

Travel and Wellness Tourism Interpretation

As wellness tourism blossoms into a $1.2 trillion industry driven by North America’s quest for stress relief and accelerated by a 7% annual growth rate, the Mediterranean's 10% surge underscores that in the race for relaxation, everyone is racing to unwind—and cash in.