GITNUX MARKETDATA REPORT 2024

Snapchat Usage Statistics

Snapchat has over 280 million daily active users, with users spending an average of 30 minutes per day on the platform.

Last Updated: June 22, 2024

How we write

In this post, we will explore the latest statistics surrounding Snapchat usage as of Q2 2021. Key findings include the significant growth of Snapchat’s daily active users globally, its strong presence among younger demographics in the U.S., and the app’s popularity in various markets worldwide. Let’s dive into the numbers to gain insights into the widespread impact of Snapchat on social media usage.

Statistic 1

"As of Q2 2021, Snapchat has 293 million daily active users."

Statistic 2

"North America contributes the largest share of Snapchat’s global daily active user count, hitting 95 million DAU in Q2 2021."

Statistic 3

"Snapchat reaches 90% of all 13-24 year-olds and 75% of all 13-34-year-olds in the US."

Statistic 4

"On average, Snapchatters use the app over 30 minutes per day."

Statistic 5

"In an average week, Snapchat reaches over 125 million people in the U.S, more than Twitter and TikTok."

Statistic 6

"Approximately 61% of Snapchat users are female and 38% are male."

Statistic 7

"As of Q1 2021, it was found that U.S. users were spending an average of 37 minutes per day on Snapchat."

Statistic 8

"An estimated 210 million snaps are created on Snapchat every day."

Statistic 9

"Over half of U.S. teens aged 13-17 use Snapchat."

Statistic 10

"The number of Snapchat daily active users worldwide has grown from 46 million in 2014 to 293 million in 2021."

Statistic 11

"As of 2019, 53.5% of U.S. social media users used Snapchat."

Statistic 12

"As of last quarter in 2021, there have been over a trillion snaps taken on Snapchat."

Statistic 13

"Approximately 70% of Snapchat users are under the age of 34."

Statistic 14

"At least 15% of Snapchat daily active users use Bitmoji every day."

Statistic 15

"Over 60% of Snapchat users post daily."

Statistic 16

"Snapchat reaches 70% of 13 to 24-year-olds in key markets like the UK, France, and the Netherlands."

Statistic 17

"Snapchat contributes to 11% of the total US digital population."

Statistic 18

"Snapchat users in India increased by 120% year-on-year in Q2 2020."

Statistic 19

"Over 4 million businesses used the app for advertising in Q2, 2021."

Snapchat continues to be a dominant player in the social media landscape, with a significant and growing user base worldwide. The platform’s ability to reach a large number of young users, particularly in key markets and in the U.S., highlights its relevance and popularity among younger demographics. The statistics on daily active users, usage duration, and engagement levels reflect the platform’s strong presence and appeal to a wide range of audiences. Additionally, the increasing number of businesses utilizing Snapchat for advertising underscores its value as a marketing tool. Snapchat’s consistent growth in user numbers and engagement metrics position it as a key platform for both users and advertisers alike.

Sources

emarketer.com

pewresearch.org

wallaroomedia.com

statista.com

inc42.com

datareportal.com

oberlo.com

newsroom.snap.com

businessofapps.com

forbusiness.snapchat.com