GITNUX MARKETDATA REPORT 2024

Instagram Video Duration Statistics

The majority of Instagram videos are between 15 seconds and 60 seconds in duration.

Statistic 1

"Instagram video posts have increased by 80% year on year."

Sources Icon

Statistic 2

"62% of people say they have become more interested in a brand or product after seeing it in Stories, many of which have video content."

Sources Icon

Statistic 3

"About 1/3 of the most viewed Instagram Stories are from businesses, with video playing a huge part."

Sources Icon

Statistic 4

"Video posts on Instagram receive over 2 times more comments than image posts."

Sources Icon

Statistic 5

"User-generated short videos are 6.5x more likely to get re-shared on Instagram than photos."

Sources Icon

Statistic 6

"Vertical videos on Instagram have up to 90% better completion rate than horizontal ones."

Sources Icon

Statistic 7

"Instagram's potential advertising reach is 1.16 billion users, with video ads being a common format."

Sources Icon

Statistic 8

"35% of Instagram users agree they spend more time on the platform because of IGTV, a feature that primarily hosts video content."

Sources Icon

Statistic 9

"Instagram has over 500 million daily active Stories users worldwide, many of which utilize video."

Sources Icon

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!