Instagram Video Duration Statistics

The majority of Instagram videos are between 15 seconds and 60 seconds in duration.

Statistic 1

"Instagram video posts have increased by 80% year on year."

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Statistic 2

"62% of people say they have become more interested in a brand or product after seeing it in Stories, many of which have video content."

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Statistic 3

"About 1/3 of the most viewed Instagram Stories are from businesses, with video playing a huge part."

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Statistic 4

"Video posts on Instagram receive over 2 times more comments than image posts."

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Statistic 5

"User-generated short videos are 6.5x more likely to get re-shared on Instagram than photos."

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Statistic 6

"Vertical videos on Instagram have up to 90% better completion rate than horizontal ones."

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Statistic 7

"Instagram's potential advertising reach is 1.16 billion users, with video ads being a common format."

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Statistic 8

"35% of Instagram users agree they spend more time on the platform because of IGTV, a feature that primarily hosts video content."

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Statistic 9

"Instagram has over 500 million daily active Stories users worldwide, many of which utilize video."

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