GITNUX MARKETDATA REPORT 2024

Twitter Video Duration Statistics

The average duration of videos on Twitter is around 40 seconds.

Statistic 1

"The maximum duration for a Twitter video should be 2 minutes and 20 seconds."

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Statistic 2

"Twitter's in-stream video ads can run up to 10 minutes."

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Statistic 3

"Most in-feed video ads, though, typically run just 15 seconds on Twitter."

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Statistic 4

"Any twitter video that is less than 6.5 seconds can be looped."

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"Videos on Twitter drive the highest recall and emotional connection on any digital platform."

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"Twitter videos and ads have over a 90 percent view rate on mobile devices."

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"Videos are retweeted 6 times more than photos and 3 times more than GIFs on Twitter."

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"In 2021, Twitter saw a 62% increase in video views."

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Statistic 9

"Each day, over 2 billion video views happen on Twitter."

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Statistic 10

"With Twitter's Mid-roll Video Ads, ads play during the video and can be up to 30 seconds long."

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Statistic 11

"As many as 70% of Twitter uses watch videos on this platform."

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Statistic 12

"Native videos on Twitter drive more engagement than third-party videos shared on Twitter."

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Statistic 13

"Over 60% of Twitter users expect videos from the brands they follow."

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Statistic 14

"Videos are the most shared content type on Twitter."

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Statistic 15

"Sponsored video content views on Twitter increased by over 2x in the past 2 years."

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Statistic 16

"Promoted Tweets with videos save more than 50% on cost-per-engagement."

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Statistic 17

"Autoplay videos on Twitter improve branding metrics by as much as 14%."

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Statistic 18

"About 72% of Twitter video views occur on a mobile device."

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Statistic 19

"A high percentage of Twitter users (82%) watch video content on the platform."

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Statistic 20

"Twitter's video view rate jumped 72% in 2020."

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