GITNUX MARKETDATA REPORT 2024

Snapchat Usage Statistics

Snapchat has over 280 million daily active users, with users spending an average of 30 minutes per day on the platform.

Statistic 1

"As of Q2 2021, Snapchat has 293 million daily active users."

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Statistic 2

"North America contributes the largest share of Snapchat’s global daily active user count, hitting 95 million DAU in Q2 2021."

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Statistic 3

"Snapchat reaches 90% of all 13-24 year-olds and 75% of all 13-34-year-olds in the US."

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Statistic 4

"On average, Snapchatters use the app over 30 minutes per day."

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Statistic 5

"In an average week, Snapchat reaches over 125 million people in the U.S, more than Twitter and TikTok."

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Statistic 6

"Approximately 61% of Snapchat users are female and 38% are male."

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Statistic 7

"As of Q1 2021, it was found that U.S. users were spending an average of 37 minutes per day on Snapchat."

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Statistic 8

"An estimated 210 million snaps are created on Snapchat every day."

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Statistic 9

"Over half of U.S. teens aged 13-17 use Snapchat."

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Statistic 10

"The number of Snapchat daily active users worldwide has grown from 46 million in 2014 to 293 million in 2021."

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Statistic 11

"As of 2019, 53.5% of U.S. social media users used Snapchat."

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Statistic 12

"As of last quarter in 2021, there have been over a trillion snaps taken on Snapchat."

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Statistic 13

"Approximately 70% of Snapchat users are under the age of 34."

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Statistic 14

"At least 15% of Snapchat daily active users use Bitmoji every day."

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Statistic 15

"Over 60% of Snapchat users post daily."

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Statistic 16

"Snapchat reaches 70% of 13 to 24-year-olds in key markets like the UK, France, and the Netherlands."

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Statistic 17

"Snapchat contributes to 11% of the total US digital population."

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Statistic 18

"Snapchat users in India increased by 120% year-on-year in Q2 2020."

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Statistic 19

"Over 4 million businesses used the app for advertising in Q2, 2021."

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