GITNUX MARKETDATA REPORT 2024

Instagram Unfollow Count Statistics

The number of users unfollowed on Instagram within a set timeframe.

Statistic 1

"As of 2020, Instagram has approximately 1 billion monthly active users worldwide."

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Statistic 2

"14% of users check who unfollowed them on Instagram weekly."

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Statistic 3

"The average Instagram user has 150 followers."

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Statistic 4

"37% of Instagram users have reported that they've unfavorably unfollowed a business brand, sighting excessive product promotion posts."

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Statistic 5

"68% of Instagram users claim to regularly engage with brands."

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Statistic 6

"Instagram users spend an average of 30 minutes on the platform per day."

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Statistic 7

"Posts with at least one hashtag have 12.6% more engagement."

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Statistic 8

"Posts with a geolocation get 79% more engagement."

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Statistic 9

"Instagram Stories are used by 500 million users every day."

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Statistic 10

"An average of 200 million users visit at least one business profile daily."

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Statistic 11

"55.4% of influencers use Instagram Stories for sponsored content."

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Statistic 12

"Instagram’s potential advertising reach is 849.3 million users."

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Statistic 13

"83% of users say Instagram helps them discover new products and services."

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Statistic 14

"More than 1 billion Instagram posts are liked every day."

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Statistic 15

"Photos with faces get 38% more likes than photos without faces."

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Statistic 16

"More than 50% of Instagram accounts use Explore every month."

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Statistic 17

"Instagram users are 70% more likely to buy products via mobile."

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Statistic 18

"There are 25 million business profiles on Instagram."

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Statistic 19

"There are 2 million monthly advertisers on Instagram."

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Statistic 20

"35% of Instagram users check Instagram multiple times a day."

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