Snapchat has over 100 million monthly active users in the US and its subscriber service reached nine million users last quarter. The platform's core audience is strikingly young, with nearly three in four US teens using the app. This data reveals who uses the platform, how they engage with it, and how those interactions generate revenue.
Key Takeaways
- Snapchat's US user base is 106 million monthly actives as of 2024
- 58% of Snapchat users in the US are under 24 years old
- Globally, 45% of Snapchat users are female
- Snapchat AR Lenses created by community: over 3 million in 2023
- Snapchat+ subscribers reached 9 million in Q2 2024
- My AI chatbot queries: 2.5 billion since launch by 2024
- Snapchat's Q2 2024 revenue was $1.237 billion, up 16% YoY
- Snap Inc. full-year 2023 revenue: $4.608 billion
- Q1 2024 revenue reached $1.195 billion, 21% YoY growth
- Snapchat holds 10% of US social media ad market in 2023
- Snapchat's DAU growth rate: 9% YoY in Q2 2024
- Snap ranked #8 in US app downloads 2023 with 100M+
- Snapchat had 432 million daily active users (DAUs) worldwide in Q2 2024
- As of Q1 2024, Snapchat reached 422 million DAUs, marking a 10% year-over-year increase
- Snapchat's global monthly active users (MAUs) exceeded 850 million in early 2024
Snapchat stays youth driven with 106 million US monthly users, 75% of US teens using it.
Related reading
01 · Category
Demographics26 stats
01
Snapchat's US user base is 106 million monthly actives as of 2024
02
58% of Snapchat users in the US are under 24 years old
03
Globally, 45% of Snapchat users are female
04
India has 200 million Snapchat MAUs, second largest market
05
75% of 13-24 year olds in the US use Snapchat
06
Snapchat's Gen Z users comprise 54% of total DAUs
07
France has over 25 million Snapchat users
08
62% of US Snapchat users are millennials or younger
09
UK Snapchat MAUs: 25 million in 2023
10
30% of Snapchat users are aged 25-34 globally
11
Snapchat penetration among US teens: 59%
12
Saudi Arabia has 20 million Snapchat MAUs
13
48% of Snapchat's US ad audience is 18-24
14
Australia Snapchat users: 9 million MAUs
15
Gender split in Snapchat: 51% male, 49% female in US
16
Snapchat's urban users: 70% of total US base
17
25-34 age group: 28% of Snapchat DAUs globally
18
Canada Snapchat MAUs: 12 million
19
65% of Snapchat users have college education or higher in US
20
Mexico: 50 million Snapchat MAUs in 2023
21
Household income: 40% of US Snapchat users earn >$75k
22
Snapchat's 35-44 age segment: 15% of users
23
Germany: 15 million Snapchat users
24
20% of Snapchat users are parents in US
25
Brazil Snapchat MAUs: 45 million
26
Ethnic diversity: 45% non-white US Snapchat users
Interpretation
Demographics Interpretation
Snapchat has firmly planted its flag as the digital playground for a globally connected, surprisingly diverse, and commercially valuable youth culture that advertisers ignore at their peril.
02 · Category
Feature Usage25 stats
01
Snapchat AR Lenses created by community: over 3 million in 2023
02
Snapchat+ subscribers reached 9 million in Q2 2024
03
My AI chatbot queries: 2.5 billion since launch by 2024
04
Spotlight videos uploaded: 8 billion total by end 2023
05
Snap Map check-ins: 500 million monthly
06
Bitmoji personalization used by 300 million users
07
Public Profiles on Snapchat: 5 million creators
08
AR try-ons for shopping: 500 million sessions annually
09
Snapchat Memories accessed 100 billion times yearly
10
Family Center users: 20 million families connected
11
Generative AI Snaps created: 100 million in first year
12
Snap Games played 1 billion sessions in 2023
13
Custom Filters downloaded: 50 million monthly
14
Here For You hub helped 10 million users in 2023
15
Video calling minutes: 50 billion annually on Snapchat
16
Shared Stories viewed by 250 million daily
17
Lens Studio creations: 500,000 AR experiences
18
Quick Add connections: 1 billion monthly suggestions
19
Snapcode scans: 10 billion yearly
20
Memory Bump reminders sent: 5 billion
21
Paid Spotlight creators: 100,000 earning payouts
22
Friendship Profiles customized by 80% of users
23
Snap Map Layers explored 1 billion times
24
AI-generated backgrounds used in 50 million Snaps
25
Group Story contributions: average 10 per group weekly
Interpretation
Feature Usage Interpretation
Snapchat has evolved from a simple messaging app into a sprawling, AI-infused digital playground where three million people are building the fun, nine million are paying to skip the line, and billions of moments are hoarded, shared, shopped, and therapized with a cartoonish grin.
03 · Category
Financial Metrics29 stats
01
Snapchat's Q2 2024 revenue was $1.237 billion, up 16% YoY
02
Snap Inc. full-year 2023 revenue: $4.608 billion
03
Q1 2024 revenue reached $1.195 billion, 21% YoY growth
04
Snap's 2023 net loss: $1.317 billion, improved from prior year
05
Advertising revenue Q2 2024: $1.156 billion
06
Snap's cash and equivalents: $2.6 billion as of Q2 2024
07
2023 operating expenses: $5.63 billion
08
Q4 2023 revenue: $1.361 billion, 32% adjusted growth
09
Snap's R&D spend 2023: $1.699 billion
10
Free cash flow Q2 2024: positive $70 million
11
Snap market cap as of Oct 2024: $17.5 billion
12
2023 sales and marketing expenses: $1.606 billion
13
Q1 2024 adjusted EBITDA: $70 million
14
Snap's total debt: $4 billion as of 2023
15
Revenue per DAU Q2 2024: $2.68
16
G&A expenses 2023: $1.320 billion
17
Snap's stock price high 2024: $17.50
18
2023 ARPU global: $5.32
19
Q2 2024 North America revenue: $822 million
20
Snap's employee count: 5,061 as of 2023
21
Other revenue Q2 2024: $81 million from hardware
22
2023 Europe revenue: $1.1 billion
23
Snap's EBITDA loss 2023: $768 million
24
Q3 2023 revenue forecast: $1.19 billion
25
Snap's Pixel revenue contribution: 10% of total in 2023
26
Spectacles sales: 150,000 units in 2023
27
Snap's AR try-on revenue: $200 million in 2023
28
Subscription revenue from Snapchat+: $50 million quarterly in 2024
29
Snap's US ARPU Q2 2024: $8.50
Interpretation
Financial Metrics Interpretation
Snap's revenue is climbing like a determined mountain goat, but its expenses are still the avalanche chasing it down the slope.
More related reading
04 · Category
Market Position21 stats
01
Snapchat holds 10% of US social media ad market in 2023
02
Snapchat's DAU growth rate: 9% YoY in Q2 2024
03
Snap ranked #8 in US app downloads 2023 with 100M+
04
Snapchat ad impressions served: 300 billion quarterly in 2024
05
20% market share among Gen Z for ephemeral messaging
06
Snapchat international DAUs: 70% of total in 2023
07
Snap's valuation multiple: 4x revenue as of 2024
08
Snapchat app store rating: 4.1/5 on Google Play with 10M reviews
09
Competitor gap: Snapchat trails Instagram by 300M DAUs
10
Snapchat's share of AR market: 90% in social apps
11
US daily time share: Snapchat 4% of social media usage
12
Snapchat downloads: 500 million cumulative on iOS
13
Market penetration in India: 5% of smartphone users
14
Snapchat's brand awareness among teens: 90% in US
15
Snap stock YTD return 2024: +10%
16
Snapchat vs TikTok: 20% less DAUs but higher ARPU
17
Global social app ranking: #7 by DAUs 2024
18
Snapchat's eCPM: $8.50, competitive with Meta
19
Retention vs competitors: Snapchat 40% day 30
20
Snapchat's EU market share: 15% among youth
21
App Annie ranking: Top 10 grossing social apps 2023
Interpretation
Market Position Interpretation
Snapchat is like that scrappy but fashionable friend who, despite being eternally overshadowed by the Instagrams and TikToks of the world, has carved out a surprisingly durable and profitable niche by being the cool, AR-powered, and indispensable messaging hub for a fiercely loyal Gen Z crowd.
05 · Category
User Engagement30 stats
01
Snapchat had 432 million daily active users (DAUs) worldwide in Q2 2024
02
As of Q1 2024, Snapchat reached 422 million DAUs, marking a 10% year-over-year increase
03
Snapchat's global monthly active users (MAUs) exceeded 850 million in early 2024
04
In 2023, Snapchat averaged 414 million DAUs, up from 375 million in 2022
05
US Snapchat users spent an average of 30 minutes per day on the app in 2023
06
Snapchat users send over 100 million photos and videos daily through Stories
07
75% of Snapchat's DAUs create Snaps every day
08
Snapchat's AR Lenses were used in over 2.5 billion Snaps in 2023
09
Daily Snap creation reached 350 million in Q4 2023
10
Snapchat Map active users grew 25% YoY to 300 million in 2023
11
60% of Snapchat users engage with Spotlight content daily
12
Average session length on Snapchat is 29.5 minutes per day for US users
13
Snapchat's Discover tab sees 200 million daily views
14
Over 50 million users interact with My AI chatbot weekly
15
Snapchat users share 4.5 billion Snaps per day globally
16
70% of DAUs watch at least one Spotlight video daily
17
Snapchat's public Stories reach 300 million users daily
18
Average US teen spends 54 minutes daily on Snapchat
19
Snapchat notifications lead to 80% open rate among users
20
90 million users access Snapchat via web daily
21
Daily video views on Snapchat exceed 10 billion
22
Snapchat's friend-sharing feature used by 40% of DAUs daily
23
65% of users engage with branded Lenses daily
24
Snapchat group chats average 5.2 members per chat
25
Hourly Snap sends peak at 20 million during evenings
26
55% of DAUs use Snapchat for news consumption weekly
27
Snapchat's Bitmoji usage in chats: 250 million daily
28
Average retention rate for Snapchat is 45% after first month
29
75 million daily active advertisers on Snapchat
30
Snapchat's search feature used by 200 million users monthly
Interpretation
User Engagement Interpretation
Snapchat has become a frenetic digital campfire where nearly half a billion people gather daily, not just to whisper but to broadcast over 4.5 billion fleeting moments, proving that our collective obsession with disappearing pictures and talking to an AI is somehow both utterly trivial and profoundly central to modern communication.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Megan Gallagher. (2026, February 13). Snapchat Statistics. Gitnux. https://gitnux.org/snapchat-statistics
MLA
Megan Gallagher. "Snapchat Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/snapchat-statistics.
Chicago
Megan Gallagher. 2026. "Snapchat Statistics." Gitnux. https://gitnux.org/snapchat-statistics.
Sources & references
24 datasets cited across this report · attribution is report-level