Saudi Arabia’s perfume industry blends everyday personal use with luxury gifting and heritage scent categories like oud and attar. Explore how market momentum is reflected across consumption, retail volume, and import/export flows. Then see how production expands—factories rising and capacity utilization staying strong—alongside leading brands and market shares. Finally, track forecasts to 2028 and what they suggest for future demand.
Key Takeaways
- Annual consumption of perfumes in Saudi Arabia is 15 million liters in 2023
- 68% of Saudi women use perfume daily in 2023 survey
- Average Saudi spends SAR 450 annually on perfumes in 2023
- Saudi perfume imports volume was 280 million units valued at USD 1.1 billion in 2023
- Perfume exports from Saudi Arabia reached USD 520 million in 2023, up 12%
- UAE is top destination for Saudi perfume exports at 28% share in 2023
- Al Rajhi Group holds 18% market share in Saudi perfume retail 2023
- Abdul Samad Al Qurashi dominates attar segment with 25% share in 2023
- LVMH perfumes sales in KSA USD 180 million, 14% market share 2023
- The Saudi Arabia perfume market size reached USD 2.8 billion in 2023, growing at a CAGR of 7.2% from 2018-2023
- Saudi perfume retail sales volume hit 450 million units in 2022, up 5.8% YoY
- The luxury perfume segment in Saudi Arabia generated USD 1.2 billion revenue in 2023
- Saudi perfume production capacity utilization rate was 82% in 2023
- Annual oud oil production in Saudi Arabia totaled 1,200 tons in 2022
- Number of perfume factories in KSA increased to 350 in 2023 from 280 in 2020
In 2023, Saudi Arabia’s perfume market soared to USD 2.8 billion as oud and luxury fragrances surged.
Related reading
01 · Category
Consumption And Demand27 stats
01
Annual consumption of perfumes in Saudi Arabia is 15 million liters in 2023
02
68% of Saudi women use perfume daily in 2023 survey
03
Average Saudi spends SAR 450 annually on perfumes in 2023
04
Demand for oud perfumes in KSA grew 16% YoY to 2023
05
42% of Saudi consumers prefer imported luxury perfumes in 2023
06
Youth under 25 account for 35% of perfume purchases in Saudi 2023
07
Hajj and Umrah pilgrims buy 20 million perfume units annually
08
Online perfume demand in Saudi up 32% post-COVID to 2023
09
Men's fragrance usage rate 72% among Saudi males aged 18-40 in 2023
10
Seasonal peak demand during Ramadan boosts sales 40% in Saudi
11
55% Saudis gift perfumes during Eid celebrations yearly
12
Demand for sustainable perfumes rose 25% in KSA 2023
13
Riyadh consumers buy 38% of national perfume volume in 2023
14
Female workforce perfume usage at 82% daily in Saudi 2023
15
Counterfeit perfume demand reduced to 8% market share in 2023
16
Preference for long-lasting perfumes (8+ hours) at 76% in Saudi surveys 2023
17
Expat community consumes 22% of Saudi perfume market in 2023
18
Social media influence drives 45% of young Saudi perfume buys in 2023
19
Average household perfume stock in KSA is 4.2 bottles in 2023
20
Demand for personalized perfumes grew 18% in urban Saudi 2023
21
60% Saudis switch perfumes seasonally in 2023
22
Wedding season boosts perfume sales 35% June-August in KSA
23
Low-price perfume segment demand steady at 28% market share 2023
24
75% satisfaction rate with local attar quality among consumers 2023
25
Perfume trial usage via samplers at 52% consumer adoption 2023
26
Demand for vegan perfumes up 30% among millennials in Saudi 2023
27
Elderly (55+) perfume consumption down 5% to 12% market share 2023
Interpretation
Consumption And Demand Interpretation
In 2023 Saudi Arabia consumed 15 million liters of perfume as demand kept rising, with 68% of women using perfume daily and youth under 25 making up 35% of purchases, while oud perfume demand grew 16% YoY and 42% of consumers favor imported luxury scents.
02 · Category
Exports And Imports27 stats
01
Saudi perfume imports volume was 280 million units valued at USD 1.1 billion in 2023
02
Perfume exports from Saudi Arabia reached USD 520 million in 2023, up 12%
03
UAE is top destination for Saudi perfume exports at 28% share in 2023
04
Imports of French perfumes to KSA totaled USD 350 million in 2022
05
Saudi oud exports to GCC countries hit USD 180 million in 2023
06
China imports 15% of Saudi perfume exports valued at USD 78 million 2023
07
Tariff rate on perfume imports to Saudi is 5% under GCC agreement 2023
08
Saudi re-exports of perfumes grew 22% to USD 90 million in 2023
09
Imports from UAE perfumes to KSA USD 250 million annually 2023
10
Saudi perfume trade balance surplus USD 120 million in 2023
11
Europe receives 18% of Saudi attar exports in 2023
12
US imports of Saudi perfumes reached USD 45 million in 2022
13
Localization policy reduced perfume imports by 15% since 2020
14
Top imported perfume brands to KSA: Chanel 12% market share 2023
15
Saudi exports to India perfumes USD 60 million, 10% YoY growth 2023
16
Free trade zones handle 40% of Saudi perfume imports in 2023
17
Egypt imports USD 35 million Saudi perfumes annually 2023
18
Digital platforms facilitate 25% of perfume import deals in KSA 2023
19
Saudi-Jordan perfume trade volume USD 50 million exports in 2023
20
Imports of essential oils for perfumes USD 120 million to KSA 2023
21
UK exports perfumes to Saudi worth USD 80 million in 2023
22
Saudi perfume export growth to Africa 28% in 2023
23
Container shipments of perfumes in/out KSA totaled 5,200 TEU in 2023
24
Halal certification boosts Saudi perfume exports by 20% to Muslim countries 2023
25
Import inspections rejected 3% of perfume shipments in KSA 2023
26
Saudi-US perfume trade agreement signed, boosting exports 15% 2023
27
Perfume smuggling seizures valued SAR 50 million at KSA borders 2023
Interpretation
Exports And Imports Interpretation
In 2023, Saudi Arabia’s perfume trade signals strong export momentum with exports reaching USD 520 million up 12% while imports totaled 280 million units valued at USD 1.1 billion, and key destination markets like the UAE accounted for 28% of exports and China took 15% worth USD 78 million.
03 · Category
Key Players And Brands29 stats
01
Al Rajhi Group holds 18% market share in Saudi perfume retail 2023
02
Abdul Samad Al Qurashi dominates attar segment with 25% share in 2023
03
LVMH perfumes sales in KSA USD 180 million, 14% market share 2023
04
Saudi Omani Company perfumes revenue SAR 1.2 billion in 2023
05
Ajmal Perfumes expanded to 50 stores in KSA by 2023
06
Rasasi brand holds 12% men's fragrance share in Saudi 2023
07
Chanel No.5 top selling imported perfume with 8% volume share 2023
08
House of Swiss Arabian launched 20 new scents in KSA 2023
09
Dior perfumes grew 22% sales in Saudi market 2023
10
Local brand Afnan Perfumes revenue up 30% to SAR 450 million 2023
11
Sephora KSA perfume sales USD 250 million, 20 stores 2023
12
Tom Ford private label perfumes 15% luxury share in KSA 2023
13
Gulf Perfume Factory market cap SAR 800 million 2023
14
Yves Saint Laurent top women's brand 10% share Saudi 2023
15
Nabeel Perfumes 35 outlets in KSA, revenue SAR 300 million 2023
16
Estee Lauder Companies perfumes 11% market penetration KSA 2023
17
Al Haramain Perfumes exports from KSA USD 100 million 2023
18
Creed boutique opened 5 stores in Riyadh Jeddah 2023
19
Lattafa Perfumes fastest growing local brand 40% YoY 2023
20
Gucci perfumes 7% luxury segment share Saudi 2023
21
Durance local manufacturer 8% mid-tier share KSA 2023
22
Jo Malone expanded to 12 counters in KSA malls 2023
23
Shaghaf Oud top attar brand 22% share 2023
24
Procter & Gamble perfumes portfolio 5% overall share KSA 2023
25
Mabkhout Al Haramain 18% traditional segment dominance 2023
26
Versace Eros top men's seller 9% volume KSA 2023
27
Ameera Perfumes 25 new products launched KSA 2023
28
Coty Inc. perfumes revenue SAR 500 million Saudi 2023
29
Fransat Al Emarat top importer 15% share 2023
Interpretation
Key Players And Brands Interpretation
Saudi fragrance leadership is highly concentrated among standout brands, with Al Rajhi Group commanding 18% of perfume retail and Abdul Samad Al Qurashi leading the attar segment at 25% in 2023, while global players like LVMH still reach a meaningful 14% share in KSA at USD 180 million.
More related reading
04 · Category
Market Size And Growth30 stats
01
The Saudi Arabia perfume market size reached USD 2.8 billion in 2023, growing at a CAGR of 7.2% from 2018-2023
02
Saudi perfume retail sales volume hit 450 million units in 2022, up 5.8% YoY
03
The luxury perfume segment in Saudi Arabia generated USD 1.2 billion revenue in 2023
04
Saudi perfume market projected to reach USD 4.1 billion by 2028 at 8.1% CAGR
05
E-commerce share of Saudi perfume sales rose to 22% in 2023 from 15% in 2020
06
Saudi Arabia's perfume market grew 9.3% in 2022 due to rising disposable incomes
07
Halal-certified perfumes accounted for 65% of Saudi market value in 2023
08
Men's perfume segment in Saudi grew 11.2% YoY to USD 950 million in 2023
09
Saudi perfume market penetration rate stands at 78% among adults in 2023
10
Attar and oud-based perfumes comprise 42% of total Saudi market volume in 2022
11
Saudi perfume industry contributed 1.2% to national non-oil GDP in 2023
12
Online perfume sales in Saudi surged 28% to USD 620 million in 2023
13
Saudi women's perfume market valued at USD 1.5 billion with 6.5% CAGR 2020-2023
14
Perfume market in KSA expected to grow at 7.8% CAGR to 2030
15
Riyadh perfume retail market share is 35% of national total in 2023
16
Saudi perfume exports value increased 15% to USD 450 million in 2022
17
Niche perfume segment grew 12.4% in Saudi market to USD 380 million in 2023
18
Saudi Gen Z perfume consumption up 18% YoY in 2023
19
Perfume market inflation-adjusted growth in KSA was 6.2% in 2022
20
Saudi perfume sector FDI inflows reached USD 120 million in 2023
21
Total perfume outlets in Saudi Arabia numbered 12,500 in 2023, up 8%
22
Saudi perfume market share of MENA region is 25% in 2023
23
Premium perfume pricing averaged SAR 450 per 100ml in KSA 2023
24
Saudi perfume R&D investment grew 14% to SAR 250 million in 2023
25
Market volume of eau de parfum in Saudi hit 180 million units in 2022
26
Saudi perfume industry employment reached 45,000 jobs in 2023
27
Perfume tax revenue for Saudi gov was SAR 180 million in 2022
28
Saudi perfume wholesale market valued at USD 1.9 billion in 2023
29
Vision 2030 impact: perfume market growth accelerated to 9% post-2020
30
Saudi organic perfume segment reached USD 150 million, 22% YoY growth in 2023
Interpretation
Market Size And Growth Interpretation
In the Saudi market, perfume demand is expanding steadily with sales reaching USD 2.8 billion in 2023 and projected to grow to USD 4.1 billion by 2028 at an 8.1% CAGR, while e-commerce adoption accelerates from 15% of sales in 2020 to 22% in 2023.
05 · Category
Production And Manufacturing30 stats
01
Saudi perfume production capacity utilization rate was 82% in 2023
02
Annual oud oil production in Saudi Arabia totaled 1,200 tons in 2022
03
Number of perfume factories in KSA increased to 350 in 2023 from 280 in 2020
04
Saudi local perfume production volume reached 520 million units in 2023
05
Investment in perfume manufacturing plants hit SAR 2.5 billion in 2022-2023
06
75% of Saudi perfume ingredients sourced locally including musk and amber in 2023
07
Automated production lines in Saudi perfume factories rose to 65% in 2023
08
Average daily output per Saudi perfume factory is 15,000 bottles in 2023
09
Saudi Arabia produced 45% of its domestic perfume demand locally in 2023
10
New perfume formulation labs numbered 120 in KSA by end of 2023
11
Waste recycling rate in Saudi perfume manufacturing reached 78% in 2022
12
Saudi perfume packaging production localized to 60% in 2023
13
Annual production of synthetic oud in Saudi hit 800 tons in 2023
14
Perfume distilleries in Saudi Arabia total 85 operational units in 2023
15
Manufacturing cost per 100ml perfume bottle averaged SAR 25 in KSA 2023
16
Saudi perfume industry energy consumption was 1.2 million MWh in 2022
17
Certification compliance rate for perfume factories in KSA is 92% in 2023
18
R&D spending in Saudi perfume production up 20% to SAR 180 million in 2023
19
Local workforce in perfume manufacturing constitutes 68% Saudis in 2023
20
Production of alcohol-free perfumes reached 320 million units in Saudi 2023
21
Saudi glass bottle production for perfumes totaled 200 million units in 2022
22
Machinery imports for perfume production fell 10% due to localization in 2023
23
Yield rate of essential oils extraction in Saudi plants averaged 85% in 2023
24
Number of GMP-certified perfume manufacturers in KSA is 210 in 2023
25
Saudi perfume production exports raw materials value USD 150 million in 2023
26
Water usage per perfume liter produced reduced to 12 liters in 2023
27
Saudi attar production facilities expanded by 25% since 2020 to 2023
28
Perfume blending machines installed in KSA totaled 1,200 in 2023
29
Per capita perfume production in Saudi is 12 units annually in 2023
30
Saudi perfume factories' average size is 5,000 sqm in 2023
Interpretation
Production And Manufacturing Interpretation
Production and manufacturing in Saudi Arabia is strengthening fast, with the number of perfume factories rising from 280 in 2020 to 350 in 2023 and local production reaching 520 million units in 2023 while capacity utilization climbed to 82% and manufacturing investment hit SAR 2.5 billion in 2022 to 2023.
report visual · Projection
Saudi perfume demand & adoption trends (2020–2023)
Key shifts in Saudi perfume consumption and channels show rising adoption and growth in online demand.
5.8 Growth / change (%)
Start
+5.65%
CAGR · 8y
9 Growth / change (%)
Projected
20222030
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Stefan Wendt. (2026, February 13). Saudi Perfume Industry Statistics. Gitnux. https://gitnux.org/saudi-perfume-industry-statistics
MLA
Stefan Wendt. "Saudi Perfume Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/saudi-perfume-industry-statistics.
Chicago
Stefan Wendt. 2026. "Saudi Perfume Industry Statistics." Gitnux. https://gitnux.org/saudi-perfume-industry-statistics.
Sources & references
91 datasets cited across this report · attribution is report-level