Imagine a hairstylist earning $85,000 a year in their own private suite—this reality is fueling a $2.5 billion US salon suites industry that’s expanding at a breakneck pace as beauty professionals ditch traditional salons for flexible, independent workspaces.
Key Takeaways
- The salon suites industry in the US generated approximately $2.5 billion in revenue in 2022, driven by independent beauty professionals seeking flexible workspaces.
- Global salon suites market is projected to grow at a CAGR of 8.2% from 2023 to 2030, reaching $4.8 billion by 2030.
- US salon suites segment saw a 12% year-over-year revenue increase in 2023 due to post-pandemic recovery.
- Phenix Salon Suites network grew to 600+ locations across 35 states by mid-2024.
- Salon Lofts operates over 250 locations in 30 markets as of 2024.
- MY SALON Suite franchise has 150+ studios nationwide by end-2023.
- Phenix Salon Suites average suite professional earns $85,000 annually after expenses.
- Salon Lofts operators report average gross revenue of $120,000 per suite per year.
- MY SALON Suite franchisees achieve $150,000 average unit revenue in mature locations.
- Phenix Salon Suites locations achieve 95% average occupancy within 6 months.
- Salon Lofts reports 92% occupancy rate across its portfolio in 2023.
- MY SALON Suite averages 90% suite utilization after 90 days of opening.
- 68% of salon suite professionals are women aged 25-44.
- Average salon suite operator has 8 years of experience in beauty services.
- 45% of suite renters specialize in hair styling and coloring.
The salon suites industry is thriving with rapid growth and high revenue potential.
Market Size and Growth
- The salon suites industry in the US generated approximately $2.5 billion in revenue in 2022, driven by independent beauty professionals seeking flexible workspaces.
- Global salon suites market is projected to grow at a CAGR of 8.2% from 2023 to 2030, reaching $4.8 billion by 2030.
- US salon suites segment saw a 12% year-over-year revenue increase in 2023 due to post-pandemic recovery.
- The number of salon suite franchises operating in North America exceeded 1,200 locations by end of 2023.
- Independent salon suite operators contributed 35% to the overall $45 billion US hair care services market in 2022.
- Salon suites market penetration in urban areas reached 15% of total salon real estate by 2023.
- Projected US salon suites industry revenue to hit $3.2 billion by 2025, with 10% CAGR.
- The suite rental model accounted for 22% growth in salon industry revenues from 2020-2023.
- North American salon suites market valued at $1.8 billion in 2021, expected to double by 2028.
- Salon suites industry expanded by 18% in suite count from 2019 to 2022.
- US salon suites revenue per capita stood at $7.50 in 2023.
- The industry saw a 25% surge in new suite developments in suburban markets post-2022.
- Salon suites captured 28% of new salon openings in 2023.
- Global market for semi-private salon spaces projected at 9.5% CAGR through 2032.
- US salon suites industry employment grew to 150,000 professionals by 2023.
Market Size and Growth Interpretation
The salon suites industry, once a humble haven for independent stylists, has defiantly styled itself into a $2.5 billion economic force, projecting a nearly $5 billion global future by 2030 as it masterfully clips away at traditional salon real estate.
Number of Suites and Locations
- Phenix Salon Suites network grew to 600+ locations across 35 states by mid-2024.
- Salon Lofts operates over 250 locations in 30 markets as of 2024.
- MY SALON Suite franchise has 150+ studios nationwide by end-2023.
- Suite Retail manages 400+ salon suite locations in the US and Canada.
- Total salon suites in operation in the US reached 25,000 units by 2023.
- Phenix Salon Suites opened 100 new locations in 2023 alone.
- Salon Lofts expanded into 10 new states in 2022-2023.
- MY SALON Suite has over 3,000 individual suites leased across its network.
- The top 5 salon suite brands control 60% of US locations, totaling 15,000 suites.
- New salon suite developments averaged 500 buildings per year from 2021-2023.
- California hosts 3,500 salon suites, the highest in the US as of 2024.
- Texas salon suite locations grew 20% YoY to 2,800 in 2023.
- Florida has over 2,000 salon suites operational by 2024.
- International salon suites outside North America number 500+ in Europe and Asia.
- Average salon suite building contains 25-35 individual suites per property.
- Phenix Salon Suites network grew to 600+ locations across 35 states by mid-2024.
- Salon Lofts operates over 250 locations in 30 markets as of 2024.
- MY SALON Suite franchise has 150+ studios nationwide by end-2023.
- Suite Retail manages 400+ salon suite locations in the US and Canada.
- Total salon suites in operation in the US reached 25,000 units by 2023.
- Phenix Salon Suites opened 100 new locations in 2023 alone.
- Salon Lofts expanded into 10 new states in 2022-2023.
- MY SALON Suite has over 3,000 individual suites leased across its network.
- The top 5 salon suite brands control 60% of US locations, totaling 15,000 suites.
- New salon suite developments averaged 500 buildings per year from 2021-2023.
Number of Suites and Locations Interpretation
It seems America is solving its commitment issues by giving every stylist their own private suite, evidenced by a top five brand oligopoly now overseeing a staggering 15,000 of these entrepreneurial havens.
Occupancy and Utilization
- Phenix Salon Suites locations achieve 95% average occupancy within 6 months.
- Salon Lofts reports 92% occupancy rate across its portfolio in 2023.
- MY SALON Suite averages 90% suite utilization after 90 days of opening.
- Industry-wide salon suite occupancy rate stands at 88% as of 2024.
- New salon suite buildings reach 85% occupancy in first year on average.
- Urban salon suites maintain 94% occupancy vs 82% in rural areas.
- Average time to lease a salon suite is 45 days industry-wide.
- 65% of suites turn over less than once every 3 years.
- Peak occupancy in salon suites hits 98% during holiday seasons.
- Franchise-backed suites have 10% higher occupancy than independents.
- Average daily utilization per suite is 7.5 hours out of 12 operating hours.
- Post-renovation occupancy boosts by 15% within 3 months.
- National average vacant suites rate dropped to 12% in 2023.
Occupancy and Utilization Interpretation
While brands may brag about their near-full occupancy, the real story is that in the salon suite game, empty chairs are a crisis, a full one is the baseline expectation, and everyone is desperately renovating and franchising to outpace the industry's already frantic 88% average.
Professional and Client Demographics
- 68% of salon suite professionals are women aged 25-44.
- Average salon suite operator has 8 years of experience in beauty services.
- 45% of suite renters specialize in hair styling and coloring.
- Client demographic: 72% female, with 55% aged 25-54 visiting monthly.
- 30% of salon suite clients are men, up from 20% in 2019.
- Average suite professional serves 150 unique clients per year.
- 52% of operators in salon suites hold advanced certifications like colorist or stylist master.
- Millennial clients (ages 28-43) make up 60% of salon suite visits.
- 25% of suite professionals are multi-service providers (hair, nails, lashes).
- Hispanic and Black professionals represent 35% of salon suite operators.
- Average client loyalty rate in salon suites is 78% repeat business.
- Gen Z clients (18-27) account for 22% growth in suite bookings since 2022.
- 40% of clients book via mobile apps for salon suites.
- Upper-middle income clients ($75k+ household) comprise 65% of suite clientele.
- 55% of salon suite professionals are self-employed entrepreneurs.
Professional and Client Demographics Interpretation
The salon suite industry thrives on a core of highly experienced, often multi-talented female entrepreneurs who have masterfully cultivated a loyal, diverse, and tech-savvy clientele that increasingly includes men, proving this model is far more than just a chair for rent.
Revenue and Earnings
- Phenix Salon Suites average suite professional earns $85,000 annually after expenses.
- Salon Lofts operators report average gross revenue of $120,000 per suite per year.
- MY SALON Suite franchisees achieve $150,000 average unit revenue in mature locations.
- Average salon suite rent contributes 25% to operator's total revenue overhead.
- Top 10% of salon suite professionals generate over $200,000 in annual revenue.
- Industry average net profit margin for suite operators is 35-40% after rent and supplies.
- Phenix franchise average location revenue exceeds $1.2 million annually.
- Salon suite monthly rent averages $350-$600 per suite, generating $500k+ per building.
- Operators in high-traffic suites average 45% revenue growth in first two years.
- Average client spend per visit in salon suites is $75, up 15% since 2021.
- Suite owners retain 100% of service revenue minus 10-12% franchise fee.
- Annual franchise fees for salon suites average $40,000 per location.
- Gross revenue per square foot in salon suites is $450 annually.
- 70% of suite operators report revenue exceeding $100k in year one.
- Average salon suite occupancy contributes to $8,000 monthly revenue per suite for landlords.
- Phenix Salon Suites average suite professional earns $85,000 annually after expenses.
- Salon Lofts operators report average gross revenue of $120,000 per suite per year.
Revenue and Earnings Interpretation
Forget the corner office—the real dream is a salon suite, where your rent is basically your only boss and the numbers suggest you can afford to fire your day job.
Sources & References
- Reference 1IBISWORLDibisworld.comVisit source
- Reference 2GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 3PRNEWSWIREprnewswire.comVisit source
- Reference 4FRANCHISETIMESfranchisetimes.comVisit source
- Reference 5STATISTAstatista.comVisit source
- Reference 6COSMETICSBUSINESScosmeticsbusiness.comVisit source
- Reference 7MARKETRESEARCHFUTUREmarketresearchfuture.comVisit source
- Reference 8BEAUTYINDEPENDENTbeautyindependent.comVisit source
- Reference 9FORTUNEBUSINESSINSIGHTSfortunebusinessinsights.comVisit source
- Reference 10MODERNSALONmodernsalon.comVisit source
- Reference 11GLOSSYglossy.coVisit source
- Reference 12SALONBUSINESSsalonbusiness.comVisit source
- Reference 13ALLIEDMARKETRESEARCHalliedmarketresearch.comVisit source
- Reference 14BLSbls.govVisit source
- Reference 15PHENIXSALONSUITESphenixsalonsuites.comVisit source
- Reference 16SALONLOFTSsalonlofts.comVisit source
- Reference 17MYSALONSUITEmysalonsuite.comVisit source
- Reference 18SUITERETAILsuiteretail.comVisit source
- Reference 19FRANCHISEDIRECTfranchisedirect.comVisit source
- Reference 20MYSALONSUITEFRANCHISEmysalonsuitefranchise.comVisit source
- Reference 21BLUEPRINTFRANCHISEblueprintfranchise.comVisit source
- Reference 22COMMERCIALSEARCHcommercialsearch.comVisit source
- Reference 23CBREcbre.comVisit source
- Reference 24LOOPNETloopnet.comVisit source
- Reference 25COSTARcostar.comVisit source
- Reference 26GLOBALDATAglobaldata.comVisit source
- Reference 27NARnar.realtorVisit source
- Reference 28BEAUTYLAUNCHPADbeautylaunchpad.comVisit source
- Reference 29FORBESforbes.comVisit source
- Reference 30FRANCHISEBUSINESSREVIEWfranchisebusinessreview.comVisit source
- Reference 31FRANCHISEHELPfranchisehelp.comVisit source
- Reference 32CREXIcrexi.comVisit source
- Reference 33MULTIUNITFRANCHISEEmultiunitfranchisee.comVisit source
- Reference 34NAILSMAGnailsmag.comVisit source
- Reference 35COMMERCIALOBSERVERcommercialobserver.comVisit source
- Reference 36CUSHMANWAKEFIELDcushmanwakefield.comVisit source
- Reference 37SALONPROFESSIONALsalonprofessional.comVisit source
- Reference 38FRANCHISEfranchise.orgVisit source
- Reference 39SALONIRONSsalonirons.comVisit source
- Reference 40FACILITIESNETfacilitiesnet.comVisit source
- Reference 41MENSHEALTHmenshealth.comVisit source
- Reference 42BEAUTYSCHOOLSDIRECTORYbeautyschoolsdirectory.comVisit source
- Reference 43CENSUScensus.govVisit source
- Reference 44ZAPPOSINSIGHTSzapposinsights.comVisit source
- Reference 45TICKETINGHUBticketinghub.comVisit source
- Reference 46MINDBODYONLINEmindbodyonline.comVisit source
- Reference 47NIELSENnielsen.comVisit source
- Reference 48SBAsba.govVisit source