GITNUX MARKETDATA REPORT 2024

Sales Enablement Software Industry Statistics

The sales enablement software industry is expected to experience steady growth as businesses increasingly invest in tools and technology to support their sales teams.

Statistic 1

"In 2020 out of the total sales enablement software market, software as a service accounted for 66.27%."

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Statistic 2

"Mobile-based sales enablement platforms are projected to grow 12.1% annually from 2021 to 2027."

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Statistic 3

"Asia-Pacific region is expected to witness the highest growth rate of 25.1% during 2021-2027 in sales enablement software industry."

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Statistic 4

"75% of companies using sales enablement tools indicated that sales increased over the past 12 months."

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Statistic 5

"Smarter selling, such as using analytics and artificial intelligence (AI), is utilized by 31% of sales enablement teams."

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Statistic 6

"81% of marketers share content through an email tool or sales enablement technology."

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Statistic 7

"Over 90% of companies using sales enablement tools observed that their sales communication improved."

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Statistic 8

"Companies where salespeople regularly use content sell 20% more."

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Statistic 9

"Only 35% of sales enablement programs are meeting the majority of their original expectations."

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Statistic 10

"60% of the SaaS companies increased their spending in Sales Enablement tools in 2019."

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Statistic 11

"83% of the most successful sales organizations are heavy tech adopters, including of sales enablement tools."

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Statistic 12

"Companies that implemented a sales enablement tool had a 15% increase in deal size."

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Statistic 13

"The Sales Enablement tools usage is higher among companies with more than 50 employees (about 59%)."

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Statistic 14

"An estimated 90% of companies will be using sales enablement tools by 2020."

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Statistic 15

"One third of sales representatives spend over 20% of their time on tasks other than selling, which sales enablement tools can help reduce."

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