Sales Enablement Software Industry Statistics

The sales enablement software industry is expected to experience steady growth as businesses increasingly invest in tools and technology to support their sales teams.

Statistic 1

"In 2020 out of the total sales enablement software market, software as a service accounted for 66.27%."

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Statistic 2

"Mobile-based sales enablement platforms are projected to grow 12.1% annually from 2021 to 2027."

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Statistic 3

"Asia-Pacific region is expected to witness the highest growth rate of 25.1% during 2021-2027 in sales enablement software industry."

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Statistic 4

"75% of companies using sales enablement tools indicated that sales increased over the past 12 months."

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Statistic 5

"Smarter selling, such as using analytics and artificial intelligence (AI), is utilized by 31% of sales enablement teams."

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Statistic 6

"81% of marketers share content through an email tool or sales enablement technology."

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Statistic 7

"Over 90% of companies using sales enablement tools observed that their sales communication improved."

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Statistic 8

"Companies where salespeople regularly use content sell 20% more."

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Statistic 9

"Only 35% of sales enablement programs are meeting the majority of their original expectations."

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Statistic 10

"60% of the SaaS companies increased their spending in Sales Enablement tools in 2019."

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Statistic 11

"83% of the most successful sales organizations are heavy tech adopters, including of sales enablement tools."

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Statistic 12

"Companies that implemented a sales enablement tool had a 15% increase in deal size."

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Statistic 13

"The Sales Enablement tools usage is higher among companies with more than 50 employees (about 59%)."

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Statistic 14

"An estimated 90% of companies will be using sales enablement tools by 2020."

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Statistic 15

"One third of sales representatives spend over 20% of their time on tasks other than selling, which sales enablement tools can help reduce."

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