GITNUX MARKETDATA REPORT 2024

Data Management Platform Industry Statistics

The Data Management Platform industry is projected to experience significant growth in the coming years due to the increasing demand for data-driven marketing strategies and the implementation of advanced analytics technologies.

With sources from: prnewswire.com, accenture.com, kbvresearch.com, alliedmarketresearch.com and many more

Statistic 1

As of 2020, the global data management platform industry was valued at $1.3 billion.

Statistic 2

The industry is projected to grow at a CAGR of 15% from 2021 to 2026.

Statistic 3

North America (including the US and Canada) dominates the data management platform market.

Statistic 4

The healthcare sector is anticipated to become the primary sector to adopt data management platforms.

Statistic 5

Loss prevention is cited as a significant reason for the adoption of data management platforms by 42% of companies.

Statistic 6

Data management platform vendors are expected to invest over $1.8 billion in research and development by 2022.

Statistic 7

Large companies take a 67% market share in the use of data management platforms.

Statistic 8

Approximately 40% of B2B marketers claim that the ability to track and measure results is the main advantage of data management platforms.

Statistic 9

85% of businesses view data as one of their most valuable assets, driving the need for data management platforms.

Statistic 10

By 2025, the global data management platform market is expected to reach $3.7 billion.

Statistic 11

The key players in the global market include Oracle, Adobe Systems, and Salesforce.

Statistic 12

In 2019, the on-premises deployment segment accounted for a market share of more than 45%.

Statistic 13

By 2023, over 33% of total marketing budgets will be spent on marketing technology, including data management platforms.

Statistic 14

Asia Pacific is expected to grow at the highest CAGR during the forecast period in the data management platform market.

Statistic 15

The retail and eCommerce sector is predicted to show significant growth in the use of data management platforms with a projected CAGR of 12.1% from 2020 to 2027.

Statistic 16

Nearly 24% of market participants use more than one data management platform.

Statistic 17

Comprehensive data analysis offered by data management platforms is believed to be driving their adoption rate by rocketing it at 76%.

Sources Icon Sources

In this post, we explore key statistics and trends shaping the global data management platform industry. From the industry’s current valuation and projected growth to the dominant players, sectors driving adoption, and market dynamics, we dive into the data driving decisions in this evolving landscape.

Statistic 1

"As of 2020, the global data management platform industry was valued at $1.3 billion."

Sources Icon

Statistic 2

"The industry is projected to grow at a CAGR of 15% from 2021 to 2026."

Sources Icon

Statistic 3

"North America (including the US and Canada) dominates the data management platform market."

Sources Icon

Statistic 4

"The healthcare sector is anticipated to become the primary sector to adopt data management platforms."

Sources Icon

Statistic 5

"Loss prevention is cited as a significant reason for the adoption of data management platforms by 42% of companies."

Sources Icon

Statistic 6

"Data management platform vendors are expected to invest over $1.8 billion in research and development by 2022."

Sources Icon

Statistic 7

"Large companies take a 67% market share in the use of data management platforms."

Sources Icon

Statistic 8

"Approximately 40% of B2B marketers claim that the ability to track and measure results is the main advantage of data management platforms."

Sources Icon

Statistic 9

"85% of businesses view data as one of their most valuable assets, driving the need for data management platforms."

Sources Icon

Statistic 10

"By 2025, the global data management platform market is expected to reach $3.7 billion."

Sources Icon

Statistic 11

"The key players in the global market include Oracle, Adobe Systems, and Salesforce."

Sources Icon

Statistic 12

"In 2019, the on-premises deployment segment accounted for a market share of more than 45%."

Sources Icon

Statistic 13

"By 2023, over 33% of total marketing budgets will be spent on marketing technology, including data management platforms."

Sources Icon

Statistic 14

"Asia Pacific is expected to grow at the highest CAGR during the forecast period in the data management platform market."

Sources Icon

Statistic 15

"The retail and eCommerce sector is predicted to show significant growth in the use of data management platforms with a projected CAGR of 12.1% from 2020 to 2027."

Sources Icon

Statistic 16

"Nearly 24% of market participants use more than one data management platform."

Sources Icon

Statistic 17

"Comprehensive data analysis offered by data management platforms is believed to be driving their adoption rate by rocketing it at 76%."

Sources Icon

Interpretation

In conclusion, the global data management platform industry is experiencing significant growth and evolution, with projections indicating a steady increase in market value and adoption rates across various sectors and regions. The statistics reveal the growing importance of data management platforms in helping businesses address challenges such as loss prevention, tracking and measuring results, and harnessing the value of data assets. Key players in the market, major investment in research and development, and shifting marketing budget priorities all point towards the central role data management platforms are playing in the digital landscape. Emerging trends like the rise of on-premises deployment, increased adoption in the Asia Pacific region, and the expansion of data management platform use in sectors like healthcare and retail further highlight the dynamic nature of this industry.

Can You Trust Our Report?

The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.

Learn more about our process here.

Submit Your Own Statistic Data

Would you like to submit your own researched statistics on this topic? You are welcome to use the form below and submit your suggestion to us. We will check the source and approve it if necessary.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!