GITNUX MARKETDATA REPORT 2024

Marketing Automation Software Industry Statistics

The global marketing automation software market is expected to reach $10.4 billion by 2025, with a compound annual growth rate of 8.55% during the forecast period.

Statistic 1

"Two-thirds of all marketers currently use a Marketing Automation Platform (MAP)."

Sources Icon

Statistic 2

"91% of marketing automation users think it's "very important" to the overall success of their online marketing activities."

Sources Icon

Statistic 3

"75% of all companies already use at least one kind of marketing automation tools."

Sources Icon

Statistic 4

"Marketing automation drives a 14.5% increase in sales productivity on average."

Sources Icon

Statistic 5

"Businesses that use marketing automation for nurturing prospects experience a 451% increase in qualified leads."

Sources Icon

Statistic 6

"63% of companies outgrowing their competitors use marketing automation."

Sources Icon

Statistic 7

"B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10%."

Sources Icon

Statistic 8

"Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years."

Sources Icon

Statistic 9

"79% of top-performing companies have been using marketing automation for two or more years."

Sources Icon

Statistic 10

"58% of industry leaders using marketing automation say conversion rate and revenue generated are the most useful metrics to measure."

Sources Icon

Statistic 11

"Personalized automated emails have 75% higher open rates."

Sources Icon

Statistic 12

"80% of marketers saw an increase in leads through marketing automation software."

Sources Icon

Statistic 13

"Businesses that use marketing automation see 53% higher conversion rates."

Sources Icon

Statistic 14

"Marketing automation can lead to a nearly 15% increase in deal close rate."

Sources Icon

Statistic 15

"28% of marketers say implementing marketing automation is their top goal."

Sources Icon

Statistic 16

"82% of marketers recognized a positive return on their investment in marketing automation."

Sources Icon

Statistic 17

"Only 32% of organizations believe their use of marketing automation has been ‘very successful’."

Sources Icon

Statistic 18

"Marketing automation increases sales productivity by 14.5% and marketing overhead reduction by 12.2%."

Sources Icon

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!