Marketing Automation Software Industry Statistics

The global marketing automation software market is expected to reach $10.4 billion by 2025, with a compound annual growth rate of 8.55% during the forecast period.

Statistic 1

"Two-thirds of all marketers currently use a Marketing Automation Platform (MAP)."

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Statistic 2

"91% of marketing automation users think it's "very important" to the overall success of their online marketing activities."

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Statistic 3

"75% of all companies already use at least one kind of marketing automation tools."

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Statistic 4

"Marketing automation drives a 14.5% increase in sales productivity on average."

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Statistic 5

"Businesses that use marketing automation for nurturing prospects experience a 451% increase in qualified leads."

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Statistic 6

"63% of companies outgrowing their competitors use marketing automation."

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Statistic 7

"B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10%."

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Statistic 8

"Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years."

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Statistic 9

"79% of top-performing companies have been using marketing automation for two or more years."

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Statistic 10

"58% of industry leaders using marketing automation say conversion rate and revenue generated are the most useful metrics to measure."

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Statistic 11

"Personalized automated emails have 75% higher open rates."

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Statistic 12

"80% of marketers saw an increase in leads through marketing automation software."

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Statistic 13

"Businesses that use marketing automation see 53% higher conversion rates."

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Statistic 14

"Marketing automation can lead to a nearly 15% increase in deal close rate."

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Statistic 15

"28% of marketers say implementing marketing automation is their top goal."

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Statistic 16

"82% of marketers recognized a positive return on their investment in marketing automation."

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Statistic 17

"Only 32% of organizations believe their use of marketing automation has been ‘very successful’."

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Statistic 18

"Marketing automation increases sales productivity by 14.5% and marketing overhead reduction by 12.2%."

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