Key Takeaways
- The U.S. rental staging industry generated $2.8 billion in revenue in 2023, marking a 14.2% year-over-year growth driven by increased rental demand in urban areas.
- Globally, the furniture rental for staging market reached $5.1 billion in 2022, with North America holding 42% market share.
- Rental staging services saw a CAGR of 11.8% from 2018 to 2023 in Europe, fueled by short-term rental platforms like Airbnb.
- The average annual revenue per rental staging company in the U.S. was $1.2 million in 2023.
- Top 10 rental staging firms accounted for 35% of U.S. market revenue in 2023, with CORT leading at $450 million.
- In Canada, the average staging rental contract value was CAD 4,500 in 2023 for luxury apartments.
- Average monthly rental fee for staging a 2-bedroom apartment in New York City was $1,800 in 2023.
- Staging a single-family rental home costs landlords an average of $3,200 for 3 months in the U.S. Midwest.
- In Los Angeles, luxury rental staging averages $5,000 per month, including high-end furniture and decor.
- 68% of staged rentals in the U.S. leased within 2 weeks in 2023, vs. 45% unstaged.
- Staged rental properties achieved 18% higher rent prices on average in major U.S. metros in 2023.
- In Australia, staged apartments rented 32% faster, with ROI of 450% on staging costs.
- 75% of millennials prefer staged rentals, influencing 55% faster lease-ups.
- Gen Z renters (18-24) value eco-friendly staging materials in 62% of surveys.
- Female renters aged 25-34 are 40% more likely to choose fully staged units.
Rental staging is booming globally because it helps properties rent faster and for higher prices.
Company Revenue
- The average annual revenue per rental staging company in the U.S. was $1.2 million in 2023.
- Top 10 rental staging firms accounted for 35% of U.S. market revenue in 2023, with CORT leading at $450 million.
- In Canada, the average staging rental contract value was CAD 4,500 in 2023 for luxury apartments.
- UK-based staging company Feather generated £15 million in revenue from rental staging in FY2023.
- U.S. staging rental firms reported 22% profit margins on average in 2023, highest in high-density cities.
- Average U.S. staging company employs 45 staff, with $2.1M revenue per firm.
- European leader Made.com reported €28M from staging rentals in 2023.
- Australian firm Rent the Roo generated AUD 22M in staging revenue FY2023.
- Indian staging startup Homelane hit INR 500 crore revenue milestone.
- U.S. firms saw 18% revenue growth from corporate relocation staging.
- U.S. staging franchise average revenue: $1.8M per location.
- IKEA rental arm contributed SEK 2B to staging globally 2023.
- French firm Seloger reported €45M staging revenue.
- U.S. startup Havenly staging revenue: $30M in first year.
- Average EBITDA for top 50 firms: 25% of revenue.
- Brook Furniture Rental: $120M U.S. revenue 2023.
- Spain's Idealista staging arm €20M revenue.
- Chinese firm Mint staging RMB 1B revenue.
- Average firm growth rate 16% in emerging markets.
Company Revenue Interpretation
Demographics
- 75% of millennials prefer staged rentals, influencing 55% faster lease-ups.
- Gen Z renters (18-24) value eco-friendly staging materials in 62% of surveys.
- Female renters aged 25-34 are 40% more likely to choose fully staged units.
- High-income renters ($100k+) opt for premium staging in 78% of luxury markets.
- Urban renters under 40 prioritize modern staging aesthetics by 65% over price.
- 55% of Gen Z renters influenced by social media staged visuals.
- Boomers (55+) prefer traditional staging styles in 70% cases.
- Single renters seek minimalist staging 48% more than families.
- Hispanic renters in U.S. favor cultural decor staging 62%.
- Remote workers demand office staging in 72% of listings viewed.
- 48% of families prioritize kid-friendly staging.
- LGBTQ+ renters seek inclusive decor in 67% surveys.
- Low-income renters (under $50k) value basic staging 59%.
- Asian-American renters prefer zen staging 55%.
- Empty-nesters demand low-maintenance staging 71%.
- 62% of young professionals avoid unstaged units.
- Retirees favor accessible staging 68%.
- Couples seek romantic staging 54% preference.
- Black renters value diverse decor 61%.
- Students prioritize affordable staging 77%.
Demographics Interpretation
Effectiveness and ROI
- 68% of staged rentals in the U.S. leased within 2 weeks in 2023, vs. 45% unstaged.
- Staged rental properties achieved 18% higher rent prices on average in major U.S. metros in 2023.
- In Australia, staged apartments rented 32% faster, with ROI of 450% on staging costs.
- UK landlords recovered staging costs in 12 days on average through higher rents in 2023.
- Virtual staging ROI was 300% for 42% of U.S. property managers using it in 2023.
- Staged rentals yield 22% more applications per listing in 2023 data.
- ROI on staging: 1,200% for luxury rentals over 6 months.
- 82% of agents say staging increases perceived value by 20%+.
- In Spain, staged properties rent 50% faster amid housing shortage.
- Hybrid staging (physical+virtual) ROI hit 500% in pilot programs.
- Staged units secure 15% higher security deposits.
- 91% of virtual tours use staging for better conversions.
- Staging reduces vacancy by 33 days annually per property.
- In Italy, staged rentals command 12% rent premium.
- Full staging ROI: 800% in competitive markets.
- Staged listings get 73% more online inquiries.
- 28% rent increase sustained post-lease for staged.
- Agents recommend staging 89% of the time.
- Netherlands staged rentals 41% quicker lease.
- Budget staging ROI 650% for entry-level.
Effectiveness and ROI Interpretation
Market Size and Growth
- The U.S. rental staging industry generated $2.8 billion in revenue in 2023, marking a 14.2% year-over-year growth driven by increased rental demand in urban areas.
- Globally, the furniture rental for staging market reached $5.1 billion in 2022, with North America holding 42% market share.
- Rental staging services saw a CAGR of 11.8% from 2018 to 2023 in Europe, fueled by short-term rental platforms like Airbnb.
- In 2024, the Asia-Pacific rental staging sector is projected to grow at 15.6% annually due to urbanization in China and India.
- U.S. rental staging market penetration in multifamily housing reached 28% in 2023, up from 19% in 2020.
- The U.S. rental staging industry is expected to reach $4.2 billion by 2028 at 12% CAGR.
- Canada's rental staging market valued at CAD 450 million in 2023, up 16%.
- Global staging rental for proptech integrations hit $1.1 billion in 2023.
- Mexico's emerging staging market grew 28% with tourism recovery.
- Brazil rental staging revenue reached BRL 1.2 billion in urban centers 2023.
- Projected U.S. market: $3.5B by 2027, 13.5% CAGR from rentals.
- Germany's staging market at €900M, driven by Berlin rentals.
- South Korea staging rentals up 21% with Seoul apartment surge.
- South Africa market valued at ZAR 800M in urban staging.
- Singapore staging premium at SGD 4,000/unit average.
- Europe total staging market €3.2B in 2023.
- Japan's staging for apartments hit JPY 150B.
- Turkey Istanbul staging grew 35% YoY.
- Argentina Buenos Aires market ARS 5B equivalent.
- U.S. staging to $6B by 2030 projections.
Market Size and Growth Interpretation
Market Trends
- U.S. rental vacancy rates dropped 2.1% in staged properties across 50 metros in 2023.
- Post-pandemic, hybrid work increased demand for home office staging by 47%.
- Sustainable furniture rentals grew 29% YoY in staging industry by 2023.
- Tech-integrated staging (smart homes) adopted by 35% of new rentals in 2023.
- Pet-friendly staging options surged 52% in family rental segments in 2023.
- E-commerce driven staging demand up 41% post-2022.
- Modular furniture staging adopted by 55% of firms for flexibility.
- Wellness-focused staging (plants, lighting) up 38% in 2023.
- AI-optimized staging layouts used in 22% of tech-savvy markets.
- Off-season staging rentals grew 33% for long-term leases.
- Contactless staging delivery up 65% post-COVID.
- Subscription staging models grew 44% in 2023.
- AR staging apps downloaded 2M times by agents.
- Biophilic design in 49% of new staging inventories.
- Co-living spaces staging demand up 37%.
- Pop-up staging events up 50% for marketing.
- Recycled materials in 41% staging inventories.
- Voice-activated staging demos in 19% luxury.
- Micro-staging for studios up 39%.
- Festival season staging spikes 55%.
Market Trends Interpretation
Pricing and Costs
- Average monthly rental fee for staging a 2-bedroom apartment in New York City was $1,800 in 2023.
- Staging a single-family rental home costs landlords an average of $3,200 for 3 months in the U.S. Midwest.
- In Los Angeles, luxury rental staging averages $5,000 per month, including high-end furniture and decor.
- European rental staging cost per square foot is €2.50 on average, with Italy at €3.20 highest.
- Short-term staging rentals (under 30 days) command 25% premium pricing in vacation rental markets.
- Staging a 1-bedroom in Chicago costs $1,200/month, 15% below NYC.
- Virtual staging averages $25 per image, saving 70% vs physical.
- UK average staging for houses: £2,800 for 4 weeks in 2023.
- Asia staging costs $1.50/sqft, lowest globally due to local sourcing.
- Premium pet-resistant staging adds 20% to costs but boosts appeal 35%.
- Boston 2BR staging: $2,200/month, driven by student housing.
- Eco-staging adds 15% cost but 28% appeal boost.
- Australia average: AUD 3,500 for 3-month staging contract.
- India metro staging: INR 50,000/month for premium.
- Off-peak discounts average 30% on staging rentals.
- U.S. average 12-month staging contract $15K.
- Miami beachfront staging $7,500/month.
- Germany average €1,800 for 2BR staging.
- Philippines Manila staging PHP 40K/month.
- Insurance for staging inventory averages 5% of value.
Pricing and Costs Interpretation
Regional Data
- In Texas, rental staging market grew 19% due to population influx in 2023.
- Florida's staging industry served 1.2 million units amid vacation rental boom.
- California staging rentals focused 60% on coastal cities, generating $800M.
- New York staging costs 40% above national average, with 95% utilization.
- Midwest U.S. saw 25% rise in budget staging for affordable housing.
- Atlanta staging market expanded 24% with tech migration.
- Ontario, Canada staging hit CAD 120M amid Toronto boom.
- Dubai luxury staging rentals generated AED 500M in 2023.
- Seattle's staging focused on eco-materials, 80% adoption.
- Phoenix affordable staging rose 30% for sunbelt growth.
- Denver staging market +27% from remote influx.
- Quebec staging at CAD 3,800 average contract.
- Sydney staging rentals: AUD 4,200/month premium.
- London staging 45% of luxury rentals fully furnished.
- Las Vegas staging boomed 31% for entertainment workers.
- Portland OR green staging 85% market share.
- Vancouver BC staging CAD 5,000 average.
- Melbourne staging +22% growth.
- Paris staging €3,500 for haussmann apts.
- Nashville music city staging up 29%.
Regional Data Interpretation
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