With 59% of Americans saying they listen to podcasts at least monthly, audio is no longer a side channel for news consumption. Meanwhile, only 13.0% of U.S. adults report paying for online news in the past month, even as email and mobile apps keep driving measurable readership action. The result is a clear tension between where attention is going and where revenue is actually landing.
Key Takeaways
- In the U.S., print newspaper readership declined from 34.3 million in 2022 to 35.3 million in 2023 (age 12+), indicating a mixed near-term stabilization vs long-term decline
- In 2024, 46% of U.S. adults reported that they get news from social media platforms, showing a continuing shift in readership sources
- U.S. households with a tablet device reached 51% in 2023, supporting tablet-based reading of magazines and digital editions
- 61.2% of U.S. adults used email in 2023, but 41.6% used it to read/watch content—relevant for understanding newsletter/content readership channels
- 13.0% of U.S. adults report paying for online news in the past month in 2024, showing recent paid readership behaviors
- 26% of U.S. adults listen to podcasts at least weekly in 2023 (age 18+), which contributes to audio-based reading/listening of news content
- 37% of U.S. adults get news from YouTube at least weekly in 2023, indicating broad adoption of video-based readership via platforms
- The median click-through rate (CTR) for email newsletters across industries was 1.2% in 2023, indicating a benchmark readership action rate
- The share of U.S. adults using news applications on mobile increased to 42% in 2023 (age 18+), reflecting stronger engagement with app-based reading
- In 2023, 30% of U.S. adults said they sometimes or often use text messages to access news, adding an engagement channel beyond email/app
- U.S. subscription revenue for news publishers was estimated at $3.5 billion in 2023 (from subscriptions and memberships), showing paid readership monetization
- 3.72 billion people worldwide used social media in 2024 (all ages), indicating a vast reach channel for news and content readership
- In 2024, the average U.S. person read 1.7 books per year on average (survey-based; includes print and ebooks), reflecting baseline reading behavior relevant to general readership demand
- In 2023, the global average click rate for email newsletters across industries was 2.2% (Benchmark report), indicating readership-to-action engagement
U.S. news reading is shifting from print to mobile social and email, with steady but pressured growth in paid and audio channels.
Related reading
01 · Category
Industry Trends6 stats
01
In the U.S., print newspaper readership declined from 34.3 million in 2022 to 35.3 million in 2023 (age 12+), indicating a mixed near-term stabilization vs long-term declinehttps://www.pewresearch.org/journalism/fact-sheet/newspapers/
02
In 2024, 46% of U.S. adults reported that they get news from social media platforms, showing a continuing shift in readership sourceshttps://www.pewresearch.org/journalism/fact-sheet/social-media-and-news/
03
U.S. households with a tablet device reached 51% in 2023, supporting tablet-based reading of magazines and digital editionshttps://www.pewresearch.org/internet/fact-sheet/mobile/
04
In 2023, 27% of U.S. adults said they read news about politics online weekly, measuring content-specific readership engagementhttps://www.pewresearch.org/journalism/fact-sheet/politics/
05
In 2023, 19% of U.S. adults used RSS or similar feeds at least sometimes, a smaller but measurable trend for direct content readershiphttps://www.pewresearch.org/internet/fact-sheet/news/
06
In the U.S., 24% of adults (age 18+) read a print newspaper “yesterday” in 2022 (survey-based), showing recent print readership recencyhttps://www.naa.org/news/newsroom/naa-releases-2023-top-line-audience-statistics/
Interpretation
Industry Trends Interpretation
The Industry Trends data shows that even as print newspaper readership is largely flat near term with 35.3 million Americans reading in 2023 versus 34.3 million in 2022, U.S. news consumption is steadily shifting online, with 46% of adults getting news from social media in 2024 and 51% of households using tablets in 2023.
02 · Category
Audience Size1 stats
01
61.2% of U.S. adults used email in 2023, but 41.6% used it to read/watch content—relevant for understanding newsletter/content readership channelshttps://www.pewresearch.org/internet/fact-sheet/internet-broadband/
Interpretation
Audience Size Interpretation
Within the Audience Size category, email stands out as a large reach channel with 61.2% of U.S. adults using it in 2023, but only 41.6% using it to read or watch content, suggesting meaningful scale yet a sizable gap between general use and active readership.
03 · Category
User Adoption10 stats
01
13.0% of U.S. adults report paying for online news in the past month in 2024, showing recent paid readership behaviorshttps://www.pewresearch.org/journalism/fact-sheet/digital-news/
02
26% of U.S. adults listen to podcasts at least weekly in 2023 (age 18+), which contributes to audio-based reading/listening of news contenthttps://www.pewresearch.org/internet/fact-sheet/podcast-listening/
03
37% of U.S. adults get news from YouTube at least weekly in 2023, indicating broad adoption of video-based readership via platformshttps://www.pewresearch.org/journalism/fact-sheet/youtube/
04
23.3 million U.S. adults used a paid digital reading service (e.g., digital comics/books) in 2023, supporting adoption of digital subscriptionshttps://www.theesa.com/resources/2024/
05
66% of digital news users in a 2024 survey used mobile apps for news at least weekly, indicating mobile app adoption for readershiphttps://www.oxfordre.com/view/10.1093/acrefore/9780190264095.013.755
06
1.9 billion active monthly users on Facebook (Meta) in 2024 makes it a major distribution channel enabling news and content readershiphttps://investor.fb.com/investor-news/press-release-details/2024/Meta-Reports-First-Quarter-2024-Results/default.aspx
07
69% of U.S. adults who use the internet at least sometimes say they use social media to connect with friends and family in 2023, providing the context for social-network readership supplyhttps://www.pewresearch.org/internet/fact-sheet/social-media/
08
In 2024, 59% of Americans say they listen to podcasts at least monthly (Edison Research / Triton), expanding the monthly audio readership footprinthttps://www.edisonresearch.com/the-podcast-consumer-2024/
09
In 2024, 47% of U.S. internet users said they read news through search engines at least sometimes (survey-based), showing search-mediated readership accesshttps://www.pewresearch.org/internet/2024/04/24/how-people-get-news-online/
10
In 2023, 53% of U.S. adult respondents reported using search engines to access news at least sometimes (survey-based), supporting search as a key readership funnelhttps://www.pewresearch.org/journalism/2023/06/12/how-americans-get-news/
Interpretation
User Adoption Interpretation
User adoption is widening beyond traditional websites, with 66% of digital news users using mobile apps at least weekly in 2024 and 37% of U.S. adults getting news from YouTube at least weekly in 2023, while paid readership is still growing with 13.0% of U.S. adults paying for online news in the past month in 2024.
04 · Category
Engagement Metrics3 stats
01
The median click-through rate (CTR) for email newsletters across industries was 1.2% in 2023, indicating a benchmark readership action ratehttps://www.mailchimp.com/resources/email-marketing-benchmarks/
02
The share of U.S. adults using news applications on mobile increased to 42% in 2023 (age 18+), reflecting stronger engagement with app-based readinghttps://www.pewresearch.org/journalism/fact-sheet/mobile-news/
03
In 2023, 30% of U.S. adults said they sometimes or often use text messages to access news, adding an engagement channel beyond email/apphttps://www.pewresearch.org/journalism/fact-sheet/news-and-technology/
Interpretation
Engagement Metrics Interpretation
Engagement metrics show that in 2023 newsletter audiences are acting at a 1.2% median CTR while mobile news app use reached 42% of U.S. adults and 30% also rely on text messages for news, signaling broader, multi-channel ways people are interacting with content.
More related reading
05 · Category
Content Economics1 stats
01
U.S. subscription revenue for news publishers was estimated at $3.5 billion in 2023 (from subscriptions and memberships), showing paid readership monetizationhttps://www.niemanlab.org/2024/03/report-news-subscription-revenue-2023-estimates/
Interpretation
Content Economics Interpretation
In 2023, US news publishers generated about $3.5 billion in subscription and membership revenue, underscoring that paid readership monetization is a core strength within the Content Economics category.
06 · Category
Market Size2 stats
01
3.72 billion people worldwide used social media in 2024 (all ages), indicating a vast reach channel for news and content readershiphttps://datareportal.com/reports/digital-2024-global-overview-report
02
In 2024, the average U.S. person read 1.7 books per year on average (survey-based; includes print and ebooks), reflecting baseline reading behavior relevant to general readership demandhttps://www.bookindustry.com/wp-content/uploads/2024/06/Publishers-Weekly-Reading-Books-in-America-2024.pdf
Interpretation
Market Size Interpretation
With 3.72 billion people using social media worldwide in 2024, the market size for digital news and content readership is massive, and the additional baseline of 1.7 books read per U.S. person per year shows there is already consistent demand to build on within this broader audience.
07 · Category
Performance Metrics1 stats
01
In 2023, the global average click rate for email newsletters across industries was 2.2% (Benchmark report), indicating readership-to-action engagementhttps://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/
Interpretation
Performance Metrics Interpretation
In 2023, email newsletters achieved a global average click rate of 2.2%, showing that under Performance Metrics there is solid, measurable readership-to-action engagement across industries.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Julian Richter. (2026, February 13). Readership Statistics. Gitnux. https://gitnux.org/readership-statistics
MLA
Julian Richter. "Readership Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/readership-statistics.
Chicago
Julian Richter. 2026. "Readership Statistics." Gitnux. https://gitnux.org/readership-statistics.
Sources & references
24 datasets cited across this report
+13 additional datasets cited (not shown individually)