GITNUX MARKETDATA REPORT 2024

New York Times Readership Statistics [Fresh Research]

Statistic 1

"The New York Times has 7.8 million total subscriptions, representing a 42% increase since 2019."

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Statistic 2

"About 72% of New York Times subscribers are digital-only."

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Statistic 3

"In 2021, The New York Times reached 6.1 million digital-only subscribers."

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Statistic 4

"The average age of New York Times readers is 42 years old."

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Statistic 5

"Two-thirds of New York Times subscribers have an income of $75,000 or more."

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Statistic 6

"In 2019, about 59% of New York Times readers had a college degree."

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Statistic 7

"In 2018, about 39% of New York Times digital subscribers were between the ages of 25-44."

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Statistic 8

"The New York Times saw a 13% increase in digital subscribers during the second quarter of 2020."

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Statistic 9

"In 2020, The New York Times made 68% of its revenue from subscriptions."

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Statistic 10

"53% of New York Times readers are male and 47% are female."

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Statistic 11

"Roughly 74% of New York Times mobile traffic comes from smartphones, and 26% comes from tablets."

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Statistic 12

"Daily print circulation of The New York Times was 377,000 in the first half of 2020."

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Statistic 13

"The New York Times’ online readership skews slightly Democratic, with more Democrats than Republicans making up its audience."

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Statistic 14

"The New York Times saw a 203% increase in revenue from digital subscriptions between 2014 and 2020."

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Statistic 15

"In 2021, The New York Times had over 8 million paid subscribers across print and digital platforms."

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