Must-Know Product Management Kpis [Latest Report]

Highlights: Product Management Kpis

  • 1. Customer Acquisition Cost (CAC)
  • 2. Monthly Recurring Revenue (MRR)
  • 3. Customer Lifetime Value (CLV)
  • 4. Churn Rate
  • 5. Retention Rate
  • 6. Net Promoter Score (NPS)
  • 7. Conversion Rate
  • 8. Average Revenue Per User (ARPU)
  • 9. Feature Usage Metrics
  • 10. Product Adoption Rate
  • 11. Active Users
  • 12. Time to Value (TTV)
  • 13. Product Backlog Burn Rate
  • 14. Support Ticket Volume
  • 15. Overall Satisfaction Rate

Our Newsletter

The Business Week In Data

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!

Table of Contents

In today’s rapidly evolving business landscape, effective product management is critical to the success of any organization. As a result, product managers must continuously monitor and adjust strategies based on key performance indicators (KPIs) to ensure that their products remain relevant, competitive, and profitable.

This blog post explores the critical product management KPIs that every product manager should track, provides valuable insights into their importance, and offers guidance on how to use these metrics to drive sustainable growth and avoid potential pitfalls. Join us on this journey and learn how to master the art of data-driven decision making to drive your product to excellence.

Product Management KPIs You Should Know

1. Customer Acquisition Cost (CAC)

The total cost of acquiring a new customer, including marketing costs, sales costs, and any other promotions or offers.

2. Monthly Recurring Revenue (MRR)

The regular income generated by a product on a monthly basis, often used by subscription-based businesses to measure growth and profitability.

3. Customer Lifetime Value (CLV)

The estimated revenue generated by a customer over their entire relationship with the company.

In today’s rapidly evolving business landscape, effective product management is essential for the success of any organization.

4. Churn Rate

The percentage of customers who discontinue using a product within a given time period.

5. Retention Rate

The percentage of customers who continue using a product within a given time period, acting as the inverse of churn rate.

6. Net Promoter Score (NPS)

A measure of customer loyalty and satisfaction, gauged by how likely they are to recommend the product to others.

7. Conversion Rate

The percentage of users who take a desired action, such as purchasing a product, upgrading a subscription, or signing up for a newsletter.

Product Management KPIs are essential indicators for understanding the performance, growth, and success of a product within the market.

8. Average Revenue Per User (ARPU)

The total revenue generated by a product divided by the number of active users within a given time period.

9. Feature Usage Metrics

Assessing the frequency and breadth of usage for specific product features to understand which are valued and utilized by customers.

10. Product Adoption Rate

The speed at which new users adopt and incorporate a product into their work or life, calculated by measuring the time between a product’s launch and when users begin using the product regularly.

11. Active Users

The number of users actively engaging with a product, segmented by daily, weekly, or monthly activity.

12. Time to Value (TTV)

The time it takes a customer to start realizing value or benefits from using a product after initial purchase or sign-up.

13. Product Backlog Burn Rate

The rate at which product management teams work through their backlog of features, bug fixes, and improvements, providing an indicator of development efficiency.

14. Support Ticket Volume

The number of customer inquiries, complaints, or issues that a product generates, indicating potential areas of improvement for user experience or product functionality.

15. Overall Satisfaction Rate

The percentage of users who express satisfaction with a product, often collected through customer surveys or feedback channels.

Product Management KPIs Explained

Product management KPIs are essential indicators for understanding a product’s performance, growth, and success in the marketplace. They encompass various aspects of a product, allowing companies to strategically analyze and make informed decisions. Customer Acquisition Cost (CAC) shows the effectiveness of marketing and sales efforts in acquiring new customers, while Monthly Recurring Revenue (MRR) shows the financial stability of the product over time.

Customer Lifetime Value (CLV) helps determine the long-term profitability of maintaining customer relationships, and Churn Rate reveals any customer retention issues. Retention Rate provides insight into customer satisfaction and loyalty, while Net Promoter Score (NPS) measures advocacy and overall word-of-mouth potential. Conversion Rate reflects the product’s success in driving desired user actions, and Average Revenue Per User (ARPU) reveals revenue efficiency per customer.

Feature Usage Metrics help identify valuable functionality, and Product Adoption Rate shows how easily users integrate the product into their lives. Active Users shows the product’s ability to engage, while Time to Value (TTV) shows the efficiency with which customers benefit from the product. Assessing Product Backlog Burn Rate measures the effectiveness of the development team, while Support Ticket Volume highlights potential areas for improvement in customer experience or functionality. Finally, Overall Satisfaction Rate provides a comprehensive understanding of user satisfaction, enabling targeted actions for product improvement and growth.


In summary, product management KPIs are critical to the overall success of a product and the organization. By measuring and tracking these key performance indicators, product managers can make informed decisions, prioritize resources, and optimize the product lifecycle.

Regular monitoring and analysis of KPIs ensures that a product consistently meets customer expectations, generates revenue, and achieves long-term growth. By taking a data-driven approach and staying attuned to changing market dynamics, product managers can create successful products that deliver lasting value.


What is a Product Management KPI?

A Product Management KPI (Key Performance Indicator) is a measurable value that demonstrates how effectively a product is meeting its objectives and goals. These metrics help product managers evaluate their product's performance and make data-driven decisions to improve it.

Why are Product Management KPIs important?

Product Management KPIs are essential as they provide actionable insights, enable product managers to set clear goals, and identify areas of improvement. They also help companies prioritize their product roadmap, allocate resources effectively, and ensure they are meeting customer needs and expectations.

Can you provide some examples of common Product Management KPIs?

Examples of typical Product Management KPIs include customer acquisition cost (CAC), customer lifetime value (CLTV), monthly active users (MAU), net promoter score (NPS), and churn rate. These KPIs focus on different aspects of the product, such as user engagement, customer satisfaction, and financial performance.

How should Product Management KPIs be selected?

When selecting Product Management KPIs, product managers should first align them with the company's overall goals and objectives. Then, they should choose KPIs that will provide valuable insights into product performance, considering aspects such as user experience, financial metrics, and customer satisfaction. It's essential to set realistic and achievable KPI targets, and periodically review and adjust them if necessary.

How often should Product Management KPIs be tracked and reviewed?

Product Management KPIs should be monitored continuously to identify trends and make data-driven decisions. However, the frequency of in-depth analysis and reviews may depend on the KPI itself and the product lifecycle stage. For instance, daily or weekly tracking may be appropriate for KPIs related to user engagement, while monthly or quarterly assessments might be more suitable for financial or long-term objectives.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!