Must-Know Product Manager Kpis [Latest Report]

Highlights: Product Manager Kpis

  • 1. Revenue growth rate
  • 2. Customer Acquisition Cost (CAC)
  • 3. Customer Lifetime Value (CLV)
  • 4. Monthly Active Users (MAU)
  • 5. Churn Rate
  • 6. Conversion Rate
  • 7. Product Usage Frequency
  • 8. Net Promoter Score (NPS)
  • 9. Feature Adoption Rate
  • 10. Time to Market (TTM)
  • 11. Product Backlog
  • 12. Product Return on Investment (ROI)
  • 13. Customer Support Request Rate
  • 14. Customer Complaints
  • 15. Average Revenue Per User (ARPU)

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In today’s competitive business environment, the role of the product manager is more important than ever. Responsible for leading the development, marketing, and overall success of products, these professionals juggle multiple responsibilities while keeping their finger on the pulse of market trends and customer needs. To ensure the effectiveness of their strategic decisions, product managers rely on a set of quantifiable metrics called key performance indicators (KPIs) to track progress and optimize their approach.

This blog post takes a deep dive into product manager KPIs, highlighting the most important metrics to monitor and how they can drive product success throughout the product lifecycle. Join us as we explore the importance of these KPIs and learn how to leverage them for better decision-making and increased profitability.

Product Manager KPIs You Should Know

1. Revenue growth rate

Measures the percentage increase in revenue over a specific period, indicating the success of product strategies and marketing efforts.

2. Customer Acquisition Cost (CAC)

Measures the cost to acquire a new customer, including marketing and sales expenses. The lower the CAC, the more efficient the product management process.

3. Customer Lifetime Value (CLV)

Estimates the total revenue a single customer generates over their entire relationship with the company. The higher the CLV, the more valuable each customer is to the business.

Each of the listed KPIs play a crucial role in assessing a product’s overall performance and success.

4. Monthly Active Users (MAU)

Measures the number of unique users engaging with the product during a given month, providing insights on user retention and product adoption.

5. Churn Rate

Tracks the percentage of customers who cancel their subscription or stop using the product within a given timeframe. Lower churn rates indicate higher customer satisfaction and retention.

6. Conversion Rate

Measures the percentage of users who complete a desired action, such as purchasing the product or signing up for a service. Higher conversion rates indicate more effective sales and marketing strategies.

In today’s highly competitive business landscape, the role of a Product Manager is more critical than ever.

7. Product Usage Frequency

Monitors how often users engage with a product over a given period, providing insights into user behavior and the product’s value.

8. Net Promoter Score (NPS)

Measures customer satisfaction and loyalty by gauging the likelihood they would recommend the product to others. Higher NPS scores indicate higher customer satisfaction and better product reputation.

9. Feature Adoption Rate

Monitors the percentage of users adopting new features in the product, indicating the value and relevance of added features to the customer base.

10. Time to Market (TTM)

Measures the time taken from product ideation to product launch, reflecting the efficiency of the product development process.

11. Product Backlog

Tracks the number of pending features, improvements, and bug fixes to evaluate the product management team’s efficiency and responsiveness to customer needs.

12. Product Return on Investment (ROI)

Measures the profitability of a product by comparing the revenue generated by the product with its cost of development and maintenance.

13. Customer Support Request Rate

Monitors the number of support requests received from customers, providing insights into product usability and customer satisfaction.

14. Customer Complaints

Tracks the number and type of customer complaints about a product, indicating potential areas for improvement and customer pain points.

15. Average Revenue Per User (ARPU)

Calculates the average revenue generated by each user over a given period, indicating the product’s financial performance and customer value.

Product Manager KPIs Explained

Each of these KPIs plays a critical role in assessing the overall performance and success of a product. For example, revenue growth rate evaluates the effectiveness of product and marketing strategies, while customer acquisition cost reveals the efficiency of the product management process. Assessing customer lifetime value informs the organization of the potential revenue a single customer can generate, while monthly active users, churn rate, and conversion rate provide insight into user retention, adoption, and sales effectiveness.

In addition, product usage frequency and Net Promoter Score provide valuable information about user behavior and satisfaction, and feature adoption rate helps determine how valuable new features are to the audience. Time to market and product backlog show the efficiency of the product development process and responsiveness to customer needs. Product return on investment and average revenue per user further demonstrate the financial health of the product, and finally, tracking customer support requests and complaints identifies opportunities to improve usability and address customer pain points.


In summary, product manager KPIs are essential metrics that drive growth, efficiency, and success within an organization. By setting clear goals, continuously measuring performance, and analyzing results, product managers can optimize product development, user experience, and profit generation. As the competitive landscape continues to evolve, it is imperative to stay on top of industry trends and adapt KPIs accordingly.

Key metrics include user satisfaction, revenue growth, product adoption, and market share. When properly monitored and analyzed, these metrics provide invaluable insight into the strengths and weaknesses of a product or service offering, enabling product managers to make data-driven decisions that have the desired impact.

Embracing a culture of continuous improvement is critical to ensuring that organizations stay ahead of the curve and remain agile in the fast-paced world of technology and innovation. With robust KPIs in place, product managers can lead their teams to success and create products that delight customers and drive business growth.



What are some essential Product Manager KPIs to track the success of a product?

Key Performance Indicators (KPIs) for Product Managers include user engagement, customer satisfaction, product adoption rate, feature usage rate, and revenue growth.

How do Product Managers use KPIs to set goals and monitor progress throughout a product's life cycle?

Product Managers use KPIs to set measurable, attainable objectives tied to the overall vision for the product. Throughout the product development process, they track these KPIs against the set goals to monitor progress, adapt strategies, and make data-informed decisions on product evolution.

How can KPIs help Product Managers identify areas where product improvements might be needed?

KPIs can provide valuable insights into areas that are underperforming, such as low customer satisfaction or decreasing user engagement rates. Identifying these trends allows Product Managers to take appropriate actions, such as refining specific features or addressing customer support issues, to improve the overall user experience.

How can Product Manager KPIs influence future product development and decision-making processes?

By tracking KPIs and analyzing the data, Product Managers can identify product strengths, weaknesses, and trends, informing data-driven decisions to improve and refine the product. These insights may also contribute to strategic planning for product roadmaps and guide the prioritization of new features, enhancements, and customer feedback.

How do Product Manager KPIs support cross-functional collaboration and communication with stakeholders?

KPIs serve as a common language for Product Managers, their team, and other stakeholders, facilitating communication of progress, goal alignment, and performance review. By sharing KPIs and related data, Product Managers foster transparency across the organization, encouraging collaboration and ensuring all parties are focused on the same objectives.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

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