Must-Know Growth Kpis [Latest Report]

Highlights: Growth Kpis

  • 1. Revenue Growth
  • 2. Market Share Growth
  • 3. Customer Growth Rate
  • 4. Net Promoter Score (NPS)
  • 5. Customer Retention Rate
  • 6. Customer Lifetime Value (CLV)
  • 7. Churn Rate
  • 8. Average Revenue Per User (ARPU)
  • 9. Sales Conversion Rate
  • 10. Upselling/Cross-selling Rate
  • 11. Sales Team Performance
  • 12. Product Usage Growth
  • 13. Web Traffic Growth
  • 14. Social Media Engagement Growth
  • 15. Email Marketing Performance

Our Newsletter

The Business Week In Data

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!

Table of Contents

In today’s dynamic business environment, a company’s success is often defined by its ability to grow and adapt to an ever-changing marketplace. To accurately gauge progress and ensure long-term prosperity, companies must track and measure critical performance indicators known as growth key performance indicators (KPIs).

These critical metrics enable organizations to assess their growth trajectory, make informed decisions, and fine-tune their strategies for maximum impact. In this in-depth blog post, we will explore the different types of growth KPIs, their relevance across industries, and how companies can effectively use them to unlock their full potential and achieve sustainable success.

Growth KPIs You Should Know

1. Revenue Growth

The increase in a company’s sales over a specified period compared to the previous period. It indicates a company’s success in marketing and selling its products or services.

2. Market Share Growth

The increase in the percentage of the total market that a company or its products occupy. It demonstrates a company’s ability to outperform competitors and expand its customer base.

3. Customer Growth Rate

The rate at which new customers are acquired by a company. This KPI reflects the effectiveness of marketing and sales activities in attracting new customers.

In today’s dynamic business landscape, the success of a venture is often defined by its ability to grow and adapt to an ever-changing market.

4. Net Promoter Score (NPS)

A measure of customer satisfaction and loyalty, calculated by taking the percentage of customers who are promoters (highly satisfied) and subtracting the percentage of detractors (dissatisfied). A higher NPS indicates better customer relationships and potential for growth.

5. Customer Retention Rate

The percentage of customers who remain with a company over a given period. High retention rates indicate customer satisfaction, successful product offerings, and good after-sales services.

6. Customer Lifetime Value (CLV)

The predicted net profit attributed to the entire future relationship with a customer. An increasing CLV indicates successful efforts in customer acquisition, retention, and upselling.

7. Churn Rate

The percentage of customers that discontinue their relationship with a company during a given period. A lower churn rate suggests better customer satisfaction and experience, contributing to growth.

8. Average Revenue Per User (ARPU)

The revenue generated per user during a given time frame. A higher ARPU indicates that a company is successfully capitalizing on its user base and maximizing revenues.

Growth KPIs, such as revenue growth, market share growth, and customer growth rate, are crucial indicators of a company’s success in marketing, selling, and retaining its customer base.

9. Sales Conversion Rate

The percentage of potential customers who complete a purchase after interacting with a company’s marketing and sales efforts. A higher conversion rate suggests that marketing and sales activities are successful in driving growth.

10. Upselling/Cross-selling Rate

The percentage of customers who purchase additional or complementary products or services along with their primary purchase. An increased rate implies a company’s effectiveness in encouraging customers to spend more, contributing to growth.

11. Sales Team Performance

Measures the effectiveness of a sales team in terms of conversions, revenue generated, or new clients acquired. High sales team performance leads to growth through increased sales.

12. Product Usage Growth

The increase in the number of customers using a specific product or service over time. This KPI indicates the popularity and value of the product, contributing to business growth.

13. Web Traffic Growth

The increase in the number of website visits, page views, or unique visitors. A growing web traffic indicates successful digital marketing and awareness-building efforts, leading to potential customer acquisition and growth.

14. Social Media Engagement Growth

The increase in interactions, such as likes, shares, and comments, on a company’s social media channels. Higher engagement rates indicate improved brand visibility and potential growth in customer base.

15. Email Marketing Performance

Measures the success of email marketing campaigns, including open rates, click-through rates, and conversions. Improved email marketing performance leads to customer engagement and growth.

Growth KPIs Explained

Growth KPIs such as revenue growth, market share growth, and customer growth rate are critical indicators of a company’s success in marketing, selling, and retaining its customer base. Metrics such as Net Promoter Score, customer retention rate, and customer lifetime value highlight the effectiveness of a company’s efforts to maintain customer satisfaction and loyalty. In addition, metrics such as churn rate, average revenue per user, and sales conversion rate provide insight into the company’s ability to retain customers and maximize revenue.

Upsell/cross-sell rate and sales team performance contribute to growth by demonstrating a company’s effectiveness in driving incremental spend and new customer acquisition. In addition, product usage growth, web traffic growth, social media engagement growth, and email marketing performance are key indicators of a company’s digital marketing success, brand awareness, and potential customer base growth. Overall, monitoring these growth KPIs enables companies to strategize and optimize their processes to drive sustainable growth and outperform competitors.


In summary, growth KPIs are the critical touchstones in the development and success of any business or organization. As we have explored in this blog post, understanding and implementing these key performance indicators allows decision makers to make informed strategic decisions, optimize resources, and ultimately drive their business to its full potential.

With the ever-changing business landscape, staying on top of growth KPIs fosters a proactive approach that ensures the organization stays ahead of the competition and continues to thrive in their respective industries. By integrating these critical metrics into your business strategy, you can lay the foundation for sustainable growth and long-term success.


What are Growth KPIs?

Growth KPIs (Key Performance Indicators) are specific, quantifiable metrics that businesses use to measure their performance and growth over time. These indicators help organizations track their progress towards their strategic objectives and overall business goals.

Why are Growth KPIs important for businesses?

Growth KPIs are important for businesses because they offer valuable data-driven insights into how well a company is performing. By monitoring and analyzing these metrics, organizations can identify areas of improvement, optimize processes, and make informed decisions to drive growth and achieve their targets.

What are some examples of commonly used Growth KPIs?

Some examples of commonly used Growth KPIs include revenue growth rate, customer acquisition cost, customer lifetime value, monthly recurring revenue, and churn rate. These metrics help businesses assess their financial performance, customer acquisition efforts, and customer retention strategies.

How can businesses set and track their Growth KPIs effectively?

To set and track Growth KPIs effectively, businesses should first identify the key metrics that align with their strategic objectives. They should then establish clear, realistic targets for each KPI based on historical data and industry benchmarks. Regular monitoring and reporting of KPI progress, along with data analysis and interpretation, will facilitate adjusting strategies or tactics as needed.

How do Growth KPIs differ across industries and business sizes?

Growth KPIs often differ across industries and business sizes due to variations in business models, customer behaviors, and industry-specific factors. For instance, a SaaS company may prioritize monthly recurring revenue and churn rate, while an e-commerce platform may focus on average order value and conversion rate. Additionally, smaller businesses may emphasize customer acquisition strategies, whereas larger enterprises may prioritize customer retention and market expansion.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!