Private label is no longer a bargain bin side note, with the global market reaching $1.12 trillion in 2023 and climbing toward a 5.8% CAGR from 2024 to 2030. Even more telling is the behavioral shift behind that growth, since 59% of consumers switched to private labels after inflation while retailer private brands were also capturing major revenue streams like Walmart’s $60B contribution in FY2023. The tension is clear across categories and countries, where shoppers keep testing new formats and claims yet still anchor decisions heavily to price and perceived value.
Key Takeaways
- 67% of US consumers prefer private label products for value in 2023 surveys.
- 72% of European shoppers buy private label weekly, per 2023 Kantar study.
- In the US, 55% of millennials choose private labels over national brands.
- Aldi US private label gross margins averaged 28% in 2023.
- Walmart private label contributed $60B to revenue in FY2023.
- Lidl Europe private label EBITDA margin at 7.2% in 2023.
- Private label R&D investment rose 15% globally in 2023.
- 45% of new private label products feature sustainable packaging.
- Plant-based private label launches up 28% in Europe 2023.
- In the US, private label market share in grocery reached 19.5% in 2023.
- Aldi private labels account for 90% of its US sales volume in 2023.
- In Switzerland, private label share of grocery sales is 52% as of 2023.
- The global private label market was valued at $1.12 trillion in 2023, with a projected CAGR of 5.8% from 2024 to 2030.
- US private label grocery sales hit $247 billion in 2023, up 5.5% from the previous year.
- Private label penetration in Europe reached 38% of total grocery sales in 2023.
Price and trust are driving private label growth worldwide, with major market shares and rising premium innovation.
Related reading
01 · Category
Consumer Preferences20 stats
01
67% of US consumers prefer private label products for value in 2023 surveys.
02
72% of European shoppers buy private label weekly, per 2023 Kantar study.
03
In the US, 55% of millennials choose private labels over national brands.
04
81% of UK consumers perceive private labels as equal quality to brands.
05
Global survey shows 64% prioritize price, driving private label choice.
06
In Germany, 76% of consumers trust retailer own-brands in food.
07
62% of French shoppers buy premium private labels regularly.
08
US Gen Z: 70% willing to try new private label innovations.
09
In Australia, 68% cite sustainability as reason for private label pick.
10
75% of Brazilian consumers view private labels as good value.
11
Netherlands: 80% of seniors buy private label dairy products.
12
59% of global consumers switched to private labels post-inflation.
13
In Italy, 71% prefer private label pasta for taste similarity.
14
Canada: 66% of families choose private label baby products.
15
73% of Spanish shoppers loyal to Mercadona private labels.
16
US Hispanics: 65% higher private label purchase rate.
17
In China, 58% young consumers embrace private label cosmetics.
18
69% of UK parents select private label snacks for kids.
19
Poland: 74% rate private label quality as improved.
20
61% global boomers now buy private label health products.
Interpretation
Consumer Preferences Interpretation
These numbers prove that from millennials to seniors, and across continents from Brazil to Poland, the modern shopper's mantra has decisively shifted from "name brand or bust" to "private label is the perceptive, pragmatic, and often superior choice."
02 · Category
Financial Performance23 stats
01
Aldi US private label gross margins averaged 28% in 2023.
02
Walmart private label contributed $60B to revenue in FY2023.
03
Lidl Europe private label EBITDA margin at 7.2% in 2023.
04
Kroger private brands generated $10B sales with 25% margin.
05
Tesco UK own-label profit growth 11% to £2.5B.
06
Costco Kirkland Signature $40B sales, 30% of total revenue.
07
Carrefour France private label ROI 18% higher than branded.
08
Sainsbury's private label sales £15B, margin 5.8%.
09
Mercadona Spain private labels 45% profit contribution.
10
Target Good & Gather $5B sales, 22% growth margin.
11
Woolworths Australia private label $12B AUD revenue.
12
Edeka Germany own-brands €20B turnover, 6% margin.
13
Rewe Group private label €15B sales volume.
14
Metro AG private label international €8B, up 9%.
15
ICA Sweden own-label SEK 50B, 4.5% operating margin.
16
Coop Denmark private brands DKK 20B sales.
17
Migros Switzerland private label CHF 10B, 28% market share profit.
18
Jumbo Netherlands own-label €4B, high single-digit margins.
19
Aldi Nord Germany private label €30B, efficiency gains 3%.
20
Schwarz Group Lidl €100B+ group private label revenue.
21
Ahold Delhaize US private label $15B contribution.
22
Colruyt Belgium own-brands €6B, stable 5% margins.
23
Kesko Finland private label €2B sales growth.
Interpretation
Financial Performance Interpretation
While Aldi and Costco prove that lean, high-margin private labels can be wildly lucrative, the sheer scale of Walmart’s and Schwarz Group’s revenue demonstrates that, for many retailers, the ultimate goal is to build a parallel empire of house brands that quietly prints money and secures customer loyalty.
03 · Category
Innovation & Trends20 stats
01
Private label R&D investment rose 15% globally in 2023.
02
45% of new private label products feature sustainable packaging.
03
Plant-based private label launches up 28% in Europe 2023.
04
US private label premium tier grew 12% with 500+ SKUs.
05
AI-driven private label formulation adopted by 30% retailers.
06
Private label clean label claims increased 22% globally.
07
Keto-friendly private labels surged 35% in North America.
08
60 new private label EV charging accessories launched in 2023.
09
Functional beverage private labels up 40% in Asia.
10
Private label zero-sugar products doubled in UK launches.
11
Blockchain traceability in 25% of premium private labels.
12
Private label CBD-infused foods tested in 10 US states.
13
Upcycled ingredients in 18% European private label snacks.
14
Voice commerce optimized for 15% private label sales growth.
15
Private label AR try-on for beauty apps used by 20M users.
16
Regenerative ag in 12% US private label dairy sourcing.
17
NFT-linked private label collectibles launched by 5 retailers.
18
High-protein private label bakery up 50% in launches.
19
Metaverse private label pop-ups seen by 10M virtual shoppers.
20
Biodegradable private label pet waste bags 300% growth.
Interpretation
Innovation & Trends Interpretation
The once-humble store brand has evolved into a data-savvy, planet-conscious powerhouse, investing in sustainable innovation and AI-driven formulations to meet every niche demand—from keto-friendly snacks and zero-sugar indulgences to EV chargers and metaverse pop-ups.
More related reading
05 · Category
Market Size & Growth30 stats
01
The global private label market was valued at $1.12 trillion in 2023, with a projected CAGR of 5.8% from 2024 to 2030.
02
US private label grocery sales hit $247 billion in 2023, up 5.5% from the previous year.
03
Private label penetration in Europe reached 38% of total grocery sales in 2023.
04
The private label dairy market grew by 6.2% globally in 2022, reaching $180 billion.
05
China's private label market expanded to $150 billion in 2023, with 12% YoY growth.
06
Private label sales in the UK increased by 10.4% in 2023 to £45 billion.
07
The global private label beauty and personal care segment was worth $45 billion in 2023.
08
Brazil's private label market grew 8.7% in 2023, totaling R$120 billion.
09
Private label household products market hit $90 billion globally in 2023.
10
India's private label sector reached INR 500 billion in FY2023, up 15%.
11
Private label share in Australian grocery sales was 28% in 2023.
12
The pet food private label market grew to $25 billion globally in 2023.
13
Germany's private label sales rose 7.1% to €85 billion in 2023.
14
Private label apparel market valued at $200 billion worldwide in 2023.
15
South Korea's private label market hit KRW 40 trillion in 2023, up 9%.
16
Private label baby care products reached $15 billion globally in 2023.
17
France private label grocery penetration at 32% in 2023.
18
Global private label snacks market grew 11% to $60 billion in 2023.
19
Mexico's private label sales increased 12.5% to MXN 300 billion in 2023.
20
Private label health & wellness products hit $35 billion in 2023.
21
Italy's private label market share reached 25% of FMCG in 2023.
22
Global private label beverages market valued at $120 billion in 2023.
23
Turkey private label growth at 14% YoY, reaching TRY 200 billion.
24
Private label frozen foods market expanded to $50 billion globally.
25
Spain's private label sales up 9.2% to €30 billion in 2023.
26
Private label electronics accessories market at $10 billion in 2023.
27
Netherlands private label penetration highest in EU at 42% in 2023.
28
Global private label confectionery sales $40 billion in 2023.
29
Canada's private label grocery sales $35 billion CAD, up 6%.
30
Private label bakery products market grew to $70 billion worldwide.
Interpretation
Market Size & Growth Interpretation
From dairy to dog food, the relentless rise of private label brands is a trillion-dollar global phenomenon proving that savvy shoppers everywhere are happily swapping flashy logos for their own wallet's well-being.
Reference
Cite This Report
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APA
Leah Kessler. (2026, February 13). Private Label Industry Statistics. Gitnux. https://gitnux.org/private-label-industry-statistics
MLA
Leah Kessler. "Private Label Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/private-label-industry-statistics.
Chicago
Leah Kessler. 2026. "Private Label Industry Statistics." Gitnux. https://gitnux.org/private-label-industry-statistics.
Sources & references
76 datasets cited across this report