Ninety six percent of people aged 16 to 24 worldwide use online video weekly. Eighty six percent of video marketers already rely on it. The sections below examine audience reach, adoption patterns, market values, and delivery costs.
Key Takeaways
- 5.35 billion people used mobile internet in 2024, supporting mobile-first video consumption
- The average person spent 7 hours 22 minutes per day with online video content in 2023
- VR video streaming expected to reach 96M users worldwide by 2024 (IDC/Cisco quoted in industry report)
- In 2024, video is used by 86% of video marketers (Wyzowl survey)
- In 2023, 37% of marketers said they plan to spend more on video marketing in 2023 (HubSpot research)
- In 2023, 54% of consumers wanted more video content from brands they follow (Animoto survey; cited in trade press)
- The global video streaming market was valued at $52.9B in 2020 (Fortune Business Insights)
- The global over-the-top (OTT) video market was $109.6 billion in 2023
- TikTok reported 1.56B monthly active users in 2023 (industry reporting quoting company/estimates)
- Instagram Reels video views were reported at 25B in 2020 (company/industry reporting)
- Average video bitrate requirements increased over time; HTTP adaptive streaming uses multiple renditions to match viewer bandwidth (MPEG-DASH overview; industry)
- Netflix streaming cost per hour increased from $0.05 to $0.10 (peer-reviewed/industry analysis)
- CDN costs often represent a large portion of video delivery expenditures; cloud egress is a major cost driver (AWS CDN pricing; cost guidance)
- Google Cloud Video Intelligence pricing starts at $0.06 per 1,000 units (use case dependent; official pricing)
- Global video game viewers on Twitch exceeded 5.6M hours watched per day in 2022 (Twitch tracker reporting citing official stats)
With billions on mobile streaming and growing marketer spend, video remains the dominant way to reach audiences.
Related reading
01 · Category
Audience Growth6 stats
01
5.35 billion people used mobile internet in 2024, supporting mobile-first video consumption
02
The average person spent 7 hours 22 minutes per day with online video content in 2023
03
VR video streaming expected to reach 96M users worldwide by 2024 (IDC/Cisco quoted in industry report)
04
Smartphones accounted for 58.5% of global internet traffic in 2023 (StatCounter; device share)
05
In 2024, 73% of US adults reported watching online video at least weekly (Pew)
06
US adults spend a median of 4 hours 24 minutes per day on media (US Bureau of Labor Statistics/ Nielsen)
Interpretation
Audience Growth Interpretation
Audience growth is being powered by mobile-first viewing, with 5.35 billion people using mobile internet in 2024 and smartphones making up 58.5% of global internet traffic in 2023, while heavy engagement remains strong as people spend about 7 hours 22 minutes per day with online video content.
02 · Category
User Adoption5 stats
01
In 2024, video is used by 86% of video marketers (Wyzowl survey)
02
In 2023, 37% of marketers said they plan to spend more on video marketing in 2023 (HubSpot research)
03
In 2023, 54% of consumers wanted more video content from brands they follow (Animoto survey; cited in trade press)
04
96% of people aged 16–24 worldwide used online video in 2024 (weekly or more often)
05
62% of video creators use a smartphone as their primary device for content creation (2023 survey)
Interpretation
User Adoption Interpretation
User adoption of online video is clearly accelerating, with 86% of video marketers using video in 2024 and 96% of people aged 16 to 24 worldwide watching it at least weekly, showing the format has moved from niche to mainstream.
03 · Category
Market Size2 stats
01
The global video streaming market was valued at $52.9B in 2020 (Fortune Business Insights)
02
The global over-the-top (OTT) video market was $109.6 billion in 2023
Interpretation
Market Size Interpretation
For the market size category, online video is expanding rapidly as the global video streaming market reached $52.9B in 2020 and the OTT video market grew to $109.6B by 2023, more than doubling in just three years.
More related reading
04 · Category
Performance Metrics5 stats
01
TikTok reported 1.56B monthly active users in 2023 (industry reporting quoting company/estimates)
02
Instagram Reels video views were reported at 25B in 2020 (company/industry reporting)
03
Average video bitrate requirements increased over time; HTTP adaptive streaming uses multiple renditions to match viewer bandwidth (MPEG-DASH overview; industry)
04
The global video streaming service sector uses ad-supported models as the majority approach among major platforms (2023 industry survey: 55% ad-supported or hybrid)
05
Average streaming startup time for popular apps was 1.6 seconds in 2023 (measurement study)
Interpretation
Performance Metrics Interpretation
In the Performance Metrics category, the scale and efficiency demands of online video are clear as platforms now reach massive audiences such as TikTok’s 1.56B monthly active users in 2023 and achieve 25B Instagram Reels views in 2020 while streaming technology pushes faster playback, with popular apps averaging a 1.6 second startup time in 2023.
05 · Category
Cost Analysis6 stats
01
Netflix streaming cost per hour increased from $0.05to $0.10 (peer-reviewed/industry analysis)
02
CDN costs often represent a large portion of video delivery expenditures; cloud egress is a major cost driver (AWS CDN pricing; cost guidance)
03
Google Cloud Video Intelligence pricing starts at $0.06per 1,000 units (use case dependent; official pricing)
04
Video transcoding costs are highly dependent on resolution; AWS pricing shows per-minute processing rates (official pricing)
05
Storage and retrieval costs for video chunks typically scale with GB-months stored and GB egress delivered (S3 pricing example)
06
Video transcoding costs depend on encoder time and output renditions; per-hour or per-minute compute is used by major vendors (example pricing model)
Interpretation
Cost Analysis Interpretation
From a cost analysis perspective, online video delivery costs are doubling or escalating in key components, with Netflix streaming cost per hour rising from $0.05 to $0.10 while major cloud drivers like CDN egress, storage and transcoding are priced per unit or per minute and therefore scale quickly as usage grows.
06 · Category
Industry Trends6 stats
01
Global video game viewers on Twitch exceeded 5.6M hours watched per day in 2022 (Twitch tracker reporting citing official stats)
02
Twitch averaged 2.7M concurrent viewers in 2023 (industry analytics reporting)
03
Global esports viewership reached 532 million in 2023 (Newzoo)
04
In 2023, 34% of marketers planned to allocate more budget to short-form video
05
The share of smartphone traffic accounted for 58.5% of global mobile internet traffic in 2023
06
HTTP Adaptive Streaming is used to support seamless bitrate switching during playback (multiple renditions)
Interpretation
Industry Trends Interpretation
In the Industry Trends landscape, online video demand is accelerating across platforms as Twitch surpassed 5.6M hours watched per day in 2022, esports hit 532M viewers in 2023, and 34% of marketers plan to boost short form video budgets while smartphone traffic makes up 58.5% of mobile internet in 2023.
report visual · Comparison
Online video usage is widespread
Most demographics and marketers report high online video engagement, signaling continued demand for video advertising.
96% of people aged 16–24 worldwide used online video in 2024 (weekly or more often)96%
In 2024, video is used by 86% of video marketers (Wyzowl survey)
86%
In 2024, 73% of US adults reported watching online video at least weekly (Pew)
73%
source-verifiedpewresearch.org · ofcom.org.uk · wyzowl.com2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Isabelle Moreau. (2026, February 13). Online Video Growth Statistics. Gitnux. https://gitnux.org/online-video-growth-statistics
MLA
Isabelle Moreau. "Online Video Growth Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/online-video-growth-statistics.
Chicago
Isabelle Moreau. 2026. "Online Video Growth Statistics." Gitnux. https://gitnux.org/online-video-growth-statistics.
Sources & references
30 datasets cited across this report · attribution is report-level
about.instagram.com
aws.amazon.com+5 additional datasets cited (not shown individually)