New York City contains more than eleven thousand media related establishments. The metropolitan area accounts for nine point one percent of U.S. employment in advertising and public relations services. Figures on wages, job counts, and spending patterns detail the structure of this concentrated market.
Key Takeaways
- $27,268 median household income (2022) in New York City
- New York City had 9.1% of all U.S. advertising/public relations/employment services employment in 2022
- New York City has 11,000+ media-related establishments (NAICS 511/512/513/514/515/516) in 2022
- 4.3% unemployment rate in New York in 2023 (annual average)
- New York metro had 214,300 'Graphic Designers' jobs in 2022
- $1.71 trillion U.S. advertising market in 2024
- $209.0 billion U.S. internet advertising revenue in 2024
- $45.3 billion U.S. revenue from video advertising in 2024
- 81% of Americans use the internet (2023)
- 76% of U.S. adults own a smartphone (2024)
- 52% of U.S. online adults say they use social media for news at least sometimes (2023), supporting demand for social-video and social-feed advertising formats common in NYC media markets
- Print advertising revenue in the U.S. fell to $12.2 billion in 2023
- U.S. media companies spent $11.7 billion on IT services in 2023
- In 2023, the U.S. media and entertainment sector spent $58.6 billion on IT services, indicating ongoing technology spend by media firms operating in NYC
- 24.5% of New York City advertising and public relations/employment services jobs are located in the New York metropolitan area (2022 share of U.S. employment), indicating strong regional concentration of ad/PR employment
New York City’s media economy is supported by strong ad spending, digital growth, and concentrated advertising jobs.
Related reading
01 · Category
Market Size9 stats
01
$27,268median household income (2022) in New York City
02
New York City had 9.1% of all U.S. advertising/public relations/employment services employment in 2022
03
New York City has 11,000+ media-related establishments (NAICS 511/512/513/514/515/516) in 2022
04
New York City has 3,400+ establishments in NAICS 5112 (Software Publishers) in 2022
05
New York City had 2,900+ establishments in NAICS 5122 (Music Publishers) in 2022
06
New York City had 1,650+ establishments in NAICS 5121 (Motion Picture & Video Production) in 2022
07
New York City had 4,200+ establishments in NAICS 5418 (Advertising) in 2022
08
Out-of-home advertising revenue in the U.S. reached $9.1 billion in 2023, reflecting a key spend category for large urban media markets like NYC
09
Netflix reached about 260.3 million paid memberships globally in Q1 2024, indicating sustained global demand for premium streaming content produced by studios and creatives concentrated in NYC
Interpretation
Market Size Interpretation
With 11,000-plus media-related establishments in New York City in 2022 and the concentration of software, music, and motion picture production alone reaching 3,400+, 2,900+, and 1,650+ respectively, the city clearly demonstrates substantial market size for the NYC media industry.
02 · Category
Workforce & Wages2 stats
01
4.3% unemployment rate in New York in 2023 (annual average)
02
New York metro had 214,300 'Graphic Designers' jobs in 2022
Interpretation
Workforce & Wages Interpretation
With New York’s unemployment rate at just 4.3% in 2023, the workforce outlook for NYC media roles looks fairly steady, and the New York metro’s 214,300 Graphic Designers jobs in 2022 underscore ongoing demand in the category’s workforce and wages.
03 · Category
Industry Trends7 stats
01
$1.71 trillion U.S. advertising market in 2024
02
$209.0 billion U.S. internet advertising revenue in 2024
03
$45.3 billion U.S. revenue from video advertising in 2024
04
$37.5 billion U.S. podcast advertising revenue in 2024
05
U.S. newspapers’ digital revenue reached $8.9 billion in 2023
06
First-party data is used by 73% of U.S. marketers in 2024
07
U.S. creator economy (direct creator revenues) reached $17.0 billion in 2024
Interpretation
Industry Trends Interpretation
With $1.71 trillion in total US advertising spend in 2024 and $209.0 billion in internet advertising alongside $37.5 billion in podcast revenue, the industry trends in NYC media are clearly pointing to rapidly expanding digital and audio channels powered by increasingly targeted first party data used by 73% of US marketers.
More related reading
04 · Category
User Adoption3 stats
01
81% of Americans use the internet (2023)
02
76% of U.S. adults own a smartphone (2024)
03
52% of U.S. online adults say they use social media for news at least sometimes (2023), supporting demand for social-video and social-feed advertising formats common in NYC media markets
Interpretation
User Adoption Interpretation
With 81% of Americans using the internet and 76% owning a smartphone, and 52% of online adults using social media for news at least sometimes, user adoption for NYC media should be strongly driven by mobile social platforms.
05 · Category
Cost Analysis3 stats
01
Print advertising revenue in the U.S. fell to $12.2 billion in 2023
02
U.S. media companies spent $11.7 billion on IT services in 2023
03
In 2023, the U.S. media and entertainment sector spent $58.6 billion on IT services, indicating ongoing technology spend by media firms operating in NYC
Interpretation
Cost Analysis Interpretation
Even as U.S. print advertising revenue slipped to $12.2 billion in 2023, media firms continued to invest heavily with $11.7 billion in IT services nationwide and $58.6 billion across the media and entertainment sector, underscoring that technology costs remain a major expense even when revenue pressure grows.
06 · Category
Employment & Labor3 stats
01
24.5% of New York City advertising and public relations/employment services jobs are located in the New York metropolitan area (2022 share of U.S. employment), indicating strong regional concentration of ad/PR employment
02
3.1% of New York City’s total employment is in advertising, public relations, and related services (2022), reflecting the sector’s share of the city workforce
03
Over 1.6 million degrees of freedom: 1.6 million+ jobs in the U.S. advertising and marketing sector (2023), supporting labor depth for NYC media services (agency, creative, and analytics)
Interpretation
Employment & Labor Interpretation
For the Employment and Labor angle, New York City’s advertising, public relations, and related services make up 3.1% of total employment, and 24.5% of those jobs are concentrated in the New York metropolitan area, indicating a sizable local labor pool linked to a U.S. sector that supports 1.6 million-plus jobs.
report visual · Comparison
NYC’s Media Ecosystem: Scale & Concentration
New York City hosts a large concentration of media-related businesses while playing a major role in U.S. advertising/PR-related employment.
New York City has 11,000+ media-related establishments (NAICS 511/512/513/514/515/516) in 202211,000
New York City had 4,200+ establishments in NAICS 5418 (Advertising) in 2022
4,200
New York City had 9.1% of all U.S. advertising/public relations/employment services employment in 2022
9.1%
3.1% of New York City’s total employment is in advertising, public relations, and related services (2022), reflecting th
3.1%
source-verifiedcensus.gov · bls.gov2022
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Priya Chandrasekaran. (2026, February 13). Nyc Media Industry Statistics. Gitnux. https://gitnux.org/nyc-media-industry-statistics
MLA
Priya Chandrasekaran. "Nyc Media Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/nyc-media-industry-statistics.
Chicago
Priya Chandrasekaran. 2026. "Nyc Media Industry Statistics." Gitnux. https://gitnux.org/nyc-media-industry-statistics.
Sources & references
27 datasets cited across this report · attribution is report-level
+17 additional datasets cited (not shown individually)