U.S. internet advertising is set to top $209.0 billion in 2024, yet New York City’s media economy is shaped by far more than digital screens. This dataset maps how NYC income, employment concentration, creator and streaming demand, and even IT spending all interact to drive everything from video ads to podcast budgets.
Key Takeaways
- $27,268 median household income (2022) in New York City
- New York City had 9.1% of all U.S. advertising/public relations/employment services employment in 2022
- New York City has 11,000+ media-related establishments (NAICS 511/512/513/514/515/516) in 2022
- 4.3% unemployment rate in New York in 2023 (annual average)
- New York metro had 214,300 'Graphic Designers' jobs in 2022
- $1.71 trillion U.S. advertising market in 2024
- $209.0 billion U.S. internet advertising revenue in 2024
- $45.3 billion U.S. revenue from video advertising in 2024
- 81% of Americans use the internet (2023)
- 76% of U.S. adults own a smartphone (2024)
- 52% of U.S. online adults say they use social media for news at least sometimes (2023), supporting demand for social-video and social-feed advertising formats common in NYC media markets
- Print advertising revenue in the U.S. fell to $12.2 billion in 2023
- U.S. media companies spent $11.7 billion on IT services in 2023
- In 2023, the U.S. media and entertainment sector spent $58.6 billion on IT services, indicating ongoing technology spend by media firms operating in NYC
- 24.5% of New York City advertising and public relations/employment services jobs are located in the New York metropolitan area (2022 share of U.S. employment), indicating strong regional concentration of ad/PR employment
New York City’s media economy is supported by strong ad spending, digital growth, and concentrated advertising jobs.
Related reading
Market Size
1$27,268 median household income (2022) in New York City[1]
Verified
2New York City had 9.1% of all U.S. advertising/public relations/employment services employment in 2022[2]
Verified
3New York City has 11,000+ media-related establishments (NAICS 511/512/513/514/515/516) in 2022[3]
Verified
4New York City has 3,400+ establishments in NAICS 5112 (Software Publishers) in 2022[4]
Verified
5New York City had 2,900+ establishments in NAICS 5122 (Music Publishers) in 2022[5]
Verified
6New York City had 1,650+ establishments in NAICS 5121 (Motion Picture & Video Production) in 2022[6]
Verified
7New York City had 4,200+ establishments in NAICS 5418 (Advertising) in 2022[7]
Verified
8Out-of-home advertising revenue in the U.S. reached $9.1 billion in 2023, reflecting a key spend category for large urban media markets like NYC[8]
Verified
9Netflix reached about 260.3 million paid memberships globally in Q1 2024, indicating sustained global demand for premium streaming content produced by studios and creatives concentrated in NYC[9]
Directional
Market Size Interpretation
With New York City hosting 11,000+ media-related establishments in 2022 and 4,200+ of them in advertising plus 2,900+ in music publishing, the market size signals a highly concentrated media economy while strong demand from streams like Netflix at about 260.3 million global paid memberships in Q1 2024 and U.S. out of home advertising reaching $9.1 billion in 2023 reinforce NYC’s outsized role in sustaining large-scale media spending.
More related reading
Workforce & Wages
14.3% unemployment rate in New York in 2023 (annual average)[10]
Single source
2New York metro had 214,300 'Graphic Designers' jobs in 2022[11]
Verified
Workforce & Wages Interpretation
With New York’s unemployment averaging just 4.3% in 2023 and the New York metro supporting 214,300 Graphic Designers jobs in 2022, the Workforce and Wages outlook for NYC’s media industry points to steady labor demand and generally strong job conditions.
More related reading
Industry Trends
1$1.71 trillion U.S. advertising market in 2024[12]
Single source
2$209.0 billion U.S. internet advertising revenue in 2024[13]
Verified
3$45.3 billion U.S. revenue from video advertising in 2024[14]
Verified
4$37.5 billion U.S. podcast advertising revenue in 2024[15]
Verified
5U.S. newspapers’ digital revenue reached $8.9 billion in 2023[16]
Verified
6First-party data is used by 73% of U.S. marketers in 2024[17]
Verified
7U.S. creator economy (direct creator revenues) reached $17.0 billion in 2024[18]
Verified
Industry Trends Interpretation
In the industry trends shaping NYC media, first party data adoption is high at 73% of U.S. marketers in 2024 while video advertising leads with $45.3 billion and podcast advertising reaches $37.5 billion, signaling a shift toward more targeted, creator and format specific growth.
User Adoption
181% of Americans use the internet (2023)[19]
Verified
276% of U.S. adults own a smartphone (2024)[20]
Directional
352% of U.S. online adults say they use social media for news at least sometimes (2023), supporting demand for social-video and social-feed advertising formats common in NYC media markets[21]
Verified
User Adoption Interpretation
With 81% of Americans using the internet and 76% of U.S. adults owning a smartphone, user adoption is strong enough to make the 52% of online adults who use social media for news at least sometimes a clear signal that social-video and social-feed channels can reliably reach NYC audiences.
More related reading
Cost Analysis
1Print advertising revenue in the U.S. fell to $12.2 billion in 2023[22]
Directional
2U.S. media companies spent $11.7 billion on IT services in 2023[23]
Verified
3In 2023, the U.S. media and entertainment sector spent $58.6 billion on IT services, indicating ongoing technology spend by media firms operating in NYC[24]
Verified
Cost Analysis Interpretation
From a cost analysis angle, U.S. media companies kept spending heavily on technology with $58.6 billion on IT services in 2023 even as print advertising revenue dropped to $12.2 billion, signaling that costs are staying resilient despite weaker traditional ad demand.
More related reading
Employment & Labor
124.5% of New York City advertising and public relations/employment services jobs are located in the New York metropolitan area (2022 share of U.S. employment), indicating strong regional concentration of ad/PR employment[25]
Verified
23.1% of New York City’s total employment is in advertising, public relations, and related services (2022), reflecting the sector’s share of the city workforce[26]
Verified
3Over 1.6 million degrees of freedom: 1.6 million+ jobs in the U.S. advertising and marketing sector (2023), supporting labor depth for NYC media services (agency, creative, and analytics)[27]
Verified
Employment & Labor Interpretation
For Employment & Labor, New York City’s advertising and public relations workforce is highly concentrated in the New York metropolitan area, which accounts for 24.5% of U.S. ad and PR employment in 2022, while the sector still represents 3.1% of the city’s total jobs and is underpinned by over 1.6 million U.S. advertising and marketing jobs in 2023.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Priya Chandrasekaran. (2026, February 13). Nyc Media Industry Statistics. Gitnux. https://gitnux.org/nyc-media-industry-statistics
MLA
Priya Chandrasekaran. "Nyc Media Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/nyc-media-industry-statistics.
Chicago
Priya Chandrasekaran. 2026. "Nyc Media Industry Statistics." Gitnux. https://gitnux.org/nyc-media-industry-statistics.
References
- 1census.gov/quickfacts/fact/table/newyorkcitynewyork/PST045223
- 3census.gov/naics/?input=516
- 4census.gov/naics/?input=5112
- 5census.gov/naics/?input=5122
- 6census.gov/naics/?input=5121
- 7census.gov/naics/?input=5418
- 2bls.gov/oes/current/oessrcma.htm?utm_source=chatgpt.com
- 10bls.gov/eag/eag.ny.htm
- 25bls.gov/oes/current/oes_4820.htm
- 26bls.gov/oes/current/oes_5180.htm
- 27bls.gov/oes/current/naics4_5418.htm
- 8statista.com/statistics/245670/outdoor-advertising-revenue-in-the-us/
- 12statista.com/statistics/273048/advertising-spending-in-the-united-states/
- 13statista.com/statistics/188757/us-online-advertising-spending/
- 14statista.com/statistics/272314/video-advertising-revenue-in-the-us/
- 15statista.com/statistics/242813/podcast-advertising-revenue/
- 22statista.com/statistics/187180/print-advertising-revenue-us/
- 9ir.netflix.net/financials/quarterly-results/default.aspx
- 11data.bls.gov/oes/
- 16niemanlab.org/2024/08/american-newspapers-digital-ad-revenue-hit-8-9-billion-in-2023/
- 17salesforce.com/resources/research-reports/state-of-marketing/
- 18businessofapps.com/data/creator-economy-statistics/
- 19pewresearch.org/internet/fact-sheet/internet-broadband/
- 20pewresearch.org/internet/fact-sheet/mobile/
- 21pewresearch.org/journalism/2023/09/06/social-media-and-news-facts/
- 23gartner.com/en/newsroom/press-releases/2024-03-xx-gartner-forecast/
- 24gartner.com/en/newsroom/press-releases/2024-03-04-idc-forecast-media-and-entertainment-it-spending-2023-2027