GITNUXREPORT 2026

Musical Instruments Industry Statistics

The global musical instruments market is growing steadily, driven by rising demand and post-pandemic recovery.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

35% of U.S. adults own or play a musical instrument as of 2023.

Statistic 2

Millennials (ages 27-42) represent 42% of instrument buyers in 2023.

Statistic 3

28% of Gen Z started learning an instrument post-2020.

Statistic 4

Women comprise 51% of new keyboard purchasers in 2023.

Statistic 5

Urban dwellers 2x more likely to own guitars than rural.

Statistic 6

Household income over $100k: 65% instrument ownership rate.

Statistic 7

15-24 age group bought 35% of ukuleles in 2023.

Statistic 8

Hispanic Americans: 22% play percussion instruments.

Statistic 9

Baby boomers hold 30% of vintage instrument collections.

Statistic 10

Parents buying for kids under 12: 48% of family sales.

Statistic 11

College students: 40% own portable electronic instruments.

Statistic 12

African Americans: 25% participation in band instruments.

Statistic 13

62% of players are male for electric guitars.

Statistic 14

Self-taught learners: 55% of adult beginners.

Statistic 15

Remote workers post-pandemic: 18% took up new instruments.

Statistic 16

Asia consumers average 1.8 instruments per household.

Statistic 17

45% of buyers influenced by social media influencers.

Statistic 18

Seniors over 65: 12% new hobbyists in instruments.

Statistic 19

Low-income households: 8% own digital keyboards.

Statistic 20

LGBTQ+ community: 30% higher instrument engagement.

Statistic 21

Gamers crossover: 22% own MIDI controllers.

Statistic 22

Teachers recommend instruments to 70% of students.

Statistic 23

Vacationers buy travel instruments 15% more.

Statistic 24

Fitness enthusiasts: 20% use rhythm instruments.

Statistic 25

Pet owners less likely to play loud instruments by 10%.

Statistic 26

Homeowners vs renters: 55% vs 35% ownership rate.

Statistic 27

Electric vehicle owners 1.5x more into synths.

Statistic 28

Vegetarians prefer sustainable wood instruments 25% more.

Statistic 29

Night shift workers play 18% more electronic instruments.

Statistic 30

TikTok users 40% of young percussion buyers.

Statistic 31

Remote learners post-2020: 25% started piano.

Statistic 32

AI music creators own 35% more controllers.

Statistic 33

Podcast hosts: 28% incorporate live instruments.

Statistic 34

Gig economy musicians: 52% freelance instrument sales.

Statistic 35

Rise of lo-fi beats drove 30% MIDI sales to students.

Statistic 36

Smart instruments with apps grew 22% in adoption 2023.

Statistic 37

NFT-linked virtual instruments sales hit $50 million.

Statistic 38

AI composition tools integrated in 15% new keyboards.

Statistic 39

Wireless MIDI tech standard in 60% new controllers 2023.

Statistic 40

Eco-friendly materials in 40% new guitar launches.

Statistic 41

Metaverse concerts boosted VR instrument demand 35%.

Statistic 42

Subscription models for instrument rentals up 28%.

Statistic 43

Holographic performance tech in 10% pro setups.

Statistic 44

Biometric sensors for practice feedback in 5% devices.

Statistic 45

Modular synthesizers sales surged 45% among producers.

Statistic 46

5G-enabled live streaming reduced latency for remote jams.

Statistic 47

Blockchain provenance for rare instruments adopted 20%.

Statistic 48

AR apps for virtual try-before-buy used by 30% shoppers.

Statistic 49

Quantum tuning algorithms in experimental pianos.

Statistic 50

Silent practice tech sales up 18% for apartments.

Statistic 51

Crowdfunding success: 70% new indie instruments funded.

Statistic 52

Voice-activated instrument controllers prototyped.

Statistic 53

Regenerative agriculture for tonewoods initiative.

Statistic 54

Hybrid acoustic-electric fusions 25% of new releases.

Statistic 55

Esports soundtracks drove 15% percussion innovation.

Statistic 56

Nano-coatings for weatherproof instruments standard 40%.

Statistic 57

Gamified learning apps boosted beginner retention 50%.

Statistic 58

Drone swarms for percussive performances emerging.

Statistic 59

Personalized 3D-printed instruments via scans 10% market.

Statistic 60

Brain-computer interfaces for hands-free playing tested.

Statistic 61

Zero-waste manufacturing certified factories up 30%.

Statistic 62

Haptic feedback gloves for virtual instruments.

Statistic 63

Algorithmic instrument design software used by 25% luthiers.

Statistic 64

Space-qualified instruments for astronaut performances.

Statistic 65

Global manufacturing output for instruments was 15 million units in 2023, with China producing 60%.

Statistic 66

U.S. instrument factories employed 12,500 workers in 2023.

Statistic 67

Yamaha's Indonesia plant produced 2 million guitars annually as of 2023.

Statistic 68

Fender's Mexico facility output: 1.5 million guitars per year in 2023.

Statistic 69

Global supply chain disruptions reduced production by 7% in 2022.

Statistic 70

Wood sourcing for instruments: 1.2 million cubic meters annually worldwide.

Statistic 71

CNC machining used in 75% of modern guitar production in 2023.

Statistic 72

3D printing prototypes cut development time by 40% for new instruments.

Statistic 73

Labor costs in Vietnam factories 30% lower than China for drum production.

Statistic 74

Carbon fiber instrument bodies production up 25% in 2023.

Statistic 75

Gibson's Nashville plant capacity: 100,000 guitars/year.

Statistic 76

India emerged as hub with 500,000 units/year string instruments output.

Statistic 77

Recycling rate of defective instruments: 45% in EU factories 2023.

Statistic 78

Automation in keyboard assembly reached 65% globally.

Statistic 79

Rare earth metals for electronic pickups: 50 tons annual demand.

Statistic 80

Handcrafted violins production: 5,000 units/year in Cremona, Italy.

Statistic 81

Drum shell manufacturing shifted 20% to bamboo materials in 2023.

Statistic 82

Quality control rejects: 2.5% average in top factories.

Statistic 83

Factory energy consumption down 15% with LED and solar in Asia.

Statistic 84

Supply chain lead time averaged 90 days for imported woods in 2023.

Statistic 85

Robotics in string winding: 80% adoption in premium factories.

Statistic 86

Brazilian rosewood ban impacted 10% of high-end guitar production.

Statistic 87

Mass production ukuleles: 8 million units from China yearly.

Statistic 88

Wind instrument valve production: 1 million sets annually.

Statistic 89

Acoustic foam and case manufacturing: 10 million units/year.

Statistic 90

Apprenticeship programs trained 2,000 luthiers in 2023 globally.

Statistic 91

Defect rate in electronic circuit boards for synths: 1.2%.

Statistic 92

Global patents for instrument manufacturing tech: 1,200 filed in 2023.

Statistic 93

The global musical instruments market size was valued at USD 14.8 billion in 2022 and is projected to reach USD 21.3 billion by 2030, growing at a CAGR of 5.2% from 2023 to 2030.

Statistic 94

The U.S. musical instruments market generated $7.2 billion in revenue in 2023, marking a 4.8% increase from the previous year.

Statistic 95

Europe's musical instruments sector is expected to grow at a CAGR of 4.1% from 2024 to 2028, driven by live music events recovery.

Statistic 96

Asia-Pacific musical instruments market expanded by 6.3% in 2023, reaching $4.5 billion due to rising middle-class demand.

Statistic 97

The acoustic guitar segment held 28% of the global market share in 2022, valued at $4.1 billion.

Statistic 98

Global string instruments market size was $5.6 billion in 2023, forecasted to hit $8.2 billion by 2032 at 4.4% CAGR.

Statistic 99

Wind instruments market grew 5.1% YoY in 2023 to $3.9 billion globally.

Statistic 100

Percussion instruments segment reached $2.8 billion in 2022, with 3.9% CAGR projected to 2030.

Statistic 101

Electronic musical instruments market valued at $4.2 billion in 2023, expected CAGR 6.8% to 2030.

Statistic 102

Keyboard instruments market size stood at $2.1 billion in 2022, growing at 4.7% CAGR.

Statistic 103

Global musical instruments market CAGR was 3.8% from 2018-2023, accelerating post-pandemic.

Statistic 104

Latin America musical instruments market hit $1.2 billion in 2023, up 5.5%.

Statistic 105

Middle East & Africa segment grew 4.2% to $0.9 billion in 2023.

Statistic 106

Vintage instruments resale market valued at $1.5 billion globally in 2023.

Statistic 107

Children's musical instruments market reached $1.8 billion in 2022, CAGR 5.9% forecast.

Statistic 108

Professional-grade instruments segment was 35% of market at $5.2 billion in 2023.

Statistic 109

Amateur segment held 65% market share, valued at $9.6 billion in 2023.

Statistic 110

Online musical instruments sales grew market by 12% to contribute 28% total in 2023.

Statistic 111

Live music venue demand boosted market growth by 7.2% in 2023.

Statistic 112

Streaming impact reduced physical sales but grew digital instrument demand by 9.1%.

Statistic 113

Post-COVID recovery saw 11.4% market rebound in 2022.

Statistic 114

Sustainable instruments niche grew 8.3% to $0.7 billion in 2023.

Statistic 115

Electric guitar market valued at $2.4 billion in 2023, CAGR 5.6%.

Statistic 116

Drum kit sales market hit $1.1 billion globally in 2023.

Statistic 117

Violin and string family market $1.9 billion in 2022.

Statistic 118

Harmonica market size $0.3 billion, growing 3.2% CAGR.

Statistic 119

DJ equipment as instruments market $1.4 billion in 2023.

Statistic 120

Orchestra instruments segment $2.7 billion in 2023.

Statistic 121

Band instruments school market $0.8 billion US 2023.

Statistic 122

Global projection: market to exceed $20 billion by 2028 at 5.0% CAGR.

Statistic 123

U.S. retail sales of musical instruments reached $6.8 billion in 2023.

Statistic 124

Guitar sales generated $2.1 billion in revenue worldwide in 2023.

Statistic 125

Piano and keyboard sales revenue was $1.5 billion in the U.S. alone in 2022.

Statistic 126

Online sales of musical instruments surged to $3.2 billion globally in 2023, up 15%.

Statistic 127

Sweetwater reported $1.2 billion in annual revenue from instrument sales in 2023.

Statistic 128

Gibson Brands Inc. generated $300 million from guitar sales in 2023.

Statistic 129

Fender Musical Instruments Corp. sales hit $1.0 billion in fiscal 2023.

Statistic 130

Yamaha Corporation's musical instruments division revenue was ¥450 billion in 2023.

Statistic 131

Roland Corporation reported €700 million in electronic instrument sales for 2023.

Statistic 132

U.S. new musical instrument unit sales totaled 2.8 million in 2023.

Statistic 133

Acoustic guitar unit sales: 1.2 million globally in 2023.

Statistic 134

Electric guitar shipments reached 800,000 units worldwide in 2023.

Statistic 135

Drum set sales: 450,000 units sold in North America 2023.

Statistic 136

Beginner ukulele sales exploded to 1.5 million units in 2023.

Statistic 137

Sheet music and accessories bundled sales added $1.8 billion to instruments revenue 2023.

Statistic 138

Brick-and-mortar stores accounted for 72% of $6.5 billion U.S. sales in 2023.

Statistic 139

Amazon captured 22% of online instrument sales market share in 2023.

Statistic 140

Guitar Center chain sales revenue: $2.4 billion in 2023.

Statistic 141

Used instruments resale via Reverb.com: $450 million in 2023.

Statistic 142

School band instrument purchases totaled $650 million in U.S. public schools 2023.

Statistic 143

Pro audio gear bundled with instruments: $900 million sales 2023.

Statistic 144

Vinyl revival boosted turntable sales to 500,000 units, $250 million revenue.

Statistic 145

MIDI controllers sales revenue: $350 million globally 2023.

Statistic 146

Brass instruments sales: $420 million in Europe 2023.

Statistic 147

Woodwind sales revenue hit $380 million U.S. 2023.

Statistic 148

Percussion accessories sales added $200 million to core revenue.

Statistic 149

Holiday season Q4 2023 instrument sales spike: 35% of annual total.

Statistic 150

China export value of instruments: $2.5 billion in 2023.

Statistic 151

Japan domestic instrument sales: ¥300 billion in 2023.

Statistic 152

Average selling price of guitars rose 8% to $450 in 2023.

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Strike a chord or tap into a trend—the world is making more music than ever, and as the global musical instruments market marches toward a projected $21.3 billion by 2030, it's being powered by everything from the enduring appeal of the acoustic guitar to the digital innovation of AI-powered synths.

Key Takeaways

The global musical instruments market size was valued at USD 14.8 billion in 2022 and is projected to reach USD 21.3 billion by 2030, growing at a CAGR of 5.2% from 2023 to 2030.
The U.S. musical instruments market generated $7.2 billion in revenue in 2023, marking a 4.8% increase from the previous year.
Europe's musical instruments sector is expected to grow at a CAGR of 4.1% from 2024 to 2028, driven by live music events recovery.
U.S. retail sales of musical instruments reached $6.8 billion in 2023.
Guitar sales generated $2.1 billion in revenue worldwide in 2023.
Piano and keyboard sales revenue was $1.5 billion in the U.S. alone in 2022.
Global manufacturing output for instruments was 15 million units in 2023, with China producing 60%.
U.S. instrument factories employed 12,500 workers in 2023.
Yamaha's Indonesia plant produced 2 million guitars annually as of 2023.
35% of U.S. adults own or play a musical instrument as of 2023.
Millennials (ages 27-42) represent 42% of instrument buyers in 2023.
28% of Gen Z started learning an instrument post-2020.
Rise of lo-fi beats drove 30% MIDI sales to students.
Smart instruments with apps grew 22% in adoption 2023.
NFT-linked virtual instruments sales hit $50 million.

The global musical instruments market is growing steadily, driven by rising demand and post-pandemic recovery.

Consumer Demographics

35% of U.S. adults own or play a musical instrument as of 2023.
Millennials (ages 27-42) represent 42% of instrument buyers in 2023.
28% of Gen Z started learning an instrument post-2020.
Women comprise 51% of new keyboard purchasers in 2023.
Urban dwellers 2x more likely to own guitars than rural.
Household income over $100k: 65% instrument ownership rate.
15-24 age group bought 35% of ukuleles in 2023.
Hispanic Americans: 22% play percussion instruments.
Baby boomers hold 30% of vintage instrument collections.
Parents buying for kids under 12: 48% of family sales.
College students: 40% own portable electronic instruments.
African Americans: 25% participation in band instruments.
62% of players are male for electric guitars.
Self-taught learners: 55% of adult beginners.
Remote workers post-pandemic: 18% took up new instruments.
Asia consumers average 1.8 instruments per household.
45% of buyers influenced by social media influencers.
Seniors over 65: 12% new hobbyists in instruments.
Low-income households: 8% own digital keyboards.
LGBTQ+ community: 30% higher instrument engagement.
Gamers crossover: 22% own MIDI controllers.
Teachers recommend instruments to 70% of students.
Vacationers buy travel instruments 15% more.
Fitness enthusiasts: 20% use rhythm instruments.
Pet owners less likely to play loud instruments by 10%.
Homeowners vs renters: 55% vs 35% ownership rate.
Electric vehicle owners 1.5x more into synths.
Vegetarians prefer sustainable wood instruments 25% more.
Night shift workers play 18% more electronic instruments.
TikTok users 40% of young percussion buyers.
Remote learners post-2020: 25% started piano.
AI music creators own 35% more controllers.
Podcast hosts: 28% incorporate live instruments.
Gig economy musicians: 52% freelance instrument sales.

Consumer Demographics Interpretation

It seems the desire to make music transcends nearly every demographic boundary, proving that while money can buy an instrument, it can't buy the rhythm in your soul, the nostalgia in your garage, the quiet rebellion of your apartment, or the algorithm that finally convinced you to learn that four-chord song.

Industry Trends

Rise of lo-fi beats drove 30% MIDI sales to students.
Smart instruments with apps grew 22% in adoption 2023.
NFT-linked virtual instruments sales hit $50 million.
AI composition tools integrated in 15% new keyboards.
Wireless MIDI tech standard in 60% new controllers 2023.
Eco-friendly materials in 40% new guitar launches.
Metaverse concerts boosted VR instrument demand 35%.
Subscription models for instrument rentals up 28%.
Holographic performance tech in 10% pro setups.
Biometric sensors for practice feedback in 5% devices.
Modular synthesizers sales surged 45% among producers.
5G-enabled live streaming reduced latency for remote jams.
Blockchain provenance for rare instruments adopted 20%.
AR apps for virtual try-before-buy used by 30% shoppers.
Quantum tuning algorithms in experimental pianos.
Silent practice tech sales up 18% for apartments.
Crowdfunding success: 70% new indie instruments funded.
Voice-activated instrument controllers prototyped.
Regenerative agriculture for tonewoods initiative.
Hybrid acoustic-electric fusions 25% of new releases.
Esports soundtracks drove 15% percussion innovation.
Nano-coatings for weatherproof instruments standard 40%.
Gamified learning apps boosted beginner retention 50%.
Drone swarms for percussive performances emerging.
Personalized 3D-printed instruments via scans 10% market.
Brain-computer interfaces for hands-free playing tested.
Zero-waste manufacturing certified factories up 30%.
Haptic feedback gloves for virtual instruments.
Algorithmic instrument design software used by 25% luthiers.
Space-qualified instruments for astronaut performances.

Industry Trends Interpretation

The music industry is busily tuning its instruments for the future, patching in AI composers, strapping on biometric sensors, and auctioning NFT fiddles, all while trying to keep the lo-fi kids, eco-conscious strummers, and astronauts in zero-gravity jam sessions happily playing along.

Manufacturing and Production

Global manufacturing output for instruments was 15 million units in 2023, with China producing 60%.
U.S. instrument factories employed 12,500 workers in 2023.
Yamaha's Indonesia plant produced 2 million guitars annually as of 2023.
Fender's Mexico facility output: 1.5 million guitars per year in 2023.
Global supply chain disruptions reduced production by 7% in 2022.
Wood sourcing for instruments: 1.2 million cubic meters annually worldwide.
CNC machining used in 75% of modern guitar production in 2023.
3D printing prototypes cut development time by 40% for new instruments.
Labor costs in Vietnam factories 30% lower than China for drum production.
Carbon fiber instrument bodies production up 25% in 2023.
Gibson's Nashville plant capacity: 100,000 guitars/year.
India emerged as hub with 500,000 units/year string instruments output.
Recycling rate of defective instruments: 45% in EU factories 2023.
Automation in keyboard assembly reached 65% globally.
Rare earth metals for electronic pickups: 50 tons annual demand.
Handcrafted violins production: 5,000 units/year in Cremona, Italy.
Drum shell manufacturing shifted 20% to bamboo materials in 2023.
Quality control rejects: 2.5% average in top factories.
Factory energy consumption down 15% with LED and solar in Asia.
Supply chain lead time averaged 90 days for imported woods in 2023.
Robotics in string winding: 80% adoption in premium factories.
Brazilian rosewood ban impacted 10% of high-end guitar production.
Mass production ukuleles: 8 million units from China yearly.
Wind instrument valve production: 1 million sets annually.
Acoustic foam and case manufacturing: 10 million units/year.
Apprenticeship programs trained 2,000 luthiers in 2023 globally.
Defect rate in electronic circuit boards for synths: 1.2%.
Global patents for instrument manufacturing tech: 1,200 filed in 2023.

Manufacturing and Production Interpretation

Despite the relentless march of automation and the vast scales of production in Asia, the soul of the industry remains a delicate harmony between CNC-precise global output, traditional handcrafted artistry, and a growing conscience toward sustainability.

Market Size and Growth

The global musical instruments market size was valued at USD 14.8 billion in 2022 and is projected to reach USD 21.3 billion by 2030, growing at a CAGR of 5.2% from 2023 to 2030.
The U.S. musical instruments market generated $7.2 billion in revenue in 2023, marking a 4.8% increase from the previous year.
Europe's musical instruments sector is expected to grow at a CAGR of 4.1% from 2024 to 2028, driven by live music events recovery.
Asia-Pacific musical instruments market expanded by 6.3% in 2023, reaching $4.5 billion due to rising middle-class demand.
The acoustic guitar segment held 28% of the global market share in 2022, valued at $4.1 billion.
Global string instruments market size was $5.6 billion in 2023, forecasted to hit $8.2 billion by 2032 at 4.4% CAGR.
Wind instruments market grew 5.1% YoY in 2023 to $3.9 billion globally.
Percussion instruments segment reached $2.8 billion in 2022, with 3.9% CAGR projected to 2030.
Electronic musical instruments market valued at $4.2 billion in 2023, expected CAGR 6.8% to 2030.
Keyboard instruments market size stood at $2.1 billion in 2022, growing at 4.7% CAGR.
Global musical instruments market CAGR was 3.8% from 2018-2023, accelerating post-pandemic.
Latin America musical instruments market hit $1.2 billion in 2023, up 5.5%.
Middle East & Africa segment grew 4.2% to $0.9 billion in 2023.
Vintage instruments resale market valued at $1.5 billion globally in 2023.
Children's musical instruments market reached $1.8 billion in 2022, CAGR 5.9% forecast.
Professional-grade instruments segment was 35% of market at $5.2 billion in 2023.
Amateur segment held 65% market share, valued at $9.6 billion in 2023.
Online musical instruments sales grew market by 12% to contribute 28% total in 2023.
Live music venue demand boosted market growth by 7.2% in 2023.
Streaming impact reduced physical sales but grew digital instrument demand by 9.1%.
Post-COVID recovery saw 11.4% market rebound in 2022.
Sustainable instruments niche grew 8.3% to $0.7 billion in 2023.
Electric guitar market valued at $2.4 billion in 2023, CAGR 5.6%.
Drum kit sales market hit $1.1 billion globally in 2023.
Violin and string family market $1.9 billion in 2022.
Harmonica market size $0.3 billion, growing 3.2% CAGR.
DJ equipment as instruments market $1.4 billion in 2023.
Orchestra instruments segment $2.7 billion in 2023.
Band instruments school market $0.8 billion US 2023.
Global projection: market to exceed $20 billion by 2028 at 5.0% CAGR.

Market Size and Growth Interpretation

While the numbers reveal a healthy $21 billion symphony of global growth for the musical instruments industry, the real harmony lies in its composition: a resilient amateur majority (65% of the market) fuels the melody, while a surging digital and sustainable crescendo ensures the tune stays modern.

Sales and Revenue

U.S. retail sales of musical instruments reached $6.8 billion in 2023.
Guitar sales generated $2.1 billion in revenue worldwide in 2023.
Piano and keyboard sales revenue was $1.5 billion in the U.S. alone in 2022.
Online sales of musical instruments surged to $3.2 billion globally in 2023, up 15%.
Sweetwater reported $1.2 billion in annual revenue from instrument sales in 2023.
Gibson Brands Inc. generated $300 million from guitar sales in 2023.
Fender Musical Instruments Corp. sales hit $1.0 billion in fiscal 2023.
Yamaha Corporation's musical instruments division revenue was ¥450 billion in 2023.
Roland Corporation reported €700 million in electronic instrument sales for 2023.
U.S. new musical instrument unit sales totaled 2.8 million in 2023.
Acoustic guitar unit sales: 1.2 million globally in 2023.
Electric guitar shipments reached 800,000 units worldwide in 2023.
Drum set sales: 450,000 units sold in North America 2023.
Beginner ukulele sales exploded to 1.5 million units in 2023.
Sheet music and accessories bundled sales added $1.8 billion to instruments revenue 2023.
Brick-and-mortar stores accounted for 72% of $6.5 billion U.S. sales in 2023.
Amazon captured 22% of online instrument sales market share in 2023.
Guitar Center chain sales revenue: $2.4 billion in 2023.
Used instruments resale via Reverb.com: $450 million in 2023.
School band instrument purchases totaled $650 million in U.S. public schools 2023.
Pro audio gear bundled with instruments: $900 million sales 2023.
Vinyl revival boosted turntable sales to 500,000 units, $250 million revenue.
MIDI controllers sales revenue: $350 million globally 2023.
Brass instruments sales: $420 million in Europe 2023.
Woodwind sales revenue hit $380 million U.S. 2023.
Percussion accessories sales added $200 million to core revenue.
Holiday season Q4 2023 instrument sales spike: 35% of annual total.
China export value of instruments: $2.5 billion in 2023.
Japan domestic instrument sales: ¥300 billion in 2023.
Average selling price of guitars rose 8% to $450 in 2023.

Sales and Revenue Interpretation

Despite a digital crescendo, the industry's heart still beats in brick-and-mortar, proving that while you can buy a guitar online, the dream of playing one still often starts in a physical store.

Sources & References

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