GITNUX REPORT 2024

Astrologys Rising Popularity: A Look at Beliefs and Markets

Unlocking the Mysteries of Astrology: From Ancient Origins to Modern Markets and Beliefs Worldwide.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

There are 88 modern constellations recognized by the International Astronomical Union

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There are 27 nakshatras (lunar mansions) in Vedic astrology

Statistic 3

The planet Venus takes approximately 225 Earth days to complete its orbit

Statistic 4

There are 7 classical planets in traditional astrology: Sun, Moon, Mercury, Venus, Mars, Jupiter, and Saturn

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There are 12 houses in the astrological chart

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There are 5 aspects in astrology: conjunction, sextile, square, trine, and opposition

Statistic 7

There are 3 modalities in astrology: cardinal, fixed, and mutable

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There are 9 planets considered in Vedic astrology, including Rahu and Ketu

Statistic 9

There are 4 cardinal directions in astrology: north, south, east, and west

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There are 12 lunar months in the astrological year

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There are 28 lunar mansions in Chinese astrology

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There are 4 triplicities in astrology: fire, earth, air, and water

Statistic 13

The word 'zodiac' comes from the Greek word 'zodiakos', meaning 'circle of animals'

Statistic 14

Astrology dates back to at least the 2nd millennium BCE

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The first known astrological records date back to ancient Babylon, around 1645 BCE

Statistic 16

The practice of astrology was banned in China during the Cultural Revolution

Statistic 17

The first newspaper horoscope column appeared in the Sunday Express in 1930

Statistic 18

The first known astrological text, the Venus tablet of Ammisaduqa, dates back to the 7th century BCE

Statistic 19

The term 'horoscope' comes from the Greek words 'hora' (time) and 'skopos' (observer)

Statistic 20

The oldest known depiction of the zodiac is found in the Dendera Temple complex in Egypt, dating back to 50 BCE

Statistic 21

The first printed book on astrology, 'Compilatio de Astrorum Scientia', was published in 1489

Statistic 22

The first computer-generated horoscopes appeared in the 1970s

Statistic 23

The term 'natal chart' was first used in English in the 17th century

Statistic 24

The first astrology magazine, 'Prophecy', was published in 1922

Statistic 25

The first astrological computer program, 'Astro-Flash', was created in 1968

Statistic 26

The first astrological almanac was published in 1497 by Johannes Stöffler

Statistic 27

The global astrology market size was valued at USD 12.8 billion in 2021

Statistic 28

The astrology app market is expected to grow at a CAGR of 19.7% from 2021 to 2028

Statistic 29

The most downloaded astrology app, Co-Star, has over 20 million users

Statistic 30

The astrology market in India was valued at INR 8,000 crore (approx. $1.2 billion) in 2020

Statistic 31

The global psychic services market, which includes astrology, was valued at $2.2 billion in 2019

Statistic 32

The astrology services market in the US is expected to reach $2.3 billion by 2026

Statistic 33

The astrology market in China was estimated to be worth 30 billion yuan ($4.3 billion) in 2020

Statistic 34

The global psychic services market is projected to grow at a CAGR of 2.6% from 2020 to 2027

Statistic 35

The astrology app market is expected to reach $2.3 billion by 2028

Statistic 36

The astrology services market in India is growing at a rate of 20% annually

Statistic 37

The astrology services market in the UK was valued at £140 million in 2019

Statistic 38

The global market for spiritual services, including astrology, is expected to reach $2.3 billion by 2026

Statistic 39

The astrology app market in China is expected to grow at a CAGR of 24% from 2021 to 2026

Statistic 40

The global market for spiritual services, including astrology, was valued at $2.2 billion in 2019

Statistic 41

25% of Americans believe in astrology

Statistic 42

58% of 18-24 year old Americans believe astrology is scientific

Statistic 43

40% of women read their horoscope at least once a month

Statistic 44

29% of Americans believe in astrology

Statistic 45

41% of millennials consult their horoscope before making financial decisions

Statistic 46

30% of Americans believe that the position of the stars and planets can affect people's lives

Statistic 47

45% of US adults believe that astrology is 'not at all scientific'

Statistic 48

58% of young adults aged 18-29 say astrology is 'very' or 'sort of scientific'

Statistic 49

36% of Canadian adults believe in astrology

Statistic 50

23% of UK adults believe in astrology

Statistic 51

38% of women in the US believe in astrology, compared to 20% of men

Statistic 52

31% of Americans aged 30-49 believe in astrology

Statistic 53

42% of Americans aged 18-29 believe that astrology is 'very scientific' or 'sort of scientific'

Statistic 54

33% of Germans believe in astrology

Statistic 55

There are 12 zodiac signs in Western astrology

Statistic 56

The most common zodiac sign is Virgo, with 9.4% of the population

Statistic 57

The least common zodiac sign is Aquarius, with 6.3% of the population

Statistic 58

The most common birth month in the US is August, corresponding to Leo and Virgo signs

Statistic 59

There are 4 elements in Western astrology: fire, earth, air, and water

Statistic 60

Aries is considered the first sign of the zodiac in Western astrology

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Cancer is ruled by the Moon in Western astrology

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Scorpio is considered the most misunderstood zodiac sign

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Capricorn is considered the most ambitious zodiac sign

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Leo is considered the most confident zodiac sign

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Gemini is considered the most versatile zodiac sign

Statistic 66

Pisces is considered the most intuitive zodiac sign

Statistic 67

Taurus is considered the most stubborn zodiac sign

Statistic 68

Libra is considered the most diplomatic zodiac sign

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Summary

  • 25% of Americans believe in astrology
  • The global astrology market size was valued at USD 12.8 billion in 2021
  • 58% of 18-24 year old Americans believe astrology is scientific
  • The word 'zodiac' comes from the Greek word 'zodiakos', meaning 'circle of animals'
  • There are 12 zodiac signs in Western astrology
  • Astrology dates back to at least the 2nd millennium BCE
  • The most common zodiac sign is Virgo, with 9.4% of the population
  • The least common zodiac sign is Aquarius, with 6.3% of the population
  • 40% of women read their horoscope at least once a month
  • The astrology app market is expected to grow at a CAGR of 19.7% from 2021 to 2028
  • There are 88 modern constellations recognized by the International Astronomical Union
  • The most downloaded astrology app, Co-Star, has over 20 million users
  • The first known astrological records date back to ancient Babylon, around 1645 BCE
  • 29% of Americans believe in astrology
  • The astrology market in India was valued at INR 8,000 crore (approx. $1.2 billion) in 2020

Astrology: the cosmic phenomenon that has 25% of Americans casting their eyes to the stars and the global market soaring to a stellar $12.8 billion. With 58% of 18-24 year olds holding onto the belief that theres something scientific in the alignment of the planets, it seems were all just a bit starstruck. Whether youre a fiery Aries or a grounded Capricorn, dive into this celestial world where the zodiac reigns supreme, and the mysteries of the universe are written in the constellations.

Celestial Bodies

  • There are 88 modern constellations recognized by the International Astronomical Union
  • There are 27 nakshatras (lunar mansions) in Vedic astrology
  • The planet Venus takes approximately 225 Earth days to complete its orbit
  • There are 7 classical planets in traditional astrology: Sun, Moon, Mercury, Venus, Mars, Jupiter, and Saturn
  • There are 12 houses in the astrological chart
  • There are 5 aspects in astrology: conjunction, sextile, square, trine, and opposition
  • There are 3 modalities in astrology: cardinal, fixed, and mutable
  • There are 9 planets considered in Vedic astrology, including Rahu and Ketu
  • There are 4 cardinal directions in astrology: north, south, east, and west
  • There are 12 lunar months in the astrological year
  • There are 28 lunar mansions in Chinese astrology
  • There are 4 triplicities in astrology: fire, earth, air, and water

Interpretation

In the intricate tapestry of astrological lore, we find a universe teeming with symbolism and significance, from the 88 modern constellations recognized by the scientific minds of the International Astronomical Union to the 27 mystical lunar mansions of Vedic astrology. With the planet Venus gracefully pirouetting through its 225-day orbit, and the classical pantheon of Sun, Moon, Mercury, Venus, Mars, Jupiter, and Saturn overseeing the cosmic dance, we navigate the 12 houses of the astrological chart, guided by the nuanced interplay of conjunctions, sextiles, squares, trines, and oppositions. As we ponder the cardinal, fixed, and mutable modalities shaping our destinies, let us not forget the enigmatic influence of Rahu and Ketu among the nine celestial players in Vedic astrology. In this celestial symphony, spanning the four cardinal directions and the four elemental triplicities of fire, earth, air, and water, we are reminded of the profound interconnectedness of the heavens and our earthly existence, where the rhythms of 12 lunar months and 28 lunar mansions weave together the fabric of time and space itself.

History

  • The word 'zodiac' comes from the Greek word 'zodiakos', meaning 'circle of animals'
  • Astrology dates back to at least the 2nd millennium BCE
  • The first known astrological records date back to ancient Babylon, around 1645 BCE
  • The practice of astrology was banned in China during the Cultural Revolution
  • The first newspaper horoscope column appeared in the Sunday Express in 1930
  • The first known astrological text, the Venus tablet of Ammisaduqa, dates back to the 7th century BCE
  • The term 'horoscope' comes from the Greek words 'hora' (time) and 'skopos' (observer)
  • The oldest known depiction of the zodiac is found in the Dendera Temple complex in Egypt, dating back to 50 BCE
  • The first printed book on astrology, 'Compilatio de Astrorum Scientia', was published in 1489
  • The first computer-generated horoscopes appeared in the 1970s
  • The term 'natal chart' was first used in English in the 17th century
  • The first astrology magazine, 'Prophecy', was published in 1922
  • The first astrological computer program, 'Astro-Flash', was created in 1968
  • The first astrological almanac was published in 1497 by Johannes Stöffler

Interpretation

Astrology, a whimsical dance of ancient wisdom intertwined with celestial mysteries, has journeyed through time like a cosmic navigator. From the Babylonian clay tablets whispering tales of the stars to the vibrant pages of modern horoscope columns, astrology's allure has spanned millennia. While banned in China during the turbulent times of revolution, it found solace in the ink of newspapers and the logic of computer algorithms. Birthed in dusty tomes and etched in temple walls, the zodiac's pulse beats in the intricate tapestry of human existence, reminding us that in the grand cosmos, we are but stargazers and dreamers bound by the invisible threads of fate.

Market

  • The global astrology market size was valued at USD 12.8 billion in 2021
  • The astrology app market is expected to grow at a CAGR of 19.7% from 2021 to 2028
  • The most downloaded astrology app, Co-Star, has over 20 million users
  • The astrology market in India was valued at INR 8,000 crore (approx. $1.2 billion) in 2020
  • The global psychic services market, which includes astrology, was valued at $2.2 billion in 2019
  • The astrology services market in the US is expected to reach $2.3 billion by 2026
  • The astrology market in China was estimated to be worth 30 billion yuan ($4.3 billion) in 2020
  • The global psychic services market is projected to grow at a CAGR of 2.6% from 2020 to 2027
  • The astrology app market is expected to reach $2.3 billion by 2028
  • The astrology services market in India is growing at a rate of 20% annually
  • The astrology services market in the UK was valued at £140 million in 2019
  • The global market for spiritual services, including astrology, is expected to reach $2.3 billion by 2026
  • The astrology app market in China is expected to grow at a CAGR of 24% from 2021 to 2026
  • The global market for spiritual services, including astrology, was valued at $2.2 billion in 2019

Interpretation

In a world where uncertainty often reigns supreme, it seems many are finding solace in the celestial dance of the stars. With astrology market values skyrocketing faster than a shooting star, it appears the cosmic craze is showing no signs of dimming. From the popularity of astrology apps like Co-Star to the booming markets in countries like India and China, it seems that people are looking to the skies for guidance and connection in an ever-changing world. Whether you're a devout believer or just enjoy reading your horoscope for kicks, it's clear that astrology is aligning its way into the mainstream with celestial force.

Popularity

  • 25% of Americans believe in astrology
  • 58% of 18-24 year old Americans believe astrology is scientific
  • 40% of women read their horoscope at least once a month
  • 29% of Americans believe in astrology
  • 41% of millennials consult their horoscope before making financial decisions
  • 30% of Americans believe that the position of the stars and planets can affect people's lives
  • 45% of US adults believe that astrology is 'not at all scientific'
  • 58% of young adults aged 18-29 say astrology is 'very' or 'sort of scientific'
  • 36% of Canadian adults believe in astrology
  • 23% of UK adults believe in astrology
  • 38% of women in the US believe in astrology, compared to 20% of men
  • 31% of Americans aged 30-49 believe in astrology
  • 42% of Americans aged 18-29 believe that astrology is 'very scientific' or 'sort of scientific'
  • 33% of Germans believe in astrology

Interpretation

Astrology aficionados are aligning their stars (and statistics) with fervor – 25% of Americans continue to embrace the cosmic predictions, while a surprising 58% of 18-24 year olds confidently proclaim astrology's scientific merit. Women, in particular, are tuning in to the celestial wisdom, with 40% checking their horoscopes monthly. The stars seem to hold sway even in financial matters, as 41% of millennials seek guidance from their horoscopes before making money moves. While skeptics may scoff at the notion of planetary influence, a substantial 30% of Americans believe in the cosmic connections. In this celestial dance, the belief in astrology varies globally – from a mystical 36% in Canada to a skeptical 45% in the US. The age-old debate continues to sparkle across continents, with 33% of Germans joining in the cosmic conversation. So, whether you lean toward the zodiac or prefer to keep your feet on solid ground, one thing is certain – the stars have not yet dimmed in the eyes of many.

Zodiac Signs

  • There are 12 zodiac signs in Western astrology
  • The most common zodiac sign is Virgo, with 9.4% of the population
  • The least common zodiac sign is Aquarius, with 6.3% of the population
  • The most common birth month in the US is August, corresponding to Leo and Virgo signs
  • There are 4 elements in Western astrology: fire, earth, air, and water
  • Aries is considered the first sign of the zodiac in Western astrology
  • Cancer is ruled by the Moon in Western astrology
  • Scorpio is considered the most misunderstood zodiac sign
  • Capricorn is considered the most ambitious zodiac sign
  • Leo is considered the most confident zodiac sign
  • Gemini is considered the most versatile zodiac sign
  • Pisces is considered the most intuitive zodiac sign
  • Taurus is considered the most stubborn zodiac sign
  • Libra is considered the most diplomatic zodiac sign

Interpretation

In a celestial dance of personalities, the zodiac signs reveal their unique quirks and qualities. From the practical Virgo to the elusive Aquarius, each sign brings its own flavor to the cosmic cocktail of human existence. Like the elements they are associated with, fire signs blaze with passion, earth signs ground us in reality, air signs lift us with intellect, and water signs flow with emotion. Aries kicks off the astrological year with fiery fervor, while Cancer is tenderly cradled by the Moon's soothing light. Scorpio, shrouded in mystery, remains an enigma to many, while Capricorn scales mountains of ambition. Leo roars with confidence, Gemini dazzles with versatility, Pisces swims in an ocean of intuition, Taurus stands firm in stubbornness, and Libra seeks harmony through diplomatic finesse. So, whether you find guidance in the stars or merely enjoy the cosmic spectacle, the zodiac signs offer a vibrant tapestry of human nature to explore and celebrate.

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