GITNUX MARKETDATA REPORT 2024

Astrology Industry Statistics

Despite its lack of scientific evidence, the astrology industry continues to grow, with an estimated value of over $2 billion in the United States alone.

Statistic 1

"The global astrology market was valued at approximately $1.5 billion as of 2019."

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Statistic 2

"In the US, Psychic Services and Astrology businesses have a total revenue of $2 billion in 2020."

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Statistic 3

"The astrology industry is set to continue growing at the rate of around 2% each year."

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Statistic 4

"Millennials are cited as one of the chief contributors to the astrology industry's revenue."

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Statistic 5

"There are over 83,000 astrology and psychic services businesses in the US."

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Statistic 6

"As of 2021, the increase in profitability of the astrology industry is partly owing to the digitization of psychic services."

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Statistic 7

"About 60% of the total profit of the Astrology and Psychic industry is generated from astrology or mediums."

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Statistic 8

"It is estimated that one in four Americans believes in astrology to some extent."

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Statistic 9

"According to a survey conducted in 2018, 37% of people read their horoscope at least once a week."

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Statistic 10

"The growth of the astrology industry during the COVID-19 pandemic increased 211% between 2019 and 2020."

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Statistic 11

"Near about 58% of women believe in astrology, while only 39% of men do."

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Statistic 12

"The global astrology forecast apps market is expected to reach approximately $13.64 billion by 2027."

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Statistic 13

"In the UK, 62% of the astrology and fortune telling market size is made up of women."

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Statistic 14

"Approximately 29% of Americans believe in astrology, according to a Pew Research Study."

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Statistic 15

"About 1.5% of the US population has spiritual consultations, including astrology services, regularly."

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Statistic 16

"The "horoscopes & astrology" category ranks 7th in non-gaming apps by revenue on the App Store in the US."

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Statistic 17

"In 2020, individuals aged between 30 to 44 were the largest user group of astrology apps, accounting for approximately 35% of users."

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