GITNUX MARKETDATA REPORT 2024

Must-Know Email Subject Line Statistics [Current Data]

Statistic 1

"Emails with subject lines between 61-70 characters have the highest read rate at 17%."

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Statistic 2

"Email subject lines that create a sense of urgency can result in a 22% higher open rate."

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Statistic 3

"70% of email recipients report an email as spam based on the subject line."

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Statistic 4

"Subject lines with the recipient’s name have a 18.3% higher open rate than those without personalization."

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Statistic 5

"Subject lines that create curiosity have a 22% higher open rate."

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Statistic 6

"Email subject lines with how-to topics having the keyword “how to” have an average open rate of 37.2%."

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Statistic 7

"69% of recipients report an email as spam based solely on the subject line."

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Statistic 8

"Including first name personalization in the subject line increases the open rate by 2.6%."

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Statistic 9

"Question mark in email subject lines increases the opens by 44.437%."

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Statistic 10

"Using offers or special deals in the subject line increases email open rates by 14% and click-through rates by 34%."

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